Passive & Affiliate Revenue:A Presentation for “The

Business of Being Virtual”

Erin Blaskie

www.ErinBlaskie.com www.bsetc.com

Passive Revenue: What is It?• Income you don’t trade time for money for.

• Income that you earn that you may not have spent time creating a product for.

• Can come in the form of info-products, participating in affiliate programs, expanding your own business to create mini-businesses or by packaging your services to leverage your time and expertise.

• Generally results from diversifying your business activities.

What Does Diversifying in Business Look Like?

• Service-Based Business

• Coaching Practice

• Info-Products

• Membership-Based Business

• Training Programs

• Education

• Packaged, Full-Service Support

Why Diversify?

• We all have the same 24 hours in each day. To reach the next level of success, you need to create leverage.

• Leverage can not come from having only one business model or one source of income.

Opportunities

• Creating passive revenue and revenue from affiliate programs is all about seeking out opportunities.

• Begin looking at things from a new perspective – the perspective of wanting to create and generate income from whatever you exert energy into.

Why Aren’t More People Using Passive Revenue?

• People don’t realize how simple the process is.

• They are lacking systems to implement and build passive revenue into their business.

• They may feel like they don’t have an idea inside of them for an info-product.

Passive Revenue: Info-Products

• Ebooks, audio courses, e-courses, training videos, special reports, etc.

• Anything that solves a customer or client’s problem quickly and effectively.

• Primarily delivered digitally but you can also ship out print products and they are still considered info-products.

Info-Products System

• Step #1: Choose an idea / topic.

• Step #2: Create a pre-order sales page.

• Step #3: Create product/autoresponder.

• Step #4: Outline what you want to write about / cover.

Info-Products System

• Step #5: Write your content.

• Step #6: Have a cover created / designed for your info-product.

• Step #7: Write marketing materials and begin doing a pre-sale on your product.

Passive Revenue:Online Education

• Teleseminars, training programs, webinars and group coaching all apply.

• Have a system that supports your growth. The system we use is Prfessor which you can see at www.bit.ly/onlineuni

Passive Revenue:Live Programs / Teleclasses

• Continuing from online education, everything in your business should be monetized.

• Free teleclasses are great list building tools but low cost teleclasses will both list build and generate you income.

System for Live Programs

• Step #1: Choose a topic / idea.

• Step #2: Setup a sales page that outlines what you will cover in your course.

• Step #3: Set your price and setup the product link and autoresponder message.

System for Live Programs

• Step #4: Write three emails. One to go out immediately, one to go out a week before and one to go out the day of (last chance).

• Step #5: Write all required emails for the participants. A reminder email with details and individual class reminders.

System for Live Programs

• Step #6: Pre-schedule everything that you can.

• Step #7: Decide on your bridge lines, recording systems, etc. and record all info on your download page.

• Step #8: Prepare a learning platform if required.

System for Live Programs

• Step #9: Schedule pre-written Tweets to promote your event using Hootsuite.

• Step #10: Create a Facebook event for your profile / fan page.

• Step #11: Begin building content for the course itself.

Recycling What You Have

• Creating passive revenue isn’t about inventing a new wheel every week. Use what you have and recycle.

• Often, your programs that were run live and turned into self-study programs can be re-done as live programs to freshen up the content.

It’s All About the Planning

• Create plans. Know where you’re going and what you need to accomplish.

• Stick to your plans.

• Focus on what you have and create new only when you have a solid plan in place for your existing material.

Passive Revenue:Affiliate Programs

• What an affiliate program is…– Refer people to a company for a commission

– A lot big businesses (and small businesses) have affiliate programs available

– Anytime you refer a product or service to someone, check to see if an affiliate program exists and SIGN UP!

Affiliate Programs: My #1 Rule

• Always check to see if an affiliate program exists. If it does, get on board with it.

• Don’t refer without checking. While you may not refer via affiliate link for friends and colleagues, do so everywhere else.

Affiliate Program: Systems

• Step #1: Manage your affiliate programs in a spreadsheet. List out login info, URLs and anything else you need to easily promote and use them.

• Step #2: Use a link shortener that tracks clicks and add these links to your spreadsheet. I use www.bit.ly.

Affiliate Program: Systems

• Step #3: Add links to your resources page or store if it makes sense to do so.

• Step #4: Use Hootsuite to preschedule an affiliate based Tweet maybe 2-3 times per week. You do not want to go overboard with this however.

Learn More & Questions

• www.LifeStreamInColor.com (Lifestream)• www.BSETC.com (Business)• www.ErinBlaskie.com (Portal Site)• @ErinBlaskie (Twitter)