partner webcast – oracle value proposition – isv database migrate, upgrade and extend - 23 april...

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Oracle Value Proposition For ISV Applications

Tarek Salama DB Options Specialist

Partner Business Development

Technology Adoption Office MEA


Agenda

Why Modernize?

Upgrade & Migration Types:

DB Migration

The Roadmap to the Oracle RED-Stack

Oracle Value Proposition for your

Applications.

References & Useful Materials

Key Take Away & Next Steps


Why Modernize?


Customers Needs For Today is Unlimited

Bring your own device culture requires a proactive approach

Applications & Data

Anytime

Anywhere


Today’s Realities...

Instantly Available Services

Wherever They Are

Accelerating Customer Expectations

Explosion of Data Volume and Types

Transaction Overload

Accelerating Information Growth

Unpredictability and Rapid Change

Broader Ecosystem

Interdependency

Accelerating Business Complexity


Today’s Business Challenges IT Cost Pressures

Reduce IT Costs

Reduce Complexity

Reduce Risk

Increase Rate of Change

Manage More Information

Improve Quality of Service

• 60%–70% of IT budget is spent on

operations and maintenance**

• Many organizations are 30%* below

achievable IT productivity levels

• 40% of CIOs surveyed cite lack of

automation tools*

• Average cost of downtime is

$42,000/hour. Average hours of

downtime/year is 87***

* Enterprise Management Associates, 2007

** CIO Magazine, 2007

*** Gartner in Network World 2004


Why Upgrade Or Migrate?

BUSINESS DRIVERS

• Respond to changing market conditions, competition, and the end user requirements.

• Revenue growth is hampered by complexity of environments.

• Reduce time-to-market of new services and business functions being delivered.

• Reduce technology risks and costs.

• Solution competitiveness.

TECHNOLOGY DRIVERS

• Simplify architecture.

• Reduce datacenter footprint.

• Improve availability and performance.

• Improve security.

• Leverage leading technology.

• Integration with modern environments.

• Improve application efficiency and user appeal.

• Expand Capabilities.


DB Upgrade & Migration Types


Database Hardware

From Any Source platform to

Oracle Platforms and Oracle Engineered Systems

Below are sample migration scenarios:

Application

Third-Party Apps

Middleware Business

Intelligence

Migration Scenarios

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http://www.google.com/imgres?imgurl=http://blogs.sun.com/tatkar/resource/Oracle_Sun_joint_logo.bmp&imgrefurl=http://blogs.sun.com/tatkar/entry/10_years_at_netbeans&h=346&w=509&sz=517&tbnid=g8sD1GMH_UUfXM:&tbnh=89&tbnw=131&prev=/search?q=oracle+sun+logo&tbm=isch&tbo=u&zoom=1&q=oracle+sun+logo&hl=en&usg=__X-4_Uyx3BWkK5OjK9yvW-g7ZM0Y=&sa=X&ei=Om_aTY6pCse90AGU5_37Aw&ved=0CDIQ9QEwBA


Exadata Storage

Active Data Guard**

Real Application Testing**

Advanced Compression** Automatic Storage Management**

Transparent Data Encryption**

Grid Control**

Self Managing Database

XML Database

Oracle Data Guard

Real Application Clusters

Flashback Query

Virtual Private Database

Built in Java VM

Oracle 9i

Oracle 8

Oracle 8i

Oracle 10g

Oracle 11g

Customers on 9i are Missing Features that Address CIO Priorities


Maximizing Assets

Increase

Productivity

Server Costs

Down

Storage

Costs Down

Maximize human resource potential

• Through database automation features

Improve Server Utilization

• Through virtualization

Utilize lower-cost computing hardware

• Through server clustering

Fast, consistent response times

• High transaction throughput with In-Memory Database Cache

Maximize value of DR assets

• Use redundant asset to perform real work

Maximize value of storage

• Using compression on tiered-storage


The Oracle Database 11g Value Proposition

Oracle Database 11g Release 2

Lowering IT Costs

• by factor of 5x Reduce server costs

• by at least 10x Improve performance

• by factor of 10x Reduce storage costs

• Eliminate Downtime & unused redundancy

• Considerably Simplify your software portfolio

• by at least 2x Raise DBA productivity

• by a factor of 4x Reduce upgrade costs


• The Tools • Real Application Testing

• SQL Performance Analyzer

• Database Replay

• Application Test Suite

• Database upgrade assistant

• SQL Plan management

• Online upgrades

• The Services

Mitigating the Risk of Upgrading

9.2.0.4


Oracle Clusterware

Oracle Real Application Clusters

Oracle Secure Backup

Oracle Data Guard

Flashback Operations

Online Operations

Automatic Storage Management

Automatic Space Management

Disk based Backup/Recovery

Compression

Partitioning

Exadata Storage

Provisioning Pack

Configuration Management Pack

Tuning Pack

Diagnostic Pack

Change Management Pack

Portfolio Optimization Leverage Your Oracle Investment

Fine Grained Access

Identity Management

Secure Application Roles

Transparent Data Encryption

Database Vault

Audit Vault

Security Storage Management

Availability Availability Manageability


Overcome the limitations of

traditional approaches to

availability and disaster recovery

Ease of deployment, robustness &

adaptability to growing business

requirements

Protect from unplanned failures,

Reduce planned downtime

Maximum Availability Architecture

Database 11g Value

Improved Database Availability


Simplified, Integrated, self-healing

business-driven management

Increase DBA productivity &

Operational Efficiency by 80%

Minimize risk of change and reduce

database testing time by 90%.

Standardization, Compliance &

Security

Database 11g Value

Total Database Manageability


Protect data & enable the highest

performance & availability with

integrated management for storage

– Manage storage more efficiently

– Reduce overall storage costs

– Optimize storage performance

– Protect against data loss

Database 11g Value

Cost Effective Database Storage Management


The industry's most advanced & proven technology to safeguard data where it lives

Ensure data privacy & integrity

Effectively protect against insider threats

Enable regulatory compliance & meet regulatory mandates

Easy to integrate - No changes to applications required

Database 11g Value

Database Security Inside Out


Maximizing Data Center

Assets

System and Application

Management

Automated Prevention Detection Security

These Capabilities Enable Customers to Drive Costs Down and Productivity Up

• Virtualization & RAC

• Database Performance

Improvements

• Tiered Database Storage

• Advanced Compression

• Active Data Guard

• Automated Tuning

• Automatic Storage Management

• Real Application Testing

• Automated Patching & Provisioning

• Automating Diagnostic and Tuning

• Automated Change & Configuration

Management

• Transparent Data Encryption

• Separation of Duties and

• Database Monitoring and Audit

• De-Indentify Data for Non-

Production Use

Server Costs Down 70%

Storage Costs Down 70%

Reduce the Cost of Upgrades by 50%

Increase DBA Productivity by 50%+

Reduce cost of securing data

Reduce cost of database monitoring


Comparing Compute Platforms

Real Numbers from a Public Sector Customer

Existing Mainframe

?? Physical CPUs

?? Memory

$ 4.55M for Upgrade

$ 4.2M Annual SW Maint

IBM pSeries

24 Physical CPUs

384 Gig Memory

$ 2.3M Lease Purchase

$300K Annual Maint

HP Blades

192 Physical CPUs

384 Gig Memory

$ 981K to Purchase

3 Yrs. Maint Incl.

http://www-1.ibm.com/servers/eserver/pseries/hardware/highend/p690.html


Oracle Database

Appliance

Engineered System

Single Box

Consolidated

Manageable

High Performance

Simple Affordable

Reliable

+ DB Options

DB Products

ISV Applications =

Enabling Partners

ORACLE DATABASE APPLIANCE HA PLATFORM

• to deliver a higher quality of

service at much lower cost in

shorter time.

• to deliver simplified IT

solutions (simplify DBaaS).

• to easily adopt a wider range of

products.

• to rapidly offer endless custom

solutions.

• to expand their services

opportunities

• to increase their solution

competitiveness & revenue


A Complete, Integrated, Optimized

Platform

Highest performance at the lowest cost

Industry best data compression,

superior availability & supportability

Ideal database platform for varied and

unpredictable workloads - Cloud

Faster Time to Value

Exadata X3-2

Extreme Performance


Deploy new systems in days

Reduce administrative complexity and Simplify support

Eliminate application delays, bottlenecks and long-running jobs

Shrink data center through consolidation

Exadata Benefits Drive Better IT Practices and a More Productive Business

to questions faster and more predictably

Make more informed decisions based on deeper analysis of data

for new service and product offerings

productivity


Move your Database on the Cloud


The Roadmap Oracle RED-Stack


What if You Could …

PROFITS

Faster Time to Value Reduce Risk

IMPROVE TIME TO VALUE

• Beat your “Go Live” date by

months not days

• Add new businesses, anytime

• Add new capabilities, when

you need them

• Offer new products & services

before the competition

• Change before you have to

• Respond when you need to

REDUCE RISK

• Shrink number of IT vendors

• Avoid H/W scheduling delays

• Minimize H/W integration

• Get rid of “finger pointing”

• Avoid “all nighters”

• Ensure system availability

• Keep your project promises

• Eliminate complexity and

confusion

SHIFT COSTS TO PROFITS

• Slash project costs

• Focus on innovation

• Do things differently

• Shift budget to new projects

• Support more clients

• Process more transactions

• Accelerate projects

• Consolidate


Engineered Together

Tested Together Certified Together

Deployed Together

Upgraded Together

Managed Together

Supported Together


RELIABILITY PERFORMANCE

MANAGEABILITY

SECURITY

SUPPORT


ORACLE’S TECHNOLOGY STACK LEVERAGE ORACLE’S R&D INTESTMENT

Leverage Oracle’s $4.5bn investment in R&D and leadership in software technology and hardware

• Focus your R&D on the delivery of customer functionality rather than the supporting infrastructure

• Enables you to deliver solutions faster, cheaper and at lower risk

• Engineered systems deliver extreme performance and lower TCO for your end user

• Enables you to deliver step changes in value to your customer and increase your revenues and/or margins and thus

improve your competitiveness

OVER $19B

IN R&D

SINCE 2004 $1.3B $1.5B

$1.9B $2.1B $2.6B $2.6B

$3.1B

$4.5B

FY04 FY05 FY06 FY07 FY08 FY09 FY10 FY11


Security at Every Layer Security between layers and across layers

• Encryption and Masking

• Privileged User Controls

• Database Firewall

• Secure Configuration

Database Security • Trusted OS Extensions

• Virtualization Security

• Cryptographic Acceleration

• Key Storage Built-In

• Secure Storage

Infrastructure Security

• Auditing

• Attestation

• Segregation of Duties

• Process Controls

• Transaction Controls

Risk & Compliance • Privilege Account Management

• User and Role Management

• Entitlements Management

• Risk-Based Access Control

• Directory Services

Identity Management

33

• Complete – More Value Less Complexity • Total technology platform to underpin your application

• Single suite from single supplier whether you deploy on premise, hosted or in the cloud

• Scalable solution, able to support both your smallest and largest customer with a single implementation

• Open – More Choice Less Risk • Standards-based, not locked-in

• Supports deployment in heterogeneous environments • Windows, Linux, Unix etc.

• Rapidly offer new business services • Adopt innovative new services quickly

• Source at best value

• Integrated – More Flexibility Less Cost • Pre-built integrated components; Oracle does the housekeeping

• Pre-built integration to Oracle‘s and other enterprise applications

• Certified interoperability with Oracle’s technology competitors

ORACLE SOFTWARE COMPLETE, OPEN AND INTEGRATED

Enables partners to: • Focus on solution functionality

• Deliver faster, cheaper and at lower risk

• Future proof solutions

34

BRING NEW FUNCTIONALITY TO MARKET FASTER, CHEAPER AND AT LOWER RISK

Application

Oracle Database

BUSINESS

INTELLIGENCE

CUSTOMER

EXPERIENCE

AVAILABILITY &

PERFORMANCE

SECURING

INFORMATION

APPLICATION

INTEGRATION

DEPLOYMENT

MODELS • What is your product roadmap?

• What else are your customers

purchasing to make up their whole

product?

• What else are your customers

asking you for?

• Where are you losing deals?

• What could you back-sell into your

existing customer base?

IDENTIFYING THE OPPORTUNITY

• Out of the box, pre-integrated

solutions available from Oracle

• Improved competitiveness and

value of your offering

• Delivered quickly with

minimum effort and risk

• Staged implementation and

deployment to reduce risk and suit

both you and your customers

ORACLE SOLUTIONS

Deployment

Managed Service

Remote Server

Hosted

SAAS

Application Integration

Data Integration

Transaction Integration

Composite Apps.

Process Integration

Business Intelligence

Custom Reports

KPI Dashboards

Data Marts

Full BI

Availability & Performance

System Management

High Availability

Disaster Recovery

Transaction Resilience

Customer Experience

Automation

User Experience

Customer Intimacy

Customer Collaboration

Securing Information

Secure External Documents

Secure Int. Threat

Secure Ext. Threat

User Authentication

35

IMPROVE MARGINS AND/OR COMPETITIVENESS BY SELLING ORACLE SOFTWARE AS PART OF YOUR SOLUTION…

• Offer more of the whole product

• Control more of the sales cycle

• Lower the total cost of your solution

• Increase margins

• Increase revenues

• Increase your competitiveness

OPPORTUNITIES

The complete set of goods and

services required to deliver the

customer’s solution

CUSTOMER’S WHOLE

PRODUCT

Oracle Software

Partner Solution

Hardware

Support & Maintenance

Reduce whole product cost by

selling Oracle technology Other …

Services

The ability to improve your

margins and/or the

competitiveness of your solution

DELIVERING

36

FLEXIBLE SOFTWARE LICENCING MODELS WHATEVER YOUR GO-TO-MARKET AND BUSINESS MODEL

Resell Sell Oracle technology

alongside your solution

Increase your business revenues

and margins

Embed

Embed Oracle within your

solution and sell at a total

solution price. Solution based

pricing.

Increase your licence revenues and

margins.

Oracle licencing and commercials

transparent from the end user.

Value Based Pricing

Embed Oracle within your

solution and sell at a total

solution price. Royalty based

pricing.

Increase your licence revenues and

margins.

Oracle licencing and commercials

transparent from the end user.

Cloud / Hosted Managed Service and SaaS

based deployment models.

Increase your margins and

competitiveness by offering new

deployment models to your end user.

Option Description Benefits

Supports perpetual licence,

managed service and SaaS

models…


Oracle Infrastructure as a Service (IaaS)

Oracle IaaS extends cloud offerings by

providing hardware infrastructure deployed

on-premise for a monthly fee with elastic

compute Capacity on Demand

• Exadata IaaS for Database

•Including Exadata Storage Expansion

• Exalogic IaaS for Apps & Middleware

• SPARC SuperCluster IaaS for General

Purpose Deployments

• Exalytics IaaS for Analytics

Your

Data Center

Oracle IaaS

Oracle

Data Center

Oracle Cloud

and F

I

R

E

W

A

L

L


Highest level of control and security

– Configure system to comply with internal or regulatory requirements

– Data and encryption keys never leave the company

– Critical systems and data kept private to the company

Easy integration with existing corporate systems

– IaaS systems are connected to high performance corporate LAN

– Leverage existing ETL processes

Oracle IaaS

Oracle IaaS Preserves On-Premise Benefits

F

I

R

E

W

A

L

L

39

ORACLE ENGINEERED SYSTEMS HARDWARE AND SOFTWARE ENGINEERED TO WORK TOGETHER

• Vertically integrated from software to disc

• Tuned to work together

• Built in high availability

• Pre-configured, pre-integrated, pre-tested

and pre-certified

• Just plug-in and go…

SPARC SuperCluster Database Appliance

Exalytics In-Memory

Exadata Exalogic Big Data

Purpose

Built

General

Purpose


An Engineered Systems Is Your Best Platform

× Multiple Vendors

× Delivered in Pieces

× Assembled on Site

× One-Off Configuration

× Tested By You

× Finger Pointing and Delays

× Painful Maintenance Cycles

Highest Risk Lowest Risk One Vendor

Delivered Intact

Factory Assembled

Standard Configuration

Tested Together by Oracle

One Call to One Team

Simpler Maintenance Cycles


Roadmap Upgrade/Migrate


ISV Roadmap

Simplicity

Standardized Technology

Architectural

Complexity

IT Silos

Cloud Computing

Shared Services

Agility

Efficiency

Consolidated Platform

Business

Modularity

42


Database - Roadmap

Small To Medium Business


Exa-Stack Programs for ISVs

Program Description Requirements

Ready to Run on Oracle’s

Engineered Systems

ISV makes public certification

statement

Runs Best on Oracle’s

Engineered Systems

Oracle certified performance test


Why Exa-Stack Program?

Exa-Ready Benefits

Oracle Exastack Ready logo.

Formal recognition from Oracle and brand

awareness for applications

Oracle Solaris Ready

Oracle Linux Ready

Oracle VM Ready

Oracle Database Ready

Promotion in newsletters, websites,

advertising, etc.

Opportunity to differentiate and promote your

applications

FREE assessment/exam vouchers

Exa-Optimized Benefits

Oracle Exastack Optimized logo

Tune and Optimize your application on:

Oracle Exadata

Database Machine

Oracle Exalogic Elastic Cloud

Oracle SPARC SuperCluster.

Partner success story including performance metrics published on Oracle References.

Competitive differentiation & High visibility with Customers

More service requests

http://oracle.com/references


Value Proposition


Upgrade/Migrate Value Proposition

Value for Partners

Deliver high quality solutions

Enables you to deliver solutions faster, cheaper and at lower risk

Offer different deployment models

Deliver more value to your customer

Gain new markets – expanded services opportunity

Increase revenue & improve competitiveness

Value for Customers

Cost savings through simplified IT

Faster time to value & reduced risk

Leverage existing skills

Increase customer satisfaction and loyalty

Transforming IT to business enabler


References & Useful Material


DB References

OTN Upgrade Page.

OTN Upgrade Forum.

Database Migration Technology Page.

Upgrade Blogs.

OTN DB Upgrade Page.

OTN DB Migration Page.

Oracle Database Upgrade Guide.

How to Apply for Oracle Exastack Optimized.

Oracle Cloud Infrastructure Page.

http://www.oracle.com/technetwork/database/upgrade/index.html

https://forums.oracle.com/forums/forum.jspa?forumID=583

http://www.oracle.com/technetwork/database/migration/index-084442.html

https://blogs.oracle.com/UPGRADE/

http://www.oracle.com/technology/products/database/oracle11g/upgrade/index.html

http://www.oracle.com/technetwork/database/migration/index-084442.html

http://download.oracle.com/docs/cd/E11882_01/server.112/e10819/toc.htm

http://www.oracle.com/partners/en/opn-program/oracle-exastack/how-to-apply-for-oracle-exas-opt-1626468.swf

http://www.oracle.com/us/solutions/cloud/infrastructure/overview/index.html


Key Take Away &

Next Steps


Win Win

Increase revenue, make new business

with new technologies

Increase your margins and/or improve

your competitiveness

Deliver faster time to value & gain

credibility


If you have any further questions please don’t hesitate to contact us

or the channel manager

blogs.oracle.com/imc

[email protected]

On Track For Growth



mailto:[email protected]


Thank You !

[email protected]


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“This slide format serves to call attention to a quote from a prominent customer, executive, or thought leader in regards to a particular topic.” Name

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blogs.oracle.com/IMC

partner webcast – oracle value proposition – isv database migrate, upgrade and extend - 23 april...

Technology

deliver solutions faster

licence revenues andmargins

end user

company nameblogs

orthought leader

rights reserved

prominent customer

totalsolution price