Partnerships for an Animal Friendly Community

Pet Acquisition & Ownership Study

• To determine levels of pet ownership

•  Better understand patterns of ownership

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Research MethodologyTelephone survey (May 14 – 25)

404 Oahu residentsvia land lines (201) & cell sampling (203)

Sampling error: n+ + or – 4.8%

Data weighted to ensure age, ethnicity, and gender were representative (2010 US Census).

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Where do you think of to get a pet?

Most commonly named source• Hawaiian Humane Society

Second most popular • Friends and family

Media Sources• Internet (added in 2012) – Craigslist & Google similar levels of awareness as newspapers & breeders

Where do you think of to get a pet?

Base: VI (404); V (400); IV (403); III (401); II (405) I (403)

Unaided Aided

92%90%

61%

90%

79%75%

53%

89%85%

69%

52%

72%

86%82%

73%

68%

42%

55%53%

81%

59%

42%

47%

44%

Hawaiian HumaneFriend/Family

Pet Store

Newspaper

5

82%82%79%

Breeder

Internet

44%44%

47%

40%

Website Drivers

What websites would you go to if you were thinking about getting a pet?

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Where did you get your most recent pet?

Most Popular Source• friends & family

Primary reasons for not adopting

from a shelter

• help friends/family find homes for dogs/cats

• preference for select breeds

Source of Most Recent Dog or Cat

Source VI ('12) V '(08) IV ('05) III ('01)

Friend/Relative 43% 41% 43% 42%

Stray/Found animal 15 9 10 8

HHS 12 14 16 13

Pet Store 12 13 8 17

Breeder 8 13 11 11

Newspaper 2 4 6 2

Other Rescue Group 2 -- -- --

Internet 1 -- -- --

Other 4 4 5 6

BASE: (215) (233) (200) (218)

Where did you get your most recent dog/cat?

Only 12% of pets from the Humane Society

Where did you get your most recent dog/cat?

Base: VI (215); V (233); IV (200); III (218)

Did you consider adopting from the Humane Society?

Base: VI (215); V (233); IV (200); III (218)

n/a% “YES”

Reason For Not Considering Humane Society Adoptions

Reason VI ('12) V '(08) IV ('05)

Already have pet(s)/Didn't want another 20% 25% 16%

Helping family/friends 16 21 11

Wanted specific breed/type 10 19 15

Didn't have any I liked 9 -- --

Someone gave me pet/brought home pet 6 7 5

Took in a stray/Lots of strays 4 3 4

Cost of adoption 4 2 4

BASE: (189) (200) (168)

Why Didn't You Consider Adopting A Pet From HHS?

Oahu Pet Ownership Trends58% of households own petsDog owners (45%) outnumber cat owners (17%) by more

than 2 to 1.

Pets per Household & Neutering

Pet Ownership VI ('12) V '(08) IV ('05) III ('01)

Own a Pet (% Yes) 58% 60% 56% 54%

Pets Owned

Dogs 45% 43% 40% 37%

Mean # of dogs/Household 1.9 1.7 1.8 1.6

% Spayed/Neutered 56% 65% 62% 52%

Cats 17% 19% 19% 21%

Mean # of cats/Household 2.1 2.2 2.2 2.1

% Spayed/Neutered 87% 81% 91% 85%

Base: (404) (400) (403) (401)

Ward Research, Inc. • 828 Fort Street, Suite 210 • Honolulu, Hawaii 96813 • Phone: (808) 522-5123 • Fax: (808) 522-5127

Owned Dogs & Cats

Note: 2012 estimates are based on the 2010 US Census estimates for occupied households (311,047) on O‘ahu; 2008 estimates are based on the 2000 US Census estimates for occupied households (286,450) on O‘ahu.

Oahu estimates

Oahu Pet Owner Facts

• 58% of households own pets

- Dog owners outnumber cat owners by more than 2:1.

• Dog ownership steadily rising.

- 45% in 2012 versus 37% in 2001

• Cat owners (87%) more likely than dog owners (56%) to spay/neuter their pets.

• Proportion of dog owners (56% in 2012 versus 65% in 2008) who reportedly spay/neuter their dogs decreased significantly since prior measure.

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Feeding Stray CatsDo you feed stray cats that do not belong to you?

Stray cat situation on Oahu remained unchanged; 1 in 5 reportedly feed strays.

Mean # of stray cats feed5.95 cats 4.75 cats 4.83 cats

Ward Research, Inc. • 828 Fort Street, Suite 210 • Honolulu, Hawaii 96813 • Phone: (808) 522-5123 • Fax: (808) 522-5127

Stray Cats Fed

Note: 2012 estimates are based on the 2010 US Census estimates for occupied households (311,047) on O‘ahu; 2008 estimates are based on the 2000 US Census estimates for occupied households (286,450) on O‘ahu.

Oahu estimates

$50 Billion Industry

.Data from American Pet Products

Association 2006 - 2007

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Estimated 2012 Sales within the U.S. Market

Estimated Breakdown                                          

Food          $20.46 billion 

Supplies & Medicine $12.56 billion

Vet Care          $13.59 billion

Live Animal Purchases  $2.15 billion

Grooming & Boarding     $4.11 billion 

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Estimated Annual Internet Puppy Sales Hawaii

4,600 Puppies         

$4.3 Million 

 

Staggering Statistics!