partnering with emc to transform it

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Cisco Data Center & Cloud Innovations

Partnering with EMC to Transform ITRam AppalarajuVice President, Technology and Product MarketingData Center Group, Cisco Systems

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The EMC & Cisco Partnership

3

Cisco & EMC – A Shared Cloud Vision

15+ Year Partnership. 70,000 Mutual Customers

Market Leaders in Storage, Networking, and Converged Infrastructure

Executive Alignment and Shared Cloud Vision

Integrated Solutions Addressing Core Customer Challenges

Superior Customer Experience and Support

Joint Venture: VCE

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Changing Role of IT

Business Implications

Technology Transitions

Mobile New Breed of Apps Cloud Data &

AnalyticsInternet of

Things

Experience Expectations

Growth & Innovation

Security & Privacy

New Business Models

Globalization

Change is the Only ConstantIT is Enabling Business Transformation

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Application Attributes

Infrastructure Demands

Dynamic Instantiation/Remov

alIncreasingly

Non-Virtualized

Infrastructure Independent

Scale-Out/Multinode

Multi-Cloud Models

Application Awareness

Physical + Virtual + Cloud

Dynamic Shared Resource Pool

1/10/40/100G Scale

Secure Multi-Tenancy

New Applications, New Demands on Data Center Infrastructure

Cloud and Big Data Are Driving a Paradigm Shift

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Landscape Is Changing

Virtualization / Cloud

Growth in highly virtualized Cloud/DC environments

Source: IDG Cloud Computing Survey: Security, Integration Challenge Growth (Aug 2013)

.

Data Growth

Data Growth in Enterprise and Small To Medium Business

49% of enterprises see cloud as critical to cost reduction and business agility

IDC: “The digital universe in 2020: Big Data, Bigger Digital Shadows, and Biggest Growth in the Far East”, Dec. 2012

Rising Costs

Adapting infrastructure to dynamic enterprise needs

76% of CIOs say it’s difficult to stay on budget and time

IDG Research for Delphix, Agile data management services (2013)

16 times data growth by 2020 to 40 zettabytes (ZB)

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Big Data in the Enterprise

ETLWorkload

s

Real-time Analytics

Business Apps

Business Apps

Business Apps

ETLWorkload

s

Operational(Transaction

al)

Public Cloud(Low cost)

Business Data

Warehouse

Large (RAW) Datasets

ETLWorkload

s

InterCloud for

Workload Mobility

Data virtualization

Reports and

Dashboards

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Enabling Data Center TransformationTiered

NetworksFabric

ArchitecturesFabric

Automation

Application Centric

Infrastructure

FederatedClouds

Most widely deployed platform in networking history

30,000 UCS customers

55,000 NX-OS customers

Fabric PathApplication Agility

MDS

Nexus, UCS

Cisco ONE, Open Source

ACI Innovations

Hybrid Cloud

Connectivity Simplification Agility FederationVirtualization

Broadest Set of Use Cases Operational/Risk Models Investment Protection

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APIC

Outside

Web App DBQoS Policy QoS Policy

FW ServicePolicy

QoS Policy

Access Policy

Application Centric Infrastructure

LB ServicePolicy

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Network StorageCompute / VirtualizationSecurity

Start Simple – ACI Evolves With The Application

CONNECTIVITY• STORAGE• COMPUTE• WAN• ACCESS

SECURITYQOSFINE-GRAINED APPLICATION

APPLICATION L4-L7

SERVICESFUTURE

Enabling ACI – Cloud-Based Policy & Automation

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Unified Data Center – The Platform for ACI

UNIFIED COMPUTING

Modular, StatelessComputing Elements

UNIFIEDFABRIC

Highly Scalable, Secure Network

Fabric

UNIFIED MANAGEMENT

AutomatedResource

Management(Physical and

Virtual)

UNIFIED CLOUD

NETWORKING SERVICES

AutomatedL4-7 Virtual

Services Provisioning & Deployment

OPEN RESILIENT SECURE SCALABLE

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UCS Innovations and Solutions• Enabling Converged Infrastructures

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Architected for Business ApplicationsTraditional

Infrastructure SilosLegacy Apps

Collaboration Apps

Dev./Test Sandboxes

Web Apps

Business Critical Apps

Desktop Virtualization

Eliminating the silos with standardized, scalable Infrastructure

VIRTUALPHYSICAL

CLOUD

SINGLEPLATFORM

Infrastructure Solutions

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UCS Management• Reduced time to deploy new

apps• Reallocate resources quickly and

efficiently

• Reduced Infrastructure• Cohesive resource pools

Unified Fabric

Compute With NO Compromise• Blade and Rack servers in a Single

UCS Managed Domain• Physical and virtual workloads

Virtualized I/O• Improved Scalability and

Flexibility • Increased Performance

Unified Computing Product InnovationInnovation to Improve Applications

XML APISTANDARD

API’S

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Three Paths to the Cloud

Converged Infrastructure

Custom Design VSPEX VblockTM Systems

Reference Architecture

Best-of-Breed Infrastructure Products

Simpler, Faster, Lower TCO

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Cisco-EMC VSPEX Newly Validated Solutions

Oracle High Perf solution

Key components: UCS C-Series M3 Servers

EMC Xtreme products VNX and VMAX storage

Oracle Database solutions

Announced @ OOW 2013

Solution highlights: High performance

solution for Oracle

Hyper-V solution refresh

Key components:

UCS B-Series M3 with IVY-Bridge (UCSM 2.1 MR2)

EMC VNX next gen

Windows Server 2012 R2

Solution highlights:

SCVMM 2012 R2

Flash on server

VMware solution refresh

Key components:

UCS B-Series M3 with IVY-Bridge (UCSM 2.1 MR2)

EMC VNX next gen

ESXi 5.1 and 5.5

Solution highlights: Better VM Density with

faster compute and storage Flash on server

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“The VSPEX Proven Infrastructure allows us to spend more time generating efficiencies and building new capabilities to help our customers.”

Customer Success:FABICK CAT With UCS Infrastructure

• EMC VNX unified storage• Cisco UCS blade servers• EMC FAST Suite• Cisco UCS• Microsoft Hyper-V

Components

Improve performance capabilities, manage storage devices as a single pool, reduce solution and software virtualization costs, and enable zero downtime

Challenge

EMC VSPEX Proven Infrastructure

Solution Increase in performance

25% Virtualization

of environment

94% Reduction in

software virtualization costs

78%

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Fastest Time-to-Business

Highest Performance

Highest Availability

Converged Management

Lowest Risk

API Enabled,ConvergedManagement

Integrated Protectionand Workload Mobility Solutions

Best-of-breedTechnology

Pre-engineered,Pre-validated,Pre-tested

ApplicationOptimization

LifecycleSystemAssurance

VCE Vblock

Customer Experience

Lowest TCO

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Cisco UCS Director Turn-Key SolutionVblock, VSPEX, and More

• Self-service infrastructure provisioning Bare-metal and virtual

• Model-based automation—no scripting

• Management across global operations Multiple integrated stacks and data centers

• Enforce best practices with consistent policies

UCS Director

End-to-End Infrastructure Management

Network

X86 Server

Hypervisor

Storage

Red Hat

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Cisco UCS Benchmarks that held world record performance records as of date of publication

VMmark 2.0Overall B200 M2

VMmark 2.12-socket Blade B200 M2

VMmark 1.x2 –socket Blade B230 M1

VMmark 1.x 2-socket B200 M1


VMmark 1.xOverall C460 M1

VMmark 2.1Overall C460 M2

VMmark 2.1Two–node 4-socket C460 M2

VMmark 2.14-socket C460 M2

VMmark 2.1Two–node 2-socket B200 M3

VMmark 2.1Eight–node 2-socket B200 M3

VMmark 2.5Two-node 2-socket C240 M3

Vmware View Planner2-socket B200 M3

TPC-COracle DB 11g & OELC250 M2

TPC-H 100GBVectorWiseC250 M2

TPC-H 300GBVectorWise C250 M2

TPC-COracle 11g C240 M3

Oracle E-Business Suite Medium Model Payroll Batch B200 M2

Oracle E-Business Suite Xtra Large Model Payroll B200 M3

Oracle E-Business Suite Medium ModelOrder-to-Cash B200 M2

Oracle E-Business Suite Large ModelOrder-to-Cash B200 M3

SPECjEnterprise2010 Overall B440 M1

SPECjEnteprise20102-node B440 M2

Oracle E-Business Suite Xtra Large Model Payroll Batch B230 M2

Oracle E-Business Suite XL Model Payroll B200 M3

Oracle E-Business Suite Large Model Order-To-Cash B200 M3

Oracle E-Business Suite XL Model Payroll B200 M3

Oracle E-Business Suite Large Model Order-To-Cash B200 M3

SPECjbb20052-socket C260 M2

SPECjbb20052-socket B230 M2



SPECjbb2005 X86 2-socket B200 M2

SPECjbb2005 X86 4-socket C460 M1

SPECjAppServer2004 2-node B230 M1

SPECjbb2005 X86 2-socket B230 M1



SPECompLbase 2001 2-socket B200 M2

SPECompMbase 2001 2-socket B230 M2


SPECompMbase 2001 4-socket C460 M2


LinPack2-socket B200 M2

LS-Dyna4-socket C460 M1





SPECompLbase 2001 2-socket C220 M3

Oracle E-Business Suite XL model payroll B200 M3

SPECjbb2013 MultiJVMX86 2-socket B200 M3


SPECint_rate_base2006 X86 2-socket B200 M1

SPECfp_rate_base2006 2-socketC260 M2

SPECfp_rate_base2006 X86 2-socket B200 M2

SPECint_rate_base2006 2-socketC260 M2


SPECint_rate2006 X86 4-socketC460 M2

SPECfp_rate_base2006 X86 4-socket C460 M1

SPECint_rate_base2006 X86 4-socket C460 M1


SPECint_rate_base2006 X86 2-socket C220 M3

SPECfp_base2006 X86 2-socketC220 M3

SPECint_rate_base 2006 X86 2-socket C220 M3



SPECint®_base 2006 X86 2-socket C220M3

VMmark 1.x Overall C460 M1

VMmark 1.xBlade Server B440 M1


TPC-H 1000GBMicrosoft SQL Server C460 M2

Oracle E-Business Suite Medium Model Payroll Batch B200 M2

Oracle E-Business Suite Ex-large Model Payroll Batch B200 M2

SPECjbb2005X86 2-socket B230 M1

SPECjAppServer 20041-node 2-socket C250 M2

SPECompMbase2001 2-socket B200 M2

SPECompMbase2001 2-socket B200 M2



Best Virt. & Cloud Performance

Best DatabasePerformance

Best Ent. Middleware Performance

SPEComp®G_base20122-socket C240 M3

Best CPU Performance

Best HPC Performance

Best Biz. Appl. Perf.

TPC-H 3000GBPrice/PerformanceX86 Single- nodeC420 M3

Cisco UCS Performance: 82 RecordsA History of World Record Performance on Industry Standard Benchmarks

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Cisco Unified Computing SystemFastest Growing Product in the Market

Source: 1 IDC Worldwide Quarterly Server Tracker, Q3 2013, December 2013, Revenue ShareSource: 2 As of Cisco Q1FY14 earnings results Data Center Revenue is defined as Cisco UCS and Nexus 1000V

#2 WW market share in x86 blades 1

3,850+ UCS CHANNEL PARTNERS

30,000+ UNIQUE UCS CUSTOMERS 2

82 world record performance benchmarks to date

More than 75% of all customers have invested in UCS

Fortune 500

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Switching Innovations• Nexus and MDS Solutions

StorageNetwork

Ethernet Network

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Diverse Data Center DemandsTOP IT NEEDS ACROSS DIFFERENT CUSTOMER SEGMENTS

General Purpose HFT / HPC

Cloud and Service Provider

Web 2.0 and Big Data

• Large Scale L2/L3 Fabric

• Multi-tenancy (Cloud)

• Security

• LAN/SAN Convergence

• L2/L3 Fabric Scale

• Operational Continuity

• Server Virtualization

• LAN/SAN Convergence

• Disaster Recovery

• Multicast at Scale

• Low Latency

• East/West traffic

• L3 Fabric at Scale (10,000+)

• Open API, Open Source

• Programmability

• Auto Provisioning and Monitoring

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Leading with Innovation

NX-OS

Nexus 5K

Nexus 3K

Nexus 2K

Nexus 7K

Nexus 1K

Nexus 6000

MDS 9000

Blade OfferingsNexus 9K

APIC*ACI

Resilient, Scalable Fabric

Workload Mobility Within/Across

DCs

LAN/SAN Convergence

Operational Efficiency –

P-V-C

Architectural Flexibility

55K+ NX-OS customers

17K+ FEX customers

8.5K+ Nexus 1KV customers

3K+ Fabric Path customers

Cisco’s Nexus Switching Product Portfolio

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Continued Industry First InnovationsCisco Storage Networking

Comprehensive Security

Virtual SAN (VSAN)

Integrated SAN Extension for DC/BR

Performance and Density Single Management

for SAN and LAN

10 G FCoEInter-VSAN

Routing

Network Diagnostics & Troubleshooting Tools

Integrated Multi Protocol–

FC, iSCSI and FCIP

Superior Performance, Reliability, and

Architectural Flexibility

Unified Ports

Cisco Data Centerand Cloud Networking

InnovationCoupled with

Investment Protection

StorageNetwork

Ethernet Network

40G FCoE

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LAN/SANSAN

CiscoNexus 5000

CiscoNexus 6000

Cisco Nexus 7000

Cisco Nexus 1000V

CiscoNexus 3000

Cisco MDS 9200 Series

Cisco® MDS 9500 Series

Cisco MDS 9100 SeriesCisco

Nexus 2000

Cisco MDS 9710

10+ Years of Proven NX-OS Operating System From Hypervisor to Core

Cisco Multi-Protocol Architecture for LAN and SAN

- Industry’s Broadest Switching Portfolio

CONSISTENT and SIMPLIFIEDFeatures, Management and Programmability

Cisco Prime Data Center Network Manager (DCNM) Single Point of Management

Cisco MDS 9250i

Market share by

revenue in CYQ3

2013 for FCoE

SAN Switching

85.7%**

#1Market share

revenue

in CYQ3 2013 for

Data Center

Ethernet

Switching at

70.3%*

#1* Source: Infonetics, Q3 2013 DC Network Equipment Report, December 2013 **Source: Dell’Oro Q3 CY2013 SAN Switching Report Nov 2013 Data current as of November 2013. Subject to change without notice.

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Focus on Fibre Channel across Cisco’s Datacenter Portfolio FC and (FCoE)

48x16G Line-Rate Module

MDS 9710

MDS 9250i – Storage Services 48x10G Line-Rate FCoE Module

MDS 9148S 48x16G Line-Rate Switch

MDS

Nexus 600496x40GE Line-rate FCoE

Nexus 5672UP – 48x10GE (16Ports Unified) 6x40GE FCoE/Eth

Nexus 56128 – 96x10GE FCoE/Eth 12x40GE FCoE/Eth

NexusFixed

Nexus 770048x10G Line-Rate FCoE/Eth Module

Nexus 7718

Nexus 7710

NexusModular

Key targetted capabilities being introduced across the portfolio

Q3 CY13 Q4 CY13 Q1 CY14 Q2 CY14 Q3 CY14Q2 CY13Q1 CY13

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Recent Cisco MDS 9000 Family Introductions

Cisco MDS Fibre Channel Networking

MDS 9710

MDS 9250i

48x16G Line-Rate FC

Unmatched Flexibility

Industry’s Highest

Performance

Management Simplicity

Performance – 1.5-Tbps/Slot

Future Investment Protection – 32G FC and 40G FCoE Ready

Industry-leading number of Domains, Zones, Fabric Logins verified and supported

2/4/8/10/16-Gbps FC and FICON

Highest density of 10G FCoE ports in a 16G FC Director

Storage Services for FC/FCoE

Wizards, Templates

Dashboards, End-to-end Visibility - Virtual Machine to LUN

Health Index, End-to-end Path Redundancy

Driving Fibre Channel @ Scale

Q3CY14

48x10G Line-Rate FCoE

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Cisco MDS 9148S Fabric SwitchIndustry’s Most Affordable 16G Fabric Switch

INDUSTRY-LEADING VERSATILITY WITH

PERFORMANCE

BackFront

48 x 16G FC Line Rate Performance Dual Power Supplies and Fansfor Enterprise-Class Availability

SIMPLIFIED OPERATIONS

Pay-as-You-Grow 1RU Switch

• Line-Rate 16/8/4/2G FC Ports • Start with 12, 24 or full 48

Ports• Add 12 Port increments

Easy to Use• PowerOn Auto Provisioning• Quick Configuration Wizard• Same OS and Management

across Industry’s broadest SAN Portfolio

High-Performance, Versatile, Affordable, and Easy to Deploy Fabric Switch

ROBUST ENTERPRISE-CLASS

TECHNOLOGYDeploy for Virtualized

Environments• Non-disruptive software upgrades• Virtual SANs (VSANs), Inter-VSAN

Routing (IVR), QOS, PortChannels• N-Port ID Virtualization (NPIV)• QOS, PortChannels

Q3CY14

CiscoNX-OS

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Open Cloud Deployment

Introduce New Applications Dynamically and Efficiently

ACI

VMware vSphere, Microsoft Hyper-V,Citrix XenServer, KVM

Archive……

……

Cisco® DCNM Management

Cisco NX-OS Operating System

Block

File

Object

HDFS

VMAX

VNX

Isilon

MDS and Nexus

OtherStorage

Cisco UCS

FC

FCoE

NAS

iSCSI

IP

ScalableInfrastructure

UCS Director

Automated Provisioning

HadoopDatabaseExchangeVDIApplications

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Cisco InterCloud• Delivering Solution for Hybrid Cloud

Data Centers

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Data CenterCloud Services

Hybrid Cloud Challenges

Silo’d Infrastructure, Escalating Costs

Provider Lock-in Cannot mix and match heterogeneous infrastructures

No workload mobility Hard to bring workloads back to enterprise

Inconsistent networking & security Difficult to enforce consistent policies

WORKLOAD TYPE

Sustained Variable

Private Cloud Public Cloud

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CiscoInterCloud

Customer

Cloud Providers&

Cisco Powered Services

Choice Open

Introducing the New Cisco InterCloud Fabric

OpenEcosystem

• No Vendor Lock-In• Any Hypervisor to Any Provider• Heterogeneous Infrastructure

• End-to-End Security• Data Sovereignty• Workload Mobility Across Clouds

http://www.virtustream.com/

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Choice:

Freedom to place workloads across heterogeneous Private and Public Clouds

Consistency:

End-to-end workload security with consistent extension of Private Cloud policies to Public Cloud environments

Control:

Unified management and networking to move workloads across clouds

Compliance:

Assurance that all employees adhere to IT policies when using Public Cloud services

Cisco InterCloud Fabric: Secure Workload Mobility

CiscoInterCloud

Private Public

Sustained Workloads Variable Workloads

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Cisco InterCloud Fabric Ecosystem

Cisco Provider Partners Cisco Technology Partners

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In Summary: Three Paths to the Cloud

Converged Infrastructure

Custom Design VSPEX VblockTM Systems

Reference Architecture

Best-of-Breed Infrastructure Products

Simpler, Faster, Lower TCO

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Data Center HW Integrated Systems Revenue Share, 2Q12-2Q13

VCE VBLOCKIntegrated Infrastructure Systems Leader

EMC VSPEXIntegrated Reference Architecture Systems Leader

Slide based on Market Share Analysis: Gartner Data Center Hardware Integrated Systems, 2Q13; Published: 12 December 2013

VSPEX 45% 44% VCE

51%

HP 27%

IBM 11%

HDS 5%Dell 3%

Oracle 3%

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Cisco @ EMC World

Two more Breakout Sessions available for more details• Tuesday @ 12 PM : Accelerating the Revolution: New 16G Cisco MDS

innovations for Entry-level & Cloud Storage Networks (Room TBA)

• Wednesday @ 2:30 PM: Cloud Infrastructure Solutions Accelerate Application Deployment (Room TBA)

Visit Cisco booth – location at #202 • Theater presentations on Cisco-EMC Data Center Solutions • Cisco MDS, UCS, and Nexus Solutions & Management Demos• Meet the Experts

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Thank Youwww.Cisco.Com

partnering with emc to transform it

Technology

data growth data growth

unified data center

big data

virtualization cloud

times data growth

new apps

ucs cisco

business transformation