Pavillion BarbersSocial Media CampaignUnder the Guidance of Dr. Jianqing Chen

Presented by: Group 4Shoaib Abdul

Prateek VarshneyChandan Jagadesh

Udyan SharmaNitish Kadam

Anik Vishwekar

• Pavilion barbers is operated by Mr. Rick Rubino, an inventor and a patent holder of vacuum powered hair clipper.

• Set up in 2001 at W. Campbell Rd• The Pavilion Barbers offer traditional men and boy's haircuts,

beard grooming and straight edge shaves.

Company Background

Why Pavilion Barbers?• Mr. Rick is strongly motivated to be the

“barber of choice in Dallas”

• Limited resources with limited knowledge of the impact and usage of social media

• Personal experience of the quality customer service offered

• Resource allocation to social media branding– Small price spent on Website creation when business was

established.– No allocation of staff time or additional budget for social

media.• Social media presence– Facebook (last monitored a year ago)– Yelp (created by a customer)

Current Social Media Strategy

• Reasons for inadequate expenditure on social media– Lack of Social media knowledge.– Low budget business, so no external hires for media

presence.• Social media strategy assessment

– Company Facebook page has not been promoted or used.– Only 5 reviews since Nov 2012, so lack of visibility on yelp.– Unmaintained website.– Current social media strategy is not helping the business.

Current Social Media Strategy

Recommendations

Implementation plan• Create and maintain a new and active Facebook page• Offer discounts to UTD students who are connected on FB • Promote the business by uploading “Coupon codes”

periodically on the Facebook pageBenefits• Increase in the number of customers due to attractive offers

and discounts• Increased social media presence• A platform like Facebook would help the business reach large

a large number of people for free

Facebook

Risks• Biased reviews of the service offered• Exposing tactics to competition

Facebook

for Business

• Present the brand by creating an account name consistent with FB name and actual business name

• Find the smart talk between what target audience wants to hear and things that promote your business

• Drive Traffic by sharing photographs & running hash tags

• Use Innovative twitter campaign such as gift a coupon, post a pic after haircut to increase

for Business

1. Twitter is Unique2. Share content such as pictures 3. Pinpoint local potential customers

1. Hard character limit restricts the information

2. Twitter is busy, 340 million tweets per day

3. Spammers and Hijackers

YelpImplementation plan• Claim the business on Yelp• Monitor the reviews on Yelp and respond to

reviews which express dissatisfaction with the service offered

Benefits• Responding to customer feedback helps

improve the brand image

Implementation: Facebook

Active Facebook page used to run promotions and increase visibility of the business

Implementation: Facebook

Active Facebook page used to run promotions and increase visibility of the business

Implementation: Facebook

Active Facebook page used to run promotions and increase visibility of the business

Implementation: Facebook

Implementation: twitter

Active twitter handle used to run promotions and increase visibility of the business

Implementation: twitter

Active twitter handle used to run promotions and increase visibility of the business