Partnerships between Nursing & Physician Associations:

Maximizing Resources, Reach and Expertise

Judy Lentz, RN, MSN, NHAChief Executive OfficerHospice and Palliative Nurses AssociationAlliance for Excellence in Hospice and Palliative Nursing

Steve Smith, MS, CAEExecutive Director & Chief Executive OfficerAmerican Academy of Hospice andPalliative Medicine

Today’s ObjectivesToday’s Objectives

Welcome & Introductions Nursing & Physicians: A (Very) Brief History Survey Says: 40+ respondents Case Study: AAHPM & HPNA Group Discussion Wrap Up & Take-Aways

Participant PollParticipant Poll

Question #1: Type of Association Question #2: Current collaboration Question #3: Good or bad experience

Nurses & Physicians: Brief HistoryNurses & Physicians: Brief History

Nurses & Physicians: THE PASTNurses & Physicians: THE PAST

Myth #1: Myth #2: Myth #3: Myth #4: Myth #5:

Nurses & Physicians: THE PRESENTNurses & Physicians: THE PRESENT

Reality #1: Reality #2: Reality #3: Reality #4: Reality #5:

Survey SaysSurvey Says

Partnership between Healthcare Associations 8 question electronic survey Administered September 2011 Nursing Organizations Alliance & Council of Medical

Specialty Societies CEO Discussion Forums;ASAE Healthcare Conference followers on Twitter

Aggregate and anonymous— Email provided if results desired

Survey SaysSurvey Says

Partnership between Healthcare Associations 41 respondents

— 58% Nursing — 32% Physician — 10% multi-disciplinary

Position within organization– 100% CEO, EVP or Executive Director

Survey SaysSurvey Says

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Additional Comments/Themes Other collaborations: Health IT, PAs, Pharmacy, Patient Advocacy/VHAs Challenge: Competition for members “I think collaboration is a great way for organizations to pool resources to

accomplish shared goals. It can be difficult but those difficulties are usually surmountable.”

“It is important that the associations agree on the goals and objectives of any project before proceeding to implementation. This includes discussing the roles of all the team members and who owns the outcome of the collaboration”

“It is the only way that our organization can retain its worldwide leadership role: by collaborating with other Societies in other countries”

Survey SaysSurvey Says

Comments Any surprises? Aha moments? Questions?

Case Study: AAHPM & HPNACase Study: AAHPM & HPNA

American Academy of Hospice and Palliative Medicine is the professional organization for physicians specializing in hospice and palliative medicine.

Membership: 4,000 +Annual Budget: $4.5 millionStaff: 20 FTEsLocation: Glenview, IL

Case Study: AAHPM & HPNACase Study: AAHPM & HPNA

Hospice and Palliative Nurses Association is the nation's only professional nursing organization dedicated to promoting excellence in hospice and palliative nursing care.

Membership: 10,500 +Annual Budget: $2.4 millionStaff: 14.75 FTEsLocation: Pittsburgh, PA

Case Study: AAHPM & HPNACase Study: AAHPM & HPNA

Working Together – Through the Years Coalition (advocacy, quality, awareness) – 10 years Annual Assembly (education) – 8 years Research Retreat (research) – 5 years SIG Collaborations (membership) – 2 years Co-presentations at ASAE – Today

Case Study: AAHPM & HPNACase Study: AAHPM & HPNA

Critical Success Factors Business case (purpose, rationale) Buy-in (Board, committee leadership, staff) Clarity (role, expectations, financials) Communication, trust and respect (start small and simple) Interdisciplinary approach (combined, connected content) Shared responsibility, balance and visibility (equality-driven;

less ego-centric)

Case Study: AAHPM & HPNACase Study: AAHPM & HPNA

Opportunities for the Future Publications and products Position statements; clinical practice guidelines Advocacy, regulatory and scope of practice issues Workforce initiatives Leadership development (interdisciplinary) Presentation panels, webinars and other opportunities for

“blended voices”

Group DiscussionGroup Discussion

Information & Ideas

Table A: Trouble shooting Table B: Creative ideas Table C: Getting started

Small group discussion: One idea or question per participant Large group discussion: Small group “highlight”

Wrap Up & Take-AwaysWrap Up & Take-Aways

One idea to explore:

Organization Contact Date

Closing Thoughts, Ideas or Questions?

Contact Information