passion cooker
TRANSCRIPT
Driving brand growth through passion
Derek van der Vlugt Amsterdam, 2011
Posi3oning Claim a posi3on
Passioning Share a passion
STRATEGY Define passion: find tangible growth opportuni=es based on the right consumer interests.
INNOVATION Design passion: develop relevant value proposi=ons based on the right consumer insights.
ACTIVATION Align passion: create an effec=ve pull based on the right consumer engagement.
Define passion
Design passion
Align passion
Why
What
How
Strategy Innova3on Ac3va3on
Tangible growth opportuni=es
Discover the right consumer interest
Relevant value proposi=ons
Discover the right consumer insight
Effec=ve pull
Discover the right consumer engagement
Define passion Design passion Align passion
Passion Cooker BV | Jan van Eijckstraat 7 | 1077 LD Amsterdam | +31 6 10 11 76 86
Linkedin.com/derekvandervlugt
TwiXer.com/derekvdvlugt