paying attention 1
TRANSCRIPT
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PAYING ATTENTIONJACK RUBIN
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This is a store at Los Angeles airport. It serves people in transit and is deemed to be a store necessarily of convenience, but of necessity.
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PAYING ATTENTIONJACK RUBIN
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The store is functional with few clerks other than a cashier
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PAYING ATTENTIONJACK RUBIN
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The merchandise is laid out in a pragmatic manner with few signs identifying
any specials.
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PAYING ATTENTIONJACK RUBIN
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Brookstone’s at the airport is more a specialty store where customers go to shop for more sophisticated items.Its displays are more specialized and more attractive
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PAYING ATTENTIONJACK RUBIN
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Brookstone’s also has a clerk on the floor to help customers who have questions or need more assitance
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PAYING ATTENTIONJACK RUBIN
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Moving to a ladies’ boutique store in Beverly Hills, the store is not as crowded, due to the economy but the layout of the store is attractive with its merchandise
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PAYING ATTENTIONJACK RUBIN
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PAYING ATTENTIONJACK RUBIN
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Bloomingdale’s is a large department store in Los Angeles and its layout is much different from the boutioque’s
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One can see the discount signs on the racks of clothes readily displayed.
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The merchandise is laid out in a pragmatic manner with few signs identifying
any specials.
![Page 18: Paying attention 1](https://reader034.vdocuments.mx/reader034/viewer/2022042818/55b82cb2bb61eb680f8b4852/html5/thumbnails/18.jpg)
The merchandise is laid out in a pragmatic manner with few signs identifying
any specials.
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. Bloomingdale’s displays were attractively laid out, making it a nice experience to shop there
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The merchandise is laid out in a pragmatic manner with few signs identifying
any specials.
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The merchandise is laid out in a pragmatic manner with few signs identifying
any specials.
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The next store was a Sony store that is in the same shopping Center as a Apple store.
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One can see the store has a very attractive layout where display tables are evident so customers can manipulate the merchandise. Clerks/helplers
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The store has an interesting layout where the tables that have the devices on sale. These and be manipulated easily by the customers. Clerks/helper are seen wearing green shirts so they can identified easily.
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The merchandise is laid out in a pragmatic manner with few signs identifying
any specials.
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The next store was a Sony store that is in the same shopping Center as a Apple store.
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The presence of the Apple store clerks/salespeople, in the blue shirts, make for an almost festive atmosphere that makes shopping in the store a much more pleasurable experience
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The Apple store in the same shopping center had a different look.
There were many more customers and the store had a much more animated look because of the number of buyers
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The store has an interesting layout where the tables that have the devices on sale. These and be manipulated easily by the customers. Clerks/helper are seen wearing green shirts so they can identified easily.
![Page 30: Paying attention 1](https://reader034.vdocuments.mx/reader034/viewer/2022042818/55b82cb2bb61eb680f8b4852/html5/thumbnails/30.jpg)
The presence of the Apple store clerks/salespeople, in the blue shirts, make for an almost festive atmosphere that makes shopping in the store a much more pleasurable experience
![Page 31: Paying attention 1](https://reader034.vdocuments.mx/reader034/viewer/2022042818/55b82cb2bb61eb680f8b4852/html5/thumbnails/31.jpg)
The store has an interesting layout where the tables that have the devices on sale. These and be manipulated easily by the customers. Clerks/helper are seen wearing green shirts so they can identified easily.
![Page 32: Paying attention 1](https://reader034.vdocuments.mx/reader034/viewer/2022042818/55b82cb2bb61eb680f8b4852/html5/thumbnails/32.jpg)
In summary, many things can be learned about the experience of shopping at a store by careful observation to the details of the store’s layout and its sales force