PS

SCHER

PAULA

SCHER

PAULA

TABLE OF C

ONTENTS

BIO & PH

ILOSOPH

Y 3

THE P

UBLIC TH

EATE

R 5

THE M

USEUM OF M

ODERN ART

7

THE M

ETROPO

LITAN OPE

RA 9

NYC BALLET

11

NEW JE

RSEY PE

RFORMING ARTS

CENTE

R 13

DETROIT

SYMPHONY ORCHES

TRA 1

5

BAUSCH & LOMB 1

7

JAZZ

AT LINCOLN

CENTE

R 19

NEW 42

ND STREE

T 21

BLOOMBER

G 25

BIOGRAPHYPAULA SCHER WAS BORN ON OCTOBER 6, 1948 IN WASHINGTON, D.C.

SHE IS AN AMERICAN GRAPHIC DESIGNER, ILLUSTRATOR, PAINTER, AND ART EDUCATOR IN DESIGN. SHE HAS DEVELOPED BRAND

AND IDENTITY SYSTEMS, PROMOTIONAL MATERIALS, PACKAGING, ENVIRONMENTAL GRAPHICS, AND PUBLICATION DESIGNS FOR A RANGE

OF CLIENTS. SHE IS A GRADUATE OF THE TYLER SCHOOL OF ART IN ELKINS, PA, EARNING HER BACHELORS DEGREE OF FINE ARTS IN 1970.

PHILOSOPHYPAULA SCHER CREATES IMAGES THAT SPEAK TO AN AUDIENCE WITH

EMOTIONAL IMPACT AND APPEAL. HER STYLE HAS BECOME VISUALLY IDENTICAL WITH THE CULTURE OF NEW YORK CITY. SHE OFTEN SPEAKS

OF HOW NEW YORK CITY IS SUCH AN INSPIRATION TO HER, AND OFTEN POINTS OUT THAT HER USE OF TYPE TYPICALLY RESEMBLES A GRID,

NOT UNLIKE MANHATTAN.

3

4

THE PUBLIC THEATERIDENTITY DESIGNED FOR ONE OF NEW YORK’S

LEADING INSTITUTIONS FOR NEW THEATRICAL PRODUCTIONS.5

6

MUSEUM OF MODERN ARTIDENTITY SYSTEM FOR THE MUSEUM OF MODERN ART IN NEW YORK,

ONE OF THE WORLD’S LARGEST ART INSTITUTIONS.7

8

QUEENS METROPOLITAN CAMPUSENVIRONMENTAL GRAPHICS INSTALLED AT THE CAMPUS IN FOREST HILLS, QUEENS.9

10

THE HIGH LINEIDENTITY, SIGNAGE, AND ENVIRONMENTAL GRAPHICS FOR THE

ELEVATED RAILWAY TURNED PARK IN MANHATTAN.11

12

13 NJ PERFORMING ARTS CENTERSIGNAGE AND ENVIRONMENTAL GRAPHICS FOR THE LUCENT TECHNOLOGIES

CENTER FOR ARTS EDUCATION, A SCHOOL AFFILIATED WITH NJPAC.

14

15 ACHIEVEMENT FIRSTENVIRONMENTAL GRAPHICS DESIGNED FOR ACHIEVEMENT FIRST

CHARTER SCHOOL IN CLINTON HILL, BROOKLYN.

16

17 SUNDANCE FILM FESTIVALCAMPAIGN AND GRAPHIC IDENTITY FOR THIS YEAR’S FESTIVAL,

ORGANIZED AROUND THE THEME “LOOK AGAIN.”

18

19 JAZZ AT LINCOLN CENTERSIGNAGE AND ENVIRONMENTAL GRAPHICS FOR THE LUCENT TECHNOLOGIES

CENTER FOR ARTS EDUCATION, A SCHOOL AFFILIATED WITH NJPAC.

20

21 NEW 42ND STREETIDENTITY AND ENVIRONMENTAL GRAPHICS DESIGNED FOR THE NON-PROFIT GROUP

DEDICATED TO THE RESTORATION & REUSE OF 7 HISTORIC THEATERS & PLAYHOUSESON WESET 42ND STREET IN LOWER TIMES SQUARE.

22

23 BLOOMBERGENVIRONMENTAL GRAPHICS AND DATA VISUALIZATION FOR THE BUILDING OF THE

FINANCIAL COMPANY LOCATED ON THE EAST SIDE OF MIDTOWN, MANHATTAN

24