partnership proposal

PARTNERSHIP PROPOSAL

GLOBAL SELLER PROGRAM

ABOUT US

TABLE OF CONTENT

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BackgroundFounded in 1951, Djarum Group is a diverse business group with strong financials,

with businesses ranging from cigarette manufacturing, banking, to property

development and management.

The Group’s turnover is approximately 1.25% of Indonesian GDP. The Group is

owned and controlled by the Hartono brothers (the richest Indonesians on Forbes

list).

Blibli.com is Indonesia’s 1st and one of the largest e-Commerce in Indonesia. We are

a part of Djarum Group.

4Blibli Partnership Proposal, 2021 |

Blibli Partnership Proposal, 2021 | 5

ABOUT US

Blibli is the leading B2C e-commerce platform in Indonesia

68thousands

brands

millionsmonthly

traffic

warehousesto support wide

distribution across

Indonesia

Provide The Most Comprehensive Omni-channel

Solution toenhance seamless

offline & online transaction

Bmillionsregular

customer

26 20160

<18 yo 18-24 yo 25-34yo 35-44 yo +45 yo

Customer Profile

44% 56%

26,000,000++ Members

36%

36%

17%

6%

FemaleMale

4%

*) Data per Des 2020. Source: Blibli.com Internal Data


BLIBLI KEY PROPOSITIONS

ZERO ADMIN FEE for any payment used by our customer, including 0% Installment

Offering the best FREE SHIPPINGsubsidy compare to all e-commerce in Indonesia

LEADING INNOVATION topromote seamless offline andonline transaction(Blibli InStore and Click & Collect)

AWARD WINNING 24/7 Customer Service

and Seller Care

Note* Free shipping subsidy up to IDR 50K for all shipping method without quota**No payment fee applies all payment, except Credit Card 0% for tenor 6 months and above*** Seller care service is available every day from 8 AM to 10 PM


Originality product proposition allow to maintain your brand image & customer’s satisfaction

100% ORIGINAL PRODUCT

“HUSH PUPPIES” SEARCH RESULT – ECOMMERCE A “HUSH PUPPIES” SEARCH RESULT – ECOMMERCE B

“HUSH PUPPIES” Search ResultBlibli strives to provide 100% Originality of Product Offers


WIDE DISTRIBUTION NETWORKServe more orders by leveraging our unlimited free shipping subsidy and wide distribution network

100% Full Delivery Insurance

Partnership with domestic and international logistic partners

Shipping Partner

and many more..

COMPREHENSIVE METHODS & SECURED PAYMENTSCollaboration with various Banks, Financial Institutions, e-Wallet to deliver customers’ seamless payment experiences


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OUR SOLUTIONBlibli provide comprehensive solution to help your business grow

OFFICIAL STORE TO GAIN CUSTOMERS TRUSTAdvanced in serving customer by Official store and dedicated Business Relation

MARKETING EXPOSURE TO REACH NEW MARKET

SEAMLESS STORE OPERATIONAL

Promotional program to support sellers’ business

Easy store management by FBB, Free Photo product and Seller Care


BLIBLI OFFICIAL STOREBlibli Official Store is our solution to build and maintain partner’s Brand Equity. Indulge many features of Official Store to display and promote your Brand prominently


Search Result Optimizationto highlight your products at the first

page of the result

Customizable Store Layouts*can be adjusted to meet your customer

needs

Brand Credibilityincrease brand awareness for

acquiring new customer

Insightful Analyticsincludes customer profile, traffic and

sales insight

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BLIBLI OFFICIAL STORE… and some special features to optimize brand performance


Header BannerStore Identity(1125 x 342 px)

Product HighlightsShowhighlighted products up to 10 products

Banner CatalogStore can manage their product and customize all product to specific product category(1035 x 270 px)

Store BannerCan put up to 5 banner as main store banner (Desktop : 779 x 302 pxMobile : 1080 x 600 px)

Custom Area

Product CatalogCustomized catalog for products

3 Choices of banner type:• Banner Window

(543 x 402 px) x 4 banners

• Banner Logo (342 x 342 px) up to 36 logos

• Banner Video (Youtube link)• Banner Single

(1,082 x 816 px)

Store LogoLogo and store namesWith share button

All Product TabView all products belong to this store

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BLIBLI OFFICIAL STOREComprehensive Analytics Tools provide Insight for strategizing your business growth


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BLIBLI BUSINESS RELATIONSellers will have a personal Business Relationship Manager to help Store Management and to monitor Business Growth.

Blibli Partnership Proposal, 2021 |

Store Set-Up

Assistance

Advise and

Recommendation

Strategy

Help in

Troubleshooting

Provide Review and

Report Monitoring

Update Feature

Information and

Campaign

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SELLER QR CODEGive bigger exposure for your Blibli’s products


Blibli offers Pre-define QR Code for our Sellers, to engage with the customers for easy retention and provide shopping experiences through their mobile phone; it can be placed in product packaging for easier product search experience.

SELLER PROMOTION TOOLSCollaborate with Blibli thematic promotion to support your business and get bigger exposure


Collaborate in Flash Sale by joining

Blibli X-campaign

Exclusive banner in category page

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SELLER PROMOTION TOOLSPromote your products and store using various self supporting promotion at any moment


Seller Voucher

Voucher Claimed250k++

Transaction Order189k++

Transaction Order58k++

Share Promoin Social MediaSeller can also Promote their Store, Product and also Promo to their Social Media. Share feature is compatible with WhatsApp, Facebook, Instagram, Line, and Gmail.

Wholesale

Combo Sale

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BLIKLAN Ad solutions for higher awareness to increase the opportunity for sales & revenue increase


Increase product awareness The control is in your hands

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DIGITAL ASSETSVarious marketing channels that will help partner to generate traffic

Blibli Social Media

8,5 mio

514 k

1,3 M

320 k

Blibli Friends BlogEmail Newsletter


37,8 k

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DIGITAL ASSETSVarious social media channels that will help partner to generate traffic


8,5 mio

514 k

37,8 k

1, 3 mio 320 k

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OTHER ASSETSRide into the massive exposure that Blibli will offer during any special occasion


200+ LED across Indonesia

Prominent Placement in Blibli Website and Apps

and many more..

PAID ADS

NEWSLETTER

PUSH NOTIF

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Blibli Sellers Facility as our unique services for seamless operational


By professional photographerwith multiangle imagesOnly for Indonesia Sellers

For seamless inventory management

Help Line – Customer Care Help Line – Seller Care

0804 1 871 871

[email protected]

Blibli website/apps

24 hours

021 5797 7777

[email protected]

Blibli Seller Center

08.00-20.00

FREE PHOTOSHOOT FULLFILMENT BY BLIBLI (FBB)

BLIBLI SELLER FACILITIES & SERVICES

• Engage with customers regarding products and transactions

• Easier communication for BOPIS and Shipment by Seller type

• Broadcast chat for official store seller

SEAMLESS OPERATIONALBlibli Sellers live chat to be more engage with customers


NEW FEATURE RELEASE

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NEW FEATURE RELEASE FOR SEAMLESS OPERATIONALNew product update and feature release to support seller

Auto Apply Seller Voucher

General Bulk Upload Template

Shipment by Seller Cost Setting

Easier voucher seller creation and usage for customer

One template for all product categories

Shipping fee sets up based on shipping location

Promotion Feature Setting Menu Product Upload


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TUTORIAL AND TRAININGWebinar sessions and various contents to support your business in Blibli

E-Learning & Webinar

Instagram @blibliseller Contents

Do not know how to start selling?

Blibli University will guide you every step of the waythrough a series of training and tutorial!

Starting with how to display your products, fulfillorders, selling strategies, and other features to prepyour store and increase your sales.

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• Webinar 3x a week

• E-Learning on Learning Center menu

• Seller Tutor

• Community Masterclass, Ngopi-Yuk

• IG Live 2x a month

• Education post


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PARTNERSHIP SCHEMEFive essentials guides to start the partnership with Blibli.

BUSINESS MODEL

HANDLING SCHEMES

PRICING SCHEME & FEES

PAYMENT SCHEDULE

PENALTY POLICY


BUSINESS MODELWe have 2 types of business models: Marketplace and Consignment. Each model has its own consideration related to Stock Management and Order Fulfilment.

MARKETPLACECONSIGMENT

Only Fast Moving Goods

WAREHOUSE

PRICE MANAGEMENT

ORDER RESPOND

STOCK MANAGEMENT

Manageby Seller

Manageby Blibli

OPTION 1 OPTION 2

Setby Seller

Respondby Seller

Manageby Seller

Set by Merchant

Respondby Blibli

Manageby Blibli

MARGIN FEE To Be Discussed To Be Discussed


HANDLING SCHEMESWe categorized products into 2 handling schemes: Big Product & Regular.

BIG PRODUCTShipment by Merchant

REGULER

PRODUCT TYPE Handled by seller/merchant Dropped to Blibli Sortation Center

SHIPMENT Merchant Courier Drop to Blibli Sortation Center

SHIPMENT FEEMark up the shipment fee and tax in

product selling priceShipment fee and tax will be calculated

after customers’ check out process


PRICING SETTLEMENT SCHEMEThese are our settlement schemes to consider before sellers Set Product Price.

PRODUCT PRICE IDR 1,000,000

DISCOUNT PROMOTIONIf merchant join x campaign

(Depends on Merchant Discount Price Set)

REFERRAL FEEDepends on category

IDR 50,000Margin Fee for Automotive (5%)

SHIPPING FEE(No shipping fee for all category)

IDR 0

MERCHANT REVENUE IDR 950,000

Blibli has no closing fee, free shipping for every product, and only charged referral fee.

Formula:Product Price = (COGS + Gross Margin ) ÷ (100% - Referral

Fee)

Product Price = (COGS + Gross Margin ) ÷ (100% - Referral

Fee)

Product Price = (600.000 + 350.000) ÷ (100% - 5%)

Product Price = 950.000 ÷ 0.95

Product Price = 1.000.000

CASE:Seller A, wants to sell a Car Battery with COGS IDR 600.000.Referral Fee for Automotive Accessories (5%).

If seller A want to collect gross margin IDR 350.000 for a car battery, what price to be set?

PRICE WATERFALL (ILLUSTRATION)

(-)

(-)

(-)

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Shipment fee and tax


PAYMENT SCHEDULEPayment will be Scheduled After Product Is Delivered and accepted by customer.

▪ All payments will be transferred to registered merchant’s Bank Account▪ The transferred nominal includes payment of the product sold and payment for shipping costs

(for regular shipping*)

Sellers SendsPackage

Customer Receives Package

Blibli SendsPayment to Merchant


PAYMENT SCHEDULE 2/2Payment will be Scheduled After Product Is Delivered and accepted by customer.

PAYMENT FOR ORDER (DELIVERED) Bank transfer (T/T) or Payoneer every two weeks & on the 3rd business day after the end of reconciliation period.

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Default Inter-currency Exchange base on USD. Blibli.com Commission Fee (2%-8%) will be deducted)

Transfer FeeBank Transfer (T/T) : USD$30 per settlementPayoneer : USD$3 per settlement & up to 2% conversion feeWorldfirst

ORDER DELIVERED

Orders with status “Delivered” on its

payment period

PAYOUT

3 working days after the end of 2nd weekTransfer to your linked payment method (Bank Account Transfer or Payoneer)


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Bank Account Transfer Simulation:

Product Price $ 100

Commission (5%) $ 5

Transfer Fee $ 30

Final Settlement $ 65

Product Price $ 100

Commission (5%) $ 5

Transfer Fee $ 3

Settlement (Payoneer Wallet)

$ 92

Final Settlement (PayoneerCommission 2%)

$ 90.2

Payoneer Simulation

There is $30 bank transfer fee to accept payment from different country using Bank Account Transfer (T/T).

Payment Calculation:Product Selling Price - Commission - $30 (transfer fee) = the amount that you will receive (in USD)

Payment Calculation:Product Selling Price – Commission - $3 (transfer fee) = the amount that Merchant will receive on Payoneer Wallet (in IDR)

If Merchants want to convert from USD to other currency, calculation will be:Product Selling Price – Commission - $3 (transfer fee) – 2% currency conversion = the amount that Merchant will receive on their bank account (in local currency)

PAYMENT SIMULATION


PENALTY POLICYThere is no Deposit Fee Requirement to open a store in Blibli. Penalty will be given if merchant has Violated Blibli’s policy.

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Starting January 22nd 2021, Blibli no longer charges penalties on your financial settlement. Blibli will apply a penalty points system instead. Penalty points will contribute to Seller Badge calculation and will be calculated based on your performance in the past 30 days.

• Penalty points lifetime is 30 days• Penalty points calculation is done once a week and will be shown on Seller Rating menu the week after• You can always contest the penalty points on your store through Seller Care within 7 days after receiving

the penalty points.• If there is an order weight mismatch, Blibli will deduct your sales settlement report according to the

shipping fee discrepancy.

•Penalty 6: one badge downgrade• Penalty 9: two badge downgrade• Penalty 12 ore above: temporary suspension or which might lead to permanent suspension


GLOBAL SELLER PROGRAM

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BLIBLI GLOBAL SELLER PROGRAM

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Global Seller Program - Business Model

SELLING WITH E-COMMERCE PARTNER

SELLING WITH E-COMMERCE AGREGRATOR

DIRECT SELLING

Company or Individual (Merchant)

that manufactures products or buys

products from manufacturers and

sells them to customers.

Company or Individual (Merchant) that manufactures products or buys products from manufacturers and sells them to customers.

An online platform that enables merchants to sell their products on different online marketplaces easily.

Examples: Anchanto, aCommerce

An online platform that enables merchants to sell their products on different online marketplaces easily.

Examples: Anchanto, aCommerce


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Factory Principal Distributor Retailer Product Listing Blibli Seller CenterProduct & Order

ManagementBlibli.com

Customer

Factory Principal Distributor Retailer OrderList

Blibli Seller CenterProduct & Order

ManagementBlibli.com

CustomerE-CommerceEnabler

WarehouseSortation

Pick & PackDrop Point

Linehaul OutboundCustom Cargo

InboundCustom

Linehaul WarehouseSortation Last Mile

Factory Principal Distributor Retailer Blibli Seller CenterSettlement

ReportBlibli.com

CustomerE-CommerceEnabler

Bank Payment / Settlement Getway

ORDER MANAGEMENT

ORDER SETTLEMENT

CROSS BORDER LISTING

BLIBLI MANAGED FULFILLMENT

E-CommerceEnabler


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Direct Shipping: Blibli Recommended Logistic Partner Process

Ship your package to Logistic Drop off point and attach the local shipping label outside the package (SLA in 2 working days)

Once the products arrived at the Sortation center, logistic will do the Quality Check, sortation, weighing, repackaging & relabeling (if needed, SLA in 2 working days)

Products will be shipped to Indonesia & logistic will take care of product shipment & custom clearance

Products deliver to customers


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Our Sortation Center

Taiwan Drop-off Point

Taiwan Drop Point

No. 89-3, Wenchang Rd., Bali

Dist., New Taipei City 249,

Taiwan (R.O.C.)

Attn: Adam Sun

(886)2 22923936 - ext 206

Korea Drop-off Point

66-2, Hanseo-ro, Seo-gu, Incheon

212-140 Baekseok-dong

Attn: Genish

(032-563-3701~3)

China Drop-off Point

Senhong International Logistics

No. 35 Anshan Road, Ma'anshan,

Shajing Town, Bao'an District,

Shenzhen

Phone : 13723760684

wechat : hzh531591586

Attn: Huang Zheng (AEI/ BLIBLI - IDN)


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Malaysia Drop-off Point

Lot 8, Jalan Bagan Nira 26/8,

Hicom Industrial Estate,

40400 Shah Alam, Selangor

Attn: Suriye

+60351035659

Singapore Drop-off Point

#02-21, No 1 Tampines North

Drive 1,

Singapore 528559

Receiver : Indra Rahmat

Phone No. : +65 9008 0881

Thailand Drop-off Point

Freight Mark Asia (Thailand) Co.,

Ltd.No.104/15 Moo 17 Golden Land

Warehouse, Theparak Road,

T.Bangsaothong,A. Bangsaothong,

Samut Prakarn 10540. Warehouse No. B7

Contact: K. Visatnu (063 902 8458)

K. Ple (094 479 2226)



Australia - Melbourne Drop-off Point

Address : 2/34 Efficient Dr, Truganina VIC

3029, Australia

Attn. : Janio EBG

Phone No : +61 3 8353 2760


Japan Drop-off Point

1-417 Sanrizuka Hikarigaoka

Narita, Chiba Prefecture

Japan 286-0117

Attn: David Tsai (DT2)

Phone: +81 047 386 334977

Cross Border Logistics: Duty & Tax


1. Duty• Value declared <$3 : Free of duty• Value declared $3-$1500 : 7.5% of CIF (Value declared, Insurance, & Freight)

Duty of MFN (Most Favorable Nation) Product• Bag : 15% - 20%• Textile : 15% - 25%• Shoes : 25% - 30%

2. Tax• Value-Added Tax (VAT) : 10% (CIF + Duty)• Income Tax : MFN product only, without NPWP 20%

Restriction product under BPOM required• Personal Use Form (PUF)• Copy of Identity card

*Based on PMK nomor 199 tahun 2019: Ketentuan Kepabeanan, Cukai, dan Pajak atas Impor Barang Kiriman(Officially running on 30 January 2020)

*Based on Peraturan BPOM Nomor 15 tahun2020.

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If Merchant fail to do so within this SLA, the order will automatically be cancelled.

Order & Fulfilment SLA

Merchant shall respond to an order, ship, and send the confirmation by filling in the AWB number on the Blibli Seller Center within 2 working days after receiving order.

Fulfilment ConfirmationShipping


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Notes:• Once our Return team decided a case is Merchant’s responsibility, Blibli team will process a refund or create a replacement order. In

addition, Blibli.com will deduct delivery/shipping cost (include cost return of product from customer, return of product from Blibli.co m to merchant, and delivery cost for replacement order)

• If customer decided to request replacement product, Merchant needs to respond to the request within 2 Working Days. In case theMerchant is late in responding, customer will be automatically refunded.

Return & Refund Policy

Acceptable Return with following conditions

Return handlingHow to solve

• Mismatch• Defect manufacturer• Lack of products / spare parts

The return products will be stored in Blibli warehouse, how to handle:• Ship back to seller (freight cost will be

borne by seller)• Sell at return products bazaar (seller

should provide sale price)• Give to employees / destroy

Replacement (freight cost will be borne by seller)Cash refund


HOW TO START

TABLE OF CONTENT

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START REGISTER AT BLIBLI - Personal

1

REGISTERPERSONAL DATA

2

ONBOARDING& STORE SETUP

3

MANAGE STOREFULFILL ORDER

Things to be prepared:✓ Email✓ Active Phone Number✓ Store Name

Things to be prepared:✓ Product packaging

Join the onboarding & complete:✓ Complete Pickup point✓ Complete your

legal document (ID Number & Bank Account Number)

✓ Upload Your Product

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Reg

iste

r a

t : b

lib

li.c

om

/sel

ler


START REGISTER AT BLIBLI - Company

1

REGISTERCOMPANY DATA

2

ONBOARDING & STORE SETUP

3

MANAGE STOREFULFILL ORDER

Things to be prepared:✓ Email✓ Active Phone Number✓ Store Name

Join the onboarding & complete:✓ Complete Pickup point✓ Complete your legal document*

• Director ID Card Number• Deed of establishment• Bank Account Number

✓ Upload your Product

Things to be prepared:✓ Product packaging

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Reg

iste

r a

t : b

lib

li.c

om

/sel

ler


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NEW SELLER BENEFITSRegister yourself and enjoy benefits for new seller registered from April 2021

+ Bliklan 50.000

Download & use Blibli Seller apps

+ Bliklan 300.000

Upload >5 products, max 7 days after registration

+ Bliklan 50.000

Instant & Samedayactivation (*Indonesian sellers)

200.000 Subsidized

Seller Voucher Activation

+ Bliklan 100.000

Combo & Wholesale activation

+ Bliklan 100.000

Fulfill first order 30 days after registration

+ Bliklan 200.000

Click & Collect activation

+ Bliklan 300.000

Fulfill >10 orders 90 days after registration

+ Bliklan 500.000

Fulfill >25 orders for seller with min 80 rating, 180 days after registration

+ Bliklan 1.000.000


+ Bliklan 2.000.000


+ Bliklan 500.000

Registered as Blibli Official Store

+ Bliklan 300.000

Registered as FBB seller

THANK YOU

partnership proposal

Documents