pattern- report
TRANSCRIPT
VISUAL PRINCIPLES
PRESENTED BY:
Alpha Grace NatialAlpha Grace Natial
PATTERN
• a plan or model used as a guide for making something.
• there should be a pattern to be established on what elements to be include in a visual display.
MAJOR FACTORS THAT AFECT THE OVERALL LOOK OF THE DISPLAYS:
• AlignmentAlignment
• ShapeShape
• BalanceBalance
• Style Style
• Color schemeColor scheme
– Complementary colorsComplementary colors
– Analogous colorsAnalogous colors
• CColor appealolor appeal
alignment
• Concerned on the position of primary elements to have a clear visual relationship with each other.
shape
• Arrange or put visuals according to shape so that the viewer will not expend more effort in interpreting displays or visuals.
Rule of thirds
• Elements are arranged along any of the one- third dividing lines. Elements should appear near the intersections of the lines dividing visuals into thirds.
balance
• Psychological sense of equilibrium when the weight of elements in display is equally contributed to each side of axis.
balance
• Symmetrical or formal
– Designs are repeated on both sides.
• Asymmetrical or informal
– For the design to give information or to catch attention.
style
• Different audiences and different setting calls for different design styles.
color schemes
• Consider harmoniousness of colors in choosing a color scheme.
color schemes
• Complementary colors– 2 colors that lie directly
opposite each other in the color wheel.
• Analogous colors– Colors that lie next to
each other on the color wheel.
color appeal
• In choosing colors for instructional materials, consider emotional responses you are seeking.– Active, dynamic, warm
feeling or more contemplative, thoughtful, cool feeling.
ARRANGEMENT
• Proximity
• Directional
• Figure- ground contrast
• Consistency
proximity
• Putting related elements together and moving unrelated elements.
directional
• To direct attention.– Colored elements
whether words or images in a monochrome display will also draw the eye.
Figure- ground contrast
• Different color combinations provide different figure- ground contrasts.
consistency
• Place elements in similar locations; uses same treatment for headlines; and use the same color scheme all throughout the series of displays.
VISUAL PLANNING TOOLS
• Deals with design directions that a teacher or designer must make and not the technical steps involved during the production process.
storyboarding
• Allows teachers and designers to creatively arrange and rearrange a whole sequence of thumbnail sketches.
• Useful for planning and presenting raft drafts of presentation.
• Index cards are commonly used for storyboarding. They are durable, flexible, inexpensive and available in variety of colors and sizes.
storyboarding
• May also use computer software with the help of StoryBoard Artist. This allows you to draw pictures with mouse, import graphics from files, and manipulate images.
TYPES OF LETTERS
• Use of lettering styles and techniques for visuals.
DRAWING, SKETCHING, AND CARTOONING
• Visuals that enhance learning.
• Magazines, textbooks, and advertisements are some sources.
• Graphic media can be of help.
DRAWING, SKETCHING, AND CARTOONING
digital images
• Allow users to capture, edit, display, share, and network still and video images.
• Another example of linear media. Provide students and teachers with tools to create visual images including drawings and photographs.
digital images
• Digital cameras– Small and lightweight
– Permits you to see a large image displayed on the back of camera before taking picture.
scanners
• Flatbed scanners– Look like the top of a
photocopy machine and connected to computer with special cables.
scanners
• Charge- coupled device (CCD)– Capable of changing
optical images into electrical charges which in turn converted into a digital form acceptable by computer.
PHOTO CD
• Alternative for digital images which is less expensive.
• Can be read by CD- ROM player connected to computer.