paula jackson presentation - xerocon nz 2013
DESCRIPTION
Xero GM Marketing Paula Jackson's presentation from Xerocon NZ 2013. Xero is beautiful online accounting software that connects small businesses and their accountants together in the cloud.TRANSCRIPT
XEROCON ELEVATEAUCKLAND
Beautiful accounting software
Partner Marketing Resource
Paula Jackson, General Manager Marketing, Xero
XEROCON ELEVATE
Marketing =Connection
XEROCON ELEVATE
GET ONLINE
TELL THE WORLD
TELLINGPROSPECTS
CONVERTINGCLIENTS
PRACTICAL EXAMPLES
HINTSTIPS & TOOLS
Simple and smart.
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XEROCON ELEVATE
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List price, discount, bundling, credit termsFunctionality, brand, packaging, services
Target market
Product Price
Promotion PlaceAdvertising, sales force and promotion, publicity Channel, inventory, logistics, distribution
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