participants: magdalena pestrea ( buyer non food billa) radu silaghi (chief buyer billa) catalin...
TRANSCRIPT
Participants:
Magdalena Pestrea ( Buyer Non Food Billa)
Radu Silaghi (Chief Buyer Billa)
Catalin Tohaneanu (Top Birotica)
Laurentiu Curca (Top Birotica)
March 11, 2002
Billa Top BiroticaBilla Top Birotica
Billa&
Current Status• Billa is the market leader in the retailing / supermarket
segment in Bucharest & Romania• Top Birotica is the market leader for some categories, and
the sole importer for Luxor, Bantex , Z- Label, Ibico, and Brunnen range
• Billa has a solid base of consumers and strong growth achievements and objectives
• Top Birotica recognizes Billa financial investment and position in the Romanian market
• We sense willingness in developing a good common business
• We believe our products and services fit Billa’s current strategies: best value for the consumer
Billa Top BiroticaBilla Top BiroticaBilla Top BiroticaBilla Top Birotica
Short description
Billa Top BiroticaBilla Top Birotica
Who we are:
Our Customers
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...among them, key names: Mobifon, Ericsson, Pagini Aurii...
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Our Products
... and sole importers for some categories and brand names
"Every client is unique and the products and services are to be customized to its requirements".
Our Credo:
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Our Business
A potential Business Plan
BILLA
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Current Opportunity
Today, together we have an opportunity to improve our pricing impact to the market and grow our profits.
We assume that one of your strategies is to buy at THE BEST PRICES POSIBLE for a certain category.
We came with a customized list of products, especially for Billa.
Here are the estimated turnover and profits:
Billa Top BiroticaBilla Top Birotica
We talk about 1,64 BlnROL turnover and a 378 MMROLprofit in the first year of cooperation
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SKU UMNet net Price
Best Shelf price
Estimated Volume per month(Units)
Total turnover (ROL)
Total monthly profit (ROL)
Total profit (US$)
136972590,8 31503695,89 967,2611573Annual 1643671090 378044350,7 11607,13389
Top Birotica gives full support to Billa:• best terms available / special offer price list• full distribution infrastructure• dedicated people to help• merchandising activities• protection for price changes• prime access to all on stock SKUs• stands and merchandising materials• helping Billa resell to its consumers
Billa cooperates as to:• buy the suggested range of products• shelf them in good positions in all its stores• price at the agreed / recommended mark up• pay at the agreed terms• participate at the merchandising events
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Frame of working
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• continuos distribution & replenishment at the agreed level of stocks
• ordering, invoicing & delivery
• promotional activities
• by request deliveries
• stock inventory
• shelving
• regular coverage of all Billa stores
Who does what
Top Birotica Billa
• lists our products
• payment within the agreed conditions
• level of initial stocks
• agreed pricing
• cooperate on promotions, new products introductions, special prices
• responsible contact person/ manager
Billa Top BiroticaBilla Top BiroticaBilla Top BiroticaBilla Top Birotica
Top Birotica: Resources
•People
• Dedicated Key Account Manager
• Logistic team / computer operator / decicated logistic representative for all Billa businesses
• Merchandising team
• Processes
•Current ‘3 hours delivery’ Selling Processes of Top Birotica (see the following slide)
• Equipment
• Delivery vans
• Computer running the replenishment program of Billa
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The Selling and Delivery Process
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Longer term proposals
Work Consumer Satisfaction projects together (replenishment / assortment / efficient introduction / promotion)
Partnership on our exclusively imported brands & categories
Common special projects
Build a Multifunctional Team
Share know how
Develop Plans and Situations that are:
Win (Billa) / Win (Top Birotica) /
Win (our common consumers)
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…lets fix the details.
Billaand
Together
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