Paul Griffin MBA

A STRATEGIC AND OPERATIONAL, INTERNATIONAL MARKETINGAND BUSINESS DEVELOPMENT DIRECTOR, WITH EXPERIENCE INTHE ENGINEERING, CAPITAL GOODS, MACHINERY, PROCESS ANDPACKAGING INDUSTRIES.

Key Deliverables:

BUSINESS STRATEGY• Heading Global Strategy and Marketing for Ishidaand Brand guardian

• Defined Global Opportunity for Ishida, keyMarkets (BRIC’s) and Strategy

• Initiated and implemented strategy to bothoffensively and defensively attack low costChinese competition

• Responsible for strategy and marketing to growIshida’s business from £20m to £110m

• Used strategic business analysis to identify theneed for a New Business Division in the FreshFood Sector with direct channels to market

• Implemented new ERP and CRM Systems• Acquisition search and selection for EngineeringBusiness

• Strategic Business Analysis of European Printingand Bank Note Industry.

INTERNATIONAL MARKETING• Unique ability to optimise Business Developmentand Marketing across multiple regions withvarying challenges

• Market Leader and Premium Brand with 10-20%price premium and major share

• Market Research, Development and BusinessPlans for Developing Markets such as CE Europe(incl. Russia, Ukraine) and ME & Africa regions(Saudi, Iran, Egypt, South Africa)

• Successfully implementing 40 exhibitions perannum across the EMEA region to the highestlevels of quality, on time and within budget

• Re-positioned Ishida as a weighing and packingsystems and solution provider enabling 10-20%price premiums to be maintained.

NEW BUSINESS DEVELOPMENTAND SALES• Built Annual Pipeline of 4,000 leads with one-thirdplanned investments

• Started New Business Division for the Fresh Foodsector (Meat, Poultry, Salads, and Ready Meals)

• More than 500 new investments identified eachyear from ‘Issues based’ Direct Marketing

• Developed new accounts in the Meat, Poultry andReady Meals sectors.

GENERAL MANAGEMENT• Achieved 20% per annum growth over last 3years and 12 % PBIT

• Management of £2.5m annual budget and amarketing team of 20 across EMEA

• Grew Ishida’s Fresh Food business from almostzero to 25% of turnover at that time (£10 Million)

• Full P&L responsibility for spearheading Ishida’smove into the Fresh & Chilled Food markets.

PRODUCT MARKETING• Defining and managing all New ProductDevelopment for the business.

• Introduced several new product ranges to EMEA• Developed best practice in house training for allnew core products

• Designed and implemented a new training packand methodology for developing markets andremote customers.

MARKET DEVELOPMENT• Identified need for own office in South Africa tocover sub-Saharan Africa. Located and openedoffice and hired team to run the region

• Developed plan for expanding the Middle Eastincluding and office in Dubai and major marketdevelopment in Egypt, Saudi Arabia and Turkey.

• Planned transition from distributors to ownorganisation in Germany and France includingopening own offices.

CHANNELS TO MARKET• Developed Multiple Distribution Channels inRussia and the Ukraine including distributors,OEM’s and own office

• Business Development & Expansion of allmarkets and sectors in EMEA through DirectSales Channels, Agents, Distributors & OEM’s.

Kevin Oldham - Owner Kodex LimitedI had the pleasure of working with Paul over several years through services provided with FreestyleMarketing Communications Ltd. His vision, tenacity and consideration of detail are absolutelysecond to none. A highly intelligent individual with a passion to improve and develop, ensuring the businessis maximised in every way possible. All of this and with a honourable, loyal and friendly approach too. I wishPaul all the success in the future.

Stefan Schiffer - stellv. Vorstand Vertrieb bei Niemet Zentrale KG(Previously GM Germany for Ishida)I've known Paul for over 8 years and have worked 4.5 years with him at Ishida Europe together.Due to his empathy, it was always very pleasant to work with Paul. He is a good listener and analyst, and wastherefore a good contact to discuss strategies and provide high quality input and advice.His work in terms of business development and market research have always been marked by extraordinaryforesight. He was very dedicated and professional, which was also transferred to his employees. On hispromises, you can rely on 100%. I would always work with Paul again.

Des Buchanan - Commercial Director at Freestyle MarketingCommunications LtdI have known Paul for 12 years. He is a very hard working, committed professional. His unique blendof Mechanical and Industrial Engineering expertise, together with his ability to optimise Businessdevelopment utilising his marketing, strategic and operational skills make him a real asset to any Business.

Bob Bushby - Managing Director at Nielsen McAllister PRPaul is an excellent strategic thinker with an eye for detail. He is a very effective manager with theability to bring the best out of his team. During his time at Ishida Europe, he has presided over ahugely successful on-going marketing programme that has continually demonstrated the effectiveness of astructured and integrated business to business campaign.

Dylan Strydom - Owner at Dylan Strydom Project ManagementI have had the privilege of working with Paul for the last 4 years, as the marketing director at IshidaEurope , Paul has challenged me individually and my team to always produce top quality products,products that he has carefully thought out ensured maximum value to his business. I have always found thatPaul is extremely approachable and welcoming of any ideas, being a creative means that this is welcomedwhen someone is prepared to listen, but he has an incredible ability to turn these ideas into viable projectsand ensures that the right people are brought in at the right time and making us feel as partners and not justanother vendor!

I have personally learnt a massive amount from Paul in the way that he handles his team and his unwaveringcommitment to the attention to detail.

Its a hard task I think for anyone to be a strong leader, but even harder being a leader which earns therespect of the people he works with, Paul does this with ease.

Iain Sale - Chief Financial Officer at Low Carbon(Previously FD for Ishida)Paul has a unique ability to apply his exceptional technical business knowledge gained through hisMBA to the practicalities of business development and marketing with a clear and consistent vision.

Endorsements:

Chris Deckx - Vice President Maintenance, Repairs and Overhaulsat Meggitt Aircraft Braking Systems (Previously GM After Sales &Service for Ishida).During my experience within Ishida Europe I had the luxury to interface with Paul and his pragmatic,professional approach of the business. Together with his customer focused methodology, he enlarged thecustomer satisfaction and retention and brought more market knowledge to the company. I enjoyed hiscapability to interface with the other departments within the company.

Russell Ward - BA. MIOD. MCIM - Chief Executive at MotherwellBridge Ltd (Previously Sales Director for Ishida)I worked with Paul at Ishida and was very impressed with his detailed market research and ability toplan and execute the agreed strategy for growth opportunities both geographically and in the various productstreams.

Barry Lewis - Psychologist/Owner Walton Churchill Consultancyand Professional Training & Coaching ConsultantI have known Paul for over 20 years as a client. He is a top rate Marketeer and a supportivemanager of his team. His global knowledge has been developed considerably over the years and heoperates at present with a great deal of depth and breadth as a result. He is a valuable member of the IshidaBoard and his contribution over the years has been significant.

Ed Watson - Freestyle Marketing CommunicationsPaul is a rare combination of engineering expert and marketing man. In the twelve years we haveworked together, he has been a leading light of a company which has managed revenue growthfrom below £10m to over £100m. His loyalty and commitment, his ability to think strategically, and his honestapproach to business have all been important elements in achieving that success.

Herbert Hahnenkamp - General Manager CEE at Ishida Europe Ltd.(Current GM at Ishida)When I joined Ishida 5 years ago, it was a £65m pounds business. Now it is a £120m poundsbusiness and Paul is responsible for a big part of this growth. His strategic knowledge and the way he isguiding people is real leadership. Sound business planning, focus on people development and very highvalues on moral & ethics are among his key strengths. One of the question I have learned from him: "Howwould you decide, if it was your own company?". All I learned from him will influence my future success.

PERSONAL DETAILSTel: +44 (0) 7508 532 734or +44 (0) 1489 861320E-mail:griffpaul@hotmail.co.uk

Linked In:www.linkedin.com/profile/view?id=1850039

Endorsements (continued):