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1 Copyright © 2011, Oracle and/or its affiliates. All rights reserved. Data Integration Solutions for Partners Özgür Yiğit Data Integration Solutions Sales Manager, SEA 15 May 2012

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Page 1: Partner Webcast - Oracle Data Integration Solutions

1 Copyright © 2011, Oracle and/or its affiliates. All rights

reserved.

Data Integration Solutions for Partners

Özgür Yiğit

Data Integration Solutions Sales Manager, SEA15 May 2012

Page 2: Partner Webcast - Oracle Data Integration Solutions

2 Copyright © 2011, Oracle and/or its affiliates. All rights

reserved.

Today’s Agenda

• Why does Data Integration matter?

• Oracle DIS Solutions

• DIS for Partners

• EDQ Demo

• Summary and QA

Page 3: Partner Webcast - Oracle Data Integration Solutions

3 Copyright © 2011, Oracle and/or its affiliates. All rights

reserved.

Data Volumes Are Increasing

Both data volumes and retention times continually grow making access slower and more complex

Data

Volu

me

Data Lifetime

Data volumes continue to increase exponentially

Data Lifetimes are getting longer

Infrastructure costs go up

Data processing tasks take longer

Overall data complexity increases

Storage requirements and costs increase

“Active” vs. “Archive” data must be defined

Regulatory requirements = immediate data access

Page 4: Partner Webcast - Oracle Data Integration Solutions

4 Copyright © 2011, Oracle and/or its affiliates. All rights

reserved.

Processing Windows Are Shrinking

Batch processing takes too long

Increasing data volumes and system up-time is limiting traditional batch processing windows

Processing volumes exceed batch windows

Even the best hardware will struggle eventually

Global 24 x 7 operations limit downtime

Do you want to make decisions on old data?

Page 5: Partner Webcast - Oracle Data Integration Solutions

5 Copyright © 2011, Oracle and/or its affiliates. All rights

reserved.

Business event

Action Time

Busin

ess V

alu

e

Data captured

Analysis completed

Action taken

Reaction Time Is Critical

If you can’t react quickly to your data, you risk alienating or losing your clients and partners

Business decisions must happen in real-time

Time available to capture and secure data is down

Analysis of increasing data volumes = delays

Operational excellence requires immediate action

Real-time capture and reaction is critical

Response time is a true competitive differentiator

Page 6: Partner Webcast - Oracle Data Integration Solutions

6 Copyright © 2011, Oracle and/or its affiliates. All rights

reserved.

The Data Dilemma

Oracle’s own up-to-the-moment research reinforces the need for data integration solutions

500 CIO’s and IT Managers need Data Integration

88% of businesses recognise data is a strategic asset

46% say integration is the biggest hurdle for transparency

18% say data is in silos or is not integrated

52% say multiple data sources are a big issue

Page 7: Partner Webcast - Oracle Data Integration Solutions

7 Copyright © 2011, Oracle and/or its affiliates. All rights

reserved.

Continuous Availability of Production Systems

Support for Increasing Data Volumes

“Right-time” business reporting with low/no impact

Complex Architecture Support

• Disaster Tolerance or instant recovery for unplanned events

• Zero downtime operations for planned events

• Focus production systems on meeting primary business needs

Data Integration : Business Needs

• Performance, scalability and reliability when doing “things” with data

• Minimal impact on existing system operations

• Provide a way to reduce reliance on batch processing windows

• Ensuring continuous access to timely and accurate data

• “Right time” data usage relies on real-time data availability

• Provide up-to-date reporting without impacting primary system functions

• Support for massively heterogeneous environments

• Ease of implementation and management of data integration technologies

• Reduce risk during transformation, migration, consolidation

Page 8: Partner Webcast - Oracle Data Integration Solutions

8 Copyright © 2011, Oracle and/or its affiliates. All rights

reserved.

Certified for

100s of

Sources

Certified for

100s of

Targets

• Data at the right time

• Resilient and scalable

architecture

• Highest performance

• Fast, simple deployment

• Heterogeneous coverage

• …Oracle “Red Stack”

Oracle Data Integration SolutionsNext Generation Integration Technology for the Enterprise

Oracle GoldenGate

Availability, Query Offloading, Zero Downtime

and Data Distribution

Oracle Data Integrator

Bulk Loading, Transformation, ELT

Simpler, Faster, Lower TCO

Oracle Enterprise Data Quality

Trusted Data for the Enterprise

Oracle Active Data Guard

High Availability and Query Offloading for Oracle 11g+

Page 9: Partner Webcast - Oracle Data Integration Solutions

9 Copyright © 2011, Oracle and/or its affiliates. All rights

reserved.

CaptureTrail

Pump DeliveryTrail

Capture: committed transactions are captured (and can be

filtered) as they occur by reading the transaction logs.

Trail: stages and queues data for routing.

Pump: distributes data for routing to target(s).

Route: data is

compressed, encrypted for

routing to target(s).Delivery: applies data with transaction

integrity, transforming the data as

required.

Oracle GoldenGate

Source

Oracle & Non-Oracle

Database(s)

Target

Oracle & Non-Oracle

Database(s)

Bi-directional

Page 10: Partner Webcast - Oracle Data Integration Solutions

10 Copyright © 2011, Oracle and/or its affiliates. All rights

reserved.

Next Generation Architecture

“E-LT”

LoadExtract

Conventional ETL Architecture

Extract LoadTransform

ODI - Optimized Data Loading through E-LTThe key to improved performance and reduced costs

• E-LT provides flexible architecture for

optimized performance

• Benefits

• Leverage Set-based

transformations

• Improved performance for

loading, no network hop

• Takes advantage of existing

hardware

10

TransformTransform

Page 11: Partner Webcast - Oracle Data Integration Solutions

11 Copyright © 2011, Oracle and/or its affiliates. All rights

reserved.

ODI Declarative Design

Conventional ETL Design

ODI - Declarative DesignImproved Developer Productivity and Lower Maintenance Costs

Specify ETL Data Flow Graph• Developer must define every step of

Complex ETL Flow Logic• Traditional approach requires specialized

ETL skills• And significant development and

maintenance efforts

Declarative Set-based Design• Simplifies the number of steps

• Automatically generates the Data Flow

whatever the sources and target DB

Benefits Significantly reduce the learning curve

Shorter implementation times

Streamline access to non-IT pros Define How: Built-in Templates

Define

WhatYou Want

Automatically GenerateDataflow

1 2

11

Page 12: Partner Webcast - Oracle Data Integration Solutions

12 Copyright © 2011, Oracle and/or its affiliates. All rights

reserved.

EDQ - Built for the Business User

• Short learning curve

& time-to-value

• Solution for owners of

the business problem

• Integrated team

collaboration

Page 13: Partner Webcast - Oracle Data Integration Solutions

13 Copyright © 2011, Oracle and/or its affiliates. All rights

reserved.

Key Data Integration Solutions

Growing data volumes and

shrinking batch windows?

Need fresh data 24X7 to optimize

operations?

Mission-critical OLTP with

performance impact?

Business Intelligence

Want to get onto more efficient and

effective standard infrastructure?

Can’t afford downtime?

Why not fix data assets during an

infrastructure move?

Consolidation / Migration Data-based Application Integration

Integrating today via manual code?

Looking ahead to SOA but concerned

about the data?

Need to handle large files and batch

processes?

Support global operations with real-

time data?

High Availability/Disaster Recovery

Strict SLAs for high availability and

performance?

Need single technology for

heterogeneous systems?

Leverage standby systems for

transaction processing?

Page 14: Partner Webcast - Oracle Data Integration Solutions

14 Copyright © 2011, Oracle and/or its affiliates. All rights

reserved.

Business Intelligence Real Time Data Warehouse

• Solution

– Log-based capture of database transactions

from source systems

– Load to target with sub-second latency

– Transformation performed on the database

using E-LT in continuous mini-batches

• Benefits

– No resource / performance impact to OLTP

– Fresh data available for better decision making

– Get double-duty from database investment by

using it for transformations

– No batch windows necessary – key for global

businesses

Ministry of Finance,

Financial Data Center

EMP

Low Impact Real-Time

CDC

Continuous ELT

EMP DEPT

DIM

FACT

DIM

DIMDIM

ODS Schema

DW Schema

On-Disk Logs

Source 1

On-Disk Logs

Source 2

EMP DEPT

DEPT

Page 15: Partner Webcast - Oracle Data Integration Solutions

15 Copyright © 2011, Oracle and/or its affiliates. All rights

reserved.

Consolidation / MigrationZero Downtime Migration & Data Move and Improve

• Solution

– Move data onto new system; replace error-

prone, expensive hand coding

– Migrate HW, OS, DB with zero downtime

– Discover data inaccuracies, inconsistencies,

duplicates for the new environment

• Benefits

– Minimize application downtime while migrating

to new system

– Mitigate risk during migration or consolidation

by enabling fallback

– Reduce costs and risk by automating and

removing human error

– Improve data during consolidation or

migration; avoid garbage in / garbage out

Real-Time

Page 16: Partner Webcast - Oracle Data Integration Solutions

16 Copyright © 2011, Oracle and/or its affiliates. All rights

reserved.

High AvailabilityData Availability to Avoid Unplanned and Planned Downtime

• Solution

– Low-impact, logical, heterogeneous replication

• Only solution for real-time replication from Teradata

• Best for regular maintenance in heterogeneous

environment

– Active-Active bi-directional or multi-master

replication

• Best for custom and specialized applications

• Benefits

– Ensure business continuity in any situation

– Reduce planned downtime for maintenance

– Use standby database so it is not sitting idle

– Synchronize data across data centers without

distance limitations

Real-Time

Page 17: Partner Webcast - Oracle Data Integration Solutions

17 Copyright © 2011, Oracle and/or its affiliates. All rights

reserved.

Application IntegrationData Integration for SOA

• Solution

– Integrate applications that require:

• Direct database connections

• High volume transformation requirements

• Batch processes

– Complement standards-based integration at

the application layer

– Use consistent process orchestration and

management across styles of integration

– Expose data integration tasks as reusable

services

• Benefits

– Meet stringent SLAs with high performance

transformation

– Lower integration costs by automating

metadata-driven, template-based, reusable

integration

– High availability for data integration processes

ELT

Page 18: Partner Webcast - Oracle Data Integration Solutions

18

For Partners!

Page 19: Partner Webcast - Oracle Data Integration Solutions

19

Oracle Data Integration Solutions for Partners

• Why is Oracle going to take data integration pillar projects

in the region? Why it is going to be many Oracle DIS

implementations here?

• Because of.. pillar status in the region• Tech pillar still untapped by Oracle

• Because of.. growth of DIS business in the

region• 150% YoY

• Because of.. greenfield in the region• 80%

• Because of.. competition in the region• Not strong

• Because of.. Oracle strenght in the region• Sales force, install base, brand

Page 20: Partner Webcast - Oracle Data Integration Solutions

20

Help Your Customers To:• Benefit from the fastest and most scalable real-time data integration solution for customers

• Address both high availability and real-time integration for mission critical applications

• Improve business insight through real-time Business Intelligence/ Data Warehousing and report offloading

• Operate with real-time Information – not 24 hours old; not even 4 hours old

• Run continuous availability – zero downtime, minimal migration and upgrade, disaster recovery and data protection, data distribution

• Lower IT costs through heterogeneous support for multiple platforms and lower cost infrastructure

Opportunities by Partner Type

ISV, Hardware & Device Vendors• Sell a comprehensive solution comprised of your

platform/product and Oracle GoldenGate and/or broader Oracle Data Integration solution

• Increase gross margin of total solution comprising hardware, software and services

• Maximize IT cost savings and performance

Resellers• Exploit large revenue opportunity: $3B market for Data Integration and Tools; $2B market

for Database Tools

• Easy to position: non-intrusive, low impact, open, modular, rock-solid reliability, strong

references, fast to implement

• Sell the leading solution into highly competitive industries inc. Healthcare, Financial

Services, Ecommerce/Retail, Communications

• Close deals w/ flexible product options for customer need and environment

System Integrators• Service large market opportunity with fastest and most scalable solution

• Position into apps clients for additional revenue

• Minimize unhappy end users due to downtime or poor system performance, while simplifying maintenance and upgrades

• Alleviate data issues around lack of integration, fragmentation, silo-based practices, and one-off solutions

Page 21: Partner Webcast - Oracle Data Integration Solutions

21

EMEA DIS Partner Community - Web Existence Structure

Page 22: Partner Webcast - Oracle Data Integration Solutions

22

www.oracle.com/partners/goto/dis-emea

Register Today and Become a Member!!!!

Page 23: Partner Webcast - Oracle Data Integration Solutions

23

EDQ Demo

Page 24: Partner Webcast - Oracle Data Integration Solutions

24 Copyright © 2011, Oracle and/or its affiliates. All rights

reserved.

Q&A

Page 25: Partner Webcast - Oracle Data Integration Solutions

25 Copyright © 2011, Oracle and/or its affiliates. All rights

reserved.