partner webcast - oracle value proposition – isv application modernization with fusion middleware...

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The Oracle Way to evolve your ISV Applications! With the technology evolution and the customer engagement in the mobile era, most businesses are in a desperate need to modernize and upgrade their IT applications environment to help customers to modernize and migrate from older platforms to newer ones with minimum risks. Partner ISV Solutions need to align with these requirements, allowing organizations to improve operational efficiency, to reduce the cost of doing business and to improve information assets. Find out more at https://blogs.oracle.com/imc/entry/partner_webcast_oracle_value_proposition1

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Copyright © 2012, Oracle and/or its affiliates. All rights reserved. 1

CUSTOMER LOGO

“This slide format serves to call attention to a quote from a prominent customer, executive, or thought leader in regards to a particular topic.” Name

Title, Company Name

blogs.oracle.com/IMC

Copyright © 2012, Oracle and/or its affiliates. All rights reserved. 2

Copyright © 2012, Oracle and/or its affiliates. All rights reserved. 3

Safe Harbor Statement

The preceding is intended to outline our general product direction. It is

intended for information purposes only, and may not be incorporated

into any contract.

It is not a commitment to deliver any material, code, or functionality, and

should not be relied upon in making purchasing decisions. The

development, release, and timing of any features or functionality

described for Oracle’s products remains at the sole discretion of Oracle.

Modernization with FMW

Heba Fouad ([email protected])

FMW Specialist - Partner Adoption Office

Copyright © 2012, Oracle and/or its affiliates. All rights reserved. 5

Agenda Why Modernize?

Modernization with FMW

Moving To The Cloud

Unleash ISV Application Performance

with Engineered Systems

Take Away

Q&A

Copyright © 2012, Oracle and/or its affiliates. All rights reserved. 6

Technology Continuity

Copyright © 2012, Oracle and/or its affiliates. All rights reserved. 7

The Challenges of Applications Modernization

Business

– We are heavily invested Forms and it is still meeting the requirements of

our business

Development

– We have hundreds and thousands of forms, how long will it take to migrate

them?

– We don’t have the skilled set to migrate

Customer

– Our customers are satisfied why we need to migrate?

Copyright © 2012, Oracle and/or its affiliates. All rights reserved. 8

Modernize your Applications Form Old Generation To The New Generation

Copyright © 2012, Oracle and/or its affiliates. All rights reserved. 9

Why Modernize your

applications?

Copyright © 2012, Oracle and/or its affiliates. All rights reserved. 10

Why Modernize?

To ensure business continuity

To meet customers requirements and

expectations

Provide superior customer experience

Significantly reduce time-to market

Modern technology better

performance

Building on open standards enhances

extensibility of application

To provide the ability to deploy & run

on the Cloud

Copyright © 2012, Oracle and/or its affiliates. All rights reserved. 11

Downtime

60 Minutes=$42,000

Gartner estimates that one hour of

network downtime

planned or unplanned

costs the average company $42,000.4

My machines manage me, rather than the other way around

Copyright © 2012, Oracle and/or its affiliates. All rights reserved. 12

*Source: Harris Interactive, Customer Experience Impact Report 2009-2011

86% stop doing business with

an organization after one bad

experience.*

82% of customers will

communicate their bad service

experience with others*

Impact of Bad Experiences

Copyright © 2012, Oracle and/or its affiliates. All rights reserved. 13

Spaghetti System Yesterday Systems

Copyright © 2012, Oracle and/or its affiliates. All rights reserved. 14

COST

Pain Points There’s a change everyday and more business demands

Extra time and work for a change

or a new business need

Hard to maintain & manage

Prolonged development

Application silos

Tightly coupled

Copyright © 2012, Oracle and/or its affiliates. All rights reserved. 15

Today Challenges

Integration costs

Development time

Future proof against new

technologies

Heterogeneous environment

Support new devices

Increased Customer Focus

Out-deliver the Competition

Get the most value for your

investment

Business Issues Technical Issues

Copyright © 2012, Oracle and/or its affiliates. All rights reserved. 16

Customers expect fast & seamless access

to your applications

from anywhere, at any time & on any device.

Copyright © 2012, Oracle and/or its affiliates. All rights reserved. 17

The clock is running, there's

no going back

Copyright © 2012, Oracle and/or its affiliates. All rights reserved. 18

Every opportunity missed

equals money lost!

Copyright © 2012, Oracle and/or its affiliates. All rights reserved. 19

v What should be my next step?

BI Publisher

SOA ADF

Webcenter

Cloud

Copyright © 2012, Oracle and/or its affiliates. All rights reserved. 20

Technology Strategies

Make integration

sustainable

SOA and Business

Process Management

Strategy Technology

WebCenter Integrate social

computing

WebCenter & ADF Unify the user

experience

Business Intelligence

Applications

Deliver enterprise

intelligence

Identity Management Simplify application

security

Enterprise

Management Centralize application lifecycle management

Copyright © 2012, Oracle and/or its affiliates. All rights reserved. 21

Weblogic The Cornerstone for Oracle Fusion Middleware

1# Application Server

The basis of application grid computing

Enables enterprises to outperform their

competitors while minimizing

operational costs

Weblogic is engineered to adapt to

ever-changing business conditions

Copyright © 2012, Oracle and/or its affiliates. All rights reserved. 22

Extreme Scalability

Extreme Scalability with Oracle Coherence

Lower operational costs achieved through better HW utilization

Real-time events, distributed queries and processing, extremely scalable transactions

Value From a single server Through small and medium clusters Massive clusters Up to private and public cloud

Copyright © 2012, Oracle and/or its affiliates. All rights reserved. 23

Advanced Security Features Out of The Box

Rock – solid security and clear

management

Many Authentication Stores

Unified Management of Rules

and Policies

Managed in One Console

Single Sign On

Value

Copyright © 2012, Oracle and/or its affiliates. All rights reserved. 24

Enhanced & Simplified Management Capabilities

Task Oriented Console

Simplified and granular

application management and

monitoring capabilities

Helps preventing errors

In-depth diagnostics with

minimal overhead

Value

Copyright © 2012, Oracle and/or its affiliates. All rights reserved. 25

Improve High availability capabilities of your applications utilizing clustering capabilities

Improve downtime, responsiveness, through a centralized management environment

Faster time to market due to simplified deployment and management of your applications

Weblogic Value

Keep High Customer Satisfaction

Copyright © 2012, Oracle and/or its affiliates. All rights reserved. 26

Increase Revenue

Keep high customer satisfaction & gain

new customers

Increase productivity

Leverage existing skills

Penetrate & Grow in new markets and &

leadership

Lower TCO

Copyright © 2012, Oracle and/or its affiliates. All rights reserved. 27

Simplified provisioning/install

Simplified investment model

– Pay-as-you-grow with

virtualized pricing as your

workload changes

Simplified maintenance

Integrated patching – one-

throat-to-choke

Weblogic in-a-box

High Availability Environment WL on ODA:

Launched

March 2013

Oracle Database RAC

Copyright © 2012, Oracle and/or its affiliates. All rights reserved. 28

Weblogic on ODA Customer Experience Installation and Provisioning Designed In

Install ODA in

customer Datacenter

Download DB, WLS

Appliance Manager, WLS

ODA

from E-Delivery

Run Oracle

Appliance Manager

Choice of two

distributions

• WebLogic 11g

(10.3.6) or

• WebLogic 12c

(12.1.1)

Run Oracle WebLogic

Server Configuration

Customer installs

ODA HW, maps out

networking &

topology

Database RAC

Cluster Setup

WLS, OTD VMs

provisioned;

appliance

is ready to use!

Copyright © 2012, Oracle and/or its affiliates. All rights reserved. 29

Upgrade for better performance

with Weblogic 1# application server

Enables you to leverage your

existing investment

Takes advantage of web

technologies and SOA.

Integrates with Oracle Apps and

external services

Forms 11g Value

Oracle Forms xi or 10g to Forms 11g

Copyright © 2012, Oracle and/or its affiliates. All rights reserved. 30

Java is the global standard for

developing efficiently exciting

mobile applications, games,

Web-based content, and

enterprise software.

Community Support

Robust performance

Features & Benefits

Java Write Once Run Anywhere

http://w3techs.com/technologies/details/pl-java/all/all

Copyright © 2012, Oracle and/or its affiliates. All rights reserved. 31

Increase developer productivity by utilizing an end to end framework

Provide Multi Channel Access

Ease of use that leads to Faster Time to Market

ADF Mobile: For Native Mobile Applications

Features & Benefits

Application Development Framework (ADF)

Copyright © 2012, Oracle and/or its affiliates. All rights reserved. 32

6.8 BILLION GLOBAL MOBILE

3G SUBSCRIBERS

http://www.itu.int/en/ITU-D/Statistics/Documents/facts/ICTFactsFigures2013.pdf

Copyright © 2012, Oracle and/or its affiliates. All rights reserved. 33

Build Rich User Interface ADF Rich Client - reusable components

Copyright © 2012, Oracle and/or its affiliates. All rights reserved. 34

FREE packaging of key technologies

from the Oracle ADF that can be used

to develop and deploy applications

without licensing costs

ADF Essentials

Copyright © 2012, Oracle and/or its affiliates. All rights reserved. 35

Forms to JEE Migration and

boosts JEE developer

productivity and simplifies

development

Head start and (lead) time

savings

Standards based application

JHeadstart Value

JHeadstart Forms2ADF Generator

Copyright © 2012, Oracle and/or its affiliates. All rights reserved. 36

Unraveling the Spaghetti Maze

Copyright © 2012, Oracle and/or its affiliates. All rights reserved. 37

Service Oriented Architecture (SOA) Business and IT alignment: Driving innovation together

SOA

Copyright © 2012, Oracle and/or its affiliates. All rights reserved. 38

Flexibility Re-use of existing IT

investments and assets

End-to-end lifecycle management

support

Reduces development and

maintenance cost and complexity

End to End security

A 100% standard platform

Benefits

Oracle SOA Suite 11g Differentiators

Copyright © 2012, Oracle and/or its affiliates. All rights reserved. 39

Designed to connect, and manage interactions between heterogeneous services, legacy applications, …etc

Provides built-in management and monitoring capabilities

Supports out-of-the-box integration with SOA Governance products

Benefits

Oracle Service Bus The back-bone for SOA

Copyright © 2012, Oracle and/or its affiliates. All rights reserved. 40

BPEL Process

Mediator Engine

Human Workflow

Business Rules

B2B

Pluggable Services

Oracle SOA Suite's hot-pluggable Architecture

Helps businesses lower upfront costs

Copyright © 2012, Oracle and/or its affiliates. All rights reserved. 41

Gain real-time visibility into

performance of: Operations &

Business processes

Allows businesses predict &

respond to change when and

where it matters

Deliver real-time trending &

analysis and rich visualization

Benefits and Features

Business Activity Monitoring

Copyright © 2012, Oracle and/or its affiliates. All rights reserved. 42

Reduces TCO and increase ROI on evolving systems

Reuse of resources

Reduced maintenance and testing costs

Reduced business risk

Built for partnerships

Agility - Built for change

Value

SOA Suite 11g

Copyright © 2012, Oracle and/or its affiliates. All rights reserved. 43

BPM Suite Standard Edition Oracle BPM is a Complete Application Extension Platform

Business Analyst Modeling & Simulation

Process Composer, BPM Studio

Collaborative Business Interfaces

Process Spaces

Manage Approval Flows

Sophisticated Human workflow

Leverage Existing Applications

Adapters, Service orchestration

End-to-end Business Visibility

BAM

Dynamic policies & Decision Logic

Business Rules

Build Rich Process Interaction

ADF, ADF Mobile

Copyright © 2012, Oracle and/or its affiliates. All rights reserved. 44

2.3 BILLION

Copyright © 2012, Oracle and/or its affiliates. All rights reserved. 45

Social Networking 1 OUT OF EVERY

5 MINUTES IS SPENT

Copyright © 2012, Oracle and/or its affiliates. All rights reserved. 46

Improve Business Agility

Increase Customer Loyalty

Enhance User Productivity

Seamless Access to the Right

Information

Webcenter Value

Oracle Webcenter

Copyright © 2012, Oracle and/or its affiliates. All rights reserved. 47

Oracle Business Intelligence

OBI is the process of transforming

data gathered from all the business

data sources into decision support

business information

Most companies gather data from

their business activity, even using

ERP and legacy applications with

different databases

Copyright © 2012, Oracle and/or its affiliates. All rights reserved. 48

OBIEE 11g

Business intelligence allows people at all levels of an organization to

access, interact with, and analyze data to manage the business,

improve performance, discover opportunities, and operate efficiently.

Answers to questions such as these are very important:

– Which are my best suppliers?

– How much will it cost to start a new product's production?

– Where does all the money go?

Solve The lack of Information

Copyright © 2012, Oracle and/or its affiliates. All rights reserved. 49

Beyond the Dashboard

Dashboards

Integration

Metadata mapping

Metrics

Data model

Heterogeneous data sources

Copyright © 2012, Oracle and/or its affiliates. All rights reserved. 50

Gives you 360-degree view

Much Faster Interactive

Reporting Experience

Both Native and Web Apps for

iPhone & iPad

Enterprise Reporting Platform

for Oracle - E-Business Suite

BI Publisher Value

BI Publisher for Reporting

Copyright © 2012, Oracle and/or its affiliates. All rights reserved. 51

Analyst Perspective on Oracle BI

"OBIEE 11g has features which make all enterprises running

Oracle applications think twice before looking somewhere else for

their enterprise BI platform. Having said that, there's nothing in

the OBIEE architecture that requires tight coupling with Oracle's

applications and middleware.11g is a huge release, bringing tons

of important new features to the OBIEE platform.

* Forrester: Boris Evelson July 2010

Copyright © 2012, Oracle and/or its affiliates. All rights reserved. 52

Fastest solution for business

intelligence, modeling,

forecasting, and planning

applications

Access to all Oracle and non-

Oracle enterprise data sources

No limits on your users, your

data, or your applications

Exalytics Value

Exalytics

Copyright © 2012, Oracle and/or its affiliates. All rights reserved. 53

Move your Applications to the CLOUD

Copyright © 2012, Oracle and/or its affiliates. All rights reserved. 54

Exalogic Elastic Cloud

Hardware and software engineered

together

Increase application performance

and efficiency by up to 10x or more

Lower TCO & reduced risk

Higher user productivity and one-

stop support

Improve ROI of IT investments

Exalogic Value

Copyright © 2012, Oracle and/or its affiliates. All rights reserved. 55

Greater Flexibility

Quicker Deployments

Fewer Servers

Reduce Cost and Pay as you go

Offer Software as a service

Application Platform On The Cloud

Why you should consider moving your

applications to the CLOUD?

Copyright © 2012, Oracle and/or its affiliates. All rights reserved. 56

“This is about killing complexity. As you do, you get faster.”

Charlene Begley CIO, General Electric

Copyright © 2012, Oracle and/or its affiliates. All rights reserved. 57

“Everything should

be made as simple

as possible, but not

one bit simpler.”

- Albert Einstein

Copyright © 2012, Oracle and/or its affiliates. All rights reserved. 58

Modernize Roadmap

Copyright © 2012, Oracle and/or its affiliates. All rights reserved. 59

ISV Roadmap

Simplicity

Standardized Technology

Architectural

Complexity

IT Silos

Cloud Computing

Shared Services

Agility

Efficiency

Consolidated Platform

Business

Modularity

Copyright © 2012, Oracle and/or its affiliates. All rights reserved. 60

Fusion Middleware - Roadmap

Forms xi

Others BI Publisher 11g

Weblogic Suite

Copyright © 2012, Oracle and/or its affiliates. All rights reserved. 61

References & Useful Material

Application Servers Development Tools Business

Intelligence

Engineered Systems

Weblogic Overview JHeadstart Overview BI Publisher 11g

Features

Exalogic

Glassfish Overview Java 7 Features Oracle Business

Intelligence

Exalytics

Forms & Reports ADF 11g | ADF

Essentials Faq

Integration & Process

Management Weblogic on ODA

Forms 11g R2 New

Features

Mobile SOA 11g Features Cloud

Upgrade to Forms 11g

Faq

ADF Mobile BPM 11g Oracle Cloud

Copyright © 2012, Oracle and/or its affiliates. All rights reserved. 62

Exa-Stack Programs for ISVs

Copyright © 2012, Oracle and/or its affiliates. All rights reserved. 63

ISV Application

Program Description Requirements

Ready to Run on Oracle’s

Engineered Systems

ISV makes public certification

statement

Runs Best on Oracle’s

Engineered Systems

Oracle certified performance test

Unleash ISV Application Performance with Engineered Systems

Copyright © 2012, Oracle and/or its affiliates. All rights reserved. 64

Why Exa-Stack Program?

Exa-Ready Benefits

Oracle Exastack Ready logo.

Formal recognition from Oracle and brand

awareness for applications

Oracle Solaris Ready

Oracle Linux Ready

Oracle VM Ready

Oracle Database Ready

Oracle WebLogic Ready.

Promotion in newsletters, websites,

advertising, etc.

Opportunity to differentiate and promote your

applications

FREE assessment/exam vouchers

Exa-Optimized Benefits

Oracle Exastack Optimized logo

Tune and Optimize your application on:

Oracle Exadata

Database Machine

Oracle Exalogic Elastic Cloud

Oracle SPARC SuperCluster.

Partner success story including performance metrics published on Oracle References.

Competitive differentiation & High visibility with Customers

More service requests

Copyright © 2012, Oracle and/or its affiliates. All rights reserved. 65

Take Away

Copyright © 2012, Oracle and/or its affiliates. All rights reserved. 66

Webcenter

Socialize

in Enterprise

BI

Expect what

you inspect

SOA

Upgrade to

Integrate

Oracle Offerings – A Piece of Cake

ADF One Framework allow

you to use many

technologies

SOA

BI

Webcenter ADF

Copyright © 2012, Oracle and/or its affiliates. All rights reserved. 67

Private Cloud

Public Cloud

Value For The Customers

New look & Feel for their solutions

accessible on Smartphone, Tablets

Faster time to market

Using latest Technology and best of

breed with standard based solutions

Higher productivity and performance

on highly available secured systems

Move easily to the Cloud

Copyright © 2012, Oracle and/or its affiliates. All rights reserved. 68

Public Cloud

Private Cloud

Value For The Partners

Leverage New Opportunities

Increase Revenue

Lower TCO

Higher productivity

Faster Time to Market

Move easily to the Cloud

Copyright © 2012, Oracle and/or its affiliates. All rights reserved. 69

Win Win

Increase revenue, make new business

with new technologies

Increase your margins and/or improve

your competitiveness

Deliver faster time to value & gain

credibility

Copyright © 2012, Oracle and/or its affiliates. All rights reserved. 70

On Track For Innovation

If you have any further questions please don’t hesitate to contact us

Email: [email protected]

Our Blog: blogs.oracle.com/imc

[email protected]

Copyright © 2012, Oracle and/or its affiliates. All rights reserved. 71

Copyright © 2012, Oracle and/or its affiliates. All rights reserved. 72

Copyright © 2012, Oracle and/or its affiliates. All rights reserved. 73

CUSTOMER LOGO

“This slide format serves to call attention to a quote from a prominent customer, executive, or thought leader in regards to a particular topic.” Name

Title, Company Name

blogs.oracle.com/IMC