partner webcast - oracle data integration solutions
TRANSCRIPT
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reserved.
Data Integration Solutions for Partners
Özgür Yiğit
Data Integration Solutions Sales Manager, SEA15 May 2012
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Today’s Agenda
• Why does Data Integration matter?
• Oracle DIS Solutions
• DIS for Partners
• EDQ Demo
• Summary and QA
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Data Volumes Are Increasing
Both data volumes and retention times continually grow making access slower and more complex
Data
Volu
me
Data Lifetime
Data volumes continue to increase exponentially
Data Lifetimes are getting longer
Infrastructure costs go up
Data processing tasks take longer
Overall data complexity increases
Storage requirements and costs increase
“Active” vs. “Archive” data must be defined
Regulatory requirements = immediate data access
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Processing Windows Are Shrinking
Batch processing takes too long
Increasing data volumes and system up-time is limiting traditional batch processing windows
Processing volumes exceed batch windows
Even the best hardware will struggle eventually
Global 24 x 7 operations limit downtime
Do you want to make decisions on old data?
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Business event
Action Time
Busin
ess V
alu
e
Data captured
Analysis completed
Action taken
Reaction Time Is Critical
If you can’t react quickly to your data, you risk alienating or losing your clients and partners
Business decisions must happen in real-time
Time available to capture and secure data is down
Analysis of increasing data volumes = delays
Operational excellence requires immediate action
Real-time capture and reaction is critical
Response time is a true competitive differentiator
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The Data Dilemma
Oracle’s own up-to-the-moment research reinforces the need for data integration solutions
500 CIO’s and IT Managers need Data Integration
88% of businesses recognise data is a strategic asset
46% say integration is the biggest hurdle for transparency
18% say data is in silos or is not integrated
52% say multiple data sources are a big issue
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Continuous Availability of Production Systems
Support for Increasing Data Volumes
“Right-time” business reporting with low/no impact
Complex Architecture Support
• Disaster Tolerance or instant recovery for unplanned events
• Zero downtime operations for planned events
• Focus production systems on meeting primary business needs
Data Integration : Business Needs
• Performance, scalability and reliability when doing “things” with data
• Minimal impact on existing system operations
• Provide a way to reduce reliance on batch processing windows
• Ensuring continuous access to timely and accurate data
• “Right time” data usage relies on real-time data availability
• Provide up-to-date reporting without impacting primary system functions
• Support for massively heterogeneous environments
• Ease of implementation and management of data integration technologies
• Reduce risk during transformation, migration, consolidation
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Certified for
100s of
Sources
Certified for
100s of
Targets
• Data at the right time
• Resilient and scalable
architecture
• Highest performance
• Fast, simple deployment
• Heterogeneous coverage
• …Oracle “Red Stack”
Oracle Data Integration SolutionsNext Generation Integration Technology for the Enterprise
Oracle GoldenGate
Availability, Query Offloading, Zero Downtime
and Data Distribution
Oracle Data Integrator
Bulk Loading, Transformation, ELT
Simpler, Faster, Lower TCO
Oracle Enterprise Data Quality
Trusted Data for the Enterprise
Oracle Active Data Guard
High Availability and Query Offloading for Oracle 11g+
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CaptureTrail
Pump DeliveryTrail
Capture: committed transactions are captured (and can be
filtered) as they occur by reading the transaction logs.
Trail: stages and queues data for routing.
Pump: distributes data for routing to target(s).
Route: data is
compressed, encrypted for
routing to target(s).Delivery: applies data with transaction
integrity, transforming the data as
required.
Oracle GoldenGate
Source
Oracle & Non-Oracle
Database(s)
Target
Oracle & Non-Oracle
Database(s)
Bi-directional
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Next Generation Architecture
“E-LT”
LoadExtract
Conventional ETL Architecture
Extract LoadTransform
ODI - Optimized Data Loading through E-LTThe key to improved performance and reduced costs
• E-LT provides flexible architecture for
optimized performance
• Benefits
• Leverage Set-based
transformations
• Improved performance for
loading, no network hop
• Takes advantage of existing
hardware
10
TransformTransform
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ODI Declarative Design
Conventional ETL Design
ODI - Declarative DesignImproved Developer Productivity and Lower Maintenance Costs
Specify ETL Data Flow Graph• Developer must define every step of
Complex ETL Flow Logic• Traditional approach requires specialized
ETL skills• And significant development and
maintenance efforts
Declarative Set-based Design• Simplifies the number of steps
• Automatically generates the Data Flow
whatever the sources and target DB
Benefits Significantly reduce the learning curve
Shorter implementation times
Streamline access to non-IT pros Define How: Built-in Templates
Define
WhatYou Want
Automatically GenerateDataflow
1 2
11
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EDQ - Built for the Business User
• Short learning curve
& time-to-value
• Solution for owners of
the business problem
• Integrated team
collaboration
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Key Data Integration Solutions
Growing data volumes and
shrinking batch windows?
Need fresh data 24X7 to optimize
operations?
Mission-critical OLTP with
performance impact?
Business Intelligence
Want to get onto more efficient and
effective standard infrastructure?
Can’t afford downtime?
Why not fix data assets during an
infrastructure move?
Consolidation / Migration Data-based Application Integration
Integrating today via manual code?
Looking ahead to SOA but concerned
about the data?
Need to handle large files and batch
processes?
Support global operations with real-
time data?
High Availability/Disaster Recovery
Strict SLAs for high availability and
performance?
Need single technology for
heterogeneous systems?
Leverage standby systems for
transaction processing?
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Business Intelligence Real Time Data Warehouse
• Solution
– Log-based capture of database transactions
from source systems
– Load to target with sub-second latency
– Transformation performed on the database
using E-LT in continuous mini-batches
• Benefits
– No resource / performance impact to OLTP
– Fresh data available for better decision making
– Get double-duty from database investment by
using it for transformations
– No batch windows necessary – key for global
businesses
Ministry of Finance,
Financial Data Center
EMP
Low Impact Real-Time
CDC
Continuous ELT
EMP DEPT
DIM
FACT
DIM
DIMDIM
ODS Schema
DW Schema
On-Disk Logs
Source 1
On-Disk Logs
Source 2
EMP DEPT
DEPT
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Consolidation / MigrationZero Downtime Migration & Data Move and Improve
• Solution
– Move data onto new system; replace error-
prone, expensive hand coding
– Migrate HW, OS, DB with zero downtime
– Discover data inaccuracies, inconsistencies,
duplicates for the new environment
• Benefits
– Minimize application downtime while migrating
to new system
– Mitigate risk during migration or consolidation
by enabling fallback
– Reduce costs and risk by automating and
removing human error
– Improve data during consolidation or
migration; avoid garbage in / garbage out
Real-Time
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High AvailabilityData Availability to Avoid Unplanned and Planned Downtime
• Solution
– Low-impact, logical, heterogeneous replication
• Only solution for real-time replication from Teradata
• Best for regular maintenance in heterogeneous
environment
– Active-Active bi-directional or multi-master
replication
• Best for custom and specialized applications
• Benefits
– Ensure business continuity in any situation
– Reduce planned downtime for maintenance
– Use standby database so it is not sitting idle
– Synchronize data across data centers without
distance limitations
Real-Time
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Application IntegrationData Integration for SOA
• Solution
– Integrate applications that require:
• Direct database connections
• High volume transformation requirements
• Batch processes
– Complement standards-based integration at
the application layer
– Use consistent process orchestration and
management across styles of integration
– Expose data integration tasks as reusable
services
• Benefits
– Meet stringent SLAs with high performance
transformation
– Lower integration costs by automating
metadata-driven, template-based, reusable
integration
– High availability for data integration processes
ELT
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For Partners!
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Oracle Data Integration Solutions for Partners
• Why is Oracle going to take data integration pillar projects
in the region? Why it is going to be many Oracle DIS
implementations here?
• Because of.. pillar status in the region• Tech pillar still untapped by Oracle
• Because of.. growth of DIS business in the
region• 150% YoY
• Because of.. greenfield in the region• 80%
• Because of.. competition in the region• Not strong
• Because of.. Oracle strenght in the region• Sales force, install base, brand
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Help Your Customers To:• Benefit from the fastest and most scalable real-time data integration solution for customers
• Address both high availability and real-time integration for mission critical applications
• Improve business insight through real-time Business Intelligence/ Data Warehousing and report offloading
• Operate with real-time Information – not 24 hours old; not even 4 hours old
• Run continuous availability – zero downtime, minimal migration and upgrade, disaster recovery and data protection, data distribution
• Lower IT costs through heterogeneous support for multiple platforms and lower cost infrastructure
Opportunities by Partner Type
ISV, Hardware & Device Vendors• Sell a comprehensive solution comprised of your
platform/product and Oracle GoldenGate and/or broader Oracle Data Integration solution
• Increase gross margin of total solution comprising hardware, software and services
• Maximize IT cost savings and performance
Resellers• Exploit large revenue opportunity: $3B market for Data Integration and Tools; $2B market
for Database Tools
• Easy to position: non-intrusive, low impact, open, modular, rock-solid reliability, strong
references, fast to implement
• Sell the leading solution into highly competitive industries inc. Healthcare, Financial
Services, Ecommerce/Retail, Communications
• Close deals w/ flexible product options for customer need and environment
System Integrators• Service large market opportunity with fastest and most scalable solution
• Position into apps clients for additional revenue
• Minimize unhappy end users due to downtime or poor system performance, while simplifying maintenance and upgrades
• Alleviate data issues around lack of integration, fragmentation, silo-based practices, and one-off solutions
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EMEA DIS Partner Community - Web Existence Structure
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www.oracle.com/partners/goto/dis-emea
Register Today and Become a Member!!!!
23
EDQ Demo
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Q&A
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