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Page 1: Partner Webcast - Oracle Digital Transformation: We know why, let’s talk about how
Page 2: Partner Webcast - Oracle Digital Transformation: We know why, let’s talk about how

Copyright © 2015 Oracle and/or its affiliates. All rights reserved.

Johannes Baumgartner, A&C Sales Manager ES EMEA Global SI 10 March 2016

Partner Transformation We Know Why, Let’s Talk About How

Page 3: Partner Webcast - Oracle Digital Transformation: We know why, let’s talk about how

Copyright © 2015 Oracle and/or its affiliates. All rights reserved. 3

"Information technology and business are becoming inextricably interwoven. I don't think anybody can talk meaningfully about one without talking about the other"

1999

Bill Gates

Page 4: Partner Webcast - Oracle Digital Transformation: We know why, let’s talk about how

Copyright © 2015 Oracle and/or its affiliates. All rights reserved.

Safe Harbor Statement

The following is intended to outline our general product direction. It is intended for information purposes only, and may not be incorporated into any contract. It is not a commitment to deliver any material, code, or functionality, and should not be relied upon in making purchasing decisions. The development, release, and timing of any features or functionality described for Oracle’s products remains at the sole discretion of Oracle.

4

Page 5: Partner Webcast - Oracle Digital Transformation: We know why, let’s talk about how

Copyright © 2015 Oracle and/or its affiliates. All rights reserved.

Agenda

What is happening in the Market

The Importance of the Digital Platform

The Cloud … a strong Driver

How to transform

Building a Private Cloud

Customer Stories

1

2

5

3

4

5

6

Hyperlinks on the numbers!

Page 6: Partner Webcast - Oracle Digital Transformation: We know why, let’s talk about how

Copyright © 2015 Oracle and/or its affiliates. All rights reserved.

Agenda

What is happening in the Market

The Importance of the Digital Platform

The Cloud … a strong Driver

How to transform

Building a Private Cloud

Customer Stories

1

2

6

3

4

5

6

Page 7: Partner Webcast - Oracle Digital Transformation: We know why, let’s talk about how

Copyright © 2015 Oracle and/or its affiliates. All rights reserved.

3rd Platform of IT Innovation & Growth

Source: IDC

7

ICT Innovation

1985-2005

ICT Innovation

2005-2020+

Page 8: Partner Webcast - Oracle Digital Transformation: We know why, let’s talk about how

Copyright © 2015 Oracle and/or its affiliates. All rights reserved.

Why transform….

Accenture Growth Study of 100 Companies, Gewinn May 2015

8

Transformation to Digitalization is a strong growth impulse and engine

Leadership

Change Management

Solid Platform

Digital Strategy

Digital Processes

Digital Products/Services

Page 9: Partner Webcast - Oracle Digital Transformation: We know why, let’s talk about how

Copyright © 2015 Oracle and/or its affiliates. All rights reserved.

Why at all….

What do the top 10 do differntly ….

9 Oracle and Affiliates Confidential

Growth Engine and Innovation impulse

Accenture Growth Study of 100 Companies, Gewinn May 2015

Page 10: Partner Webcast - Oracle Digital Transformation: We know why, let’s talk about how

Copyright © 2015 Oracle and/or its affiliates. All rights reserved.

Basket of indicators - Resource/ Employee - Fixed Asset Turnover

Source –The Digital Advantage: How Digital leaders outperform their peers in Every industry

Digital Leaders outperform their peers

Revenue Generation Efficiency Profitability

Dig

ital

Cap

abili

ty

Leadership Capability

Dig

ital

Cap

abili

ty

Leadership Capability

Basket of indicators - EBIT Margin - Net Profit Margin

Page 11: Partner Webcast - Oracle Digital Transformation: We know why, let’s talk about how

Copyright © 2015 Oracle and/or its affiliates. All rights reserved.

Agenda

What is happening in the Market

The Importance of the Digital Platform

The Cloud … a strong Driver

How to transform

Customer Stories

Commercials

1

2

11

3

4

5

6

Page 12: Partner Webcast - Oracle Digital Transformation: We know why, let’s talk about how

Copyright © 2015 Oracle and/or its affiliates. All rights reserved. 12

• A Digital Platform is not only about technology, it’s also about interactions that are enabled by technology

• People don’t interact with Platforms like Twitter, eBay & Airbnb for the technology – its for the value they can gain from it. Amazon is valuable when it powers a liquid marketplace, of millions of buyers connecting with millions of providers.

• The Applications/Users add the value

• An enabling technology is a prerequisit!

Every digital business model requires a platform

Page 13: Partner Webcast - Oracle Digital Transformation: We know why, let’s talk about how

Copyright © 2015 Oracle and/or its affiliates. All rights reserved.

Transformation

Page 14: Partner Webcast - Oracle Digital Transformation: We know why, let’s talk about how

Copyright © 2015 Oracle and/or its affiliates. All rights reserved. 14

A Successful Digital Business needs a solid Digital Platform

A collection of enterprise grade technology capabilities

That can be leveraged across different technologies (Social, Mobile, Cloud, Data, IoT)

That make the development and deployment of Digital Apps fast and easy and leverages digital communities (Data)

The Three Imperatives of this Platform

Oracle and Affiliates Confidential

Page 15: Partner Webcast - Oracle Digital Transformation: We know why, let’s talk about how

Copyright © 2015 Oracle and/or its affiliates. All rights reserved. 15

Bring Oracle’s leading HW Technology,

Database and Middleware Technology

Software to customers and partners

anywhere in the World through the

Internet

With Industry’s Most Comprehensive Cloud Platform Strategy

Software as a Service

Data as a Service

Platform as a Service

Infrastructure as a Service

Page 16: Partner Webcast - Oracle Digital Transformation: We know why, let’s talk about how

Copyright © 2015 Oracle and/or its affiliates. All rights reserved.

Agenda

What is happening in the Market

The Importance of the Digital Platform

The Cloud … a strong Driver

How to transform

Building a Private Cloud

Customer Stories

1

2

16

3

4

5

6

Page 17: Partner Webcast - Oracle Digital Transformation: We know why, let’s talk about how

Copyright © 2015 Oracle and/or its affiliates. All rights reserved.

Safe Harbor Statement

The following is intended to outline our general product direction. It is intended for information purposes only, and may not be incorporated into any contract. It is not a commitment to deliver any material, code, or functionality, and should not be relied upon in making purchasing decisions. The development, release, and timing of any features or functionality described for Oracle’s products remains at the sole discretion of Oracle.

What drives the Market

Cloud Social is

Business

Rise of

Mobility

Sophisticated

Customers

26%

86%

94% Post negative comments

Stop doing business

Will pay more for great experience

“Engage me everywhere.”

“Meet my expectations.”

“Know me. Wow me.”

“Understand and reward me.”

1/3 2020

of all data in the cloud

51% 2014

of workloads in the cloud 50.3%

of ecommerce traffic coming from mobile

87% of organizations

using public cloud

78% Mobile Data

Growth

Data

Explosion

2020 50 Billion Internet Devices

2012 9 Billion Internet Devices

90% In the last 2 years

50X Growth by 2020

Page 18: Partner Webcast - Oracle Digital Transformation: We know why, let’s talk about how

Copyright © 2015 Oracle and/or its affiliates. All rights reserved.

2010 $77 Billion

2016 $210 Billion

Overall cloud computing growth rate is 5x more than the overall IT growth rate

PUBLIC CLOUD Services Market

Sources: Gartner (2013) via Forbes.com | Novelaspect.com

The Market for Public Cloud is growing…

Page 19: Partner Webcast - Oracle Digital Transformation: We know why, let’s talk about how

Copyright © 2015 Oracle and/or its affiliates. All rights reserved. 10/3/2016

Flexibility:

Agility:

New Functionality:

Fast responses to new business needs

Cost:

Capacity easily adjustable, slicing and aggregating access capacity

Automated frequent SW updates offer new business possibilities

Capex vs Opex (Pay-as-You-go)

Main Benefits from doing Business in the Cloud Why should You consider Cloud?

Page 20: Partner Webcast - Oracle Digital Transformation: We know why, let’s talk about how

Copyright © 2015 Oracle and/or its affiliates. All rights reserved.

Main Benefits from doing Business in the Cloud

10/3/2016

Why should You consider Cloud?

Disaster recovery and security :

Better Communication :

Competitiveness :

Cloud provider responsibility (up to nearly 4times faster resolution in case of problem)

Collaboration increases as documents and programs can be accessed at the same time and employees can work from anywhere on any device

Increases as the entry level to enterprise grade solutions drops

Page 21: Partner Webcast - Oracle Digital Transformation: We know why, let’s talk about how

Copyright © 2015 Oracle and/or its affiliates. All rights reserved. 21

Source: IDC 2014

Page 22: Partner Webcast - Oracle Digital Transformation: We know why, let’s talk about how

Copyright © 2015 Oracle and/or its affiliates. All rights reserved.

Cloud enables for fast Innovation! …. Because of

22

Automated updates

updates are available online to existing customers. New software will not be required and the updates will usually be deployed automatically by the cloud provider.

Usage based model

Only pay for what is actually use.

Cross device compatibility

SaaS applications can be accessed via any internet enabled device. It is ideal for those who use multiple devices; smart phones, tablets, and multiple computer.

Fast and Easy Execution

Page 23: Partner Webcast - Oracle Digital Transformation: We know why, let’s talk about how

Copyright © 2015 Oracle and/or its affiliates. All rights reserved.

Cloud enables for fast Innovation! …. Because of

23

Reduced setup costs

applications are ready to use once the user subscribes.

No additional hardware costs

the processing power required to run the applications is supplied by the cloud provider

Faster to operational

fast provisioning, standards based

Can be implemented in BU (Shadow IT!)

Island solutions circumventing Enterprise IT, OPEX vs CAPEX

Lower Costs and Faster Returns

Page 24: Partner Webcast - Oracle Digital Transformation: We know why, let’s talk about how

Copyright © 2015 Oracle and/or its affiliates. All rights reserved.

Cloud enables for fast Innovation! …. Because of

24

Scalable

if a user needs more storage or additional services, they can access these on demand without installing new software or hardware.

Accessible from any location

No restrictions to installations on individual computers, an application can be accessed from anywhere with any internet enabled device (Mobile, Tablet etc).

Flexibility and easy innovations

Page 25: Partner Webcast - Oracle Digital Transformation: We know why, let’s talk about how

Copyright © 2015 Oracle and/or its affiliates. All rights reserved.

The Cloud asks for a different approach

Tradition

• Big Deals

• Long sale cycle

• Engaging executive CxO

• Product specialists driven

• Data center

• Short Term Focus

• Transaction oriented

• Buy, Build, Run

25

New approach

• Smaller and frequent deals

• Rapid closing with smaller budget

• Engaging different LOBs

• Addressing Application practice and Managing Services leaders

• Leveraging Cloud experts

• Long Term Outlook

• Relationship Model

• Integrate

Page 26: Partner Webcast - Oracle Digital Transformation: We know why, let’s talk about how

Copyright © 2015 Oracle and/or its affiliates. All rights reserved.

… also depending on Your Core Business as a partner…

• Utilize the rich functionality of the specific PaaS offerings (MCS, BICS etc)

• Use Your specific Industry/Business Process know how to enrich existing solutions and built new ones

• Rely on an Open Standard Based Platform to ensure future expandability into other fields

• Leverage the rich toolset of the platform for connectivity/integration

• Simplify Your development and deployment approach with standardization thus gaining flexibility and agility and saving time and money

26

• Leverage the ease of use toolset regarding data integration and connectivity

• Utilize the possibilities of privat/public/hybrid cloud with the same products and ease of portability

• Benefit from the cross-implementation-unified process management capability

• Benefit from the „one button“ portability

• Develop new integration/migration offerings

• Use rich ORACLE SaaS offerings in combination with PaaS

Specialised (eg: Marketing, Recruiting)

Cross Industry/Cross Business Process

Page 27: Partner Webcast - Oracle Digital Transformation: We know why, let’s talk about how

Copyright © 2015 Oracle and/or its affiliates. All rights reserved.

Evolve your business

Modernize to survive

Page 28: Partner Webcast - Oracle Digital Transformation: We know why, let’s talk about how

Copyright © 2015 Oracle and/or its affiliates. All rights reserved.

Agenda

What is happening in the Market

The Importance of the Digital Platform

The Cloud … a strong Driver

How to transform

Building a Private Cloud

Customer Stories

1

2

28

3

4

5

6

Page 29: Partner Webcast - Oracle Digital Transformation: We know why, let’s talk about how

Copyright © 2015 Oracle and/or its affiliates. All rights reserved. 29

Continuous Business Transformation is needed to ensure Sustainable Growth

Agility

1

Flexibility

2

Cost

3

Competitiveness

4

Page 30: Partner Webcast - Oracle Digital Transformation: We know why, let’s talk about how

Copyright © 2015 Oracle and/or its affiliates. All rights reserved.

The Magic “Triangle” of continuous Business Transformation

30

Based on a Solid Digital Platform

That enables the transformation and makes it easier

Building a Lean Business that is Automated, Standardized, Integrated 1

Shaping an Agile Business that is Dynamic, Flexible, Aligned 2

Driving Business Innovation and become Market-Changing, Differentiating, Expanding

3

Page 31: Partner Webcast - Oracle Digital Transformation: We know why, let’s talk about how

Copyright © 2015 Oracle and/or its affiliates. All rights reserved.

Data collected automatically, reporting

automated, spreadsheets and documenst

Information captured in systems, easy to adopt to changing

demand

Information stems from multiple sources and is exchanged through multiple channels, bidirectional

collaboration

Fully automated , standardised and integrated

processes enabled

Systems heterogeniuos, but integration possible, multiple

process options possible

Service orientation as business model,

electronic business with fast adoption possible

Complete and Integrated

Orchestrated, frequent changes in processes New business models, no

org boundaries

Process, Information and Technology drive Innovaton

31

Process

Information

Technology

Agile Lean Innovative

Page 32: Partner Webcast - Oracle Digital Transformation: We know why, let’s talk about how

Copyright © 2015 Oracle and/or its affiliates. All rights reserved.

… but where to start ?

Analyze the Drivers for Business and IT

32

1

Define where You/Your customer are

2

Analyze requirements (security, accessibility etc)

3

Map the Journey

4

Decide for the Deployment Model

5 Hyperlinks on the numbers!

Page 33: Partner Webcast - Oracle Digital Transformation: We know why, let’s talk about how

Copyright © 2015 Oracle and/or its affiliates. All rights reserved.

How would You address Mr Spock and Captain Kirk? When You want to convince them about new Technology for TimeTravel…

33

1

Page 34: Partner Webcast - Oracle Digital Transformation: We know why, let’s talk about how

Copyright © 2015 Oracle and/or its affiliates. All rights reserved.

What drives the enterprise to transform

34

1

Concerns of the business

Concerns of IT

Inconsistent Processes lead to rigid inefficiency

No End-to-end processes

Customer centrisity (CX improvement)

New Business Models

New revenue streams

Sustainable growth

Cost Pressure, lack of resources

Pressure from the Business for new services

Cumbersome process management (release and inventory management and maintenance)

Standardise, optimise, streamline

Deliver state of the art services

Page 35: Partner Webcast - Oracle Digital Transformation: We know why, let’s talk about how

Copyright © 2015 Oracle and/or its affiliates. All rights reserved.

Building a Digital Platform… Different Points of Entry

Leads business strategy for growth and profitability

Decrease process run time

Raise efficiency and productivity

Prevent broken media/processes

Connect to all stakeholders

Free resources to focus on other tasks (MIS, Analytics, improvements etc)

35

Business Unit ”Streamline/Connect/Optimize/Differentiate“

1

1

Page 36: Partner Webcast - Oracle Digital Transformation: We know why, let’s talk about how

Copyright © 2015 Oracle and/or its affiliates. All rights reserved.

Building a Digital Platform… Different Points of Entry

Rapidly build applications based on business requirements

Lead new technology adoption and innovation

Best of breed Technology

Technologies selected move into production

36

Developers ”Efficiency/Agility/Open/Standards“

2

1

Page 37: Partner Webcast - Oracle Digital Transformation: We know why, let’s talk about how

Copyright © 2015 Oracle and/or its affiliates. All rights reserved.

Building a Digital Platform… Different Points of Entry

Standardize and Simplify

Reduce Run costs and IT expenses; lower TCO!

Optimize system management

Free resources for new tasks (innovation, etc)

Renew legacy technology, consolidate IT and architecture and governance

Gain insight to LOB requirements

Prevent shadow IT

Become ready for social, mobile, big data etc and deliver innovation

37

IT Department „Standardize/Consolidate/Simplify/modernize“

3

1

Page 38: Partner Webcast - Oracle Digital Transformation: We know why, let’s talk about how

Copyright © 2015 Oracle and/or its affiliates. All rights reserved.

Building a Digital Platform… Different Points of Entry

„One Image, one impression“ to the customer

Increase loyalty/sales/margin

Increase visibility

Utilise multiple sources of information

Leverage extended analytical capabilities

React/Act faster

38

CX Improvement „Cross channel/unified image/360 customer“

4

1

Page 39: Partner Webcast - Oracle Digital Transformation: We know why, let’s talk about how

Copyright © 2015 Oracle and/or its affiliates. All rights reserved.

Building a Digital Platform… Different Points of Entry

„Leverage the capabilities of the digital platform

Gain insights with BigData Analytics

Extend reach with Mobile/Wearables

Embark on IoT

39

New Business opportunity „Innovate/disrupt/change“

5

1

Page 40: Partner Webcast - Oracle Digital Transformation: We know why, let’s talk about how

Copyright © 2015 Oracle and/or its affiliates. All rights reserved.

Determine the status of the Processes

40

Practice a Holistic view on the business

2

Prioritize Processes

Involve all stakeholders

Build a Maturity Map

Reengineer

Page 41: Partner Webcast - Oracle Digital Transformation: We know why, let’s talk about how

Copyright © 2015 Oracle and/or its affiliates. All rights reserved.

Determine the status... Where we are

Maturity portfolio

You can use a scorecard to identify the status of the processes and the desired state

41

Lean

Man

agem

ent

Pro

cess

es

Bu

sin

ess

Pro

cess

es

Record to Report

Agile Innovative

Plan to Act

Order to Cash

Hire to retire

2

Page 42: Partner Webcast - Oracle Digital Transformation: We know why, let’s talk about how

Copyright © 2015 Oracle and/or its affiliates. All rights reserved.

Challenges in building a Digital Platform… different Businesses have different Requirements

42

3

Start Ups

Established businesses

prefer very often „try and error“

No or little IT infrastructure

Want latest technology solutions

Seek fast deployment, high flexibility, high agility

have IT supported processes, sometimes broken

considerable management efforts for existing IT

Often differnet departmental solutions (shadow IT)

Mission critical processes running in secured environment

Seek cost reduction and simplification

Page 43: Partner Webcast - Oracle Digital Transformation: We know why, let’s talk about how

Copyright © 2015 Oracle and/or its affiliates. All rights reserved.

Challenges in building a Digital Platform… different Businesses have different Requirements

43

3

Process/Data Type (Mission Critical or Support)

What is the required performance of the different applications (response time/data retrieval)

Which ones are mission critical

Which data is highly sensitive

Where are the compliance issues

What are the security requirements (data access, dba etc)

Investment (CAPEX or OPEX)

How to achieve quick and high ROI?

What relevance does the investment have towards our overall financial results

Page 44: Partner Webcast - Oracle Digital Transformation: We know why, let’s talk about how

Copyright © 2015 Oracle and/or its affiliates. All rights reserved.

Challenges in building a Digital Platform… different Businesses have different Requirements

44

3

Existing Data Center vs Green Field Implementations

How to handle Peak loads

What to do with Idle capacity/how do we handle test/dev

Shadow IT: how to integrate departmemental IT solutions

Integration of heterogenious IT solutions: how to manage updates/release changes etc

How to keep up with modern requirements (mobile, IoT etc)

Page 45: Partner Webcast - Oracle Digital Transformation: We know why, let’s talk about how

Copyright © 2015 Oracle and/or its affiliates. All rights reserved.

Identify and map your customer’s journey… keeping the different deployment possibilities in mind

45

4

The decision for the cloud service model influences the design of the platform and vice

versa.

Page 46: Partner Webcast - Oracle Digital Transformation: We know why, let’s talk about how

Copyright © 2015 Oracle and/or its affiliates. All rights reserved.

Trade offs…

Public Cloud

46

Private Cloud

Leve

l of

Hosted Managed unmanaged

Hosted Managed unmanaged

Hybrid Cloud

4

Page 47: Partner Webcast - Oracle Digital Transformation: We know why, let’s talk about how

Copyright © 2015 Oracle and/or its affiliates. All rights reserved.

Identify and map your customer’s journey… keeping the different deployment possibilities in mind

47

4

Public Cloud (Consume a cloud)

High Agility and Flexibility (Peak loads etc)

Low level of control

Cost efficiency (OPEX)

Consider support processes first (eg HR, purchasing etc)

Analytics

Mobility supporting processes (SFA, lmarketing/salles such as location based offerings etc)

IT processes (Archiving, back up, testing, development etc)

Page 48: Partner Webcast - Oracle Digital Transformation: We know why, let’s talk about how

Copyright © 2015 Oracle and/or its affiliates. All rights reserved.

Identify and map your customer’s journey… keeping the different deployment possibilities in mind

48

4

Private Cloud (Build, Manage, Run a Cloud)

Mission critical with high security and management standards

Highly confidential processes/data

Core processes (Finance, production, etc)

Existing established solutions

Different levels of control depending on implementation and SLA

Hybrid Cloud

Move with non-critical processes into public cloud and integrate into private cloud

Take the best of both worlds

Most likely the most popular setup that will evolve

Page 49: Partner Webcast - Oracle Digital Transformation: We know why, let’s talk about how

Copyright © 2015 Oracle and/or its affiliates. All rights reserved.

Examples: Business Benefits:

49

What You can engage with … as example CX

… there is Business for You along the Journey

Create a Mobile App 1

2

3

4

5

External Document Sharing

Unify and Simplify BI

Get certified 3rd Party Apps

Develop App & Access External Data

Assist sales reps with automated lead follow-up

Share documents with partners

Gain visibility into partner sales data quickly

Create stunning proposals, contests for reps

Create drug application for MD

Page 50: Partner Webcast - Oracle Digital Transformation: We know why, let’s talk about how

Copyright © 2015, Oracle and/or its affiliates. All rights reserved. |

The Business Opportunities for Partners You need to define where Your value add is

50

Operational Excellence, Agility, Power of Innovation etc

Identify the Situation Blueprint the Journey

(define standards, design architecture etc) adhered (Infrastructure, Database,

Applications)

Step #1 Silo’d

(Status quo)

Step #2 Standardize

and Consolide (Performance Platform)

Implement the Consolidation Measures on

Platform (Infrastructure, DB, Apps), introduce common

Standards, establish a performance

environment

Step #3 Transform to a

High Performance Platform (Platform Builder)

Introduce and leverage

multiple high Performance ES, Data in Memory etc

Optimize connectivity and integration to build an environment (Private/Public/Hybrid) of flexibility and agility.

Manage this Private, Hybrid, Public Cloud Environment

Step #4 Introduce new capabilities and business opportunities

based on possibilities of latest technology

(Platform Extension)

Advise customers about the

functionalities and capabilities of the most modern technology.

Topics include Data Analyzes, harvest unstructured

data, mobility, enhance Customer Experience, Build end-to-end digital

processes etc Design and transform services with

objective to establish new business applications to the cloud and add

to the business

Transformation Roadmap

Maturity

Page 51: Partner Webcast - Oracle Digital Transformation: We know why, let’s talk about how

Copyright © 2015 Oracle and/or its affiliates. All rights reserved.

Is IT part of the core business or is it supporting?

Is IT/App development part of the business differentiator?

Is anywhere/anytime important for the business (internal and customer)?

Is there a local/regional/global strategy?

Which are the highly confidential areas?

Is a disruption likely to come in the near future?

What is happening in the market? Cost pressure/competition pressure to be expected?

etc

The Framework for the Business Architecture Choosing the Right Cloud Service Model

51

5

Technical

Is there a Datacenter alraedy?

How is the infrastructure (HW/DB/MW/Applications) regarding age, standard, heterogenous, management, required resources, etc?

How is the internet connectivity/network ?

Etc

Financial

What is the financial framework, what are the financial goals?

Are investments a long term issue?

How is the cash flow?

etc

Strategic

Organization

Is the organization agile and ready for change?

How is the culture?

Are there any areas that are holding back? Any issues with the setup of the organisation? The people in the organisation?

How would the different cloud models influence the organisation? The individual departments and the IT department?

etc

Risk

Which departments/business processes/data are business critical?

Which areas need special governance?

In which areas is an especially high performance/fault tolerance needed?

Where are the most exposed areas?

etc

Page 52: Partner Webcast - Oracle Digital Transformation: We know why, let’s talk about how

Copyright © 2015 Oracle and/or its affiliates. All rights reserved.

Oracle’s Radical Transformation

52

Our Cloud Model

What We’re Hearing

Make it easier & faster to adopt new innovation

Become easier to do business with

Provide greater predictability

5

Page 53: Partner Webcast - Oracle Digital Transformation: We know why, let’s talk about how

Copyright © 2015 Oracle and/or its affiliates. All rights reserved.

Chose the Deployment: Public / Private / Hybrid

Deployment Choice Public or Private

Cloud

High Performance, Scalable & Elastic Infrastructure (IaaS)

Compute, Storage & Network Services

One Platform (PaaS) for All On-premise, Cloud & Mobile Innovations

Automated Management

Development & Deployment Services Content, Analytics &

User Engagement Services

Integration Services

Security & Identity Services

Self Hosted/ Managed On Premise

(Private Cloud)

Provider Hosted/ Managed

(Public Cloud)

53

5

Page 54: Partner Webcast - Oracle Digital Transformation: We know why, let’s talk about how

Copyright © 2015 Oracle and/or its affiliates. All rights reserved.

IaaS

Public Private

Compute

• Same Software • Same Experience • Same Pricing Options • Same HardWare

PaaS Documents Process Identity

Messaging Mobile Developer Java

Integration

Storage

Deploy the Digital Platform where You want …. and leverage the flexibility Private Cloud or Public Cloud or Hybrid Cloud

• greater scalability, performance

• Full vertical integration from one vendor

• Lowest business risk

• Public Cloud experience at Your DataCenter

54

Network

5

Page 55: Partner Webcast - Oracle Digital Transformation: We know why, let’s talk about how

Copyright © 2015, Oracle and/or its affiliates. All rights reserved. | 55

Line of Business

BUSINESS ANALYTICS

CONTENT AND

COLLABORATION

Architects & IT Ops

ENTERPRISE MANAGEMENT

INTEGRATION

Developers & DevOps

MOBILE

APPLICATION DEVELOPMENT

DATA MANAGEMENT

ORACLE PaaS Platform Enabling a flexible and agile Digital Business Platform

5

Page 56: Partner Webcast - Oracle Digital Transformation: We know why, let’s talk about how

Copyright © 2015, Oracle and/or its affiliates. All rights reserved. |

Agenda

What is happening in the Market

The Importance of the Digital Platform

The Cloud … a strong Driver

How to transform

Building a Private Cloud

Customer Stories

1

2

56

3

4

5

6

Page 57: Partner Webcast - Oracle Digital Transformation: We know why, let’s talk about how

Copyright © 2015, Oracle and/or its affiliates. All rights reserved. |

52%

35%

12%

37%

47%

15%

Non-Cloud Private Cloud Public Cloud

Now

Two Years

Source: Computerworld Strategic Marketing Services, February-March 2014 Cloud Survey

Private Cloud is Growing!

% of company computing workload

Page 58: Partner Webcast - Oracle Digital Transformation: We know why, let’s talk about how

Copyright © 2015 Oracle and/or its affiliates. All rights reserved.

Build a Private Cloud

58

5

Plan Your Cloud (Pre Deployment)

Deploy Your Cloud (Deployment)

Define Cloud strategy

Architecture development process

Service definition and usage

Capacity, scalability, elasticity

Database as a Service

Application Platform as a Service

Infrastructure as a Service

Run and Manage and Expand Your Cloud (Post Deployment)

Monitor and manage

Tune and optimize

Meter usage and showback/chargeback

Ensure SLAs are met

Enforce GRC & Security

Analytics as a Service

Social Analytics as a Service

DataWarhouse as a Service

Page 59: Partner Webcast - Oracle Digital Transformation: We know why, let’s talk about how

Copyright © 2015 Oracle and/or its affiliates. All rights reserved.

Before

A NEW ERA: ORACLE ENGINEERED SYSTEMS

HARDWARE AND SOFTWARE ENGINEERED TO WORK TOGETHER

Now

5

Page 60: Partner Webcast - Oracle Digital Transformation: We know why, let’s talk about how

Copyright © 2015 Oracle and/or its affiliates. All rights reserved.

Focus on ongoing expenses, not purchase price.

Public 60

Where does the money go? 5

Page 61: Partner Webcast - Oracle Digital Transformation: We know why, let’s talk about how

Copyright © 2015, Oracle and/or its affiliates. All rights reserved. | 61

SuperCluster T7

SuperCluster M6-32

Big Memory Machine

Exadata Database Machine

Big Data Appliance

Recovery Appliance

Database Appliance

Exalogic Elastic Cloud

Virtual Compute Appliance

Exalytics In-Memory

Machine

Extreme Performance ● Lower TCO ● More Reliable ● Pre-Integrated ● Less Management ● One-Stop Support

ORACLE Engineered Systems Enabling a flexible and agile Digital Business Platform for Public and Private Cloud

5

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Security is Now a Critical Enterprise Challenge

Looking only at high severity vulnerabilities, however, buffer errors made up 23 percent of the total, while SQL injection flaws accounted for 20 percent, followed by code injection and access control problems (both 10 percent).

Breach Victims Three Times Likelier To Be Identity Theft Victims

11 Arrested in Insider ID Theft Scheme

Worst security breaches of the year 2014

Two New POS Breaches Lead to Fraud

Two New POS Breaches Lead Maine man files $5 million class action suit over data breach

Public 65

5

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SuperCluster M7: Secure Cloud Infrastructure for Database and Application Consolidation

66

5

Efficiency

Performance Security

66

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SuperCluster M7: How it Works Out-of-the-Box Private Cloud

• Optimized for Oracle Database

• Runs any standard enterprise application

• Ready-to-deploy IaaS & PaaS

5

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Enable constant Changes

• Respond to rapid changing business requirements instantly

• Allow and plan ahead for foreseeable future change requests

Inspire new Business Models

• Inspire the business with new capabilities like Modern Customer Experience, Mobile Apps etc

• Provide new insight to business reality real time (BigData Analytics etc)

Cluster the processes • Distinguish between mission critical and

support processes

• Define the different response time/security/accesibility etc requirements

• Deploy accordingly to private and public cloud

SaaS/Public Cloud Applications

On Premise/Private Cloud Applications

To Sum it up: The Milestones to a solid Digital Platform for sustainable business growth

Database Java Documents Process Integration

Big Data Business Intelligence Mobile IoT

Standardise and Consolidate • Enable lean end-to-end digital business

processes

• Create an environment of standards, simplicity and operational excellence

71 71

Design the Platform 1

Chose the Deployment Model 2

Expand and Innovate 4

Built an Agile Business 3

5

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Agenda

What is happening in the Market

The Importance of the Digital Platform

The Cloud … a strong Driver

How to transform

Building a Private Cloud

Customer Stories

1

2

72

3

4

5

6

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Nearables Things

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In

South Korea

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Nike – Make Shoes Don’t They?

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Avascope – 3D Visualisation & Fit Technology

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Stylised

Mannequin

Low Fidelity

Avatar

Mid Fidelity

Avatar High Fidelity

Avatar

Multiple Types of Avatar Choose by Consumer preference, and Technology suitability

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digital guests and iTunes Top 10 list.

5 Million increase in market basket purchases.

+15% Days to Minutes new promotion deployment time.

Minutes

81

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50%

of on-street parking. for managing the availability San Francisco's system

8.200 Reduction in cruising for parking combined with 14 cent drop in average hourly parking rates, maintaining 60-80% occupancy.

Metered parking spaces monitored to deliver real-time parking availability.

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Oracle Confidential – Internal/Restricted/Highl

83

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Turkish Telecom Provider • Comprehensive enterprise data

warehouse (1.2 petabytes)

• 1.5 billion call detail records (CDRs) each day (appr 1 petabyte of data)

• Fast access to data and reports is key

Value Creation, new Business Model

• Use ORACLE Big Data Analytics to

• Offer New Services for 3rd parties based on Customer Location Data in realtime and

• Generate also new revenue streams with these “Billboard Services”

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NEOS Big Data and Social Network Analyses for Telco Industry

Business = Communication (B2B, B2C, C2C etc)

Data-oriented channels are new winners

New communication channels New marketing channels

SNA enrichment: Analyze Relationships Instead of Individuals

Enhance decision making by the use of

BigData

Social Network Analyzes

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Serbian Police BigData & BI Demo

- Developed the demo showcasing how semi-structured data cold be parsed with BDA

- Developed predictive analytics for traffic accidents

- Qubix integrated everything in a BI Dasboard

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Burger King Brasil Saves $6 Million Using Oracle Cloud Platform Services

• Needed to comply quickly with new federal, state, and country regulations from the Brazilian Revenue Office

• Used Oracle Java Cloud and Oracle Database Cloud services because of ease of use, quick deployment and cost requirements

• Entire project was delivered in three days

• compliance deadline have been met and penalty avoided

• savings of 50 % and decreased IT costs by 60 % compared to an on-premise IT model.

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Sportmaster

• Russian Sports and outdoor appearal retail chain

• Created an e-commerce channel for their O‘Stin Brand

• transition from multi- to omni-channel distribution for the Russian retail

• Achieved high level of service and prior purchase information for customer

• Managed to tailor offers to specific customers rather than groups/segments

• Identify the customers when they enter the store rather when they show their loyalty card at the cashier

Uses ATG for O’Stin

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Objective:

• Consolidate multiple disparate

data sources, structured and unstructured

• Create a comprehensive and holistic Data Management Platform

• Address all Sales Channel and Support requests to create and leverage customer scores as real-time offers, promotions and cross-sell cross channel (sales, on-line banking and ATMs)

• Introduce early warning systems to reduce risk and comply with regulations

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Analyzing twitter data using Hadoop and BigData Discovery

• Setting up BigData Lite VM

• Uploading twitter data to hdfs

• Processing twitter data with hive

• Processing data with Big Data Discovery

– Importing data

– Data Enrichment

– Data visualisation

91

Building an Election PoC that leverages Big Data

Jernej Kase Partner Transformation Consultant ECEMEA

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FY16 H1 Cloud Workshops

Workshop Type Date Location Delivery

Mobile development – ebanking app

OoO June 15th 2015 Kenya IMC

Mobile development – ebanking app

OoO Aug 11th 2015 Poland IMC

Mobile development – ebanking app

OoO Aug 18th 2015 Nigeria IMC

Java Cloud Service hands-on workshop

JCS - PaaS

Sept 19th 2015 South Africa IMC

MAF ebanking PoC leveraging PaaS

JCS - PaaS

Oct 11th 2015 Saudi Arabia IMC

Revolutionizing Developer Cloud Service

JCS - PaaS

Oct 26th 2015 Kenya IMC

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• Oracle.com Partner Hub oracle.com/partners/goto/hub-ecemea

• Migration Center Team Blog blogs.oracle.com/imc

Sessions 267219 – Users 201436 – Pageviews 331791

feeds.feedburner.com/oracleIMC ~23 subscribers per day – 20558 clicks

• Partner Webcast Recordings youtube.com/OracleIMCteam

1488 subscribers – 160k views - 321 likes

• Partner Webcast Presentations slideshare.net/Oracle_IMC_team

131 SlideShares – 184Followers 245438 total views all time

[email protected]

Oracle Partner Hub ISV Migration Center • twitter.com/OracleIMC

Tweets 1804– Followers 222

• plus.google.com/+OracleIMC

Views 9658 - Followers 49

• facebook.com/OracleIMC

148 fans/likes

• linkedin.com/groups/OracleIMC-ECEMEA-Partner-Hub-Migration-4535240

46 Members

Updated 01/09/2015

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Oracle Digital Transformation EMEA Partner Community Forum 12.-13. April 2016, Budapest, Hungary

Join us and register @ opnevents.oracle.com

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Johannes Baumgartner A&C Sales Manager ES EMEA Global SI

[email protected] +43 1 33777 170 +43 664 8103 170 www.oracle.com

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