paul gelb razorfish mobile search beyond the portal -
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1 © 2010 Razorfish. All Rights Reserved.
mobile search:beyond the portal
MARCH 2011
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WILL MOBILE SEARCH HAVE AN IMPACT?
“On the desktop search is where it’s at; that’s where the money is. But on a mobile device search hasn’t happened. Search is not where it’s at, people are not searching on a mobile device like they do on the desktop.”
- Prominent Technology Company CEO
COULD MOBILE SEARCH SURPASS DESKTOP?
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LET’S SEARCH
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WHAT SHOULD WE SEARCH FOR?
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TOP RESULTS: MOBILE SEARCH IS PROMINENT
Even before I opened the browser I noticed several search portal apps
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CHANGE KEYWORDS: SEARCH DOMINATES MOBILE
Media
Restaurants
Travel Search
Locating Search
Shopping Search
When I looked again at my most used apps; search functionality was the constant
MORE RESULTS: PROVE IT IS UBIQUITOUS
Biggest surprise was that I had not one but two bathroom search applications
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A SEARCH BAR PLUGIN FOR THE WORLD?
WE ARE AT AN INFLECTION
POINT
CONSUMERS VALUES ONE THING THE MOST…
time
Mobile has made everything more spontaneous
IT IS
HARD, AND HARD IS
GOOD
20 © 2011 Razorfish. All Rights Reserved.
Emerging human behaviors matter
IN THE WWW OF PEOPLE,
A RETURN TO A FAMILIAR PROCESS
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A B
OLDFocus on platforms that circumvent talent and scale operational efficiency
NEWFocus on supporting culture and
talent cable of capitalizing on new undefined benefits of a
searchable world
SCALEENGAGEMENTTARGETINGMEASUREMENTVIRAL SHARING TRANSACTION
25 © 2010 Razorfish. All Rights Reserved.