patrick gilormini esdes université catholique de lyon · pdf fileand environmental...
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Patrick Gilormini
ESDES Université Catholique de LyonLisa Wiederhold
Mehmet Ali GünayMelis Ercin
Nils Steinhauer
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Outline
� What is CSR?
� India: country overview
� Hindustan Unilever Limited
� What is HUL CSR project?
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What is CSR (Corporate Social Responsibility) ?
CSR is a concept whereby companies integrate social and environmental concerns in their business operations
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Who is a “stakeholder” ?
Any group or individual who can affect or is affected by the achievement of the organization’s objectives
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GENERAL INFORMATION ABOUT INDIA
Development issues:with a populationof just over 1 billion, India is the world’s largest democracy
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Growth:�Population growth ( 2001- 2007): 1.4%�GDP growth (2007- 2008): 9.0%�GDP growth (govt. estimates for 2008-2009): 7.1�Poverty (below national poverty line)
� Rural: 28 %� Urban: 26 %
�Access to improved water source (% of pop): 89%�Access to improved sanitation: 33%
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What is Unilever?
� Unilever is one of the world's premier fast moving consumer goods (FMCG) companies with a host of well known brands in the foods, home and personal care categories
What is HLL/HUL (Hindustan Lever Ltd./ Hindustan Unilever Ltd.)?
� Hindustan Unilever Limited (HUL) is India’s largest fast moving consumer goods (FMCG) company
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OFFERS (PRODUCTS)The company offers products in over 20 distinct categories in home, personal care, food and beverages segments:
-soaps and detergents -personal products -beverages -exports -foods-ice creams -other operations
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MARKETS:
� HUL's distribution network comprises 6.3 million retail outlets reaching over 700 million consumers
� HUL is the largest player in personal care in India
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Competitors :The major competitors of “Hindustan Unilever Limited”
International companies Domestic companies
-Colgate -Parle Products Pvt Ltd-Palmolive Company -Gadrej Industries Limited -L’Oreal -Dabur India Limited-Mars-NestleS.A-S.C Johnson & Son-Sara Lee Corporation -The Revlon -Procter &Gamble Company -Kraft foods
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HLL Identity in India:Identitiy Card :�FMCG giant in India �Brand led strategy�Focused on :
� hygiene� nutrition� well-being for all� product responsibility
The strength of the company’s brand portfolio is highlighted by the fact that three of its brands (Lux, Lifebuoy and Pepsodent ) featured in the top 10 and seven in the top 20 of Brand Equity’s India’s Most Trusted Brands survey
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Strategic Intent of the Company :
India's largest FMCG giant has believed that
philanthropy is not corporate-social responsibility, so for them it has clearly been a brand led strategy.
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Unilever CSR Strategy
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Hindustan Lever Ltd CSR ProgramHindustan Unilever Ltd. (HUL) is engaged in different
CSR programs. These include:� Water conservation and harvesting;� Fair & Lovely Foundation for the economic
empowerment of women (scholarships);� Happy Homes: Asha Daan, Ankur, Kappagam,
Anbagam;� Sanjivani - Medical Care to Rural India;� CO2 reduction program.� Project Shakti;� Lifebuoy Swasthya Chetna;� Fighting Iodine deficiency disorder with
Annapurna iodized salt
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SHAKTI Project� Reach untapped markets at the bottom of the pyramid� Self-help group of women
in rural areas� Women micro-enterprises
financed by micro-credit� New income for women� Affordable hygiene products
to rural consumers
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SHAKTI Project
� Shakti started with 17 women in two states in 2003
� 2007: Company reached 45,000 ladies in 15 states
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Annapurna Salt Project:
� increase of sales of HUL iodized salt� innovation in the field of salt ionization, a process to keep
its healthy properties� increase of HUL Annapurna salt
market share
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“I didn’t know soap could save lives.”
In the category infectious diseases,
only acute respiratory infections and
AIDS kill more people per year than
diarrhea, which accounts
for 2.2 million death annually
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“I didn’t know soap could save lives.”
“Before Swasthya Chetna came to my school I didn’t know about germs or that diseases can be prevented by washing hands with soap. Now I wash with soap whenever I can and my friends and I are telling everyone about hidden germs and how soap can help you stay well” .
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THANK YOU FOR YOUR
ATTENTION
IPW Project 6: Lisa WiederholdMehmet Ali GünayMelis Ercin Nils Steinhauer and Patrick Gilormini
ESDES Université Catholique de Lyon