Confidential Material 04/15/2023

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Partying with a Third Party: Using APIs to Sell Your Apps

Confidential Material

As software moves to a SaaS model automatic delivery is becoming more and more important

Point of Sale

Application Developme

nt

Packaging Delivery

Leading application developers are

packaging their products for

seamless distribution through the

cloud.

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Confidential Material 04/15/2023

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Architecting your application with Reseller APIs allows you to efficiently sell through multiple channels an expand your reach

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Traditional delivery modelApplication Architected with Reseller APIs delivery model

Use APIs to integrate your product into established cloud marketplaces and allow third parties to easily sell your product and increase your customer base.

Point of Sale

Confidential Material

Reseller APIs are the key component to allowing users to access and manage your SaaS application across multiple point of sale platforms

Application Customer

App Vendor

Provisioning API

Billing APIServic

e

Account1

App

Account

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User management API

Point of Sale

Architecting your product with APIs allows you to easily manage the distribution of your application

Confidential Material

APIs provide a scalable application that can be sold through many channels

1

Point of Sale

Administration2Purch

ase

Deliver3

Desktop

Public

Cloud

1. Open your application to be sold through a number of channels including your native site, app marketplaces, and VARs

2. Utilizing APIs allow more convenient administration and user management of your application. Empower your partners and end users to take control of their software experience and need.

3. Deliver your product to the end user on a number of different software systems to expand your reach and serve every

VPC

APIs allow ISVs to address new markets through reseller programs with seamless scalability

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