Aesthetic Explorations for Punta Cacique

Statement of Purpose:

On the following pages, Hill Mullikin has begun an exploration of Punta Cacique branding and messaging. The creative platforms we have created are based upon what we know about Punta Cacique today, and should continue to evolve.

Option A: Paradise Personalized

Punta Cacique would never dare to be all things to all people—just all things to the people who live there. The privileged residents of this Costa Rican paradise will be privy to experiences that reflect their own personal tastes and preferences. A diversity and range of experiences and adventures made possible by Punta Cacique’s exciting integration of hospitality brands and an uncompromising commitment to provide five-star resort services to every resident. Punta Cacique is not pat-terned after any other place; it is not being created in accordance with formula. It is a paradise defined daily by the people who live here.

Option B: Immersive Living

Surrounded by tropical enchantment. Enveloped by imaginative, indulgent ameni-ties. Embraced by the finest luxury and hospitality. Punta Cacique is for people who seek something more. It is a community that rewards the adventurous, satisfies insa-tiable spirits and welcomes those who wish to immerse themselves in the best that life has to offer. We call this refreshing approach Immersive Living, a stimulating, full and vibrant way of looking at resort living that can only be found at Punta Cacique.

Option C: Most Revolutions Begin Quietly

Most revolutions begin individually, personally. Deep inside, a notion stirs that things can change. Experiences can be more pleasing. More personal. More evolved. Punta Cacique is a revolution in resort living inspired by an cadre of iconic hospitality brands, inescapable natural beauty, an array of

inspired choices and intuitive, five-star service. This revolution has begun, and is proceeding peacefully in Costa Rica.

Option D: Life Unlimited

Absolute freedom is but a few short hours away on the awe-inspiring tropi-cal shores of Costa Rica. This unfettered bliss, this satisfying independence is made possible by the reinvention of resort living at Punta Cacique. A re-invention that unites the world’s finest hospitality brands and culminates in unprecedented ownership opportunities. Residents of Punta Cacique are enveloped in a private world of service, choice and adventure. A world that is limited only by time itself.

Option E: Resort To A New Level of Service.

From captivating and fashionable Costa Rica comes five-star liv-ing. Punta Cacique is remarkable not only for its exotic location, but for the groundbreaking service afforded to residents. Intuitive, pre-emptive, natural, comfortable, five-star service made possible by the improbable alliance of iconic hospitality brands. It’s the kind of service that makes you feel as though you’d like to stay. Forever.

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