pca qld 2015 retail property awards

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CONTENTS6 WELCOME MESSAGE

7 SPONSORS

14 EXCELLENCE IN DESIGN

22 EXCELLENCE IN FOOD RETAILING

26 EXCELLENCE IN MARKETING

39 EXCELLENCE IN PRESENTATION

4 Property Council of Australia Queensland Retail Property of the Year Awards 2015

When it comes to construction, refurbishment or fitout of retail outlets or shopping centres — we deliver.

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The Queensland Retail Property of the Year Awards recognise and publicly reward exceptional retail properties and precincts in Queensland, based on the response to Design, Marketing, Presentation and Food Retailing initiatives for the year ending 30 June 2015.

Retail properties and precincts from across the state have competed for the chance to receive one of the industry’s highest honours – being named Queensland’s Retail Property of the Year.

The awards balance the built aspects of a property or precinct - which provide amenity and convenience for customers and retailers - along with the effort and initiatives of the property managers, marketing managers and operations managers.

Winners of the Retail Property of the Year over the last seven years were:2008 Wintergarden2009 Robina Town Centre2010 Robina Town Centre2011 Fairfield Gardens2012 The Wintergarden2013 The Wintergarden2014 South Bank

This year the judging of the Queensland Retail Property Awards was an immense task as the judges embarked on assessing 71 finalists located throughout the state.

We thank the 2015 Queensland Retail Property Awards Judging Panel: David Hedemann (Chairperson), Cousins Hedemann PropertyLyn Flannery, Lyn Flannery & AssociatesTracey Ford, LaSalle Investment ManagementMark Greer, MG Property Investment & ConsultantsTony Houston, Thomson Adsett ArchitectsCameron Oliver, UrbisMurray Scanlan, McConaghy GroupBev Strickland, Strictly Marketing Kym Thrift, Colliers InternationalPeter Zillman, The Buchan Group

We would like to thank all our sponsors for their tremendous support:Principal Sponsor, The Buchan Group Silver Sponsor, Shopping Centre Council of AustraliaBronze Sponsors:Lancini Property + Development, LJ Hooker, Gough Recruitment, Savills Project Management and WT Partnership

Congratulations to all of the 2015 finalists and winners.

The high calibre and professionalism of each individual entry reflects the ongoing pursuit of innovation and excellence in the Queensland retail property sector.

Chris MountfordQueensland Executive DirectorProperty Council of Australia

Kingsley AndrewQueensland PresidentProperty Council of Australia


SPONSORSTHANK YOU TO OUR SPONSORSThe Property Council of Australia (Queensland Division) would like to acknowledge the generous support of our sponsors of the 2015 Queensland Retail Property of the Year Awards.

PRINCIPAL SPONSOR

SILVER SPONSOR

BRONZE SPONSORS

projectmanagement

7Property Council of Australia Queensland Retail Property of the Year Awards 2015

The overall success of South Bank food retailing hinges on the relevance of the concepts, quality of the operators, and the fit-out design within the context of the sub-precincts. Previous winner ‘Excellence in Food Retailing – Little Stanley Street 2014’

PROJECT TEAM: Retail PropertyCentre Operator: South Bank Corporation

SOUTH BANK PRECINCTOwned by: South Bank CorporationNominated by: Ryan McDonald

2015 RETAIL PROPERTY OF THE YEAR

WINNER


WHY THE COUNTRY’S BEST OPERATORS ARE MOVING TO SOUTH BANKThe most high-profile food and beverage concepts are increasingly viewing South Bank as their next destination. The mixed use development precinct, located just a few minutes from Brisbane’s CBD, is a unique mix of world-class restaurants and pristine natural surrounds which attract more than ten-million local and international visitors each year.

And it’s easy to see why.

Whether it’s to soak up the stunning view of the pristine city, enjoy the ever-changing program of entertainment, eat at the diverse selection of restaurants or take in the culture of the region at the world-renowned art galleries, the precinct truly caters to every taste.

These attractions are also why some of Brisbane’s best operators are choosing to open their doors in the area. The seven day economy, large cultural precinct and commercial community coupled

with the precinct’s diverse markets including residential, visitors and workers has attracted some of the most prominent names in the food and beverage industry.

This has seen new concepts such as Zeus, The Charming Squire, Max Brenner and Stokehouse first launch their brands into the Brisbane market with phenomenal success.

Managing Director of the Van Haandel Group, Frank van Haandel, said the architecture of the site and riverfront setting were major drawcards for Stokehouse to open its doors at South Bank.

“With both river frontage and CBD views, we could not think of a more suitable location than South Bank to expand our group into Brisbane,” Mr van Haandel said

To further enhance its individuality, South Bank has been divided into three main precincts –

Little Stanley Street/Grey Street, the Parklands and River Quay, with each precinct strategically designed to attract a diverse range of visitors to the area.

Little Stanley Street features a range of cafes and multicultural restaurants and is connected to Grey Street through a series of alfresco breezeways, with dining options dotted throughout. Meanwhile, the Parklands offer a family-friendly location complete with a unique man-made beach, numerous take-away choices and picnic grounds. In the planning phase is also a food court redevelopment which will activate the Parklands area even further. Finally, River Quay is home to five of Brisbane’s premiere dining destinations which offer sweeping river views.

The precincts have been further enhanced by the construction of a number of large commercial office buildings which have expanded into Melbourne Street and the surrounding area,

taking advantage of a location adjacent to the CBD with a more relaxed atmosphere.

The final piece of South Bank is Anthony John Group’s new development, Southpoint which will deliver Brisbane’s second five-star Emporium Hotel. Additionally, the project is set to become one of the largest transport-orientated development (TOD) projects in Queensland and on completion will feature 221 luxury apartments and over 23,500m2 of A-Grade commercial office space, including Flight Centre’s new global headquarters.

This expansion will add to the existing residential community, which includes a range of residential apartment buildings, units and townhouses. Recent intense urban renewal investment in the area has also made it one of the fastest growing locales in Brisbane.

Although it is easy to see why people would love to live in one of the largest food and

cultural hubs in Brisbane, another drawcard is the accessibility of the precinct, with all forms of transport servicing the district courtesy of South Bank Train Station, Brisbane City Cat ferry service, buses and walking bridges linking to the CBD and surrounds.

Adding to the cultural appeal of the area are the precinct’s partners who include Queensland Art Gallery, The Gallery of Modern Art (GOMA), Queensland Museum, the State Library of Queensland, Brisbane Convention and Exhibition Centre and Queensland Performing Arts Centre (QPAC).

There are also currently 12 educational institutes surrounding South Brisbane, which cater to 80,000 plus students. Major educational facilities within the South Brisbane hub include Queensland University of Technology, South Bank Institute of Technology, Griffith University and Central Queensland University.

IF ALL OF THIS IS ANYTHING TO GO BY, SOUTH BANK IS SET TO ATTRACT EVEN

MORE INTEREST IN THE FUTURE.

South bank Corporation (edit)AD.indd All Pages 26/08/2015 11:54 am

PROJECT TEAM: Eureka Funds ManagementCentre Operator: Indooroopilly Property Management Pty Ltd

The $450m redevelopment of Indooroopilly Shopping Centre has provided Brisbane with a unique retail and social experience incorporating a premium fashion offer, quality dining options and an unparalleled fresh food precinct. Winner of the 2014 Excellence in Food Retailing Award.

INDOOROOPILLY SHOPPING CENTREOwned by: Commonwealth Superannuation CorporationNominated by: Indooroopilly Property Management Pty Ltd


RUNNER UP


2015 PRESIDENT’S AWARD

RECIPIENTS

Jim McConaghy and Robert McConaghy started together in business in 1969 with their first development being a warehouse property. A shopping centre in Brassall at Ipswich followed and they then embarked on developing and managing a portfolio of shopping centres across regional Queensland and New South Wales.

As they each started their own operations their dedication to their communities and retailers continued.

Jim and Robert have maintained a strong commitment to regional and rural areas through their respective companies today and continue to maintain a hands-on involvement across all their operations.

They have compiled a long list of remarkable achievements along the way with nearly 100 years of combined experience between them in the property sector.

JIM MCCONAGHYManaging DirectorMcConaghy Properties

ROBERT MCCONAGHYManaging DirectorMcConaghy Group


EXCELLENCE IN DESIGN

Brisbane Airport’s International Terminal has had a stunning $45m face-lift, giving it a uniquely Brisbane-flavoured departure lounge, vibrant arrivals area and tempting new shopping and dining options showcasing bold new architecture and surrounded by attractive spaces promoting health and liveability.

PROJECT TEAM:Project Director: Paul Kirkwood Project Manager: Nathan VinallTenancy Co-ordinator: Lachlan Nimmo GM Assets: Krishan TangriAirport construction Manager: David Gunning Programme Manager: Robert ScodellaroSenior Contract Administrator: Dean Beresford Contract Administrator: Caitriona MurrayDay Clerk of Works: Ken Clarke Night Clerk of Works: Clinton DayCentre Operator: Brisbane Airport Corporation

NEIGHBOURHOOD AND STRIP CENTRES UNDER 10,000 SQUARE METRES & BULKY GOODS RETAIL WAREHOUSE CENTRES

WINNER

BRISBANE AIRPORT INTERNATIONAL TERMINAL Owned by: Brisbane Airport Corporation Nominated by: Brisbane Airport Corporation


EXCELLENCE IN DESIGN FINALISTSNEIGHBOURHOOD AND STRIP CENTRES UNDER 10,000 SQUARE METRES & BULKY GOODS RETAIL WAREHOUSE CENTRES

BNE SERVICE CENTRE Owned by: Brisbane Airport CorporationNominated by: Thomson Adsett The BNE Service Centre is not just a place to fill up, but a local place maker in the Brisbane Airport precinct, accommodating the everyday requirements of travellers, and catering for the social and communal interaction of local workers and residents.

PROJECT TEAM:Developer: BNE Property, Brisbane Airport Corporation Architect: Thomson Adsett Builder: BEECH Constructions Structural and Civil Engineer: FARR Engineers Traffic Engineer: CambrayMechanical, Hydraulic and Electrical Engineering: ADG Landscape Architect: Lat 27 Centre Operator: BNE Property, Brisbane Airport Corporation

MARSDEN ON FIFTHOwned by: Etna Investments & Nina InvestmentsNominated by: Costa Vorkas

Marsden on Fifth has taken a vacant urban site and created a convenient shopping, dining and social hub for the local community. A considered design solution that adapts to the local residential architecture and scale of the surrounding community, but also gracefully enhances the local amenity and communal environment.

PROJECT TEAM:Thomson Adsett Centre Operator: Race Property

RIVER QUAY – SOUTH BANK Owned by: South Bank CorporationNominated by: South Bank Corporation

Home to premier riverfront dining and open space in Brisbane, River Quay offers its patrons the epitome of luxury in an accessible and unrivalled location. River Quay’s five renowned restaurants offer a unique dining experience, all with pristine riverfront views that provide the perfect location to relax.

PROJECT TEAM:Planning and ProjectsCentre Operator: South Bank Corporation

MASTERS BUNDALLOwned by: Hydrox Nominees Pty LtdNominated by: Chris Sheehan

We opened the internally developed Masters Bundall store on 25 June 2015. The store is unique in that it has an elevated trading floor of 12,322m2 with the main retail areas accessed either by way of travelator or lift. The store has an increased range and new layout that feature core hardware at the front of the store and home improvement department toward the rear.

PROJECT TEAM:Leffer LimesCentre Operator: Hydrox Nominees Pty Ltd


EXCELLENCE IN DESIGN FINALISTSNEIGHBOURHOOD AND STRIP CENTRES UNDER 10,000 SQUARE METRES & BULKY GOODS RETAIL WAREHOUSE CENTRES

WOOLWORTHS MEADOWBROOK Owned by: Fabcot Pty LimitedNominated by: Fabcot Pty Limited

Opened in February 2015 Woolworths Meadowbrook not only services the local convenience retail need of a growing region but also that of the surrounding workforce. The development provides a convenient full-line destination, services facilities and a dining opportunity all within the context of a retail centre.

PROJECT TEAM:Thomson AdsettCentre Operator: Fabcot Pty Limited

WOOLWORTHS ORMEAUOwned by: Fabcot Pty LimitedNominated by: Fabcot Pty Limited

Opened in December 2014 Woolworths Ormeau not only services the local convenience retail need of a growing region but also that of the surrounding workforce. The development provides a convenient full-line shopping destination, services facilities and a dining opportunity all within the context of a retail centre.

PROJECT TEAM:VabasisCentre Operator: Fabcot Pty Limited

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EXCELLENCE IN DESIGNSUB REGIONAL CENTRES 10,000 TO 30,000 SQUARE METRES

WINNER

EVERTON PARK RETAIL AND HOME IMPROVEMENT CENTREOwned by: Woolworths Properties Pty LtdNominated by: Fabcot Pty Limited

Opened in May 2015 Everton Park Home Improvement and Retail Centre not only services the local convenience retail need of a growing region but also that of the surrounding workforce. The development provides a convenient full-line shopping destination, services facilities and dining opportunities all within the context of a retail centre.

PROJECT TEAM:The Buchan GroupCentre Operator: Fabcot Pty Limited


EXCELLENCE IN DESIGN FINALISTSUB REGIONAL CENTRES 10,000 TO 30,000 SQUARE METRES

BIG TOP MARKET FRESHOwned by: Reed Property GroupNominated by: Reed Property Group

Reed Property Group has had an unwavering commitment to revitalise one of the Sunshines Coast’s major icons, the Big Top Shopping Centre. RPG has worked hard to redevelop the centre into a fresh new concept encompassing farmers markets and convenience retail all in a permanent all weather facility.

PROJECT TEAM:DMA Partners, Reed Property Group, RCQ Construction Pty Ltd, Savills and Led By DesignCentre Operator: Savills


EXCELLENCE IN DESIGN

PROJECT TEAM:Centre Operator: Paul Kelsey

The redevelopment of Stockland Hervey Bay has been a major place making exercise, which has successfully reinvigorated the precinct and created an active dining and retail space that encourages and supports positive social, environmental and economic outcomes.

WINNERREGIONAL CENTRES 30,000 TO 50,000 SQUARE METRES

STOCKLAND HERVEY BAYOwned by: StocklandNominated by: Michael Buchanan

REGIONAL CENTRES 30,000 TO 50,000 SQUARE METRES & MAJOR REGIONAL CENTRES OVER 50,000 SQUARE METRES


EXCELLENCE IN DESIGNREGIONAL CENTRES 30,000 TO 50,000 SQUARE METRES & MAJOR REGIONAL CENTRES OVER 50,000 SQUARE METRES

WINNERMAJOR REGIONAL CENTRES OVER 50,000 SQUARE METRES



PROJECT TEAM:Eureka Funds ManagementCentre Operator: Indooroopilly Property Management Pty Ltd


EXCELLENCE IN DESIGN FINALISTS REGIONAL CENTRES 30,000 TO 50,000 SQUARE METRES & MAJOR REGIONAL CENTRES OVER 50,000 SQUARE METRES

RUNAWAY BAY SHOPPING VILLAGEOwned by: Federation CentresNominated by: Federation Centres

The design improvements at Runaway Bay Shopping Village have been targeted towards attracting new customers, improving centre profile, and increasing sales and traffic. These improvements have resulted in positive feedback and improved customer experience.

PROJECT TEAM:Runaway Bay Shopping Village, Centre ManagementCentre Operator: Federation Centres

TOOWONG VILLAGEOwned by: YFG Shopping CentresNominated by: Bec Gascoigne

Village transformation was intended to provide a sophisticated shopping environment tailored to the changed needs and wants of the demographics, whilst still maintaining the strong point of difference being the village style feel and shopping format.

PROJECT TEAM:Elizabeth Clancy (Development Manager – Retail First) together with Anthony Tai(Architect - The Buchan Group)

CONGRATULATIONS TO ALL THE 2015 FINALISTS

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EXCELLENCE IN FOOD RETAILING

WINNER

WESTFIELD GARDEN CITY- EIGHT STREETOwned by: Scentre GroupNominated by: Richard Heinz

At Westfield Garden City we set out to create an environment that combined great food retailing in a space that captured the customers’ imagination.

PROJECT TEAM:Centre Operator: Scentre Group

FOOD COURTS – PROPERTIES/PRECINCTS CONSISTING OF AT LEAST FOUR TENANCIES THAT SUPPLY CASUAL, QUICK SERVICE DINING


EXCELLENCE IN FOOD RETAILING FINALISTFOOD COURTS – PROPERTIES/PRECINCTS CONSISTING OF AT LEAST FOUR TENANCIES THAT SUPPLY CASUAL, QUICK SERVICE DINING

BNE SERVICE CENTREOwned by: Brisbane Airport CorporationNominated by: BNE Property, Brisbane Airport Corporation

Brisbane Airport’s new BNE Service Centre sets a new standard of design and retail offerings that sets it apart from its competitors. The dine-in food court provides a high quality destination and local place maker for the growing airport community.

PROJECT TEAM:Owner/Developer: BNE Property, Brisbane Airport Corporation Architect: Thomson AdsettBuilder: BEECH Constructions Structural and Civil Engineering: FARR EngineersMechanical, Hydraulic and Electrical Engineering: ADG Traffic Engineer: CambrayLandscape Architect: Lat 27 Centre Operator: BNE Property Brisbane Airport Corporation


EXCELLENCE IN FOOD RETAILING

WINNER

WESTFIELD GARDEN CITY - TOWN SQUAREOwned by: Scentre GroupNominated by: Richard Heinz

At Westfield Garden City we set out to create an environment that combined great food retailing in a space that captured the customers’ imagination.

PROJECT TEAM:Centre Operator: Scentre Group

RESTAURANT & CAFÉ PRECINCTS/PROPERTIES OF AT LEAST THREE TENANCIES PROVIDING SIT DOWN FORMAL DINING


EXCELLENCE IN FOOD RETAILING FINALISTS

BIG TOP MARKET FRESHOwned by: Reed Property GroupNominated by: Reed Property Group

Reed Property Group has had an unwavering commitment to revitalise one of the Sunshines Coast’s major icons, the Big Top Shopping Centre. RPG has worked hard to redevelop the centre into a fresh new concept encompassing farmers markets and convenience retail all in a permanent all weather facility.

PROJECT TEAM:DMA Partners, Reed Property Group, RCQ Construction Pty Ltd, Savills and Led By DesignCentre Operator: Savills

SOUTH BANK PRECINCTOwned by: South Bank CorporationNominated by: Ryan McDonald

The overall success of South Bank food retailing hinges on the relevance of the concepts, quality of the operators, and the fit-out design within the context of the sub-precincts. Previous winner ‘Excellence in Food Retailing – Little Stanley Street 2014’

PROJECT TEAM:Retail PropertyCentre Operator: South Bank Corporation

AUSTINOwned by: Aria Property GroupNominated by: Aria Property Group

‘The Austin’ concept derived from the character red brick façade, retained to provide context and extend the heritage aesthetic of Grey Street. The signature corner location designated the entrance statement to a new retail precinct - Fish Lane. A ‘Little Italy’ dynamic was achieved by activating the laneway and common areas and a tenant mix of high quality neighbourhood providores.

PROJECT TEAM:Centre Operator: Aria Property Group

RESTAURANT & CAFÉ PRECINCTS/PROPERTIES OF AT LEAST THREE TENANCIES PROVIDING SIT DOWN FORMAL DINING


EXCELLENCE IN MARKETINGNEIGHBOURHOOD AND STRIP CENTRES UNDER 10,000 SQUARE METRES & SUB REGIONAL CENTRES 10,000 TO 30,000 SQUARE METRES

WINNERNEIGHBOURHOOD AND STRIP CENTRES UNDER 10,000 SQUARE METRES

SOUTH BANK PRECINCTMarketing Campaign: eatSouthBankOwned by: South Bank CorporationNominated by: Sam McNaught

eatSouthBank’s primary objective is to position South Bank as a ‘food lover’s destination’ and become the identity for all overarching communication channels and platforms, with the ultimate aim of driving reservations, visitation and increased retail sales across the precinct.



EXCELLENCE IN MARKETINGNEIGHBOURHOOD AND STRIP CENTRES UNDER 10,000 SQUARE METRES & SUB REGIONAL CENTRES 10,000 TO 30,000 SQUARE METRES

WINNERSUB REGIONAL CENTRES 10,000 TO 30,000 SQUARE METRES

TAIGUM SQUARE SHOPPING CENTREWorking with the Community: 100th Anniversary of Gallipoli LandingsOwned by: Vicinity Centres (Federation Centres)Nominated by: Taigum Centre

The Taigum Square 100th ANZAC anniversary campaign was an opportunity for locals to honour 100 veterans who either lived in or were born in the local area, and fought in WW1.

PROJECT TEAM:Taigum CentreCentre Operator: Taigum Centre


EXCELLENCE IN MARKETING FINALISTSNEIGHBOURHOOD AND STRIP CENTRES UNDER 10,000 SQUARE METRES & SUB REGIONAL CENTRES 10,000 TO 30,000 SQUARE METRES

ARANA HILLS PLAZASales Campaign: Christmas CampaignsOwned by: ISPTNominated by: JLL

Owned by ISPT, Arana Hills Plaza has been a finalist in this category since 2011. Arana Hills Plaza’s innovative sales driving and community focused marketing program positions the centre as a leading sub regional shopping centre in Queensland.

PROJECT TEAM:Centre Operator: JLL

GYMPIE CENTRALWorking with the Community: Colour for a CauseOwned by: Vicinity Centres (Federation Centres)Nominated by: Gympie Central

The Gympie Central ‘Colour for a Cause’ campaign repurposed a 25m tenancy hoarding into an interactive, charitable display to raise funds for local Gympie charities.

PROJECT TEAM:Gympie CentralCentre Operator: Gympie Central

MOUNT PLEASANT SHOPPING CENTREWorking with the Community: Relay for LifeOwned by: Commonwealth Bank Officers Superannuation Corporation Pty LtdNominated by: Anna Graham

The intention of this entry is to highlight the fundraising achievement for the Queensland Cancer Council’s Relay for Life. Mount Pleasant Shopping Centre and it retailers awarded for two consecutive years the Highest Fundraising Award and Outstanding Contribution to Relay Award.

PROJECT TEAM:Centre ManagementCentre Operator: The merged Novion and Federation Centres as property managers for Commonwealth Bank Officers Superannuation Corporation Pty Ltd

MACARTHUR CENTRAL SHOPPING CENTRESales Campaign: We’ll Shout Half Your LunchOwned by: Precision GroupNominated by: MacArthur Central Shopping Centre

The ‘We’ll Shout Half Your Lunch’ marketing campaign was a marketing initiative implemented to aggressively direct CBD customers to the MacArthur Central Level 1 food court to increase both foot traffic and sales by using a direct 50% discount offering to consumers.


EXCELLENCE IN MARKETING FINALISTSNEIGHBOURHOOD AND STRIP CENTRES UNDER 10,000 SQUARE METRES & SUB REGIONAL CENTRES 10,000 TO 30,000 SQUARE METRES

PARADISE CENTREMarketing Campaign: The Spot for FunOwned by: Challenger Managed by Vicinity CentresNominated by: Bernice Reid and Martine Sutherland

The marketing direction for Paradise Centre needed to shift from generic branding and key stakeholder sponsorship tactics to a strategy that was directly targeted at the centre’s target market and would position the centre as a shopping destination via a unique brand that would cut through and create interest in a highly competitive retail environment.

TAIGUM SQUARE SHOPPING CENTREWorking with the Community: Ageing ExpoOwned by: Vicinity Centres (Federation Centres)Nominated by: Taigum Centre

The Ageing Expo was established at Taigum Square to position the centre as a reputable and reliable community hub. The expo provides our customers with access to essential aged care services, along with entertainment and a day out. PROJECT TEAM:Taigum CentreCentre Operator: Taigum Centre

WINTERGARDENSales Campaign: Christmas Gift BoxOwned by: IPSTNominated by: JLL

Owned by ISPT, Wintergarden has won this award in 2012, 2013 and 2014. Wintergarden’s strategic and experiential marketing campaigns set the centre apart from their competitors and position the centre as top of mind for the target market.


WINTERGARDENMarketing Campaign: Kerrie Hess for WintergardenOwned by: IPSTNominated by: JLL

Owned by ISPT, Wintergarden has won this award in 2012, 2013 and 2014. Wintergarden’s strategic and experiential marketing campaigns set the centre apart from their competitors and position the centre as top of mind for the target market.

PROJECT TEAM: Centre Operator: JLL


EXCELLENCE IN MARKETINGREGIONAL CENTRES 30,000 TO 50,000 SQUARE METRES

WINNER

SUNNYBANK PLAZASales Campaign: $2 Food TrailOwned by: YFG Shopping CentresNominated by: Lisa Smith

An Australian first, the Sunnybank $2 food trail invited visitors to take their taste buds on an Asian foodie adventure, grazing through a deliciously diverse range of cuisines at over 30 restaurants and outlets offering special $2 mini dishes.


GRAND CENTRAL SHOPPING CENTREWorking with the Community: Toowoomba Multicultural ExpoOwned by: QICNominated by: QIC

Grand Central offers the leading retail experience on the Darling Downs. The centre prides itself on its strong community connections and its ability to act as a central hub for locals of the region providing an exciting entertainment and events schedule.

PROJECT TEAM:QICCentre Operator: QIC

GRAND CENTRAL SHOPPING CENTREMarketing Campaign: Dinosaur AdventuresOwned by: QICNominated by: QIC

Grand Central offers the leading retail experience on the Darling Downs. The centre prides itself on its strong community connections and its ability to act as a central hub for locals of the region providing an exciting entertainment and events schedule.

PROJECT TEAM:QICCentre Operator: QIC

REGIONAL CENTRES 30,000 TO 50,000 SQUARE METRES

REGIONAL CENTRES 30,000 TO 50,000 SQUARE METRES

EXCELLENCE IN MARKETING FINALISTS

PROJECT TEAM:MarketingCentre Operator: Retail First Pty Ltd

The Park Point’s loyalty program allows shoppers to collect and redeem loyalty points with their mobile phone. The smart phone app ensures customers are rewarded for their loyalty across multiple brands whilst avoiding a wallet full of rewards cards.

JUDGES’ COMMENDATION

CAPALABA PARK SHOPPING CENTREMarketing Campaign: Park Points Rewards ProgramOwned by: Trondage United Pty LtdNominated by: Retail First Pty Ltd

EXCELLENCE IN MARKETING


EXCELLENCE IN MARKETING FINALISTSREGIONAL CENTRES 30,000 TO 50,000 SQUARE METRES

LOGAN MEGACENTREMarketing Campaign: 8 Days of GiveawaysOwned by: Valad Property GroupNominated by: Logan MegaCentre

The Logan MegaCentre ‘8 Days of Giveaways’ campaign focused on driving traffic to the centre, engaging the primary trade area and highlighting the vast tenancy mix.

PROJECT TEAM:Centre Operator: CBRE

ORION SPRINGFIELD CENTRESales Campaign: Tradie TreatsOwned by: Mirvac RetailNominated by: Danielle Dunsmore

Embarking on a 22 month build for Orion Springfield Central Stage Two, Tradie Treats was a one-off opportunity to engage with the 2,000 plus tradies, and improve sales for food catering category retailers.

PROJECT TEAM:Centre Operator: Mirvac Retail

ORION SPRINGFIELD CENTRESales Campaign: Mini MindersOwned by: Mirvac RetailNominated by: Danielle Dunsmore

Embarking on a 22 month build for Orion Springfield Central Stage Two, marketing tapped into the values of Orion’s primary customers to keep current customers happy and engage new ones. Mini Minders, one four free child-minding achieved this, and more.


ORION SPRINGFIELD CENTREWorking with the Community: Kid’s Construction Toolbox TalksOwned by: Mirvac RetailNominated by: Danielle Dunsmore

Embarking on a 22 month build for Orion Springfield Central Stage Two, marketing teamed up with Mirvac Construction to share with Springfield’s children a unique insight into the design and build of a shopping centre.




REDBANK PLAZAWorking with the Community: VIK (Very Important Kids) clubOwned by: YFG Shopping Centres and Trondage Pty LtdNominated by: Yasmin Chrzescijanski

Redbank Plaza’s VIK Club succeeded in converting occasional school holiday visitors into more regular customers in a tough competitive environment at a low cost to the budget. The program also raised over $2,500 for the Ipswich Hospital’s Sunshine Children’s Ward.

PROJECT TEAM:Redbank PlazaCentre Operator: Retail First

STOCKLAND CAIRNSMarketing Campaign: RV ParkingOwned by: The Trust Company LimitedNominated by: Andrew Provan

The Stockland Cairns RV project was designed to increase Stockland Cairns centre patronage from visiting local and international self-drive recreational vehicle travellers, one of the biggest spending and fastest growing traveller markets in Australia.

PROJECT TEAM:Stockland CairnsCentre Operator: Stockland

STOCKLAND HERVEY BAY Working with the Community: Show Us Your Hervey Bay / My Hervey BayOwned by: StocklandNominated by: Stockland

The ‘Show Us Your Hervey Bay/My Hervey Bay’ marketing campaign was designed to foster positive and ongoing community engagement with the redeveloped Stockland Hervey Bay shopping centre. The campaign aimed to strengthen the community’s sense of ownership and pride in the centre as well as their local community.

PROJECT TEAM:StocklandCentre Operator: Stockland

STOCKLAND HERVEY BAY Marketing Campaign: Hervey Bay StyleOwned by: StocklandNominated by: Stockland

Hervey Bay style was designed to position the redeveloped Hervey Bay shopping centre as the premier shopping destination on the Fraser Coast. The campaign aimed to showcase the superior retail offer and generate excitement within the community for the launch.

PROJECT TEAM:StocklandCentre Operator: Stockland



TOOMBUL SHOPPING CENTRESales Campaign: Great Food Every DayOwned by: Vicinity CentresNominated by: Rachel Antrobus

Toombul customers desire a splash of style and sense of empowerment by successfully getting things done. The ‘Great Food Every Day’ campaign gave customers a sense of excitement about winning a prize that could assist their everyday meal preparation whilst also delivering upon the centre’s marketing objectives.

PROJECT TEAM:Centre Operator: Vicinity Centres

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EXCELLENCE IN MARKETING

WINNER

WESTFIELD CHERMSIDESales Campaign: Food Van JamOwned by: Scentre GroupNominated by: Westfield Chermside Marketing

‘Food Van Jam’ aimed to increase traffic to Westfield Chermside restaurants by creating a unique outdoor design promoting social experience and building on Chermside’s reputation as an unrivalled destination for community events. This event was an amazing success and has already won a Westfield Alpha Crucis Award for Marketing Best Practice in the category of Experience/Event Activation.

PROJECT TEAM:Coreena Duncan and Kobi Lagana Centre Operator: Scentre Group

MAJOR REGIONAL CENTRES OVER 50,000 SQUARE METRES


EXCELLENCE IN MARKETING FINALISTSMAJOR REGIONAL CENTRES OVER 50,000 SQUARE METRES

CANELAND CENTRALSales Campaign: Wall of FortuneOwned by: Lend Lease Property Management (AUST) P/LNominated by: Deanne Woolcock

Caneland Central’s sales promotion, ‘Wall of Fortune’ aimed to excite and motivate Mackay locals during a depressed economic climate. Caneland Central has previously been awarded the Queensland Property Council of Australia Excellence in Marketing Award and Excellence in Design Award 2012, and the Rider Levett Bucknall Innovation & Excellence Award for the Caneland Central Redevelopment in 2013.

PROJECT TEAM:Centre Operator: Lend Lease Property Management (AUST) P/L

GRAND PLAZA SHOPPING CENTREWorking with the Community: Win Your WishOwned by: Novion Property Trust (50%) and NRP (50%)Nominated by: Federation Centres

“Win Your Wish” reinforced the centre positioning as an integral part of the community. Grand Plaza provided police a forum to interact with youths, raised funds for the local Blue Light Association whilst rewarding community members by winning a wish.

PROJECT TEAM:Grand Plaza Centre Management TeamCentre Operator: Federation Centre

INDOOROOPILLY SHOPPING CENTREWorking with the Community: Christmas Gift WrappingOwned by: Commonwealth Superannuation CorporationNominated by: Indooroopilly Property Management Pty Ltd

Indooroopilly Shopping Centre and not-for-profit partner, The Wesley-St. Andrew’s Research Institute, together are committed to raising awareness and much needed funds for medical research, benefiting both the local and wider community of Brisbane.


INDOOROOPILLY SHOPPING CENTREMarketing Campaign: Autumn Winter Fashion LaunchOwned by: Commonwealth Superannuation CorporationNominated by: Indooroopilly Property Management Pty Ltd

As market leader and to reinforce the Centre’s fashion position as ‘The One The Only’, Indooroopilly Shopping Centre launched the autumn winter season with an exclusive, premium fashion and event experience for media, celebrities and key target consumers.




MT OMMANEY CENTREMarketing Campaign: Easy Exit. No Jam.Owned by: Federation Custodian Pty Ltd Mt Ommaney Centre and T-C Mt Ommaney Centre LCCNominated by: Jennifer Spratling

Designed to win competitor customers, drive sales and traffic while building brand favourability and personality, the ‘Easy Exit. No Jam’ campaign achieved a 14.9% increase in foot traffic and an ROI of $24.35 for every dollar spent in May 2015.

PROJECT TEAM:Centre Operator: Federation Centres

ROBINA TOWN CENTRESales Campaign: Zara OpeningOwned by: QIC

Due to its premium fashion positioning, Zara chose Robina Town Centre to launch their first Queensland store. The opening was leveraged to reaffirm the centre as a fashion destination, increase customer traffic and sales, and generate PR.

PROJECT TEAM:MarketingCentre Operator: Glen McAnulty

STOCKLAND ROCKHAMPTONSales Campaign: Car Cash GiveawayOwned by: StocklandNominated by: Nathanial Barbagallo

Stockland Rockhampton’s submission’s intent was to minimise the potential risk of substantial sales and traffic loss during the replacement of a main entry. The community embraced the activity with record entry rates and engagement.

ROBINA TOWN CENTREMarketing Campaign: Laser Light ShowsOwned by: QIC

The Promenade is Robina Town Centre’s lakeside dining precinct and provides the perfect backdrop for a Laser Light spectacular increasing customer traffic and sales and positioning the centre as a destination for unique events on the Gold Coast.

PROJECT TEAM:MarketingCentre Operator: Glen McAnulty



WESTFIELD GARDEN CITYMarketing Campaign: Come To LifeOwned by: Scentre GroupNominated by: Karlie Gleeson

Entry for redevelopment marketing launch plan – Come to Life Westfield Garden City.

PROJECT TEAM:Westfield Garden CityCentre Operator: Westfield Garden City

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EXCELLENCE IN PRESENTATIONNEIGHBOURHOOD AND STRIP CENTRES UNDER 10,000 SQUARE METRES

WINNER

AUSTINOwned by: Aria Property GroupNominated by: Aria Property Group

‘The Austin’ concept derived from the character red brick façade, retained to provide context and extend the heritage aesthetic of Grey Street. The signature corner location designated the entrance statement to a new retail precinct - Fish Lane. A ‘Little Italy’ dynamic was achieved by activating the laneway and common areas and a tenant mix of high quality neighbourhood providores.

PROJECT TEAM:Centre Operator: Aria Property Group


EXCELLENCE IN PRESENTATION FINALISTSNEIGHBOURHOOD AND STRIP CENTRES UNDER 10,000 SQUARE METRES

BNE SERVICE CENTREOwned by: Brisbane Airport CorporationNominated by: BNE Property, Brisbane Airport Corporation

Brisbane Airport’s new BNE Service Centre sets a new standard of design and retail offerings that sets it apart from its competitors. The dine-in food court provides a high quality destination and local place maker for the growing airport community.

PROJECT TEAM:Owner/Developer: BNE Property, Brisbane Airport Corporation Architect: Thomson Adsett Builder: BEECH Constructions Structural and Civil Engineering: FARR Engineers Mechanical, Hydraulic and Electrical Engineering: ADG Traffic Engineer: Cambray Landscape Architect: Lat 27 Centre Operator: BNE Property Brisbane Airport Corporation

HERMES BUILDINGOwned by: Aria Property GroupNominated by: Aria Property Group

Aria Property Group extensively repositioned four adjoining properties to extend Brisbane’s luxury retail precinct. Footpaths and the public realm were upgraded, buildings reconfigured and double height retail facades constructed. An environment conducive to luxury retail was created to attract and accommodate the world’s premium brands.

PROJECT TEAM:Aria Property Group

RIVER QUAY, SOUTH BANKOwned by: South Bank CorporationNominated by: Ryan McDonald

River Quay is serviced on a daily basis to ensure its natural beauty and overall presentation is both enhanced and maintained. The precinct has won a multitude of awards for its outstanding architecture, landscaping and urban design.


MARSDEN ON FIFTHOwned by: Etna and Nina InvestmentsNominated by: Rob Guardala

Marsden on Fifth is a simple clean layout with good sightlines and logical car parking aimed at providing a convenient service to the local community. The design is modern with high class low maintenance finishes to ensure it always looks its best.

PROJECT TEAM:Centre Cousins Hedemann Property, Thomson AdsettCentre Operator: Race Properties


EXCELLENCE IN PRESENTATIONSUB REGIONAL CENTRES 10,000 TO 30,000 SQUARE METRES

WINNER

WINTERGARDENOwned by: ISPTNominated by: JLL

Owned by ISPT, Wintergarden has been a finalist in the Presentation category since 2010 and won this award in 2012 and 2013. Wintergarden’s high presentation standards are in line with the needs of an exclusive target market and the $100m development Wintergarden recently completed.

PROJECT TEAM:Centre Operator: ISPT


EXCELLENCE IN PRESENTATION FINALISTSSUB REGIONAL CENTRES 10,000 TO 30,000 SQUARE METRES

ARANA HILLS PLAZAOwned by: ISPTNominated by: JLL

Owned by ISPT, Arana Hills Plaza has been a finalist in the Presentation category since 2011. In recent years; ISPT refurbished the centre’s common mall, amenities and has worked with Coles and Kmart to refurbish their stores while adding an ALDI.


GYMPIE CENTRALOwned by: Federation CentresNominated by: Federation Centres

Offering 50 specialty shops and anchored by Woolworths and Big W, Gympie Central’s relaxed atmosphere makes it a great place for locals and the perfect rest stop for highway travellers. Runner up in the 2010 Property of the Year Awards.


TAIGUM SQUARE SHOPPING CENTREOwned by: Vicinity Centres (Federation Centres)Nominated by: Taigum Centre

Taigum Square is a modern sub regional centre located on the north side of Brisbane. The centre provides customers with a Woolworths, Big W, Best & Less and 65 specialty stores. Taigum Square is convenient and easy to access for locals whilst providing modern and clean facilities.

PROJECT TEAM:Taigum CentreCentre Operator: Taigum Centre

MACARTHUR CENTRAL SHOPPING CENTREOwned by: Precision GroupNominated by: MacArthur Central Shopping Centre

MacArthur Central displays a unique mix of high-end retail fashion outlets as well as catering to customers’ day-to-day needs including convenience based necessities. The décor/presentation looks to capture both these aspects with both simplicity and style.

PROJECT TEAM:Centre Operator: Precision Group


EXCELLENCE IN PRESENTATION FINALISTSSUB REGIONAL CENTRES 10,000 TO 30,000 SQUARE METRES

WHITSUNDAY PLAZAOwned by: Federation CentresNominated by: Federation Centres

Whitsunday Plaza constructed/opened 2006. Enclosed single level sub-regional shopping centre. Anchored by Big W, Woolworths Supermarket and Harvey Norman, plus 11 mini-majors, 34 specialty stores, community library and service station. 1,149 on grade parking spaces. Servicing the Whitsunday regional and tourist market.

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EXCELLENCE IN PRESENTATIONREGIONAL CENTRES 30,000 TO 50,000 SQUARE METRES & BULKY GOODS RETAIL WAREHOUSE CENTRES

WINNERREGIONAL CENTRES 30,000 TO 50,000 SQUARE METRES

TOOWONG VILLAGE & TOWEROwned by: YFG Shopping CentresNominated by: Retail First Pty Ltd

Toowong Village recently transformed and now showcases a modern shopping environment to the highest standards, whilst maintaining a local ‘village’ feel. The High St Eat dining precinct, refurbished Coles, Kmart, David Jones, upgraded tenancy mix and aesthetics provide a contemporary experience.

PROJECT TEAM:Retail First Pty LtdCentre Operator: Retail First Pty Ltd


EXCELLENCE IN PRESENTATION

PROJECT TEAM:Centre Operator: CBRE

Logan MegaCentre won the Excellence in Presentation Property Council of Australia Award in 2011 and has continued to strive in this field. The standard of presentation and customer service is always to the highest standard.

REGIONAL CENTRES 30,000 TO 50,000 SQUARE METRES & BULKY GOODS RETAIL WAREHOUSE CENTRES

WINNERBULKY GOODS RETAIL WAREHOUSE CENTRES

LOGAN MEGACENTREOwned by: Valad Property GroupNominated by: Logan MegaCentre


EXCELLENCE IN PRESENTATION FINALISTSREGIONAL CENTRES 30,000 TO 50,000 SQUARE METRES & BULKY GOODS RETAIL WAREHOUSE CENTRES

KAWANA SHOPPINGWORLDOwned by: MirvacNominated by: Mirvac

At Kawana Shoppingworld everything we do delivers a safe, clean and fulfilling retail and social experience for our customers. Our centre is an authentic reflection of the casual lifestyle at the heart of our coastal community.

PROJECT TEAM:MirvacCentre Operator: Mirvac

RUNAWAY BAY SHOPPING VILLAGEOwned by: Federation Centres and NRPNominated by: Federation Centres

The presentation achievements for Runaway Bay Shopping Village have been targeting towards attracting new customers, improving centre profile, and increasing sales and traffic. These improvements have resulted in positive feedback and improved customer experience.

PROJECT TEAM:Runaway Bay Shopping Village, Centre ManagementCentre Operator: Federation Centres

TOOMBUL SHOPPING CENTREOwned by: Federation CentresNominated by: Melissa Crittenden

Toombul’s intent is to provide a clean and well-presented centre to cater for its shoppers’ everyday needs.


EXCELLENCE IN PRESENTATIONMAJOR REGIONAL CENTRES OVER 50,000 SQUARE METRES

WINNER





EXCELLENCE IN PRESENTATION FINALISTSMAJOR REGIONAL CENTRES OVER 50,000 SQUARE METRES

ROBINA TOWN CENTREOwned by: QIC Robina Pty Ltd

Robina Town Centre is the largest shopping centre on the Gold Coast with a GLA of 134,500sqm, the fourth largest in Queensland, and is currently ranked 9th on $MAT and 11th on GLA nationally in the Shopping Centre News (SCN) Big Guns 2015.

MT OMMANEY CENTREOwned by: Federation Custodian Pty Ltd as Trustee for Mt Ommaney Centre and T-C Mt Ommaney Centre LLCNominated by: Jennifer Spratling

Federation Centres, as proud new owners and operators of Mt Ommaney Centre, would like to showcase to the industry the group’s largest QLD asset. The centre has previously won this award in 2012 and 2014 with a high commendation in 2013.



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