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® Eduardo Gonçalves 14/11/06 VIENNA PAYMENTS FOR ECOLOGICAL SERVICES

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®

Eduardo Gonçalves 14/11/06 VIENNA

PAYMENTS FOR ECOLOGICAL SERVICES

WWF’s Engagement with Business & Inustry

NotNotMy BusinessMy Business

Reducing Reducing ImpactImpact

Zero Zero ImpactImpact

Net Positive Net Positive ImpactImpact

Selling Solutions to Selling Solutions to the World’s problemsthe World’s problems

Philanthropy toPhilanthropy toOffset ImpactsOffset Impacts

Compliance Compliance And BeyondAnd Beyond

Global Strategies Global Strategies for Risk for Risk Management and Management and Cost EfficienciesCost Efficiencies

TransformationTransformation

TransformationTransformation

TransformationTransformation

Living Planet Report, WWF

OPL’s starting point…

Food

Was

te

Tran

spor

tEn

ergy

Other

The EU’s Footprint

Trav

el

OPL’s Vision

"A world in which peopleeverywhere can leadhappy, healthy lives withintheir fair share of theearth's resources."

Global Objective

Step 1: stabilisefootprint

Step 2: reduce to ‘OPL’ level

LOBBYING & CAMPAIGNS + =

+ =demonstrablemessage change

InnovativePublic-PrivatePartnerships

for Sustainability

8,000 units

5,000 hectares

€1 billion

Renewableenergy100%

Overview

• embodiedCO2 – 50% less

• recycledmaterials –50% more

• buildingwaste –40% less

“Eco-block” buildings

Electricity consumption –40% lessWater heating energy use –60% lessSpace heat/cooling –95% lessWater consumption –25% less

Energy Efficiency

Nature Restoration Programme

Eco-tourism & agro-tourism

Recoveringendangered flora

Bird of Prey recovery

Support for IberianLynx conservation

min. 50% goods andservicesfrom 50km radius

Create11,000 jobs

OPL Loyalty Card

Regional Transport Plan: €95 million

Good for local economy – 83%

Support for project – 85%

WWF’s involvement adds value -94%*

Telephone Poll of 400 Sesimbra residents, June-July 2006* excl. don’t know/no reply

Public Consultation

“I see Defra’s mission as enabling a move toward what the WWF has called ‘OnePlanet Living’.”David Miliband – DEFRA Minister, July 2006

“One Planet Living should become theofficial target of government policy with a pathway and timetable to achieve it”

New Economics Foundation – 13/07/06

“PIN” andlocal authorityconsensus

Foster and Partners

Z2: 2000 home community in Thames Gateway

BQL Middlehaven Competition Entry

“BedZED” - making it easy to reduce footprint

www.bioregional.com

Partnership with BioRegionalDevelopment Group

Peabody Trust - BioRegional - Bill Dunster Architects - Arup

London UK

100 Live-work units

£15 million

Includes social housing

BedZED - Beddington Zero fossil Energy Development

Good practice in design, management, use of technology…

Biomass Fuel & energy-efficient homes

0

50

100

150

200

250

300

350

Elec

trici

ty c

onsu

mpt

ion

21st

Aug

to 1

st O

ct (k

Wh)

1 bed 2 bed 3 bed 4 bed i t

London average electricity consumption (per person)

BedZED average electricity consumption (per person)

SAVE

D

“Smartmoves” car club for BedZed residents

SAVE

D

Use of reclaimed materials/making recycling easy

SAVE

D

Eco Footprint of food

• growing, transportation, packaging & processing of food represents 41% of London’s eco Footprint

• BedZed residents are linked up with local box delivery schemes

SAVE

D

Trav

el

Living at BedZED

Represents halfthe UK averagefootprint

Easy, affordable, attractive…

One Planet Living

www.oneplanetliving.org

THANK YOU