pawan luthra - indian link media group - making connections: leveraging the indian diaspora for...
TRANSCRIPT
Presented by Pawan Luthra,CEO Indian Link Media Group
Making Connections: leveraging the Indian diaspora for business success
A social phenomenon, grown out of the heightenedinterconnectivity between people and the recedingeconomic and social significance of boundaries amongnation states.
Transnationalism:
Asian American Hotel Owner Association:
11,000 members Ownership of over 50% economy lodging 2 million combined rooms 20,000 hotels Property market value of $130 billion
American Success Stories
Satya Nadella – ComputingSalman Rushdie – Literacy
Russel Peters – ComedyPan Nalin – Documentary film making
Indra Nooyi – Woman in businessMira Nair – Film making
Amartya Sen – Economic TheoryVinod Khosla – Entrepreneurship
Hargobind Khurana – BiochemistryVenkataraman Ramakrishnan – Structural Biology
Amar Bose – Electrical and Sound EngineeringKalpana Chawla – Space exploration
Lakshmi Mittal – IndustryZubin Mehta – Classical Music
Anish Kapoor – Contemporary ArtS Chandrashekhar – AstrophysicsCK Prahlad – Corporate Strategy
Ajit Jain – Insurance
Big name inspirations from the Indian diaspora
What the diaspora can do to leverage business:
Influencing governments Crisis response Importing best practices Bringing in new business
Why leverage the diaspora?
They know where the customers are Dealing with the local culture On their terms