patients are the patient experience
TRANSCRIPT
Eric HodgsonClient StrategistGeonetric
[email protected](319) 221-1667 / (800) 589-1171
Twitter: @hodgsonatgeo
Geonetric (http://www.geonetric.com)
“Telemedicine Consult” by Intel Free Press, used under CC BY (http://www.flickr.com/)
Patients as Consumers
“Kansas City Public Library” by Caleb Zahnd, used under CC BY (http://www.flickr.com/)
Consumer Research
77%
Consumer Research• Use Google Analytics to review your current
analytics to identify how people currently find you.
• Use Google Trends to identify popular, related terms in your area
• Use Google Keyword Planner to see how your page is performing, related to those keywords
“Zumba at People’s Park in Davao City” by Bro. Jeffrey Ploquinto, SJ, used under CC BY (http://www.flickr.com/)
Exercise: Your Keywords
“Road Less Taken” by Dave Sutherland, used under CC BY (http://www.flickr.com/)
Know Your Audience• When and how do they
think about health care?
• What information do they need
• What action do you want them to take
“Kunsthofpassage Funnel Wall” by Serge Bystro, used under CC BY (http://www.flickr.com/)
Success Planning
“Um baby determinado” by babibagni, used under CC BY (http://www.flickr.com/)
Success Planning• Outline what success
looks like
• Determine tools needed to track activity
• Include virtual and physical measures
“Sharpest tool in the shed” by Lachlan Donald, used under CC BY (http://www.flickr.com/)
Consumer Marketing
Heart and Vascular Care – Cottage Health (http://www.cottagehealth.org/services/heart-vascular/).
Content Development
New Dashboard - Google Analytics (http://www.google.com/analytics/)
Tracking• Customize your
reporting for easy and collaborative tracking.
• Set a schedule for review – Campaigns: weekly–Web traffic: quarterly–Major direction: annually
“the golden boys : golden retrievers, san Francisco (2015)” by torbakhopper, used under CC BY (http://www.flickr.com/)
Patient Retention
• Treatment-related events
• Segmented emails and newsletters
• Social activity• Fundraising campaigns• Patient stories
Patient Retention
About Me Eric HodgsonClient StrategistGeonetric
[email protected](319) 221-1667 / (800) 589-1171
Twitter: @hodgsonatgeo