Patient Engagement Apps - Webinar

Download Patient Engagement Apps - Webinar

Post on 18-Jan-2015




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Patient Engagement is proving to be an efficient strategy for healthcare providers to improve awareness and prescription compliance, reduce readmission's, and increase the patients trust.


  • 1. Robert Hancock,MobileSmith VP of SalesMay 30, 2013Patient Engagement Apps:How to Get Started

2. Who is MobileSmith: Enterprise-class DIY appdevelopment platform Your app management backoffice in the CloudWho is Robert: MobileSmith VP of Sales More than 15 years of experienceselling innovative technologies tovertical markets1 3. Today We Will Explore: How to come up with great mobileuse cases for efficient PatientEngagement How to design and wireframe yourown Patient Engagement app How to prototype and build it easilyand at low cost2 4. Engagement: Key to Improved Trust Access to patient info online =peace of mind; feeling of control andempowerment Secure messaging = improveddoctor/patient relationship & trustMayo Clinics recent survey of 45,000 patients:Eric Manley, eHealth System Manager, Mayo ClinicPatient Engagement is not just an IT solution.Its a CARE solution. IT is just the mechanism.3 5. Why Mobile Engagement? eClinicalWorks survey: 60% physicianssaid that at least half of their patientswould be interested in appointmentreminders via a mobile app Pew 2012: 50% of smartphone owners usetheir devices to get health information;19% have downloaded a healthcare app 200 million active iOS and Android devices in the US Older demographics are catching up!4 6. Poll: where does your organizationstand on mobile apps?5 Thinking about it Building! Launched 1 app Launched 2 or more 7. App Ideas Just Pop Up6IT DepartmentHuman ResourcesTechnology PartnersPatient RelationsMarketingMedical Departments 8. Custom Apps are Costly!7Cost to build a custom,full-featured mobile app:from $30,000 to $150,000Cost x2 9. And yet8 Out of 97,000 health apps,26% are used only once 74% of users drop out by the10th use Top reason for dropping out:lack of user friendliness 91% of users name ease of navigation Patients desire customized feedback based on conditionWhat makes Apps favorable? 10. From Idea to App: Key Steps9IdeaRequirementsDumpWireframe Mockup DevelopmentTestingGood planning great app And vice versa! 11. Step 1: Idea!10 Check in the app stores: are there any appsalready doing it? NO I may have a great app idea! Yes Can I improve the way theyre doing it? Could my idea be accomplished via amobile website? Your app could be denied by Apple Not a good use of resources Will the app connect to any data sources? May require involvement of IT dept.Yes!Yes 12. Use-Case:Post-Tonsillitis Ice Cream App11Medication reminderChecklist and regimenMonitoring of Red flagsFollow-upreminderFun and treatsfor the child 13. Use-Case:Prescription Adherence12Medication reminderYour home care teamDrugs reconciliationFollow-up reminderRed flags and responseInteractive care planfor the whole family 14. Use-Case: Cancer Center App13Track your treatmentManage your care teamNetwork with patients3D tour of the facilityStay informed and entertainedthroughout your journeyTry on some wigs! 15. Step 2: Requirements Dump14 Put down everything you wantin your app, in bullet points Group similar bullet points; whittlethem down to make sense Pick out 1-2 key features to bethe centerpiece of your app Pick 2-3 secondary features Dump the rest! 16. Something to Consider During Steps 1-2:One or Several Apps?15 What audience am I trying toreach with my app? Could it be too broad? Any there too manyfeatures in my app? Diluted apps are not user-friendly Do I have any secondary featureson my list too good to dump? 17. Trimming Down Your Use Case16 How do I feeltoday? My care plan My care team Appointments Lab results Hospital info Facility tour Drug info Reconciliation Doctor info Doctor referral Drug info Drugreconciliation Fill prescription Doctor info Doctor Referral Feedback andrecommend 18. Step 3: Storyboarding17 Sketch your requirements as pages (views): Start with the root view (Home page) List all the generic views NO workflow; NO interfaces at this point! Get a clear view of all the pages:10 or 100 pages? - Too many or too few?HOMEMyCarePlanMyCareTeamAddDoctorHow doI feeltoday?NewAppointmentEtc. 19. Step 4: Wireframing18 Lay out each page from yourstoryboard: buttons, navbar, tabs, maps, images, media Write in notes and arrows for pagetransitions Describe everything in detail! Use graphic designer to ensurefeasibility Review wireframes with people onyour team least familiar with mobile 20. Ensuring the Best User Experience19 Keep in mind the user goals of your app(see your 1-2 key features) Tap through your wireframe: Can the user achieve each goal in 4-5 clicks? Do I have all the necessary screens and buttons? Do all screens/elements have a purpose? Can the user navigate home easily? Are there easy ways to view & input data?USER EXPERIENCE: FUNCTIONALITY:50% 50% 21. Step 5: Mockup20 Your designer creates page #1in Photoshop using definedcolor scheme You approve design: colors,shapes, images, font etc. Secondary pages are createdand approved MobileSmith has in-builtdesign best practices for iOSand Androidsaves up to 70% of yourdesigners time! 22. Step 6: Prototype & Review21 Option 1: review screenshots Option 2: review the prototypeon your device: Build for testing on MobileSmith Send the prototype OTA to yourdevice or your colleagues Review; change design/layout;rebuild; test again! Refine the UI/UX at minimum cost 23. What You Can Do With MobileSmith:22 Built-in design best practicesfor each OS: save up to 70%of time at mockup andprototype stages Need to reinvent your appquickly? No problem andno additional cost! Streamlined app versioning Enterprise-class security and robust scalable infrastructure Real-time updates and push notifications Secure integration with your backend systems Your App Forge on the Cloud: create dozens of CUSTOM, nativeapps at the cost of one 24. : Where We Fit23 Pure Custom App Development The most expensive option Requires development team High long-term costs Slow development Limited creative input fromstakeholders Template Based App Low level creativity Limited functionality Lowest common denominator No branding, no security MobileSmith You own the entire processthrough completion Rapid prototyping & development Custom product at much lower cost Multiple apps instead of just one Minimal long-term cost 25. Request a Demo and Start Building!24Questions?(919) 602-3025