Social Networking: What’s it all about and How to Use it to

Your Advantage

Presented by: Misty Khan, Advena Artemis LLC

Prepared for: Partners in Wealth

Tuesday, May 25, 2010

Presentation Outline

• Context – About Advena Artemis LLC• Social Media vs. Traditional Marketing• Major Social Media Players• Getting Started: Social Media 101• Moving On: Social Media 302• What Next?

About Advena Artemis

• Started primarily as a CRM software company

• Moved to business development consulting

• Focuses:– Microsoft Outlook Coaching– Business Development Needs Assessment– Business Development Consulting

Social Media vs Traditional Marketing

• Traditional Push Marketing

• Traditional Marketing on the Web– Web sites– Banner ads– Search engine ads

• Interactive Marketing– Listening (solicited & unsolicited)– Engaging (21st century farmers market)

Major Social Media PlayersLinkedIn: The Professional Social NetworkLinkedIn: The Professional Social Network

Facebook: Started for high school & college students, quickly migrated to adults and professionals

Facebook: Started for high school & college students, quickly migrated to adults and professionals

Twitter: Started as an internal communication tool – evolved to multi-purpose forum

Twitter: Started as an internal communication tool – evolved to multi-purpose forum

Blogging Platforms: The ultimate venue to establish expertise.Blogging Platforms: The ultimate venue to establish expertise.

• Profile – what is your message?– Promoting yourself– Promoting your services– Promoting your company – Reconnecting

• Linking Strategy – LION or Exclusive• Recommendations – Giving & Receiving• Q & A Forum

– Research tool– Marketing expertise– Blog content– Driving traffic to your blog/web site

LinkedIn

LinkedIn Slide Links• Profile - http://linkedin.com/in/mistykhan

• Promoting Your Company - http://www.linkedin.com/companies/530739/Advena+Artemis+LLC?trk=pp_icon

• Q & A Forum - http://www.linkedin.com/answers

• Research Tool - http://www.linkedin.com/answers?myQuestions

• Marketing Tool - http://www.linkedin.com/profile?viewQA=&key=31290063&authToken=1vWK&authType=name&view=a&goback=%2Eamq%2Eavq_429957_1112548_0_1279137735101

Facebook• Its not just for kids anymore

– Fundraising– Political causes– Reconnecting– Businesses, Another Business

• Vehicles– Personal profile– Pages– Groups– Networked blogs– Ads

Facebook Links• Fundraising - http://www.facebook.com/#!/pages/Cure-Cystic-Fibrosis/279093255039?ref=search

• Political Causes - http://www.facebook.com/#!/bobbyjindal?ref=ts

• Reconnecting - http://www.facebook.com/#!/group.php?gid=52730506971&ref=ts

• Businesses - http://www.facebook.com/pages/Advena-Artemis-helping-executives-and-sales-people-be-more-efficient/15817108178

• Another Business - http://www.facebook.com/pages/Advena-Artemis-helping-executives-and-sales-people-be-more-efficient/15817108178#!/designatwork

• Personal Profile - http://www.facebook.com/misty.khan

• Networked Blogs - http://www.facebook.com/networkedblogs

• Microblogging

• Can feed Facebook, Plaxo, FriendFeed

• Research Vehicle– Technical questions– Market research– News source

• Establish Expertise

• Use Personality

Twitter

Twitter Link

• Microblogging – http://twitter.com/mistykhan

Twitter – News Serach

Twitter Establish Expertise

Moving On: Social Media 302

• Have a Strategy / Plan– What do you want to accomplish?– Time to allocate?– Who will participate?– Budget?

• Choose Your Focus– B2B: LinkedIn, Plaxo, Twitter– B2C/Personal: Facebook, Twitter– Industry Specific Sites

Moving On Social Media 302

• Set Up a Profile & Dive In• Don’t Forget Blogging• Email & Social Media

– Xobni, Nutshell Mail

• SEO & Other Promotion

Questions

• Privacy Settings– Facebook takes constant vigilence– Friends settings can affect yours

• Younger Relatives– Make use of trusted relatives– Google them– They can still lock you out