Paul RandBy: Kevin Ong

Early life• Paul Rand was born on

August 15, 1914 in Brooklyn, New York.

• His first name was Peretz Rosenbaum later changed to Paul Rand.

• He painted signs for his father’s store and for school events.

• Attended Manhattan’s Harren High School and took night classes at Pratt Institute

Early career• He started part-time

position creating stock images for a syndicate that supported graphics.

• Self-taught himself about graphic design by reading German magazines.

• Started to create corporate logos.

Paul Rand 4 Principles of Design

• 1. “A logo derives meaning from the quality of the thing it symbolizes, not the other way around.”

• 2. The subject matter of a logo need not match the subject matter of the business it represents. “The only mandate in logo design is that they be distinctive, memorable and clear.”

• 3. Presentation is key• 4. “Simplicity is not the goal. It is the by-product

of a good idea and modest expectations.”

Logo for ABC1962

Logo for UPS1961

Logo re-design for Ford1966

Logo for Westinghouse1960

Logo for Enron1996

Logo for IBM Logo for IBM1956 1972

Example of logo change through time

Did you know?

• Paul Rand was the designer that made the apple logo with Steve Jobs?

Paul Rand’s designs are also unique.

Magazines

Magazine cover Book cover

Greenwood Arts Council magazine cover1996

Magazine cover for apparel

Books • Sparkle and spin

(1957)• Little1 (1962)• A Designer’s Art

(1985)• Failure by Design

(1993)• Design Form and

Chaos(1993)• Listen! Listen!

(1970)• Trademark Design

(1951, unpublished)

Little 1

A Designers Art

Design Form and Chaos

Listen! Listen!

Paul Rand (August 15, 1914-

November 26, 1996)“Simplicity is not the goal. It is the by-product of

a good idea and modest expectations.”

“Everything is design. Everything!”

THANK YOU FOR

LISTENING