patrocinios
DESCRIPTION
TRANSCRIPT
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Patrocínios empresariais aliados à captação por indivíduos
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Vamos Combinar?
Materiais ?OK
Horário in Celulares out Perguntas
sempre Silêncio
sagrado Sair
diferente de como entrou
Consultoria Coletiva
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agenda
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GENTE
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O MODELO AMERICANO: DESDE OS COLONOSATÉ OS DIAS DE HOJE, UM EXEMPLO
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O MODELO EUROPEU: SOMENTE HÁ POUCOS ANOS DEDICAM-SE A USAR ESTRATÉGIAS DE FUNDRAISING
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BRASIL
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Em Pesquisa realizada pela Universidade John Hopkins , constatou-se:
•O Terceiro Setor movimenta 12 bilhões de reais por ano, em média, e gera aproximadamente 1,7 milhão de empregos. (Merege, 1999)
•A maior parte das doações provém de pessoas físicas (representando 68% do total, contra 32% de doações de empresas e fundações)
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Stephen Kanitz:
“As empresas brasileiras gastam quatro bilhões de reais por ano em segurança patrimonial e pessoal de seus executivos, e cinco mil reais por mês em filantropia”
É necessário reverter este quadro: se investirmos mais na comunidade, não
precisaremos gastar tanto em segurança
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O BURAC0 É MAIS EMBAIXO
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sociedade
ONG
JOGO DOS 7 ERROS
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SOCIEDADE
SOCIEDADE
ONG parceiros
doadores
governo
“clientes”
outras ONGs o vizinho
tua prima
mil etceteras
O REAL TAMANHO DAS COISAS
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EXERCÍCIO #1 – 10 caminhos
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O QUE É CAPTAR?
PEDIR DINHEIRO
SUPRIRNECESSIDADES
CONCILIAR INTERESSES
OU OUTRAS COISAS
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DESCONHECIDOS
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PESSOAS
FUNDAÇÕES
EMPRESAS
GOVERNOS
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SUSTENTABILIDADE
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DINHEIRO
LEGITIMIDADE
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EXERCÍCIO #2 – GRAFICOS 2009 E 2012
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TODAS ASFONTES
SÃO GENTE
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PLANEJAMENTO
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Quanto?= $$Até quando?
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EVENTOS
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VOLUNTÁRIOS
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SUCESSO
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LOJA
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SERVIÇOS
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PONTOS FORTES
PONTOS FRACOS
OPORTUNIDADES AMEAÇAS
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•PATROCÍNIOS MASTER•APOIOS INSTITUCIONAIS
EMPRESAS
•EVENTOS •ASSOCIADOSPESSOAS
•CONVÊNIO MUNICIPALGOVERNOS
EXEMPLO
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EXERCÍCIO #3 – plano 2010
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EU TENHO UM PLANO
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O RASCUNHO
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CASE STATEMENT (A PASTINHA)
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AS REUNIÕES
1. Agendamento2. Preparação, leituras e seleção das pessoas3. Levar material institucional e projeto4. Brilho nos olhos5. Seja sucinto6. SOLICITE!7. Escute bastante 8. Carta na manga9. Agende e tchau
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COTIDIANO DO CAPTADOR
Usar os conselheirosFazer contatosBuscar associadosAnimar voluntáriosOrganizar eventosOrganizar geração de renda
Lidar com projetos
Reunir-se com gente
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Trabalhar com diversificação de fontes.
Ampliar nossa rede de apoiadores diariamente.
Trata-se de mobilizar recursos entre PESSOAS!
Nosso objetivo como agentes sociais: a NOSSA extinção!
ÚLTIMOS TOQUES
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• 11 9406-7949
www.captacao.org
• ABCR – Assoc. Bras. Captadores
Tks! E até semana que vem!