pawel karas
TRANSCRIPT
ARBOinteractive Polska
Facebook on CEE markets
Your logo
Agenda
Facebook globally
Facebook in CEE
Cases
Your logo
Your logo
Facebook globally
Your logo
Facebook today
450M
monthly active users
100M
mobile users
Your logo
Facebook today
#1 time spending on www (55 minutes)
More than 250 apps with 1 M users
More than 3 B photos uploaded monthly
57% users log on facebook every day
More than 550 B impressions monthly
Average amount of friends 130 by one user
Your logo
Facebook in numbers
Your logo
Number of users CEE countries
Data source: facebakers.com
2 7
02 1
40
2 6
84 5
20
2 0
95 6
60
1 4
84 5
60
1 4
78 5
20
1 3
12 9
40
1 3
01 0
00
1 2
07 0
00
1 1
03 5
60
639 2
20
582 8
60
378 8
20
213 5
80
120 9
00
0
500 000
1 000 000
1 500 000
2 000 000
2 500 000
3 000 000
Number of users
Your logo
Online penetration
63,50%
56,08%53,78%
44,84% 44,54%
41,46%
30,39%
24,05%22,15%
17,67%
13,50%
8,83%
3,66%2,44%
0,00%
10,00%
20,00%
30,00%
40,00%
50,00%
60,00%
70,00%
Online penetration
Data source: facebakers.com
Your logo
Page views facebook vs internet
5 countries with biggest PV fb vs. internetData source: google.com
5 9
00 0
00 0
00
4 9
00 0
00 0
00 8 6
00 0
00 0
00
6 5
00 0
00 0
00
14 0
00 0
00 0
00
2 3
00 0
00 0
00
1 7
00 0
00 0
00
2 1
00 0
00 0
00
1 5
00 0
00 0
00
2 5
00 0
00 0
00
0
2 000 000 000
4 000 000 000
6 000 000 000
8 000 000 000
10 000 000 000
12 000 000 000
14 000 000 000
16 000 000 000
Serbia Croatia Bulgaria Slovakia Czech Republic
Internet impressions
FB impressions
Your logo
Percentage numbers of PV fb vs internet
Data source: google.com
39,0%
34,7%
24,4%23,1%
17,9%
6,1% 6,0%
3,0%
0,8% 0,6%
0,0%
5,0%
10,0%
15,0%
20,0%
25,0%
30,0%
35,0%
40,0%
45,0%
Serbia Croatia Bulgaria Slovakia Czech Republic
Hungary Romania Poland Ukraine Russia
% fb vs. Internet
Your logo
Facebook growth in half year
Data source: facebakers.com
516,6
%
159,7
%
137,5
%
129,0
%
124,8
%
12
1,0
%
119,2
%
116,9
%
111,8
%
80,8
%
78,5
%
75,3
%
59,4
%
34,7
%
0,0%
100,0%
200,0%
300,0%
400,0%
500,0%
600,0%
growth of users
Your logo
Demography
Most of facebook
Users in CEE
countries
are between
18-34
Data source: facebook.com
Your logo
Summary
Big growth all over the CEE countries
Still growing online penetration
Big number of impressions
Poland and Russia are one of the most
important countries looking to developing
(dedicated person for each country)
Open graph as source of user knowledge
Faceebook can be second after google
global site using in every country
Your logo
Cases
Your logo
Brands on facebook3 2
00 0
00
3 6
00 0
00
4 0
00 0
00
4 3
00 0
00
4 4
00 0
00
5 2
00 0
00 7
000 0
00
0
1 000 000
2 000 000
3 000 000
4 000 000
5 000 000
6 000 000
7 000 000
8 000 000
Your logo
Musi być głośno,
kiedy jest impreza –
Sprite Fan Page
22,5k fans
Like
Ads
Poll
Ads
Different creatives,
Different ad forms,
Different videos,
=
Big fans
engagement
Your logo
‘Become a fan’ Ad
Competition for
Maxwell House
fans – „leave your
data for termo
cup”
Maxwell House
Fanpage 50k fans
made in 2 days!!!!
Your logo
ASU Ads
‘Become a
fan’ +video
Ads
Special fare for
fans of mix plus
Competition
for MixPlus
fans
MixPlus
Fanpage
13k fans
Your logo
‘Become a
fan’‘I like it’
The First Round results were astonishing
About 10 k Fans in 3 days
Total engagement rate (Clicks + Fanning) was about 17 k
The Second Round results were also great
About 5 k Likes in 7 days
Total engagement rate was about 12 k
