pay pal evento_e-commerce_27-05-14
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Evento E-commerce Milano 27 maggio 2014 "Sfrutta al meglio le potenzialità del tuo e-commerce"TRANSCRIPT
© 2014 PayPal Inc. All rights reserved. Confidential and proprietary.
PayPal How to increase online sales and Expand business abroad
Maria Teresa Minotti – Business Development, PayPal Italy
© 2014 PayPal Inc. All rights reserved. Confidential and proprietary.
Agenda
2
Introduce PayPal
• eBay Inc and PayPal Intro
• How to increase online sales
• How to expand business abroad
© 2014 PayPal Inc. All rights reserved. Confidential and proprietary.
Agenda
• eBay Inc and PayPal Intro
• How to increase online Sales
• How to expand business abroad
© 2014 PayPal Inc. All rights reserved. Confidential and proprietary.
ATTRACT & ENGAGE
DELIVER & RETAIN
CONVERT & PAY
1. 3.
2.
PayPal, an company
© 2014 PayPal Inc. All rights reserved. Confidential and proprietary.
PayPal makes it simpler for people to get more of what they want from their money – anytime, anywhere and any way.
We’re literally reinventing how the world pays and gets paid.
We connect customers to let them do business using just about any device and channel with all of the security and
control they need.
148M ACTIVE
ACCOUNTS1
$6,688 IN PAYMENTS PROCESSED EVERY SECOND 2
9M PAYMENTS PROCESSED EVERY DAY3 +6M NEW ACTIVE
ACCOUNTS 1
Q1 2014 Financial Metrics
$1.8B PAYPAL REVENUES
20% YOY TPV2
26% YOY
$52B
$1 in every $6 Spent on e-commerce is
spent through PayPal.*
© 2014 PayPal Inc. All rights reserved. Confidential and proprietary.
PAYPAL MOBILE
1 Ricerca Forrester “The Total Economic Impact Of The Mobile Channel With PayPal For Online Merchants In Italy,” Maggio 2013; 2 Ricerca PayPal sales lift, 2013
Optimized MOBILE flow
57% of PayPal users would not buy if PayPal was not available on Mobile2
In 2013 $ 27bln Mobile Payments with PayPal (99% YOY)
PayPal on your m-site and/or App brings 30% of incremental revenues (in 3 years)1
© 2014 PayPal Inc. All rights reserved. Confidential and proprietary.
in Q1 2014
56.5M CARDS ON FILE FOR A SINGLE-CLICK/REPEAT
PURCHASE
AUTHORIZED PAYMENT VOLUME
$314M AUTHORIZED PAYMENT VOLUME
62% QOQ
24.6% QOQ
© 2014 PayPal Inc. All rights reserved. Confidential and proprietary.
OUR CUSTOMERS
© 2014 PayPal Inc. All rights reserved. Confidential and proprietary.
WHY CONSUMERS LOVE PAYPAL
+ Easy to sign up and start using quickly + One account that lets you pay friends and family, online merchants and in stores
+ Buyer protection + Shop without sharing financial information
+ Shop and send money anytime, anywhere + Available in 193 markets around the world
Simplicity Security Flexibility
© 2014 PayPal Inc. All rights reserved. Confidential and proprietary.
WHY MERCHANTS LOVE PAYPAL
Global Reach Incremental Sales Cost-Effective Mobile
+ Access to more than 148 million accounts in 193 countries and 26 currencies + Buyer and seller protection
+ Proven results generating online sales and in-store traffic + Closed-loop model
+ Ability to connect with consumers no matter where they shop
+ Fixed transaction costs + Efficient customer acquisition method
© 2014 PayPal Inc. All rights reserved. Confidential and proprietary.
WHY DEVELOPERS LOVE PAYPAL
+ Easy to sign up and start using quickly + One account that lets you pay friends and family, online merchants and in stores
+ Buyer protection + Shop without sharing financial information
+ Shop and send money anytime, anywhere + Available in 193 markets around the world
Powerful Integration Global Reach Continuous Innovation
© 2014 PayPal Inc. All rights reserved. Confidential and proprietary.
KEY MARKET ADVANTAGES
Key Market Advantages
Direct Relationship with both consumers and merchants
Global Platform with huge momentum
Core competencies in
Security, Fraud Detection and Risk Management
Strong Active User Base
Customer Support 24/7 Regulatory Approval
in all Markets
Closed Party Model Data
© 2014 PayPal Inc. All rights reserved. Confidential and proprietary.
15
Agenda
• Italy SnapShot
© 2014 PayPal Inc. All rights reserved. Confidential and proprietary.
© 2014 PayPal Inc. All rights reserved. Confidential and proprietary.
© 2014 PayPal Inc. All rights reserved. Confidential and proprietary.
© 2014 PayPal Inc. All rights reserved. Confidential and proprietary.
19
KEY BRANDS ACCEPTING PAYPAL
© 2014 PayPal Inc. All rights reserved. Confidential and proprietary.
20
Agenda
• eBay Inc and PayPal Intro
• How to increase online Sales
• How to expand business abroad
PAYPAL CONVERSION RATE PayPal vs Standard checkout
© 2014 PayPal Inc. All rights reserved. Confidential and proprietary.
EXTRA CONVERSION RATE UP TO 9,91%
PAYPAL LOGO IN HOME PAGE
PAYPAL LOGO IN PRODUCT PAGE
EXPRESS CHECKOUT MARK
PAYMENT WITHOUT REGISTERING
PAYPAL LOGO IN PAYMENT PAGE
PAYPAL PRIMARY PAYMENT METHOD
WHAT’S PAYPAL
NO ADDITIONAL COSTS
ORDERS REVIEW
MERCHANT LOGO ON PAYPAL REVIEW
* Average based on measurements of increases in conversion rates in standard ordering processes in e-commerce, PayPal carried out as part of an analysis of 6 IT professionals with a
total of 269 442 visitors in early 2012
© 2014 PayPal Inc. All rights reserved. Confidential and proprietary.
23
Agenda
• eBay Inc and PayPal Intro
• How to increase online Sales
• How to expand business abroad
© 2014 PayPal Inc. All rights reserved. Confidential and proprietary.
E-COMMERCE WORLD WIDE
Il flusso maggiore è Intra-UE e Intra-Region per il 41% di CBT
Source: Modern Spice Routes, The Cultural Impact and Economic Opportunity of Cross-Border Shopping, July 2013; PayPal and Nielsen (US,UK, Germany, China, Brazil and Australia)
2,4B on line users
© 2014 PayPal Inc. All rights reserved. Confidential and proprietary.
E-COMMERCE IN EUROPE
Source: Netcomm Forum, 2014
26 CURRENCIES SUPPORTED
148M ACTIVE REGISTERED ACCOUNTS
193 MARKETS OFFER PAYPAL
80 LOCALIZED MARKETING SITES
GLOBALLY
EUROPEAN UNION EURO
AUSTRALIAN DOLLAR
CANADIAN DOLLAR
NEW ZEALAND DOLLAR
HUNGARIAN FORINT
MALAYSIAN RINGGIT
UNITED KINGDOM POUNDS STERLING
HONG KONG DOLLAR
UNITED STATES DOLLAR
TAIWAN NEW DOLLAR
CHINESE RMB
SWEDISH KRONA
SINGAPORE DOLLAR
PHILIPPINE PESO
BRAZILIAN REAL
RUSSIAN RUBLE
NORWEGIAN KRONE
JAPANESE YEN
MEXICAN PESO
TURKISH LIRA
SWISS FRANC
CZECH KORUNA
ISRAELI NEW SHEKEL
DANISH KRONE
THAI BAHT
POLISH ZLOTY
CROSS BORDER DRIVERS FOR CONSUMERS
" Payment method most used" (79%)
"Consumer protection" (88%) " Fraud identity and cards cloned" (69%)
Source: Modern Spice Routes, The Cultural Impact and Economic Opportunity of Cross-Border Shopping, July 2013; PayPal and Nielsen (US,UK, Germany, China, Brazil and Australia)
Source: Modern Spice Routes, The Cultural Impact and Economic Opportunity of Cross-Border Shopping, July 2013; PayPal and Nielsen (US,UK, Germany, China, Brazil and Australia)
© 2014 PayPal Inc. All rights reserved. Confidential and proprietary.
CROSS BORDER: from GLOBAL to LOCAL
GLOBAL LOCAL
• English website • Pricing with international currencies $-€ • Global marketing
• Local language website • Pricing in local currency • Local shipping players • Investment in local marketing
© 2014 PayPal Inc. All rights reserved. Confidential and proprietary.
• Increment your online sales accepting PayPal with extra 9,91% best practice
• Selling wordwide leveraging 148 mln network consumer 26 currencies and 193 countries
• Leader payment method online and mobile
TAKE HOME…
© 2014 PayPal Inc. All rights reserved. Confidential and proprietary.
Questions ?
30
© 2014 PayPal Inc. All rights reserved. Confidential and proprietary.
Grazie!