CHINNI HARSHITHBITM PUNE

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HISTORY Patanjali Ayurved Limited is an Indian FMCG company. Manufacturing units and headquarters are located in the industrial area of Haridwar while having registered office is located at Delhi. The company manufactures mineral and herbal products.Balkrishna established Patanjali Ayurved Limited in 2006 along with Baba Ramdev with the objective of establishing science of Ayurveda in accordance and coordinating with the latest technology and ancient wisdom

ECONOMIC TIMES

Mission

Patanjali has a major advantage as it is asssociated with a famous personality Baba ramdev The recent new reports of FMCG empire 2013-14 turn over at 1200 crores patanjali revenue from last year is 5000 crores

REVENUE • Year Revenues• (In crore Rs)

• 2009-10 163• 2010-11 317• 2011-12 446• 2012-13 850• 2013-14 1,200• 2014-15 2,006• 2015-16 5,000• 2016-17 10,000 (Target)• 2017-18•

VISION

• Patanjali vision is to target fmcg market to build 10000 crores 2017

E-commerce – Hyper market

• Zopnow.com• Amazon.in• Patanjaliayurved.netHyper market • More • Spencers • Big bazaar • Reliance fresh