Aman Chouksey Amrita RaiRoshni Sharma Saloni Bafna Ajay Dubey Vatsal Shah

DIGITAL MARKETING STRATEGIES BY PAYTM

About

Paytm is an Indian electronic commerce and payment system company headquartered in Noida, Uttar Pradesh. It was launched in 2010. It is owned by One97 Communications. The firm started by offering mobile recharging, adding bill payment.

How paytm was formed

Paytm was founded and incubated by One97 Communications in 2010 as a prepaid mobile recharge website.

Type of business- PrivateType of site - E-commerce,mobile walletHeadquarters Noida, Uttar Pradesh, IndiaFounder(s) Vijay Shekhar SharmaKey people Vijay Shekhar Sharma (CEO)Services Online shopping

Strategies adopted by paytm

Paytm uses promotional campaign strategy and digital marketing strategy to attract customersPaytm offers many discount coupons and coupon codes for every productPaytm gives cashback offers for every purchase of item Celebrity also promotes paytm for their movie promotion

Facility provided for non internet users by paytm

Offerings

Promotions in a huge way

Contribution to the social development

Digital marketing done by Paytm on Instagram

Paytm on Facebook

Paytm on twitter

Paytm also contribute to society Paytm has also contributed for the people who Suffers in Bhopal gas tragedy and many more Contributions like blood donation campaign, help Campaign in floods ,Diwali campaign for blind people

THANK YOU!