pca qld 2014 retail property awards

Principal Sponsor

Inspiring shopping experiences

Pacific Fair on the Gold Coast will be transformed into an exceptional luxury shopping and leisure destination with a $670 million redevelopment that will attract local residents as well as international and domestic tourists.

The centre will be completely integrated with a new two-level mall connecting the new and existing sections, adding 50,000 square metres of retail space. On completion Pacific Fair will be around 150,000 square metres and have more than 400 shops, restaurants and entertainment destinations under one roof. Pacific Fair will be the largest shopping centre in Queensland and the fourth largest centre in Australia.

To find out more about being part of this iconic centre, please contact Simon Van de Velde, Divisional Leasing Manager – Projects on 0410 303 015 or at [email protected]

For more details, visit newpacificfair.com.au

An exceptional redevelopment, offering exceptional opportunities.

Scan the QR code to view the fly thru

Millennium provides Cleaning, Security and Integrated Services that are tailored to your specifi c needs at retail centres and commercial facilities in the eastern states.

We are proud of our reputation as a leader in product and service innovations and our commitment to continuous improvement in the ongoing delivery of our services.

Contact Iain Thomson, Business Development Manager to discuss the benefi ts of introducing our latest Cleaning, Security and Risk Management Innovations at your centre. Phone: 07 3126 8100

Millennium Head O� ce Suite B15 Level 1 Parkview Business Centre1 Maitland Place Baulkham Hills NSW 2153 ph (02) 9659 5777 www.mht.net.au

• ADELAIDE • BRISBANE • CANBERRA • MELBOURNE • SYDNEY

ADELAIDE

MELBOURNE

&

Millennium.indd 1 22/07/14 2:34 PM

2 Property Council of Australia Queensland Retail Property of the Year Awards 2014

CONTENTS

Produced on behalf of

Property Council of Australia – Queensland DivisionPh: (07) 3225 3000Fax: (07) 3229 9160Email: [email protected]: www.propertyoz.com.auLevel 2, 232 Adelaide StreetBrisbane, QLD, 4000

Published by

Crowther Blayne is the Exclusive Publishing Partner of the Commemorative Magazine.

ABN: 57 074 729 007Phone: 1800 222 757Fax: 1800 063 151Email: [email protected]: www.crowtherblayne.com.auNational Sales and Marketing Manager: Trish RileyCorporate Sales Team: Tim Evans, Peter BunnEditor: Sue GuilfoyleProduction Coordinator: Kloe HyndsGraphic Design Team: Byron Bailey, Carol Taylor and Amanda BennettPrinted by: Printcraft

This publication is copyright. No part of it may be reproduced, stored in a retrieval system or transmitted in any form or by any means including electronic, mechanical, microcopying, photocopying, recording or otherwise without the permission of the Property Council of Australia or Crowther Blayne & Associates Pty Ltd. Disclaimer: Readers are advised that the Property Council of Australia and the publisher cannot be held responsible for the accuracy of statements made in advertising and editorial; nor the quality of goods and services advertised.

Welcome Message 3Sponsors 4Winners 7Special Mention 26Finalists 27

3Property Council of Australia Queensland Retail Property of the Year Awards 2014

WELCOME MESSAGE

The Queensland Retail Property of the Year Awards recognise and publicly reward exceptional retail properties and precincts, based on the response to Design, Marketing, Presentation and Food retailing initiatives for the year ending 30 June 2014.Retail properties and precincts from across the state have competed for the chance to receive one of the industry’s highest honours – being named Queensland’s Retail Property of the Year.

The awards balance the built aspects of a property or precinct - which provide amenity and convenience for customers and retailers - along with the effort and initiatives of the property managers, marketing managers and operations managers.

This year the Property Council has launched a new award for Excellence in Food Retailing. This award acknowledges food retail properties and precincts that have demonstrated outstanding design, innovation, material selection and social interface.

We are pleased to announce that the Property Council had over 68 finalists in this year’s Awards Program – one of the highest number of entries in its 15 year history.

We would like to thank all our sponsors for their tremendous support. •Principal Sponsor – The Buchan Group; •Silver Sponsor – Shopping Centre Council of Australia;•Bronze Sponsors – Gough Recruitment, Savills Project

Management and WT Partnership

We would also like to sincerely thank the 2014 judges for their time and effort put into this year’s program: •Chairperson, David Hedemann, Cousins Hedemann Property•Tracey Blackbourn, Retail First•Lyn Flannery, Lyn Flannery & Associates•Tracey Ford, LaSalle Investment Management•Mark Greer, Ray White Retail•Tony Houston, Thomson Adsett Architects•Murray Scanlan, Savills•Bev Strickland, Strictly Marketing•Peter Zillman, The Buchan Group

Thank you for your ongoing commitment.

Congratulations to all of the finalists and winners of 2014.

The high calibre and professionalism of each individual entry reflects the ongoing pursuit of innovation and excellence in the Queensland retail property market.

Raynuha Sinnathamby President

Kathy Mac DermottExecutive Director


Thank you to our sponsorsThe Property Council of Australia (Queensland Division) would like to acknowledge the generous support of our sponsors of the 2014 Queensland Retail Property of the Year Awards.

SPONSORS

Principal Sponsor

Silver Sponsor

Bronze SponsorsHutchinson Builders are proud to have been involved in the development of the Northpoint Shopping Centre, Toowoomba for Hallmark Properties. The new $17M project has fi lled a much needed gap in the retail network in North Toowoomba.

Delivering projects to exceptional standards of quality is something Hutchinson Builders have been doing for over a century. Currently, we have several multi-million dollar retail, tourism, residential, education, commercial offi ce and health centre projects underway. From the Far North of Queensland down to Tasmania, including the Toowoomba Regional Arts and Community Centre (TRACC) and the Surat Basin QGC and Australia Pacifi c LNG Projects.

p. 0 7 4632 5877 e. [email protected] www.hutchinsonbuilders.com.au

A RETAIL BOOST FOR TOOWOOMBA

HUTCHIES STYLE

Established 1912

MAIN CONSTRUCTION: HUTCHINSON BUILDERSARCHITECT: COTTEE PARKERSTRUCTURAL ENGINEER: BROWN SMART CONSTRUCTION VALUE: $17 MILLIONCOMPLETION DATE: MARCH 2014

Hutchinson Builders.indd 1 18/07/14 3:47 PM

Hutchinson Builders are proud to have been involved in the development of the Northpoint Shopping Centre, Toowoomba for Hallmark Properties. The new $17M project has fi lled a much needed gap in the retail network in North Toowoomba.

Delivering projects to exceptional standards of quality is something Hutchinson Builders have been doing for over a century. Currently, we have several multi-million dollar retail, tourism, residential, education, commercial offi ce and health centre projects underway. From the Far North of Queensland down to Tasmania, including the Toowoomba Regional Arts and Community Centre (TRACC) and the Surat Basin QGC and Australia Pacifi c LNG Projects.

p. 0 7 4632 5877 e. [email protected] www.hutchinsonbuilders.com.au

A RETAIL BOOST FOR TOOWOOMBA

HUTCHIES STYLE

Established 1912

MAIN CONSTRUCTION: HUTCHINSON BUILDERSARCHITECT: COTTEE PARKERSTRUCTURAL ENGINEER: BROWN SMART CONSTRUCTION VALUE: $17 MILLIONCOMPLETION DATE: MARCH 2014

Hutchinson Builders.indd 1 18/07/14 3:47 PM


Unit 3, 28 Norfolk Rd, South Brisbane, QLD 4101 | Phone: 07 3055 8400 | Email: [email protected]

www.pickwickgroup.com.au

Pickwick was established in Queensland in 1981.

For more than 30 years we have listened carefully to the individual needs of our clients,

and have expanded our service offering and geographic reach to meet the growing requirements of our national client base. We are one of only a few market leaders in Australia offering a wide range of

integrated facilities solutions.

As industry experts in retail, commercial & industrial facilities services, we have the capacity and capability to

meet all contract requirements in:

• Cleaning Services• Security Services

• Construction Cleaning• Height Access Services

• Facility management

Please visit our website www.pickwickgroup.com.au to learn more or contact us on 07-3055 8400 to speak to one of our representatives today.

property recruitment specialistsWe are award winning

MELBOURNE // SYDNEY // PERTH // BRISBANE // SINGAPORE

Get to know us better at goughrecruitment.com or to discuss your recruitment needs call us on +61 7 3114 5544

We offer a localised and holistic service with international and national coverage.

We build strong relationships and have developed a quality network.

Our industry expertise makes the recruitment process easy and efficient.

Our Service:

Our Network:

Our Strengths:


WINNERS2014 Queenland Retail Property of the Year Awards


WINNER

Judges’ CommentsThe combination of the highest scores for a marketing campaign ever awarded, along with a strong performance in the new food category, gave this precinct an unassailable lead in the combined totals.

Congratulations to all involved in keeping this precinct at such a high level of excellence year after year.

2014 RETAIL PROPERTY OF THE YEAR

South Bank


RUNNER UP2014 RETAIL PROPERTY OF THE YEAR

Robina Town Centre

Judges’ CommentsA previous two time Retail Property Award of the Year recipient, Robina Town Centre continues to achieve very high standards across all categories. 2014 has seen a very high standard of entry, and the runner up position was fiercely contested by a number of centres. However, it was Robina Town Centre’s attention to detail and understanding of their customers that kept them ahead of the competition.

Congratulations to the entire staff that function as an integrated team to keep the centre at such a high level of excellence year after year.

RENEWING RETAIL

Forest Hill Chase Rejuvenation Development

Winner, National 2014 Property Council of Australia / Rider Levett Bucknall Innovation &

Excellence Awards, Redpath Partners Award for Best Shopping Centre Development

buchan.com.au

Architecture + Master Planning + Interiors + Graphics0

5

25

75

95

100

0

5

25

75

95

100

0

5

25

75

95

100

0

5

25

75

95

100

Untitled-2 1 17/07/14 12:04 PM

RENEWING RETAIL




buchan.com.au


5

25

75

95

100

0

5

25

75

95

100

0

5

25

75

95

100

0

5

25

75

95

100

Untitled-2 1 17/07/14 12:04 PM


WINNERExcellence in Design - Neighbourhood and Strip Centres under 10,000 square metres

Capri on Via Roma

Judges’ CommentsInnovative architectural design and materials have created a contemporary and eclectic retail experience.

Dynamic design statements, cutting edge interior and graphic design and interactive fitouts set a new standard in quality and presentation.

This market style centre, which is a mix of the finest local fresh food providers, chefs and retailers, has responded to its market needs and embraced its site context.


CAPRI ON VIA ROMAWinner: Commercial Architecture State Award - 2014 AIA Queensland Architecture AwardsThis project was designed to create a new destination for a mix of commodity style and experience based shopping, as well as to promote social interaction. The buildings provide a variety of flexible trading areas that are responsive to the creative expression of individual retailers. The Market Hall and communal spaces are spacious light and airy, possessing a distinct outdoor feel in response to the subtropical climate.

Capri on Via Roma provides a strong sense of place and identity for the community. It also provides a place where visitors can enjoy fresh air, breezes, sunlight, the sight and sound of rain and views to the waterfront.

residential architecture | urban design | marinas | waterfront developments | commercial | mixed-use | residential | master planning

The Wave, 89-91 Surf Parade, Broadbeach QLD 4218 | 07 5555 2600 | www.bdaarch.com.au


WINNER

Judges’ CommentsThis modest and strategic addition has created a more vibrant and dynamic atmosphere for the centre. The design incorporates vernacular architecture which in its structure embraces the industrial context of Gladstone and a material selection that creates a sense of warmth and relaxation.

This optimal design solution creates a vibrant street activation and reinforces the existing mall entry.

It also satisfies the centre’s demand for an alfresco dining precinct and encourages a longer stay for shoppers in a pleasant, social environment.

Excellence in Design - Sub Regional Centres between 10,000 and 30,000 square metres andRegional Centres between 30,000 and 50,000 square metres

Stockland Gladstone


WINNER

Judges’ CommentsThe South Bank Concierge campaign showcased the South Bank precinct to visiting international and interstate conference delegates who would otherwise have no idea of what was just outside the Brisbane Convention and Exhibition Centre.

This was a highly successful campaign that was thoughtfully considered, impressively executed via a variety of marketing channels which achieved outstanding results.

South Bank Concierge is a campaign which will continue to provide ongoing benefits to the conference market.

Excellence in Marketing - Neighbourhood and Strip Centres under 10,000 square metres

South Bank for ‘South Bank Concierge’


WINNER

Judges’ CommentsA well executed and conceived campaign with very strong visual cut through marketing material for a CBD location. The campaign was a unique spin on a prize pool of $50,000 of retailer vouchers all being reinvested into the property.

This campaign was fun and memorable for customers and created a lot of positive word of mouth and a great deal of ‘buzz’ over the retail prizes.

Excellence in Marketing - Sub Regional Centres between 10,000 and 30,000 square metres

Wintergarden for ‘Is Winning in Your DNA?’


WINNER

Judges’ CommentsThe QP Delish campaign was an innovative and cutting edge food promotion being conducted in the highly competitive CBD market. A stylish, first to market digital app provided customers with exclusive food offers in the palm of their hand as well as rewarding frequent users and tracked customer redemption at the point of sale.

The campaign embraced new technology, was well conceived and achieved excellent results well above expectations. The campaign was executed with minimal advertising spend and relied on in-centre marketing materials and digital channels to convey the message.

QP Delish campaign was challenging on various levels, as it had to sell the benefits of adding new digital technology to retailers and change the way customers engaged with Queens Plaza.

Excellence in Marketing - Regional Centres between 30,000 and 50,000 square metres

Queens Plaza for ‘QP Delish’


WINNER

Judges’ CommentsThis campaign was designed to encourage repeat visitation from all customers segments by activating The Promenade as a lifestyle precinct offering a unique relaxation space with a program of entertainment that enhanced the dining and leisure experience.

Loungin’ in Style was an innovative yet simple campaign that surpassed all set objectives, actively engaged retailers, generated strong publicity and was well merchandised.

Excellence in Marketing - Major Regional Centres over 50,000 square metres

Robina Town Centre for ‘Loungin’ in Style’


JUDGES’ COMMENDATION

Judges’ CommentsThe campaign’s strategy addressed a topical issue whilst engaging the community on a deeper lasting level through the use of the in-centre Whiz Bang Wham Bang Science Station.

The execution was highly creative, interactive and educational.

Well done Mt Ommaney for an excellent Working with the Community Campaign.

Excellence in Marketing - Major Regional Centres over 50,000 square metres

Mt. Ommaney for ‘The Peak Demand Project’

Leaders in Retail Project Management.

Andy HoggHead of Retail+61 (0) 401 032 [email protected]

Contact information:

EXPERTS IN RETAIL QUANTITY SURVEYING, CONSTRUCTION COST MANAGEMENT, FACILITIES MANAGEMENT & SUSTAINABILITY To find out how we deliver value for our clients, speak to our Brisbane office: +61 7 3839 8777, or visit our website.

www.wtpartnership.com


WINNER

Judges’ CommentsHolmview Central Shopping Centre is a well maintained outdoor convenience centre providing a consistently high level of amenity.

Excellence in Presentation - Neighbourhood and Strip Centres under 10,000 square metres

Holmview Central Shopping Centre


WINNERExcellence in Presentation - Sub Regional Centres between 10,000 and 30,000 square metres

Hinkler Central

Judges’ CommentsHinkler Central’s redevelopment after the devastating 2011 floods saw the overall presentation standards of this centre achieve a tremendous score this year - providing a consistently high level of amenity for its target shoppers.


WINNER

Judges’ CommentsOrion Springfield Central is a consistently strong performer that again delivered high standards across all areas.

Excellence in Presentation - Regional Centres between 30,000 and 50,000 square metres

Orion Springfield Central


WINNER

Judges’ CommentsMt. Ommaney Centre delivered a high quality presentation across all judging criteria delivering a class leading amenity again this year.

Excellence in Presentation - Major Regional Centres over 50,000 square metres

Mt. Ommaney Centre


WINNER

Judges’ CommentsThe judges were won over by the sheer scale of what has been achieved at the South Bank precinct over time.

The broad range of food options, the attractive streetscape and the strong sense of place were significant factors in awarding South Bank this award.

Excellence in Food Retailing - Neighbourhood and Strip Centres under 10,000 square metres andSub Regional Centres between 30,000 and 50,000 square metres

Little Stanley Street for South Bank


WINNER

Judges’ CommentsThe owner has clearly undertaken in depth research into understanding their target market. This precinct successfully incorporates the findings by providing what the market wants.

The tenancy mix, standard of fit outs and quality of operators made this project a clear standout among the entries.

Excellence in Food Retailing - Regional Centres between 30,000 and 50,000 square metres andMajor Regional Centres over 50,000 square metres

Indooroopilly


Judges’ CommentsThe judges felt that the avant-garde approach of the developers and designers of this project deserved recognition and have therefore awarded a commendation.

The innovative design pushes the boundaries of established practice and has resulted in a striking precinct that will become a major dining hub for the local community as it matures and progresses through its lifecycle.

Excellence in Food Retailing - Neighbourhood and Strip Centres under 10,000 square metres andSub Regional Centres between 30,000 and 50,000 square metres

Capri on Via Roma

JUDGES’ COMMENDATION

The following centres were recognised by the judges for their high standards and levels of achievement. They have been awarded a commendation in this year’s award program.Excellence in Marketing: South Bank for their campaign ‘Little Stanley Street Culinary Adventure.’

Excellence in Design: Woolworths Logan Village for their simple, elegant and efficient design.

Excellence in Food: Myer Centre Food Court Upgrade for their attention to detail in lighting, separate food zones and the green wall, providing an outcome that was both functional and refreshing.

Excellence in Food: The Gasworks Precinct for their sophisticated dining and entertaining precinct attracting lifestyle retailers and celebrated hospitality operators.

Excellence in Presentation: Grand Central for a well-maintained centre, providing a consistently high level of amenity.

SPECIAL MENTION


FINALISTS2014 Queenland Retail Property of the Year Awards


DESIGN FINALIST

DESIGN FINALIST

Neighbourhood and Strip Centres under 10,000 square metres

Coles CBD Ipswich


Capri on Via Roma

Cottee Parker Architects – Design that works

Northpoint Shopping Centre opened Feb 2014Over 95% leased 07 3846 7422 | [email protected]

PCA Ad Outlines.indd 1 24/07/2014 9:23 am


DESIGN FINALIST

DESIGN FINALIST


Woolworths Logan Village


North Point Shopping Centre

DMA Engineers is proud to have been involved in the North Point Shopping Centre. DMA Engineers offers the full spectrum of engineering services:

•Mechanical•Electrical•Hydraulics•WetandDryFire•VerticalTransportation

07 3839 [email protected]

www.dmaengineers.com.au

Adaptable, flexible & cost efficient design solutions

Race Property is a Retail Services specialist providing a single point of contact for all Property Management and Leasing Services in Queensland.

Our team has over 50 years of combined experience in managing and leasing super regional, regional, community and neighbourhood retail centres.

Retail is what we do and our indepth knowledge of every facet of the retail market positions us to deliver an unrivalled value adding service to retail property owners.

Our highly experienced team o� ers vast experience across all retail disciplines and this holistic approach enables us to continually identify opportunities to maximise returns and value for clients.

P: 0732569399 w: www.raceproperty.com.au

Race Property Management.indd 1 28/07/14 10:30 AM



Highfields Village Shopping Centre for ‘Block Party’

MARKETING FINALIST

DESIGN FINALIST

DESIGN FINALIST

DESIGN FINALIST

Sub Regional Centres between 10,000 and 30,000 square metres and Regional Centres between 30,000 and 50,000 square metres



Stockland Gladstone


Arana Hills Plaza



South Bank for ‘Kids Club’

MARKETING FINALIST


South Bank for ‘Little Stanley Street Culinary Adventure’


South Bank for ‘Southbank Concierge’


North Point Shopping Centre for ‘Launch Campaign’

MARKETING FINALIST

MARKETING FINALIST

MARKETING FINALIST


Sub Regional Centres between 10,000 and 30,000 square metres

Gympie Central for ‘Sports Rewards’

MARKETING FINALIST


Gasworks Plaza for ‘Lighting Up Brisbane – The Launch of Gasworks Plaza’


Forest Lake for ‘A Little Bit of Fun!’


Arana Hills Plaza for ‘Christmas at Arana Hills’

MARKETING FINALIST

MARKETING FINALIST

MARKETING FINALIST

CluiDesign develops bespoke, insightful interior design solutions. We specialise in Healthcare, Hospitality & Retail Design. Our highly personalised service allows us to tailor each design to deliver intelligent and beautiful spaces for our clients.

For more information about our practice and to discuss your project please contact

Callum LuiDirector

P 7 3232 3210M 0412 177 501Unit 3/24 Brereton StreetSouth Brisbane Q 4101

clui.com.au



Noosa Civic for ‘Christmas Naturally’

MARKETING FINALIST


Hinkler Central for ‘Christmas at North Hall’

MARKETING FINALIST


Hinkler Central for ‘Bundaberg Zombie Walk’

MARKETING FINALIST


Stockland Burleigh Heads & Caloundra for ‘Win a Trip to Anywhere’

MARKETING FINALIST


MARKETING FINALIST


Wintergarden for ‘Is Winning in Your DNA?’


Wintergarden for ‘What Makes up Your DNA?’


Taigum Square for ‘The Ageing Expo’


Stockland Gladstone for ‘Fashion Campaign’

MARKETING FINALIST

MARKETING FINALIST

MARKETING FINALIST


MARKETING FINALIST

MARKETING FINALIST

MARKETING FINALIST

Regional Centres between 30,000 and 50,000 square metres

Queens Plaza for ‘QP Delish’


Queens Plaza for ‘The Brisbane Look’


Grand Central for ‘A Beautiful Yarn’


Orion Springfield Central for ‘Ipswich Cup’

MARKETING FINALIST



Toombul for ‘The Fashion Workshop’

MARKETING FINALIST


Stockland Cairns for ‘Win a Honda Civic’


Redbank Plaza for ‘Peppa Pig’


Orion Springfield Central for ‘Santa’s Cottage’

MARKETING FINALIST

MARKETING FINALIST

MARKETING FINALIST


Major Regional Centres over 50,000 square metres

Hyperdome Shopping Centre for ‘Playtime for Parents’


Hyperdome Shopping Centre for ‘Fashion Ink’

MARKETING FINALIST

MARKETING FINALIST


Willows Shopping Centre for ‘Personal Home and Security Awareness Campaign’

MARKETING FINALIST


Mt Ommaney Centre for ‘Game to Win’

MARKETING FINALIST



Robina Town Centre for ‘Loungin’ in Style’

MARKETING FINALIST


Robina Town Centre for ‘Bleach Festival’


Myer Centre for ‘Lunchgustation’


Mt Ommaney Centre for ‘Peak Demand Project’

MARKETING FINALIST

MARKETING FINALIST

MARKETING FINALIST



Sunshine Plaza for ‘Riverwalk Rewards’


Sunshine Plaza for ‘Fashion Wanderlust’


Stockland Rockhampton for ‘Get Your Hands on a New Mazda CX-5’

MARKETING FINALIST

MARKETING FINALIST

MARKETING FINALIST

Neighbourhood Centres and Strip Centres under 10,000 square metres

Carseldine Central

PRESENTATION FINALIST



Gasworks Plaza



Arana Hills Plaza


Monier Village


Holmview Shopping Centre






Noosa Civic


Hinkler Central


Gympie Central






Wintergarden



Redbank Plaza



Queens Plaza







Grand Central



Robina Town Centre


Willows Shopping Centre


The Pines Shopping Centre





Mt Ommaney Centre



Neighbourhood Centres and Strip Centres under 10,000 square metres and Sub Regional Centres between 10,000 and 30,000 square metres

Capri on Via Roma

FOOD RETAILING FINALIST


North Point Shopping Centre


Cannon Park


Little Stanley Street for South Bank





Regional Centres between 30,000 and 50,000 square metres and Major Regional Centres over 50,000 square metres

Myer Centre


Redbank Plaza




Gasworks Plaza



Indooroopilly


RENEWING RETAIL




buchan.com.au


5

25

75

95

100

0

5

25

75

95

100

0

5

25

75

95

100

0

5

25

75

95

100

Untitled-2 1 17/07/14 12:04 PM

pca qld 2014 retail property awards

Documents

largest centre

largest shopping centre

iconic centre

retail centres

integrated services

exceptional luxury shopping

square metres of retail

business development