passive/active proposal
TRANSCRIPT
Passive/Active Proposal Social Media & Web Team
Lauren McQue
Social Media & Web Team
• Web Team Manager • Web Designer • Social Media Specialist
Web Team Manager • Responsibilities:
– Maintain a consistent image across all online platforms
– Acts as the go-to person for any issues or problems that the team may have
– Oversees all members of team and delegates projects accordingly
– Contribute creative, cutting edge ideas for the social media and web presence of passive/active
• Proposed Salary: 30-40 grand • Expected Output:
– Web and social media content – Consistent web presence for Passive/Active
Web Designer • Responsibilities:
– Responsible for design and development of an efficient, cutting edge website
– Collaborate with the Web Team Manager to create content for the web
– Contribute creative, cutting edge ideas for the social media and web presence of passive/active
• Proposed Salary: 25-30 grand • Expected Output:
– New and improved website – Web content
Social Media Specialist • Responsibilities:
– Responsible for use of multiple social media accounts
– Collaborate with the Web Team Manager to develop social media content
– Contribute creative, cutting edge ideas for the social media and web presence of passive/active
• Proposed Salary: 25-30 grand • Expected Output:
– Consistent postings on social media platforms – Social media content
Website
• URL: passiveactive.townsville • Layout and Design:
– Orange (main) and blue (accent) • Orange: combines energy and cheerfulness,
spontaneity, enthusiasm • Blue: trust, loyalty, confidence
– Clean design, easy to navigate – Tabs: Home, About Us, What We Produce,
Samples, Partner with Us!, and Contact Info – Logo featured prominently on each tab
Website (Cont.)
• Interactive Components: – Samples of work – Motion graphics integrated into transition
between tabs – Partner with Us! Tab: Companies can submit
ideas/needs to passive/active – Integrated with social media pages
Social Media
• Facebook • Twitter • Instagram • Pinterest
Facebook • Use: Online presence
which is updated frequently and kept up-to-date on the happenings at Passive/Active
• Content: Updates on the company, promotions, events
• Use: Market the Passive/Active brand to individuals, while also promoting the product
• Content: Creative endeavors, promotions, other creative projects that may be of interest to possible customers of Passive/Active
• Use: Build online identity by appealing to the ideal Passive/Active customer
• Content: Boards such as Concert Venues, Poetry, Music Videos, Art
• Use: Market products from Passive/Active that are visual (i.e. graphic design, concert posters, t-shirts)
• Content: Promotions, images of Passive/Active products
SWAG Campaign
• Facebook, Twitter, Instagram • Users post pic of SWAG or product from
Passive/Active • #passiveactiveSWAG • Chance of being extra in music video • Promote Passive/Active over social media
– Build relationship with users/followers
Custom T-Shirt Campaign
• Instagram • Users upload pic of sketched design for a t-
shirt • #passiveactiveCUSTOM • Chance of t-shirt being produced by
Passive/Active • Appeal to prospective customers
– Build relationship with users/followers
Conclusion • Social Media & Web Team will build
Passive/Actives digital presence • The new website design will attract users because
of its ease of use and appealing layout and content
• Facebook, Instagram, Twitter, and Pinterest will add to Passive/Active’s online presence and promote the company
• Campaigns will build relationships with potential customers and help the company to grow
Sources
• http://www.empower-yourself-with-color-psychology.com/color-blue.html
• http://www.empower-yourself-with-color-psychology.com/color-orange.html