partner webcast – oracle marketing cloud: how modern marketing works - 22 aug 2013
Post on 18-Oct-2014
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DESCRIPTION
More than 1,200 organizations across a wide range of industries rely on Oracle Eloqua's modern marketing cloud to automate complex marketing processes across multiple channels, to target and nurture prospects, and to deliver highly qualified leads at a lower cost to the sales teams. Oracle Eloqua is the latest addition to the Oracle Customer Experience Cloud suite, the centerpiece of the Oracle Marketing Cloud. [Read More @ https://blogs.oracle.com/imc/entry/partner_webcast_oracle_marketing_cloud]TRANSCRIPT
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Oracle Eloqua Marketing Cloud
Preseetha Kollamthodi, Director of Alliances & Channels, Eloqua EMEA
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HOW MODERN MARKETING WORKS
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The set of tools is exploding
Source: Scott Brinker, chiefmartec.com
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55% 63% 67% 60% 61% Technology Targeting Engagement Conversion Analytics
60%
“Defining the Modern Marketer, April 2013”
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In 2012, less than 1 in 11 felt they were fully-integrating modern marketing concepts
Source: BtoB Magazine: Defining the Modern Marketer, January 2013
And only 1 in 4 expect to be there this year
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The foundations of marketing have not changed
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Targeting: Know your customers
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Stephanie Baker SVP - Digital Operations at Forbes Travel Guide
Mother Age: 25-44 Household income €90k+ Homeowner Munich, Germany
Demographics
Stephanie’s demographics
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Stephanie Baker SVP - Digital Operations at Forbes Travel Guide
Stephanie’s digital body language
#Tennis, SkiForcast.com, #ColoradoNationalParks, #WineFests, #Scrapbooking, #SchwinnBikes, #Alaska, #25HourFitness, #DeltaAirlines
Recreation
#KenFollet, #TravelSantorini, #NationalGeographicChannel, #TopChef, #U2, iPad, #iPadGames, #DenverBroncos, #HagenDaz, #CrimsonTide, #Law&Order #FiveGuysBurgers
Interests
#OracleDevelopers, #SaSSoftware, #InternetSecurity, #ITAlerts, #ITProfessionals, #LinkedIn, #Twitter, #HBS, #Assetmanagement, #TravelPhotographers, #TravelProffessionals, 500px.com
Professional
#Labradoodles, #Target, Care.com, #HondaPilot, #CheerCoaches, #Yelp!Denver, DateNight.com, #NationalPTA, #DSWShoes, #BarrackObama, #Playgroups, #CartoonNetwork
Lifestyle
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Know your customer: Eloqua Profiler
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Know your customer: Eloqua AppCloud
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Know your customer: Eloqua Social Suite
SOCIAL AWARENESS
SOCIAL INSIGHTS
SOCIAL ENGAGEMENT
SOCIAL DATA ENRICHMENT
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Engagement: Connect with potential customers in
a more meaningful way
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Maximise the potential of email...
Source: BtoB Magazine: Defining the Modern Marketer, January 2013
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Email done right
Dynamic Account Rep Content
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Engage your customers: Owned and Earned Media
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Engage your customers: Paid Media
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- Business2Community, 2013
Traditional marketing tactics are not dead.
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Conversion: Turn Interest Into Sales
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Nearly half of B2B marketers say they close fewer than 4% of all leads
generated by marketing.
-Forrester Research, Inc.
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Buying process shifting to marketing-driven
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• Automatically qualify sales leads based on demographic, behavioural, and social characteristics
• Flexible, easy-to-use HTML5 interface – build lead scoring model without technical skills
• Multi-model lead scoring - score leads across multiple business units, products, or regions
Dynamic Lead Scoring
Solutions
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Deliver better leads: Eloqua Discover
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Provide better content: Eloqua Engage
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Analytics: Learn and improve
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3 out of 4 CEOs want marketers to become 100% ROI-focused
* 2013, Fournaise Group study of CEOs
But less than 1 in 3 companies properly calculate marketing ROI*
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Only 21% of marketers say their current tools are even capable of measuring the right things
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And only 26% believe the data they collect is even accurate
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Eloqua Insight: Measure everything
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Eloqua Insight: Comprehensive industry benchmarking
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Eloqua Insight: Connect marketing to revenue
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ELOQUA DEMONSTRATION
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CUSTOMER SUCCESS STORY
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Mcafee
Effective use of Lead Nurturing with Eloqua • Additional year end MQLs • 14K unqualified leads • Nurture program to reengage
– Rapid development time – 17% open rate – 3.5% click through rate – Over 400 MQLs generated
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THE OPPORTUNITY FOR OPN PARTNERS & HOW TO GET INVOLVED
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Marketing Automation Engagements
Assessments
Marke1ng Strategy
Campaign Strategy Technology
Repor1ng
Marketing Automation provides an excellent entry point for a number of service engagements as a result of selling the software.
Drive more sales
Reduce costs of
leads
Increase opportunities –
number and quality
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SOCIAL
SERVICE
SALES
CONTENT
MARKETING CLOUD
COMMERCE
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Oracle Eloqua Marketing Cloud Service 2013 Specialization Criteria
Criteria Required Business Criteria
Customer References 1
# Of TransacBons Resell
1 Non-‐Commission Co-‐sell Referral
Competency Criteria
Oracle Eloqua MarkeBng Cloud Service 2013 Sales Specialist 2
Oracle Eloqua MarkeBng Cloud Service 2013 PreSales Specialist 2
Oracle Eloqua MarkeBng Cloud Service 2013 ImplementaBon Specialist 2
Oracle | Eloqua Marketing Cloud Service Knowledge Zone - Join Now!
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Welcome
Varies 48 Hours 180 Days 90 Days 1 Year 270 Days
Account Review
Eloqua Success Plan
Support /Community/Customer Central
Educa1on
Prepara1on Deployment
Customer User(s), Eloqua Pro Serve/Support Customer Decision Makers, User(s)
Customer User(s) Customer Decision Maker, User(s), Eloqua Acct Mgmt
Proac1ve Check-‐Ins (cadence depends on your Eloqua subscrip1on)
Account Management Plan Progression Plan Development System Setup
Your first year with Eloqua
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Timeline
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Marketing Automation Engagements
Assessments
Marke1ng Strategy
Campaign Strategy Technology
Repor1ng
Marketing Automation provides an excellent entry point for a number of service engagements as a result of selling the software.
Drive more sales
Reduce costs of
leads
Increase opportunities –
number and quality
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SOCIAL
SERVICE
SALES
CONTENT
MARKETING CLOUD
COMMERCE
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Check out our partners and programs online!
Eloqua Partner Page:
http://www.eloqua.com/partners/
OPN Eloqua Knowledge Zone: http://www.oracle.com/partners/en/knowledge-zone/applications/
eloqua-marketing-cloud-service-1927410.html
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