The first behavioral analytics platform to analyze human emotion

The SMARTview™ Platform • The world’s first behavioral analytics platform to measure human emotion. • Proprietary, patent pending technology gathers, analyzes, and classifies digital

content from a wide range of sources. • Our technology is based on accepted psychoevolutionary theory and proven

research into emotional classification.

• Our technology removes the subjectivity of human scoring and filtering, replacing it with incredible efficiency and scalability.

• Able to determine the perceptions, emotional drivers, and behaviors of target populations and present these findings as actionable market intelligence.

• SMARTview™ technology has been used in the consumer products, entertainment,

pharmaceutical and life sciences industries as well as in the political campaign management.

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Real-time Digital Media Intelligence and Assessment of the Republican Vice Presidential Candidate

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Crowdverb and BehaviorMatrix conducted a “flash” study over the course of 24 hours of media outlets and social media sites to measure the emotional tone, perceptions, and topic association for Paul Ryan, upon his confirmation as the presumptive Republican Vice Presidential candidate.

Methodology

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• Data was collected for a 24 hour period immediately following the announcement of the Vice Presidential running mate

• Traditional media outlets with an online presence and select social media sites, (Facebook and Twitter) were evaluated

• Only publicly posted information, profiles and tweets were utilized by the study

• Over 380,000 data points were collected • Cohort definition was achieved by using proprietary filtering

techniques to identify those individuals who self-identified their gender, or party affiliation

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News Organizations

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Past 24 Hours Historical

Paul Ryan Major News Outlet Media Coverage

9am ET 8/11/2012 to 9am ET 8/12/2012 1/1/ 2006 to 8/11/2012

MSNBC/NBC News

8% USA Today 10%

Fox News 14%

CNN 18%

CBS News 30%

ABC News 20%

MSNBC/NBC News

2%

USA Today 33%

Fox News 11% CNN

23%

CBS News 11%

ABC News 20%

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Paul Ryan Tone and Emotion by News Organization

0

5

10

15

20

25

30

35

40

45

MSNBC/NBC News USA Today Fox News CNN CBS News ABC News

Fear Apathy Optimism Excitement

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Paul Ryan Attribute Mention by News Organization

0

10

20

30

40

50

60

MSNBC/NBC News USA Today Fox News CNN CBS News ABC News

Competence Youth Inexperience Experience Intelligence

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Paul Ryan Associated Topics by News Organization

0

10

20

30

40

50

60

MSNBC/NBC News USA Today Fox News CNN CBS News ABC News

Economy Medicare Deficit

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Paul Ryan Sentiment by News Organization Content

48

50

52

54

56

58

60

Polarity

MSNBC/NBC News USA Today Fox News CNN CBS News ABC News

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Self-Identified Gender across Social Media

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Paul Ryan Gender and Associated Emotion

0

5

10

15

20

25

30

35

40

45

50

Fear Apathy Optimism Excitement

Men Women

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Paul Ryan Gender and Attribute Association

0

5

10

15

20

25

30

35

40

Competence Youth Inexperience Experience Intelligence

Men Women

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Paul Ryan Gender and Topic Association

0

10

20

30

40

50

60

Economy Medicare Deficit

Men Women

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Paul Ryan Gender and Polarity

0

10

20

30

40

50

60

70

80

90

100

Men Women

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Self-Identified Political Party Association

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Paul Ryan Party and Associated Emotion

0

10

20

30

40

50

60

70

Fear Apathy Optimism Excitement

Democrat Republican

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Paul Ryan Party and Attribute Association

0

10

20

30

40

50

60

70

Competence Youth Inexperience Experience Intelligence

Democrat Republican

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Paul Ryan Party and Topic Association

0

10

20

30

40

50

60

70

80

Economy Medicare Deficit

Democrat Republican

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Paul Ryan Party and Polarity

0

10

20

30

40

50

60

70

80

90

100

Democrat Republican

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Key Measures by Swing State

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Paul Ryan Fear by State

0

5

10

15

20

25

30

35

40

45

50

Wisconsin Virginia Ohio Colorado Florida

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Paul Ryan Polarity by State

0

10

20

30

40

50

60

70

80

90

100

Wisconsin Virginia Ohio Colorado Florida