paying attention lenhart
TRANSCRIPT
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Paying AttentionBy Michele Lenhart
6 stores 6 senses 6 speculations
Intuition
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1. Stores that put pictures of smiling faces and welcome notes near the front entrance tend to have employees who seem less
happy to be working.
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2. It appears that the bigger the footprint of the building, the higher the ceilings tend to be.
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3. The larger the store, the more durable the flooring appears to be.
Small mom & pop shop vs. big box store
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4. Decor in stores reflects an image they want to not necessarily the customers shopping there.
Auto shop décor very masculine: most customers were female.
Department store with fragile displays: most customers were families with young children.
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5. If there is music playing or TV on in the store, the atmosphere tends to be less relaxing than stores without any media playing.
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6. No matter the store, customers appear to know what to do upon entering. Perhaps they are returning, or perhaps these stores set up in a way that people can intuitively
figure out what to do.