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Services Marketing

Mini ProjectGroup 1

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out the company

Started in 2010 by One97

communications; ! at "oida #ocussed on Mobi$e % &'

rec(arging )ntered )*+ommerce in 201, +ompeting -it( #$ipkart. /maon.

Snapdea$. Mobi-ik etc 3ecent$y started bus booking

services 24 mi$$ion -a$$et users. 510 mi$$ion

app do-n$oads

6ins 38 $icense to become

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aleof Operations

15 million+ visits per month 10 million+ unique users

8 million+ transactions per month

50% through mobiles

2 million CC/DC users/month 750K+ store creit cars

! transactions/user per month

20000+ ne" users acquire ever#a#

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Marketplace analysis

=

Source: http://www.internetliv

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rvicesOered

Products se$$ing service Mobi$e payments &igita$ -a$$ets Payment bank services

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air-ootcom>gosbbccouk>consumer>2,1,92?9

http://airwoot.com/gosf/http://www.bbc.co.uk/consumer/24149289http://www.bbc.co.uk/consumer/24149289http://www.bbc.co.uk/consumer/24149289http://www.bbc.co.uk/consumer/24149289http://airwoot.com/gosf/http://airwoot.com/gosf/

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Point of dierentiation

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Customer Experience

+ustomer

&e$ig(t

Quick Easy

Mobi$e>&'3ec(arge

% i$$Payments

+s

/ttractivedeals

discountson every

transaction

Accessible via all

mediums *6eb. 6/P./pp. SMS %

8C3

Dess t(an 10E bounce

rate

Over 70E conversion

rate

1 c$ick rec(arge -it(

Pay'M -a$$et

97E success rate

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rviceContinuum

Products se$$ing service Mobi$e payments &igita$ -a$$ets Payment bank services

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Classi%cation of services &ased onde'ree of involvement of the customer

People processing

(Services directed atpeoples bodies)

A. Restaurant/ HealthCare/Dance centre

Possession processing(Services directed at physicapossessions)

B. Transportation/Laundry and Dry Cleaning/Repair and Maintenance.

Mental stimulus

(Services directed atpeoples mind)

C.ducation/Consultancy/ntertainment/Psychotherapy

!n"ormation Processin

(#er$ices directed atintangi%le assets&

D. Legal ser$ices/ Ban'ing/!nsurance/ Accounting/medical Diagnosis.

!P)T#

People Possessions

Tangi%le

!ntangi%le

AC

T!*

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icesfrom the customer(s

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thankyou