partner rebranding instruction guide october 15 th, 2013

Partner Rebranding Instruction Guide

October 15th, 2013

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Rebranding

• Collateral (brochures, data sheets, advertising material, etc.)• Co-branded materials (building signs, work wear, vehicle wraps)• Company and sales presentations• Templates/specifications/deliverables for end customers• Certificates/accolades (awarded by formerly Siemens Enterprise

Communications)• Videos

After October 31st, 2013, the following assets may only be used with the new Unify brand:

Copyright © Unify GmbH & Co. KG 2013. All rights reserved.

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Assets needing partial/gradual rebranding

Existing customer references: • "Partially" rebrand the document • Insert “Unify" as a reference the first time that it is mentioned in

the text ("Siemens Enterprise Communications – now Unify – was ...")

• "Siemens Enterprise Communications" must not be changed thereafter

• Remove all Siemens logos


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Assets needing partial/gradual rebranding

Existing product documentation: • Product documents/instruction manuals for existing products in stock: Product-

related materials for products that will reach M43 status by July, 31, 2014 and count as stock will have their cover sheet rebranded by Unify (content will not be changed).

• Products (HW, SW) that have not reached the final phase-out stage with M43 will be gradually rebranded by Unify until the end of July 2014. This also applies to SW applications aimed at customers, e.g. GUI, UI such as CLI, and printed materials such as CDR and log files.


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No rebranding activities required for:

• Product documents/instruction manuals for products that have reached the final phase-out stage with M43

• Spare parts• Product names are currently unaffected by the rebranding and need not be

changed on any assets• Documents that clearly relate to events in the period prior to the rebranding and

were published at the time (e.g. press releases, studies or articles) will not be rebranded. If the contents are reused, then clear reference must be made to “Unify" - see slide 4, existing customer references for instructions


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Summary

• Fundamentally all customer facing materials (either online or in print format) must be rebranded

• Products and product-related material/technical documentation/instruction manuals > M43 do not have to be adapted

• Existing documents that relate to an event in the past must be adapted to a limited extent (use of the logo, textual reference to “Unify") when the contents are reused

• Products that you have already purchased do not require rebranding of contents


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Where to find new brand assets

• After from October 15th, we will provide the new style guide, logos, brochures and data sheets, etc. on the partner portal and in Digital Channel

• For partners that use the web syndication feature of Digital Channel, their online content will be automatically updated with the Unify branding.


https://enterprise-businessarea.unify.com/showPortalContent?bookmark=58007372-5C9A-4919-87CA-22BC5C7D1D36&portal=cp

http://digitalchannel.unify.com/portal

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Partner Online Examples after October 31, 2013 – online example (1)


Must be replaced with „Unify“

Does not have to be replaced – product names remain the same

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Must be replaced with “Unify" - as per the new Partner Style Guide

Does not have to be replaced – event clearly in the past

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Logos and names must be replaced with corresponding “Unify" logo/certificate/name.

Digital Channel content – will be automatically updated

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Thank you!

Questions?

Please contact your Channel Manager

or your Regional Marketing Representative


partner rebranding instruction guide october 15 th, 2013

Documents

existing products

rebranded products

siemens logos copyright

product related materials

existing product documentation

product names

products hw

online content