pawel halasa gda 50 pages pdf (hal11335701)

8/2/2019 Pawel Halasa GDA 50 Pages PDF (HAL11335701)

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GDA 02 Pawel Halasa

-One week project-Mapping project-Industry Project (Dalton Maag)

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-One week project


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Brie:

Working rom a series o randomlyselected questions, your group areasked to conduct extensive researchinto the eld o graphic design to

gather a range o reerence materialyou will use to teach another groupabout one aspect o graphic designpractice.We would like you to conductthis research in an interesting andcreative manner in order to seek outuseul, provoking and expansivendings to share, inspire and educateyour audience; ellow design students.

Question:

What is the worth\value o sel initiatedprojects?

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Research\Analisis:

During this session we were thinkingabout our question. We tried to an-swerand divide it.

What is the worth\value o sel initi-ated\personal projects?

-not restricted to the clients require-ments\criterias-express your own personality ( showthat you have your own inspiration)-sel-motivation\discipline-set your own deadlines criterias-way to develop skills

-gain condence-learn more aboout-trying new things (experimentation,WWwWexploration)-learn the importance o reasearch

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Research/Analisis:

Next step was to divided our insightstothree groups:

1. Personal satisaction:

-personal work being a reerence orthe uture > portolio piece-learn more about yoursel + limita-tions+gain condence-no client requirements (no rules)-no deadlines-exibility-gain research skills-experimentation, trying new things

2. Commercial worth:

-making contacts/sel promotion-presentation technique-enter work into competition\scheme-eedbac rom industry\proessionals

3. Negative aspects:

-sel indulgent-lack o direction-no guidance-poor motivation-no deadline

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Research/Analisis:

We decided to ask and nd whatthink proessional designers aboutvalue o sel-initiated project in threecategories. And then create a booklets

with them opinions about this ques-tion.

Personal Sastisaction:

-Chance to explore you own ideas,outside o a normal work brie, reereign, a blank canvas so to speak, nocompromises.-Te value o sel-initiated designprojects I eel is about keeping yourwork resh, keeping yoursel moti-

vated, and setting o into unknownterrain. I have always elt that cli-ent work has involved some kind ocompromise, which although perhapsnecessary, can blunt your instincts.

-Sel-initiated work marks the transi-tion rom being a student to a sel-sustaining practitioner, and ollowingyour own enthusiasms. Te metaphorthat comes to mind is the reedomthat Indie music can provide, as op-posed to the success and commercialrespect that more mainstream musicinvolves.

-o design/do/make/think about stuyou wouldnt normally get time todo. Maybe more imaginative / ex-perimental work or work that liesoutside your normal working remit(maybe in an area you dont get towork in much)

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-One week project

Research/Analisis:

Commercial worth:

-It can show a prospective employersa side to you that they might not see

in commissioned work, they mightspot a talent or another medium notexpressed elsewhere because you aremore likely to spend more time onyour won projects.

Every piece o non commercial workwill have signposts to the trained eyethat will tell them about how you ap-proach composition, your interests,technique and nishing abilities andpresentation

-As regards its commercial worthI would say that sel-initiated workdoes not always have a value in indus-try unless a client is particularly look-ing or a real o-the-wall solution. Ido think its main commercial valueis more to stop you becoming stale,and as a eeder to personal ongoingdevelopment.

-Commercially, it can give the de-signer a great sense o condence and

pride seeing personal/sel initiatedwork being published/made.

Also, when interviewing, a recruiterrst and most importantly wantsto see what the designers true andpersonal style is like, Its a great wayto bring new ideas and techniques toa brand as most houses/brands have adistinct style and your personal workcan help it to evolve.

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-One week project

Research/Analisis:

Negative aspescts

-Less time to do other things, Id givemy right arm or a night o some-

times :)

(reelance graphic designer/musicmaker/independent record companyhead designer)

-Negative aspects o sel-initiatedwork has to be sel-indulgence, andsometimes a lack o recognition orwhat you have done. Creativity isoen allied to acceptance, it is dif-cult to struggle along a lonely urrow

disengaged rom criticism and reac-tion. Some say that working withinrestrictions such as a commercialbrie brings (time limits, budget con-straints, audience expectations) canchallenge someones creativity more;however perhaps too many indecisiveand overbearing clients in the past orme means it is perhaps your patienceand proessionalism that is challengedmost. Sel-initiated work provides thecounter balance.

-Tinking up good projects andhaving the spare time to justiy doingnon-paid work (a bit like being anartist)

(rom a practicing graphic designer/music maker and GD tutor)

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Research/Analisis:

Tinking about exhibition.

Where the designer works? (place)

What is personal or designer? (place, be-longings)

Key words:

-desk-lamp-books-sketchbook

-mug (with coee,tea)-pencils-board-notebook-notes (with research)-inspiration-ofce

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Booklets:

Tree booklets with opinions divided onthree categories. Personal satisaction, com-mercial worth and negative aspects. Duringexhibition everyone could take one o them

and read contents.

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Sketchbook:

Sketchbook is very personal things or de-signer. Tats why we decided to place it onour exhibition.

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Exhibition photo.

Picture shows our exhibition. It is a design-ers workspace. We tried to arrage it as a deskwith laptop, notes.. like someone couldwork there ew minutes ago. On laptop was

displayed slideshow with our question. Inbooklets could be ound our research andopinions proesional designers.`

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Feedback:

PLUS:

-eye catching-really interested little books produced-the books are amazing!-it looks cool and attractive-great work on the books-love the illustration used (amazing)

MINUS:

-not sure o the question with reading thebooks-not sure what is going on on the screen

-where is the question?

INERESING:

-environment/space is interesting-enclosed space-makes you thinl about we are be creative insuch a messy environment-the composition-the ide o the chest is interesting, catchesyour eye, makes you interest with the books

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-Mapping project

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-Mapping project.

Brie:

Te outcome or the GDA MappingProject should ocus on the selecting o aquestion and discovering and show-ing interesting inormation about your

chosenarea.You are ree to explore any relevant me-dia, technique or process in the produc-tion oyour GDA Mapping outcome. Te nalormat can be 2D or 3D, print or screenbased, static or time-based, one-way orinteractive. It should be determined byyourresearch.Your outcome should convey inorma-

tion in an engaging, unambiguous andsuccinctmanner so the viewer, user or partici-pant clearly understands what you arecommunicating.

Question:

How social marketing works and how itcould has aect on reception?

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Research/Analisis

Social marketingwas born as a dis-cipline in the 1970s, when Philip Kotlerand Gerald Zaltman realized that thesame marketing principles that were be-

ing used to sell products to consumerscould be used to sell ideas, attitudesand behaviors. Kotler and Andreasendene social marketing as dieringrom other areas o marketing only withrespect to the objectives o the marketerand his or her organization. Social mar-keting seeks to inuence social behav-iors not to benet the marketer, but tobenet the target audience and the gen-eral society. Tis technique has beenused extensively in international health

programs, especially or contraceptivesand oral rehydration therapy (OR),and is being used with more requencyin the United States or such diversetopics as drug abuse, heart disease andorgan donation.

Te heroes o the individual views thecampaign Speakers(Speaker) aredistant and exotic people in developingcountries, posing or pictures with thespeakers. Tis equipment near the hutor in a boat sherman looks surprising-

ly. Action Aid International, explains:We give a voice to Tose Who do nothave one. (We give voice to those whodo not have it).

Italian creations prepared DLV BBDOagency, the author o the photograph isIndraccolo Diego.

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Speakers


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-Mapping project.

Research/Analisis

Social campaign-is a set o dierent ac-tivities planned at a particular time, ad-dressed to a specic target group, whoseaim is to increase knowledge, change

thinking, behavior towards a particularsocial problem or leads to resolve socialproblems blocking achievement o thecommon good is dened as a market-ing target. Social campaign can use thetools and advertising techniques.

Picture shows example o posters pro-moted social campaign:

Naked woman in stone - cold statues- are helpless in the arms o their men.

Te victims o the practice known asemale circumcision are the heroineso the creative campaign Over 6000women.

Klitoridektomia is partial or total re-moval o the clitoris and sometimes alsothe labia. Is perormed or religious oraesthetic among certain Arican peo-ples. Leads not only to sexual rigidity,but also to many psychological andhealth complications. According to thecampaign slogan: Every day over 6000

women all over the world are condemnedto feel nothing.(Every day more than6000 women around the world areorced to eel that nothing will).

Sender is the oundation Kirira, theorganization aims to not only care orwomen and children in developingcountries, but also ght out; emalecircumcision.

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Every day over 6000 women all over the world arecondemned to feel nothing.


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Research/Analisis

Social advertising- is the process opersuasive communication, the mainobjective is to provoke socially desirableattitudes or behaviors. Tis is accom-

plished generally in two ways. First,by instigating the pro-social behavior(...). Second, by instigating the ailurebehavior (...).

Picture shows example o social ad. Tisposter promote social capaign calledTe Monsters

Aim o this campaign is the sound othe problem o domestic violence. Mostimportantly, the authors believe it is

not to be indierent to the problem andassist in detecting the perpetrators oviolence.

Te campaign was prepared by theFrench agency in Atjust eminist organ-ization on behal o the Fdration Na-tionale Solidarit Femmes InternationalDay Against Violence Against Women,which is celebrated on November 25.

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Te Monsters


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Research/Analisis

What is social marketing ? How itworks?How it could has aect on reception?

social campaign4Pmarketing mix rules>

social campaign>social advertising

social advertising>change people be-haviours towards social problem/changepeople thinking towards social prob-lem/increase knowledge towards socialproblem/solve social problem blockingcommon good

4P marketing mix rules>price/place/promotion/product

price>nancial costs/mental costs/be-havioral costs

place>avaliability o unds which recipi-ent may retain in accordance with theidea promoted

product>active citizenship/not to smokecigarettes/collection to charity

promotion>provide inormations aboutthe product

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Research/Analisis

Inormation graphics or inograph-ics are graphic visual representations oinormation, data or knowledge. Tese

graphics present complex inormationquickly and clearly,[1] such as in signs,maps, journalism, technical writing, andeducation. With an inormation graphic,computer scientists, mathematicians,and statisticians develop and commu-nicate concepts using a single symbol toprocess inormation.

Video include many o interesting andinspiring inphographics.

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Promo video for Zinios updated iPad app.


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Research/Analisis

Inspiration to create a poster- exam-ples o inphographic posters

Memento imeline Infographic.TeMemento (2000) imeline Inographicexplains the multiple plot lines o thelm i the viewer was having a problemunderstanding. Memento chroniclestwo separate stories o Leonard, anex-insurance investigator who can nolonger build new memories, as he at-tempts to nd the murderer o his wie,which is the last thing he remembers.

One story line moves orward in timewhile the other tells the story backwardsrevealing more each time.

One week of Te Guardian Tis postershows all o the articles, headlines, writerand topics covered in one week o TeGuardian. Featured on Designing TeNews.

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Te Memento infographic poster:One week of Te Guardian infographic poster:


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Experimentation:

Picture shows shape which inspired meto create shape or mine inphographicsposter.

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Experimentation:

Shape show process o creating shapesor mapping project. I was intrestingabout solid and shape. Assumption was

to create something spatial.

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Research/Analisis

Final version o mapping project.

Te graph shows how social marketing is

divided and which consequences couldaect on aimed person.

Rule o marketing mix(4P) consist oour elments; product, price, placementand promotion.Product is a subject o marketingativities (eg collection to charity, not tosmoking cigarettes, active citizenship) Inthe case o encourage to make payments.Price is nancial costs, but in mostcases, the recipient bear the behavioralcosts. (energy devoted topromoted activity) and psychological(eeling o discomort when chang-ing behaviours) Te equivalent placeis availability o unds through wchichthe recipient may retain in accordancewith the promoted idea ( proximity ocontainers or segregation o rubbish.Promotiion is provide the inorma-tions about the product.

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Brie:Te basic rules o type play an es-sential role in the development andpractice o good graphic design. Fromlogotypes to editorial layouts, typo-graphic orms and principles play anundamental role in the designers

thought process and output. oo oenthe basic rules and techniques o typeare overlooked within graphic designeducation and industry, letting downgood ideas through poor detailingand execution. Te aim o this projectis to provide an awareness and basicunderstanding o the undamentals otype and typography.Each learner will be assigned to one oour groups (letter, word, paragraph,page). Each group will then be asked

to gather research or its respectivetypographic aspect. Individual groupmembers will then ocus on a specicpiece o typographic research andcommunicate this through a singledouble page spread in a given ormat.Te outcome will be a booklet whichcontains the collective knowledge andresearch o the group.

Group:-Page

Research:-Print production, soware.

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About dalton maag an why it was goodexperience. About the studio( picture ostudio and bussines card )

Dalton Maagis an independent ontoundry with ofces in London, UK, and

Porto Alegre, Brazil. It designs onts oruse in corporate identities, logos, andother text uses. It has a library o 22 re-tail onts and oers custom ont creationand modication services to its clients.

It was good expeerience to be in DaltonMaag studio. I was really impresed. Teirstudio is divided on work space leisurespace and kind o dining-kitchen an-nexe.

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GDA P l H l


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Research/Analisis:

Print production process:

Te cra o print production process hasbeen developed and

rened over hundreds o years. wenty-ve years ago design wasmore hand on process involving drawingand painting. In thesedays design is more related with digitaltechniques. Here are thecurrent print production process steps:

Graphic Design

Graphic design is a process o creatingwith arrangement otype and visual elements along withspecications or paper, inkcolours, and printing processes whichcombined should expressdeliberate message.

Pre-press

Pre-press is the production stage oprinting. Beore it is preparinga presentation by the authors, but is al-lowed by distribution onished product. Pre-press process in-clude: copy text and graphicmaterials rom outside (Internet, remov-

able storage media), inputtext to a computer rom scanned materi-als, scan materials, makecustomers corrections and changes.

PrintingPrinting is a mechanical process o ap-plying ink to a paper using aprinting press.

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Research/Analisis:


Bindery

Tis stage o print production is callednishing. Bindery can include one ormore steps, depending on the nishedproduct. Inter alia olding, laminating,scoring, perorating, stitching (withwires or staples or magazines,) perectbinding (or paperback books,) spiral orplastic comb binding, and hardbackbookbinding. Te nal step in the bind-ery stage includes packaging or delivery.

Delivery

Delivery in this process is prepare n-ished pieces or retail sale oror distribution via postal entry and orsingle-copy sales.

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Research/Analisis:


Video:

An introduction to the Printing InkCompany, makers o lithographic inkbased in Vaughn, Ontario. Te pas-sion and the science o the our colourprocess are presented by Peter Welare,president and head inkmaker.

http://www.theprintinginkcompany.ca/

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Te Printing Ink Company: An Introduction

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http://www.theprintinginkcompany.ca/http://www.theprintinginkcompany.ca/


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Research/Analisis:


Desktop publishings redistribution ographic arts tasks.

For example, in the Old Way, designersmight indicate color break what color isused in each element o the pagebut itwas usually up to the prep workers in thecolor trade shop to cut masks to accom-plish this, in a process called mechani-cal color. But now color break is part oa page layout or illustration. Designershave a nished product ready to printwhen it leaves their hands, rather than aguide or someone elseswork.

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Designer

Phot

ographer

Print

er

Othe

r

Design

Illustration

Page layout

Photography

Scanning

Color correction

Retouching

Imposition

Burn plates

Print

Finishing

Fold

Trim

= primary vendor = possible vendors

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Research/Analisis:

Sofware:

Graph shows soware divided on twogrous. Soware or creation process and

soware or production and printing.

Creation:

-Photoshop>Image

-Illustrator>Illustration

-Acrobat>Collaborate

-InDesign>Page layout

Production and printing:

-Acrobat InProduction

-PostScript 3 Extreme

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CREATION PRODUCTION

& PRINTING

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Research/Analisis:

Sofware:

Adobe Photoshop:

Adobe Photoshop is a graphics editing

program developed and published byAdobe Systems Incorporated.Adobes 2003 Creative Suite rebrandingled to Adobe Photoshop 8s renamingto Adobe Photoshop CS. Tus, AdobePhotoshop CS5 is the 12th major releaseo Adobe Photoshop. Te CS rebrandingalso resulted in Adobe oering numer-ous soware packages containing multi-ple Adobe programs or a reduced price.Adobe Photoshop is released in twoeditions: Adobe Photoshop, and AdobePhotoshop Extended, with the Extendedhaving extra 3D image creation, motiongraphics editing, and advanced imageanalysis eatures. Adobe PhotoshopExtended is included in all o AdobesCreative Suite oerings except DesignStandard, which includes the AdobePhotoshop edition.

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Research/Analisis:

Sofware:

Adobe Illustrator:

Adobe Illustrator is a vector graphics ed-

itor developed and marketed by AdobeSystems. Illustrator is similar in scope,intended market, and unctionality toits competitors, CorelDraw, Xara De-signer Pro and Macromedia FreeHand.Te latest version, Illustrator CS5, is theeenth generation in the product line.

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Research/Analisis:

Sofware:

Adobe InDesign:

Adobe InDesign is a soware applica-tion produced by Adobe Systems. It canbe used to create works such as posters,yers, brochures, magazines, newspapersand books. InDesign can also publishcontent suitable or tablet devices in con-junction with Adobe Digital PublishingSuite. Graphic designers and productionartists are the principal users, creatingand laying out periodical publications,posters, and print media. It also sup-ports export to EPUB and SWF ormatsto create digital publications, and con-tent suitable or consumption on tabletcomputer devices. Te Adobe InCopyword processor uses the same ormattingengine as InDesign.

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Research/Analisis:

Sofware:

Adobe Acrobat:

Adobe Acrobat is a amily o applicationsoware developed by Adobe Systems toview, create, manipulate, print and man-age les in Portable Document Format(PDF). All members o the amily, exceptAdobe Reader (ormerly Acrobat Read-er), are proprietary commercial soware,while the latter is available as reewareand can be downloaded rom Adobesweb site. Adobe Reader enables users toview and print PDF les but has negli-gible PDF creation capabilities. Acrobatand Reader are widely used as a way topresent inormation with a xed layoutsimilar to a paper publication.

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-Industry project

Research/Analisis:

Sofware:

Adobe PostSript Extreme:

Adobe PostScript Extreme technology isan architecture o related modules whoseunctionality optimizes through put orcommercial printing. Extreme makesuse o three o Adobes complementarycore technologies: Adobe PostScript 3interpreters, Portable Document Format(PDF), and Portable Job icket Format(PJF). Tere are two variants o Ex-treme: Extreme or Graphic Arts andProduction Printing, and Extreme orHigh Volume Printing. Tis paper o-cuses on Extreme or Graphic Arts and

Production Printing. However, the ul-timate goal o both versions o Extremeis to provide a robust job managementenvironment or commercial printing.

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Finished pages. First shows print pro-duction process inormations. Secondis about soware related with printproduction and creation process. Tosepages mainly base on text inormation.Except text I put just diagram and pic-

ture. Aer Pauls eedback I decided toimprove it and I realised I dod not ucuswell on that.

Feedback:

-Adequate research and development.-Poor editorial decision making.-Poor use o design template.-Learner identied an important sub-ject (print and production) and showedgenuine interest but lost his way at some

point.-Learner also needs to be more explicitwith sources o inormation and needsto be more orthcoming with develop-ment and research at an earlier stage inthe design process.

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Print production: Process steps (im-

proved)

I decided to reduce text because previ-ous version was based mainly only ontexh inormations. Less amount o text

imparted page more space. I decidedalso add designed motive to every parto print production process.

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Book Title Section Name

Reference:

Websites:

http://allenglazer.wordpress.

com/

http://websupport1.

citytech.cuny.edu/

faculty/phenry/sessions.

html#session3

Books:

RealWorld PrintProduction

By ClaudiaMcCue

Te crat o print production process has been developed andrefned over hundread years. wenty-fve years ago design wasmore hand on process involving drawing and painting. In thesedays design is more related with digital techniques.

Print production process steps:

1.Graphic design 2.Prepress

3.Printing 4.Bindery 5.Delivery

Print production:

Process steps

Graphic design Prepress

Printing Bindery

Delivery

Graphic design is a process o creating witharrangement o type and visual elementsalong with specifcations or paper, inkcolors, and printing processes whichcombined should express delibrate message.

Prepress is the production stage o printing.Prepress process include: copy text andgraphic materials rom outside (internet,removable storage media), input text toa computer rom scanned materials, scanmaterials, make customers corrections.

Printing is a mechanical process o apllyingink to a paper using a printing press.

Bindery can nclude one or more steps,depand on fnished product.Folding,laminating, scoring, perorating, stitching(with wires or staples or magazines,)perect binding (or paperbackbooks,) spiral or plastic comb binding.

Delivery in this process is prepare fnishedpieces or retail sale or or distribution viapostal entry and or single-copy sales.

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Print production: Types o sofware

(improved)

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Book Title Section Name

Reerence:

Websites:

http://www.adobe.com/

products/catalog.html

Charts:

http://www.hbp.com/

downloads/acrobat_

workfow.pd

In computer graphics, graphics sotware or image editingsotware is a program or collection o programs that enablea person to manipulate visual images on a computer.

Creating, print and production software types:

Print and production:

1.Acrobat InProduction 2.PostScript Extreme

Creation:

3.Photoshop 4.Illustrator 5.Indesign

Sotware:

Types o sotware

Acrobat InProduction PostScript Extreme

Photoshop Illustrator

InDesign

Acrobat InProduction toolset orms thebasis or a structured digital workowthat, when properly applied, can ensure theconsistent and controllable production oPDF les or color print production.

Adobe PostScript Extreme HelpsProessional Publishers Save Time andMoney Adobe Extreme is a printingarchitecture or service bureaus, prepressshops, an d commercial printers.

Adobe Photoshop is the leading digitalraster graphic, image editing applicationor the Internet, print, and other newmedia disciplines. It is embraced bymillions o graphic artists, print designers,visual communicators.

Adobe Illustrator is computer sotwarethat enables users to design, modiyand edit vector graphics images rom acomputer and save them as les into anumber o vector graphics ormats. Manyo contemporary illustrators use it.

Adobe InDesign is a new version oAdobe PageMaker. It ofers all kinds oeatures to modiy your text andimages, which can work together ininteresting ways to create a unique andproessional design.

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Symbols explanation:

1. Graphic design - as a symbol I usedcomputers keybord.

2. Prepress - as a symbol I used magniy-ing glass.

3. Printing - as a symbol I used CMYKword.

4. Binding - as a symbol I used asten-ings.

5. Delivery - as a symbol I used boxes.

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1.

3.

2.

5.

4.

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Symbols explanation:

1. Acrobat InProduction- as a symbol Iused PDF word

2. PostScript Extreme - as a symbol Iused pixelate print word.

3. Photoshop - as a symbol I used cam-era.

4. Illustrator - as a symbol I used pencil.

5. InDesign - as a symbol I used doublespread pages.

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1.

3.

2.

5.

4.

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Pictures o nished book.

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Pictures shows last session in DaltonMaag during which we presented n-ished book and every single page.

pawel halasa gda 50 pages pdf (hal11335701)

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