partnering with the azure services final
DESCRIPTION
Attend this session to see how partners can take advantage of the Azure services to help advance their business. You will have the opportunity to learn about the basic partnering models, how partners can make money, scenarios by partner type (e.g., ISV, System Integrator, VAR) and hear from partners about their experiences in working with Windows Azure, SQL Azure, and .NET Services. (Session Title Change from: Azure Services Platform 101)TRANSCRIPT
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Partnering withthe Azure Services
Steve Yi, DirectorEric Morse, DirectorMicrosoft Corporation
AP002
AgendaPartner opportunities for the Azure services
Why consider using the cloud?What are the Azure services?How do developers create applications?Partners opportunitiesPricing and licensingPartner panel discussionResourcesQ&A
Considerations for the Cloud
Applications requirea runtime, storage,and infrastructure
Relational data
Network infrastructure
Storage
Application logic
Considerations for the Cloud
Applications requirea runtime, storage,and infrastructure
Relational data
Network infrastructure
Storage
Application logic
Creating applications for scaleand high availability require
Additional infrastructureRedundant hardwareAdditional logic to handle distributed computingAdditional logic to handle failover
Considerations for the Cloud
Applications requirea runtime, storage,and infrastructure
Relational data
Network infrastructure
Storage
Application logic
It gets more complicated when addressing network latency, geo-distribution, and
security boundaries to reach customers worldwide
Creating applications for scaleand high availability require
Additional infrastructureRedundant hardwareAdditional logic to handle distributed computingAdditional logic to handle failover
As needs for scale and high availability increase,
the ability to quickly adapt and focus oncustomer-centric solutions and features
decrease
Considerations for the Cloud
Infrastructureconsiderations
Customer valueand agility
Hum
an c
apit
al, $
$$ in
vest
ed
Scalability, redundancy, high-availability,geo-distribution, low-latency
Considerations for the Cloud
Cust
om
er
valu
e &
ag
ility
Human capital, $$$ invested
Building your applications in the cloud, you only pay for what you need, keeping costs in control, as you increase your customer value
and agility
As needs for scale and high availability increase,
the ability to quickly adapt and focus oncustomer-centric solutions and features
decrease
Infrastructureconsiderations
Customer valueand agility
Hum
an c
apit
al, $
$$ in
vest
ed
Scalability, redundancy, high-availability,geo-distribution, low-latency
The Azure ServicesA quick overview
Why Should Partners Care?
Use whatyou know
Simplicity Agility
Respond rapidly to changing needs
Efficiency
Manage resources with less cost and
effort
Focus
Concentrate on delivering solutions,
not infrastructure
Power of
Choice
Great customer and partner opportunity
flexibility
Commitment
to Partners
Microsoft is a channel-led organization
Importance
of the Platform
Microsoft uniquely supports
all services classes
Software-plus-Services
Windows Azure platform
The Windows Azure Platform
Web and clouds Third party cloudWeb applications
On-premises On-premises systemsComposite applications
Compute Storage Management ManagementRelational data Connectivity Interoperability Access control
Developer ExperienceUse existing skills and tools
Third partylanguages
Building on theWindows Azure Platform
How Do I Create Solutions with Windows Azure Platform?Develop and test locally, deploy to the cloud
Your cloud application
End users
Third partylanguages
Developers
How Do I Create Solutions with Windows Azure Platform? Use services in the cloud or on-premises
Your cloud application
Azure services
Partner applications and
web services
REST
SOAP
XML
REST
SOAP
XML
Your softwareapplication
How Do I Create Solutions with Windows Azure Platform? Bringing it all together
Your cloud application
Azure services
Partner applications and
web services
REST
SOAP
XML
REST
SOAP
XML
Your softwareapplication
End users
Third partylanguages
Developers
Microsoft’s Software Plus Services Portfolio
Applic
ati
ons
Pla
tform
On-Premises PartnerHosted
Microsoft Hosted
Partners andWindows Azure PlatformBusiness implications
Discount
How We Will Work with the ChannelEmbedded Windows Azure platform
Customer
Partner
Partner offering
Partner offering
How We Will Work with the ChannelBuilt for Windows Azure platform
Customer
Partner
Partner offering
Partner offering
Microsoft Partners and the Windows Azure PlatformPartnering types – thru and to models
SoftwareDevelopers
Repeatablesolutions
Hoster
Dev Tools,Aggregation
Reseller
Partnerwith ISVs
Web
Web 2.0Scale,
Interoperability
ISV
Scale applications
Integrator
Simplifymanagement
Partners andWindows Azure PlatformSolution scenarios
Web Application and SaaS ProvidersInternet-based applications and services
Relational data
Network infrastructure
Storage
Application logic
Deploy web application and services on Windows Azure instancesFabric controller automatically scales to the number of instances availableStorage is redundant; application and storage can deployed to specific geographics
Fully relational database based on SQL Server technologyHigh availability, data recovery, self management
The Windows Azure platform providesthe network and management infrastructureto deliver a platform as a service
Other clouds
On-premises
Independent Software VendorsAdapt existing solutions and packaged solutions
How do you keep pace with the rate of change customers are expecting?
Is there a realistic optionto provide a SaaS solution customers want?
How do you efficiently add new value without doingan entirely new on-site implementation?
Independent Software VendorsAdapt existing solutions and packaged solutions
Create data hubs and exchanges between customers
Focus your resources exclusively
on creating customer value
Expose or consume other services
using internet standards
Interoperate and integrate with on-premises applications
Re-use existing database architecture and code
Adapt existing software libraries
to run on Windows Azure
Interoperate and integratewith on-premises
applications
Systems Integrators and OutsourcersIntegrate and reconcile the corporate IT portfolio
Corporate IT systems include mission-critical applications
that will stay on-premises for the foreseeable future (e.g., ERP)
The portfolio of multiple departmental, customer self-service, and integration projects create a
management burden and non-optimized use of the corporate data-center
Legacy or Non-Portable systems
Business applications
Systems Integrators and OutsourcersIntegrate and reconcile the corporate IT portfolio
Transition applications to run on Windows Azure
Businesspartners
Third party solutions
Externalusers
Third partylanguages
Systems Integratorsand outsourcers
Seamlessly share data between cloud
and on-premises systems
Utilize access control to provide
identity and authorization access
Reuse existing database architecture and share data
Software Developers Innovative user experience, domain-specific solutions
Your cloud application
Azure services
REST
SOAP
XML
REST
SOAP
XML
Softwareapplications User interface
User experienceVisualization
Industry or Domain-specific solutions and services
Connectivity and interoperability enhancements
HostersPower of choice
Provides tools, management, and aggregation of applications that run on Windows Azure
ApplicationHosting
Provides advanced infrastructure designed for specific packaged and custom applications
Supports developers in deploying and managing applications deployed against Windows Azure
ManagedHosting
Manages hosted infrastructure and supports developers and their application
Supplies tools, control panel and markets to developers looking for an elastic cloud solution
Mass MarketHosting
Manages infrastructure, supplies tools, control panel, and markets to Windows developers
Azure Services Panel Discussion
Panel Discussion
The Road Ahead
Windows Azure Platform Roadmap
Rich Service Templates
Multiple Geo Locations
Multiple Languages
Full Trust
Active Directory and Web ID
Relational & Virtualized Database
Auto DB Management
Commercial release
Simple Service Templates
One Geo
ASP.NET
Medium Trust
Automated Service Management
Service Bus, Access Control
CTP 08
Admin Mode/VM Deployment
Geo Replication & On Premises
Systems Center Integration
Enterprise ID Federation
Distributed Queries & CLR
Analytics & reporting
Data Synch (DataHub)
Future
Web 2.0
Partners
Enterprise
Next Steps
Visit Azure.com/PartnerQuickstart
Learn about Azure, and how to quickly start making money!
Sign up for the Azure CTP
Visit www.azure.com
Register for David Chappell’s Road Show near you
Hear first hand from a global thought leader about the Azure services
Azure Quickstart
azure.com/partnerquickstart
…and connect with Microsoft as they develop on Azure services
The one stop shop for partners to access
TrainingToolsContentUpdatesAnnouncements
3:30
-4:3
02:
00-3
:00
5:00
-6:0
0Lap around Windows Azure, Business EditionDavid Lemphers(S+S) Room 220-222Partners: Mamut
Day 1 – Monday, July 13 Day 2 – Tuesday, July 14
Windows Azure Platform Key WPC Sessions
11:3
0-12
:30
Software-Plus-Services: Bringing it all together across MS Online Services, Partner Hosted and Windows AzureMichael Maggs, Gretchen O’Hara, Eron Kelly, and John Zanni(S+S) Room 220-222
Leveraging the Cloud: How ISVs Can Use New Microsoft Programs to Move into the Software-Plus-Services WorldDavid Wright(S+S) Room 215-216
Extend Your Application
to the Azure Cloud with S+S SQL Data ServicesRick Negrin(App Plat) Room 220-222Partners: Infosys, Clearway
Software + Services: Bringing it all together across Microsoft Online Services, Partner Hosted, and Windows AzureMichael Maggs, Gretchen O’Hara, Eron Kelly, and John Zanni(S+S) Room 217
The Azure Services Platform Partner Model and PricingMichael Maggs, and Dianne O’Brien(S+S) Room 220-222
Partnering with the Azure ServicesSteve Yi, Erice Morse(App Plat) Room 220-222Partners: Paypal, Acumatica (TBC), CSC (TBC)
The Partner Story for Azure–Value KeynoteDoug Hauger(App Plat) Room La Nouvelle ABPartners: West Monroe Partners
Your Feedback is Very Important to Us
Or submit NOW on your Mobile Device at: http://www.mspartnerconference.com
Winners Every Hour!
$25 Conference
Store gift
certificate
Palm Treo
Pro Windows
Mobile Device!
Official Microsoft Gear: Bike Jerseys Bing Backpacks & Hats
Submit your Session Evaluation Online and Win! www.digitalwpc.com/evals
© 2009 Microsoft Corporation. All rights reserved. Microsoft, Windows, Windows Vista and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries.The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted
to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.
What Are Azure Services?
Power of choice InteroperableComprehensive cloud platform as a service
Cloud operating system as a serviceFully relational database as a serviceConnectivity service
Use some or all of the Azure servicesDeploy web applications, web services, or a combination of software and services
Utilizes web standardsto interoperate withother clouds, other programming languages, and with on-premises applications