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P a t S n a p f o r R & D

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Introducing PatSnap

At PatSnap, our goal is to help organizations innovate as quickly

and as efficiently as possible, so that existing products and

solutions can be improved and new areas exploited to drive long-

term revenue.

Achieving this requires access to information and data that

facilitates the building of a robust, future-proof and lucrative R&D

project portfolio.

PatSnap is a Global Patent Search and Analysis platform that

enables R&D professionals to obtain a complete picture of the

market landscape. It is driven by IP intelligence, but doesn’t require

highly specialised patent knowledge in order to use.

PatSnap provides exactly what R&D professionals need to keep up-

to-date with all the latest IP data, so that teams can innovate

confidently, while driving down costs. PatSnap enables you to

uncover major risks to projects, scout for technologies, remain

ahead of the competition and identify underlying changes to a

market landscape. In this way, it not only complements the day-to-

day activities of the R&D department, but supports the long-term

strategic goals of the organization.

Building robust and lucrative R&D

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A search method to match your preference Reducing the risk associated with innovation, fostering an open culture of innovation and establishing a fail-faster environment is crucial to the success of any

R&D department. Easy access to key information is the lynchpin of this approach and it’s where PatSnap’s leading-edge Patent Search and Analysis solution is

indispensible. Comprising over 110 million patents from 128 jurisdictions, it enables R&D teams to explore the depth of knowledge available from worldwide

IP information - within single, highly refinable searches. Here are three reasons why R&D teams across the globe are turning to PatSnap:

Simple. PatSnap’s field search offers a familiar

approach to finding patents and information relating to your area of

interest. You can quickly search worldwide databases using titles, abstracts and descriptions for any

keywords.

Helpful. We’re aware that information in

patents can be obscure or difficult to find. PatSnap provides tools to

overcome such issues. For example, Keyword Helper automatically

identifies many other terms related to your search, so you can find all

references to specific technologies.

Flexible.

PatSnap provides multiple ways of searching, to suit your needs. For example, you can search by image, or use Boolean operators to create

tailored requests. And if writing complex search strings doesn’t appeal, then PatSnap’s query building tool, which automatically generates this

code, takes the pain out of these searches. Bulk searching, chemical and legal search are also available.

With so many options for finding all the information you need, PatSnap

expedites prior art and FTO searches, so you can bring early stage analysis in-house.

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Overcome complexities of IP searches For R&D teams, it is important that information can be found and evaluated quickly, without being held up by the intricacies of how patent documents

are structured, information obfuscated, or any other limitation. PatSnap is built with precisely these difficulties in mind, and offers a range of tools to

ensure you can uncover the information you need - with minimal effort. With our in-built tools, you can refine your results and search like an examiner.

As searches return more results than would ever be feasible to analyse,

PatSnap provides multiple features that speed up

patent searching.

For example, automatic, out-of-the-box filters, enable you to narrow

down search criteria by factors such as country,

year, or assignee – just by using single clicks.

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Often companies and individuals will file under different names, making it notoriously

difficult to find out specific activities that enterprises are engaged in. Standardized

Assignee automatically groups these different names together, thereby removing that layer

of complexity.

The IPC Helper enables search by IPC code, so that, by just using keywords, you can find

all the IPC codes you need to cover the technologies you’re interested in. And

PatSnap can do the same for CPC codes too.

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Find information in patents with ease Not only can you search like an examiner, but you can also get to the information easily, regardless of where the patent is from, whether that be Asia

Pacific, Europe or the Americas. With features such as one-click translation, PatSnap offers ways to view all key information at a global level. As well as

making information within patents easy to find, other details about patents are also on hand. For example, find out who’s cited a specific patent, discover

a patent’s full web of global family connections, or explore its legal history – all just one click away.

Dual-view, in combination with the keyword highlighter feature, allows users to compare figures and graphs in a patent directly with the descriptive text, thus revealing how features of an invention work in combination with one another.

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Find out how important a patent is using PatSnap’s Citation Analysis. This shows how many cites are made within a given patent (to the left), and how many

subsequent patents have cited a patent (to the right). Then, check the patent’s global footprint using the Patent Family view, or uncover its legal history.

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Turn IP research into business intelligence With increasing pressure to ensure company profits remain steadfast in dynamic technology sectors, it’s up to R&D teams to always be delivering a faster and

more efficient rate of innovation. It’s why it’s hugely valuable to turn all the information held in patents into technology and trend analysis. This research

must deliver insights that reveal the best direction for R&D efforts, product road-maps and, ultimately, business strategy. The earlier that any information

relating to aspects of project feasibility are discovered, the more efficiently R&D teams can direct resources.

As the development phases of future technologies often overlap with maturity phases of current technologies, being able to identify the key IPC areas that are pertinent to a specific technology- and then check the innovation rates - can quickly answer questions such as the

viability and longevity of entering a specific technology area.

Out-of-the-box charts and graphs ensure that you have all the vital data, visualised and ready to use. Find out key emerging

technologies, geographic areas of activity, prolific companies within technology segments and inventors - even the value of patents.

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Instant indications of patentability and FTO Right at the ideation stage, R&D teams must be aware of whether or not a product has already been patented, and predict whether there will be freedom-to-

operate once a project is complete. Landscaping is the most efficient way to assess huge volumes of data relating to the information in patents – by turning

this data into a topography that can be visually explored and interrogated. With peaks to show areas of high activity and troughs to show areas of whitespace,

this 3D visualization provides instant orientation for any patent search.

Using the Text Tool in PatSnap’s Landscape feature, a proposed abstract text for a newly suggested invention can be entered in order to give a prediction of

where the patent is likely to sit within the context of the overall patent landscape. Within moments, it’s easy to identify which patents will need

investigation for determining any potential infringement risks.

While peaks and troughs show areas of activity, proximity shows levels of similarity between patents. Other information can then be

overlaid onto the Landscape, such as grids and clusters to define technology areas, or litigation and licensing data to identify areas

of risk or opportunity.

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Technology scouting and cross industry innovation As we know, rigorous research sits at the heart of technology scouting or the open innovation approach. Meanwhile, cross industry innovation, or cross

industrial application, can yield some of the most exciting new advancements in technologies – as well as some of the most lucrative opportunities. With

access to the world’s IP data at your fingertips, seeking out these new applications for technologies is now easier than ever. The approach will also help with

technology diversification, a vital aspect of future planning, that can prevent a pipeline falling into jeopardy if main R&D activity should be disrupted.

Use Landscape to quickly identify technologies and technology areas that are being licensed. PatSnap provides a powerful way for providing hints to future buyers, sellers,

licensors or licensees within a technology area. Licensing information can be refined specifically to assignees, to view their licensed competitor portfolios.

The IPC Distribution map in PatSnap Analytics means that, whatever industry you are in, it is possible to

discover adjacent technology areas that may otherwise never have been considered. This information could

then be used to find partners.

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Know the landscape and the competition At a strategic level, organisations have to protect themselves against threats emerging as a result of competitor activity in various technology sectors.

Having a thorough understanding of the competitive landscape, and IP trends among competitors, enables organisations to avoid surprises that could

damage future plans. Using the best forward-looking indicators, R&D teams can monitor competitors or identify partnership opportunities at the earliest

possible stages of a project.

Competitor strategies can quickly be assessed using PatSnap’s out-of-the-box charts and graphs. Examine areas of strength and weakness in categories such as

portfolio diversification, joint R&D and specialisations; or even check the estimated value of competitors’ patent

portfolios.

Use competitor dashboards to assess IP portfolios head-to-head. Locate where various competitors are active, what technology fields, and whether they are speeding up or slowing down innovation in different sectors. Form a view of their strategy and determine

how they fit into the competitive landscape.

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Complementing your day-to-day At PatSnap, we believe that the right tool should slot effortlessly into your everyday work and support the functions of your business. Whatever your role, our

easy and intuitive tools mean that the right information can be delivered to you, including on an automatic basis, if you require. Collaborate with colleagues,

create charts for presentations, export and forward information and interact more efficiently with IP experts.

Create and save your own lists that correspond to your current projects. This means you do not

have to repeat searches, or cover old ground, to get to the

results you need.

Export the data in multiple different formats in order to share more widely across the business. This includes Excel, PDF,

RTF, XML and CSV formats. You can even create PowerPoint presentations directly from the dashboards, for use in

company presentations and reports.

Keep up to date with minimum effort, by using your lists to create your own customized email alerts. That way, you can keep on top of any changes in the landscape, without having to worry about

missing something. You can decide whether you want to be alerted about new patents, or specific changes within existing

groups of patents.

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Summary

PatSnap provides everything organisations need to innovate

quickly and efficiently, ensuring that portfolios stay relevant and

the value of IP can be maximised.

Building robust and lucrative R&D

Expedite FTO and prior art search

Access global data to identify R&D opportunities or scout

technologies

Determine risks and opportunities and accelerate

innovation

Find the best strategy based on company goals and

competitor activity

For more information, or to organize a demonstration, please

contact your IP Consultant today.

A trusted choice

G r o w b u s i n e s s v a l u e f r o m I P

w w w . p a t s n a p . c o m

About PatSnap PatSnap is the leading IP Analytic and Management platform that empowers even non IP-proficient users to understand this competitive landscape. Through our simple yet powerful interface, IP is now accessible to everyone allowing you to compete and innovate on a global scale. Since it was founded in 2007, PatSnap has served thousands of customers in more than 30 countries worldwide including IBM, National Institutes of Health, United States Department of Defence, MIT and Singapore’s Agency for Science, Technology and Research. Find out more: www.patsnap.com