paul bredwell - fact, fiction, the future - measuring sustainability
TRANSCRIPT
The All-Feather Association
Fact, Fiction, the Future – Measuring Sustainability
Animal Agriculture Alliance2015 Annual Stakeholders Summit
Kansas City, Missouri
Paul J. Bredwell III, P.E.Vice President – Environmental Programs
Poultry and Egg Industry Sustainability Assessment Program
Who?
What ?
When ?
Why ?
Poultry and Egg Industry Sustainability Assessment Program
Who?Internal Stakeholders
Poultry Integrators Sustainability Managers Environmental Human Resources Live Operations Personnel Health and Safety
Poultry Producers/Growers
External Stakeholders
Non-Governmental Agencies Environmental Defense Fund World Wildlife Fund The Nature Conservancy National Safety Council; American Humane Society 4H/FFA
Customers Wal-Mart McDonalds Publix Kroger Sysco Yum Brands Kraft
Suppliers Energy Providers Transportation Shipping Chemical Providers Pharmaceuticals Packaging Further Processing
Ingredients
Poultry and Egg Industry Sustainability Assessment Program
What?1. DefineA. Define Sustainability for the
EnterpriseB. Select & Define Key Performance
IndicatorsC. Select Metrics for KPIs
2. MeasureA. Benchmark KPI MetricsB. Set Goals for Each KPIC. Develop Strategy to Meet Goals
3. ImplementA. Implement the StrategyB. Measure, Assess and Report ResultsC. Adapt Strategy to Improve Outcomes
Source: Matlock, Marty. “Review of the Science of Sustainable Outcomes In US Poultry and Egg Production “Sept. 2014 PowerPoint Presentation
Goals
Numerical – Absolute -Reduce Water Use by 1 Percent Industry Wide
Directional – Not Absolute – Reduce Water Consumption Across the Industry
Baseline for Industry
Poultry and Egg Industry Sustainability Assessment Program
What?
Source: Matlock, Marty. “Review of the Science of Sustainable Outcomes In US Poultry and Egg Production “Sept. 2014 PowerPoint Presentation
Retrospective look at the Poultry Meat Bird Industry
Life Cycle Analyses
Greenhouse GassesWater UseAcidificationNitrificationEnergy Use
Poultry and Egg Industry Sustainability Assessment Program
When?
Time Consuming Process
Seek Consensus on
Definition of Sustainability
Reasonable number of Key Performance Indicators
Definition of Key Performance Indicators
Selection of KPI Metrics so they can be measured
Benchmarking
Goals to Measure Improvement
Poultry and Egg Industry Sustainability Assessment Program
Why?
It’s Good for Business
Promotes reducing operational cost and overhead.
Promotes creating a better work environment thus retaining quality employees.
Can make an industry more competitive and able to withstand economic downturns.
Increased trust of customers – larger market share.
Poultry and Egg Industry Sustainability Assessment Program
Why?
Consumers want to know
Infinite Water Supply
Poultry and Egg Industry Sustainability Assessment Program
Why?
Increased Middle Class Will Drive An Increase in Meat Consumption
Growing Population
Sustainable intensification (SI) - A process or system where agricultural yields are increased without adverse environmental impact.
Examined Potential KPI’s
Harmonized with other animal agriculture industries
Developed an internal stakeholder materiality matrix to prioritize KPI’s.
Initial Internal Stakeholder Meeting
November 2014 Examined definition of “Sustainability”
“Fulfilling the needs of the present, while continuously enhancing the capability of
future generations to sustain their needs.”
Examined Mission Statements:
“Provide safe, nutritious, affordable poultry products that prioritize the four areas of
people, planet, poultry and profit through multi-stakeholder engagement.”
Examined Vision Statements:“To provide the healthiest and safest
poultry products through continuous improvement, innovation and collaboration.”
Poultry and Egg Industry Sustainability Assessment Program
Progress
Poultry and Egg Industry Sustainability Assessment Program
Progress
Internal Stakeholder Meeting April 2015
Addressed Decision Making and Approval Policies
Identified External Stakeholder Groups to Engage
Isolated Contacts to Solicit Participation in Program Development
Examined Potential Third Party Facilitators
Examined Potential Early Deliverables
Examined Methods of Communicating and Testing Message
