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Pat Fellows
Logos:
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PAT FELLOWS
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Bebas Neue Regular
Bebas Neue Book
C: 68M: 21Y: 10K: 2
R: 71G: 159B: 197
Pantone7460C
C: 69M: 63Y: 62K: 58
R: 51G: 51B: 51
Pantone7C
C: 0M: 79Y: 100K: 0
R: 241G: 93B: 34
Pantone1655C
What Drives You?
PAT FELLOWS
Stickers:
PAT FELLOWSPAT FELLOWS
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Blog Homepage:
apparel:
pat Fellows
WHAT DrivesYOu?
WHAT Drives you?
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T-Shirt
apparel:
sweatshirtpat Fellows
WHAT DrivesYOu?
WHAT Drives you?
PAT FELLOWS
Business Card:
/patrickfellows
@patrickfellows
@patrickfellows
fli
What drives you?
What drives you?
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Social Media:
@patrickfellows Really enjoyed reading your inspiration blog post today! I have set a goal to run 3 miles a day. #MyDrive is my son
Pat Fellows will post regularly on his personal Facebook, Instagram, and Twitter accounts. To explore the meaning behind “What drives you?” Pat will use the hashtag #mydrive. He will encourage followers to find their drive by showing them what motivates him. Pat will post about marathons, healthy foods, and his public speaking. He will also post at least weekly to promote one of his businesses/nonprofits, Fresh Junkie, Brooks running shoes, Rocket Kidz, Louisiana Marathon, or whatever organization he is working with at the time. Pat will also blog regularly about healthy living and personal motivation. To further engage followers, he will implement a #32daygoal. This is a goal Pat will work toward daily for 32 days, posting about his progress along the way. He will ask followers to commit to a goal that will improve their health and their life, using the hashtag #32daygoal.
Launch Ideas:
1. Pat Fellows will host an event at his restaurant, Fresh Junkie, to promote the launch of his personal brand. He will invite friends, colleagues and sponsors to hear him speak about his personal motivations. Pat will give away t-shirts, stickers and water bottles branded with his logo.
2. Pat Fellows will organize a team of friends and followers to train and run together in an upcoming marathon. Pat will coach the group during the training period. Every member of the group will use the hashtag #mydrive on posts leading up to the event. At the marathon, the team will all be wearing branded t-shirts.
What Drives You?
PAT FELLOWS