The Perception & Reality (So Far!) of iOS 8 ASO

Who I Am

VP, Customer SuccessMay 2012 - July 2014

Manager, Strategic AccountsApp Store AnalyticsJuly 2014 -

iOS 8 ASO Perception

iOS 8 ASO Reality

iOS 8 ASO Tips and Emerging Best Practices

Why I’m Here

The New iOS 8 ASO Landscape

“How do I take advantage of the iOS 8 App Store?”

We Waited For Better Adoption...

Fiksu iOS 8 Tracker. https://www.fiksu.com/resources/ios_8_tracker

What do you think about ASO-related iOS 8 developments?

What have you done so far?

How effective has it been so far?

...And Then Took a Survey

The Basics: Where Are You Located?

The Basics: What’s Your Primary Market?

The Basics: What’s Your Secondary Market?

The Basics: What’s Your Vertical?

Potential to Drive More Downloads

Potential/Promise Doesn’t Always Lead to Action

Opinions Aside - What’s Been Effective So Far?

Creating App Previews Takes Time - Get Started!

Seeing the Impact Also Takes Some Time

29-36 days

Highest download impact seen

after first releasing the App Preview.

+16%Average download

impact after that time?

Different result layout + Less pressure for top 10

Different result layout + Less pressure for top 10

Related Searches: Keywords, Keywords, Keywords

hotels → cheap flight → air flight → aircraft carrier games

To Wrap Things Up...

16% in downloads, on avg. after 29-36

days● App Previews take

a while to create - start now!

● Expand your search footprint

● Relevance drops after 2-3 depths

28% avg. downloads increase

24% avg. downloads increase

● Consider softening ranking limits

● Optimize search results appearance to catch user’s eye

● More keyword ideas

Thank You