What is a Patent?You can say it is:An agreement between the

inventor and society

Alternative definition (legal):

A patent is an exclusive right to commercially exploit the invention in this country. Protection up to 20 years

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Why would anyone want a patent?

So an inventor can use or sell his/her invention and no one else can.

How long can you stop other people?

1) Set a goal, dream, imagine!

2) Write it down!

3) Experiment, develop, modify and construct your invention.

4) It’s a SECRET!

So...how do you “invent”?

ProgrammeUse of IP in BusinessPatentUtility modelsDesignCopyrightTrademarkInnovation process

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What does IP mean?

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TrademarksPatents

DesignsUtility models

Includes also:CopyrightUnfair

CompetitionBusiness SecretsManualsDomain names etc…

Use of IP in Business

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IP in SummaryLaw Covers Registration Duration

Patent Technical Yes 20 years

Utility Model Technical Yes 10 years

Design Look Yes/No 5 x 5 years

TrademarkBrand name of

product or service

Yes/No 10 years x for ever

CopyrightArtistic and

literary works/software

No life + 70 years thereafter

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Why do we want people to eventually use our inventions?

Someone may make your invention even better!

Exclusive rightsForbid others commercially to:

produce, sell, work, use, import, possess the invention

The exclusive right does not extend to:acts performed for non-commercial purposesacts performed for experimental purposes Individual production of a medicinal product at a

pharmacy

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What is patentable?

Patents are granted for inventions which are technical, that is inventions which are capable of being industrially exploitable

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What can be patented?A Product

The apparatus for producing the product

The process

The use

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What cannot be patented?Computer programmesMedical and surgical treatmentsMathematical methodsBusiness methodsDiscoveriesAesthetic creationsNew species of plant or animalInventions which are contrary to moral standards

and public order (e.g. instruments of torture)The human body and any non-separate part/s

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The patentable invention must be:Capable of industrial application

New / Novelty

Significantly different from that which is already known

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NoveltyNovelty: An objective, global demand

New in relation to that which is known prior to the date of filing the application

Known = general availability through the written word, spoken word (lectures, etc.), usage, etc.

Disclosure agreement

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The Inventive StepTo differ significantly =

Inventive step

Subjective evaluation

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Utility ModelThe ”Patent-system” for smaller inventions

Conditions:• Solve a technical problem• New• Inventive step

Often used for inventions concerning:• Household goods• Hand tools• Furniture

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Utility ModelsRegistration – no search in DK

The integration between the patent and the utility model systems PriorityConversion

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Why a Utility Model?Protects minor inventions excluded from patent

protectionProtects inventions where a shorter protection

period is requiredSpeedy protectionEasyCheap

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Why patent?Toprovide insurance for one’s invention and

investments in developing technologyprevent others from patenting the invention and

secure one’s place in the marketattract investors for further development, and to

hold on to current investorssell the patent rights in the future as a single

commodity or businessmarketing value

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Patents by Inventor Riccardo VieriSYSTEMS AND METHODS FOR PROVIDING ADVERSTISEMENTS, COUPONS, OR DISCOUNTS TO DEVICES

Auctioning system and methods interacting with multiple devicesSystem to generate and set up an advertising campaign based on the insertion of advertising messages within an exchange of messages, and method to operate said systemAUCTIONING SYSTEM AND METHODS INTERACTING WITH MULTIPLE DEVICESAUCTIONING SYSTEM AND METHODS INTERACTING WITH MULTIPLE DEVICESAUCTIONING SYSTEM AND METHODS INTERACTING WITH MULTIPLE DEVICES

Systems and methods of contextual advertisingSystem to generate and set up an advertising campaign based on the insertion of advertising messages within an exchange of messages, and method to operate said system

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Patents by Inventor Riccardo Vieri Text to speech conversion of text messages from mobile communication devices

WATER USAGE ANALYSIS FOR ADVERTISING PURPOSES SYSTEMS AND METHODS OF CONTEXTUAL ADVERTISING

Auctioning System and Methods Interacting with Multiple Devices Systems and methods of contextual advertising

PAY PER AUDIENCE FOR DIGITAL SIGNAGE ADVERTISING

System and method for sending text messages converted into speech through an internet connection

TEXT TO SPEECH CONVERSION OF TEXT MESSAGES FROM MOBILE COMMUNICATION DEVICES

ANIMATED AUDIBLE CONTEXTUAL ADVERTISING Mobile device for sending text messages

SYSTEMS AND METHODS OF CONTEXTUAL ADVERTISING SYSTEM TO GENERATE AND SET UP AN ADVERTISING CAMPAIGN

BASED ON THE INSERTION OF ADVERTISING MESSAGES WITHIN AN EXCHANGE OF MESSAGES, AND METHOD TO OPERATE SAID

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Patents by Inventor Riccardo Vieri MOBILE DEVICE FOR SENDING TEXT MESSAGES

SYSTEM AND METHOD FOR SENDING TEXT MESSAGES CONVERTED INTO SPEECH THROUGH AN INTERNET

CONNECTION System for sending text messages converted into speech through an

internet connection to a telephone and method for running it System for sending text messages converted into speech through an

internet connection to a telephone and method for running it

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Riccardo Vieri Patent Specialist THANKS Follow us: (1) https://it.linkedin.com/in/riccardovieri (2)

https://www.facebook.com/public/Riccardo-Vieri

(3) https://muckrack.com/riccardo-vieri/interview

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