participant’s guidebook - us-asean sme academy€¦ · · 2016-09-28reach many more smes. ......

www.asean-sme-academy.org

Training of Trainers on ASEAN Online SME Academy Access and UsageParticipant’s Guidebook

1

The ASEAN SME Academy ...........................................................................................................................3Training of Trainer Workshop Agenda .......................................................................................................6http://www.asean-sme-academy.org Key Feature .......................................................................................................................................7Course Training Links By Company .....................................................................................................................................9 By Subject........................................................................................................................................10 Start Up Development Stage ......................................................................................................11 Growing Development Stage......................................................................................................12 Ready to Export Development Stage .......................................................................................13Individual Course Specifics ........................................................................................................................14Solution Link and Brain Trust Network ..................................................................................................55 Solution Link Chart ......................................................................................................................56 Brain Trust Network Chart.........................................................................................................57 Brain Trust Growth Action Plan .................................................................................................58Contact...........................................................................................................................................................59Notes ...........................................................................................................................................................60

Table of Content

2 The ASEAN SME Academy

3

The ASEAN SME AcademyIn March 2014, the U.S. Agency for International Development (USAID) and the US-ASEAN Business Council (US-ABC) launched the US-ASEAN Business Alliance for Competitive Small and Medium Enterprises (Business Alliance). This innovative public-private partnership, has trained over 4,000 small and medium enterprise (SME) owners utilizing the world-class expertise offered by US-ABC corporate members in areas such as Marketing and Business Management, Finance, Legal, Logistics, and Information Technology. The Business Alliance partners have now also developed an online training tool, the ASEAN SME Academy (Academy), that will reach many more SMEs.

The core of the Academy is a series of training materials for SMEs from Fortune 500 companies. In addition, the Academy incorporates training materials focused on SMEs from regional arms and international organizations. This curated set of courses is part of a larger program to provide training and mentorship to enhance ASEAN SME’s access to financial products, regional and international markets, information and advisory services, and technology and innovation.

The Academy also contains business information that is particularly relevant for regional SMEs, providing access to a curated directory of service providers to whom they can reach out for financial advice, corporate programs and networking.

The Academy will provide a calendar of events to give users more information about trainings from the Business Alliance and business development services in the region. In the near future, the Academy will also house online forums for SMEs in ASEAN to share experiences on common issues, identifying best practice and replicating excellence to create scale and momentum.

Users of the Academy will develop a user profile when first logging on to facilitate users’ access to materials special to their industry and links to existing business support.

The information and resources will be selectively translated into the local languages to expand the group of arms that can benefit from the Academy.

For more information on the ASEAN SME Academy, please visit the website at: www.asean-sme-academy.org.

Young entrepreneurs take classes in information and communica-tion technology to access information onlinePhoto credit: USAID ASEAN Connectivity through Trade and Investment

The ASEAN SME Academy

4

US-ASEAN Business Alliance for Competitive Small and Medium Enterprises

Small and Medium Enterprises (SMEs) fulfill an important role in the economies of Southeast Asia. They account for more than 96 percent of all enterprises and for between 50 to 95 percent of all employment in many Association of Southeast Asian Nations (ASEAN) Member States. ASEAN is committed to promoting SME development as a key mechanism for increasing growth, reducing poverty and improving equity.

INNOVATIVE PUBLIC-PRIVATE PARTNERSHIP The most recent expression of the U.S. government’s commitment to supporting SMEs in the region is the three-year US-ASEAN Business Alliance for Competitive SMEs. It was launched on March 4, 2014, by the United States Agency for International Development (USAID), in collaboration with the U.S. Mission to ASEAN and US-ASEAN Business Council through its ASEAN Committee, led by Hewlett-Packard, Microsoft, Procter & Gamble and United Parcel Service.

The Alliance mobilizes the resources of major U.S. corporations and USAID, particularly its ASEAN Trade and Investment Connectivity project, to support two main objectives. The first is to support the efforts of ASEAN SMEs to become more competitive in domestic markets and to take better advantage of opportunities provided by the ASEAN Economic Community. The second is to support the efforts of high-performance SMEs to become regional business leaders and world-class suppliers in the global value chains in their own right.

USAID Administrator Rajiv Shah signs the agreement creating the US-ASEAN Business Alliance for Small and Competitive Small and Medium Enterprises.Photo: USAID


5

PROMOTING INCLUSIVE DEVELOPMENT A special emphasis of the Alliance is to bring about greater economic inclusion of women and young entrepreneurs to advance broad-based, sustainable regional economic growth and prosperity. The Alliance will provide information and skills development training and connect participants with business professionals around the world. Moreover, women and young entrepreneurs will be screened for business talent and leadership development activities.

STRATEGIC IMPLEMENTATION The Business Alliance strengthens and diversifies the human and institutional base of SMEs to improve their financial track record and bankability as well as their potential and opportunities to participate in regional and global production chains. The Alliance will also work with providers of business development services to build their capabilities, local resource supplies and services in order to reach the broadest range of SMEs as possible. These services will be complemented by the ASEAN Online SME Academy, a cloud-based training resource that SMEs and service providers can use to further enhance their skills and understanding of markets and marketing. This online platform provides region-specific and customized information and dedicated training materials and tools. Academy resources are also available in multimedia formats and translated into local languages for greater use.

By encouraging dialogue, the alliance will help improve public and private sector bodies in the ASEAN business and policy environment, lower the costs of doing business and increase the region’s comparative advantage as a trade and investment partner. Highlight of April 2016

“SMEs in ASEAN are a critical part of the economy which will continue to power Southeast Asia in the years to come.” Alexander FeldmanUS-ASEAN Business Council President


6

Workshop AgendaWorkshop Agenda

TIME AGENDA

08.30-09.00 Registration

09.00-09.30 Opening Remarks

INTRODUCTION

09.30-12.00 Experience and Insight

12.00-13.00 Lunch Break

AWARENESS

13.00-14.00 Platform Key Features

14.00-14.30 Guidebook Review

14.30-16.30 Courses Review / Solution Link – Session 1

16.30-17.00 Workshop Day 1 Summary

DAY 1

TIME AGENDA

08.30-09.00 Registration

09.00-09.30 Energizer

UNDERSTANDING

09.30-10.00 Recap Day 1

10.00-12.00 Solution Link Session 1 - Mapping Solution Link Session 2

12.00-13.00 Lunch Break

13.00-13.30 Solution Link Session 2 – Mapping

EXPERIENCE

13.30-14.30 Insight Discussion on Solution Link

14.30-15.30 Brain Trust Network

15.30-16.30 Brain Trust Growth – Action Plan

16.30-17.00 Workshop Day 2 Summary and Closing Remarks

17.00 Group Photo

DAY 2


7

Key Featureswww.asean-sme-academy.org

Search Box

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ASEAN SME Academy Logo


8

Register

• You have to register yourself before you can access all available courses and resources

Training

• All available courses

• Categorized by types and levels

Resources

• All available resources

• Categorized by types and country

Events

• All events held by Business Alliance

• Categorized by event types and country

Participants

• All ASEAN SME Academy participants

• Searchable by name, industry and country

About

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My Profile

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Logout

• Logout of your account

• Securing your personal data & progress

NAVIGATION MENUS


9

Startup Growing Ready to Export

Operations Legal Aspects of Cross-Border E-commerce n 16

Technology Minimizing the Risk of Fraud n 17

Facebook Marketing Boost Your Business with Facebook n n 18

Google Marketing Strengthening Global Presence through Online Marketing n n n 19

Finance Basics of Finance n 20

Finance Cash Flow n n n 21

Finance Finding Funding n 22

Finance Profit and Loss n n 23

Finance Sales Forecasting n n 24

Human Resources Effective Leadership n n n 25

Human Resources Hiring Staff n n 26

Management Social Entrepreneurship n 27

Management Strategic Planning n n n 28

Marketing Effective Business Websites n n n 29

Marketing Marketing Benefits vs Features n 30

Marketing Selling Online n n 31

Marketing Setting Prices n n n 32

Marketing Social Media Marketing n n 33

Marketing Unique Value Proposition n 34

Marketing Your Target Audience n n n 35

Operations Business Email n n 36

Operations Customer Relationship Management (CRM) n n 37

Operations Effective Presentations n n 38

Operations Energy Efficiency: Do More for Less n n n 39

Operations Inventory Management n 40

Operations IT for Business Success n n n 41

Operations Managing Contact Information n n 42

Operations Maximizing Capacity n 43

Operations Presenting Data n 44

Operations Tool for Aspiring Entrepreneurs n 45

Operations Tool for Business Plan Development n n n 46

Operations Tool for Entrepreneurship and Innovation n 47

MasterCard Finance Getting the Most Value from Card Acceptance n n 48

Technology Computer Basics n n 49

Technology Computer Security and Privacy n n 50

Technology Digital Lifestyles n n 51

Technology Productivity Programs n n 52

Technology The Internet, Cloud Services, and the World Wide Web n n 53

PayPal Operations Connecting Global Commerce n n n 54

Page

Baker & McKenzie

HP

ILO

Microsoft

Development StageCompany TitleSubject

Course Training LinksBy Company

Course Training Links

10

By Subject


Startup Growing Ready to Export

HP Basics of Finance n 20

HP Cash Flow n n n 21

HP Finding Funding n 22

MasterCard Getting the Most Value from Card Acceptance n n 48

HP Profit and Loss n n 23

HP Sales Forecasting n n 24

HP Effective Leadership n n n 25

HP Hiring Staff n n 26

HP Social Entrepreneurship n 27

HP Strategic Planning n n n 28

Facebook Boost Your Business with Facebook n n 18

HP Effective Business Websites n n n 29

HP Marketing Benefits vs Features n 30

HP Selling Online n n 31

HP Setting Prices n n n 32

HP Social Media Marketing n n 33

Google Strengthening Global Presence through Online Marketing n n n 19

HP Unique Value Proposition n 34

HP Your Target Audience n n n 35

HP Business Email n n 36

PayPal Connecting Global Commerce n n n 54

HP Customer Relationship Management (CRM) n n 37

HP Effective Presentations n n 38

HP Energy Efficiency: Do More for Less n n n 39

HP Inventory Management n 40

HP IT for Business Success n n n 41

Baker & McKenzie Legal Aspects of Cross-Border E-commerce n 16

HP Managing Contact Information n n 42

HP Maximizing Capacity n 43

HP Presenting Data n 44

ILO Tool for Aspiring Entrepreneurs n 45

ILO Tool for Business Plan Development n n n 46

ILO Tool for Entrepreneurship and Innovation n 47

Microsoft Computer Basics n n 49

Microsoft Computer Security and Privacy n n 50

Microsoft Digital Lifestyles n n 51

Baker & McKenzie Minimizing the Risk of Fraud n 17

Microsoft Productivity Programs n n 52

Microsoft The Internet, Cloud Services, and the World Wide Web n n 53

Technology

Page

Human Resources

Management

Marketing

Operations

Finance

CompanySubject TitleDevelopment Stage

11

Start Up Development Stage


HP Basics of Finance 20

HP Cash Flow 21

HP Finding Funding 22

MasterCard Getting the Most Value from Card Acceptance 48

HP Profit and Loss 23

HP Sales Forecasting 24

HP Effective Leadership 25

HP Hiring Staff 26

Management HP Strategic Planning 28

Facebook Boost Your Business with Facebook 18

HP Effective Business Websites 29

HP Selling Online 31

HP Setting Prices 32

HP Social Media Marketing 33

Google Strengthening Global Presence through Online Marketing 19

HP Unique Value Proposition 34

HP Your Target Audience 35

HP Business Email 36

PayPal Connecting Global Commerce 54

HP Customer Relationship Management (CRM) 37

HP Effective Presentations 38

HP Energy Efficiency: Do More for Less 39

HP IT for Business Success 41

HP Managing Contact Information 42

HP Presenting Data 44

ILO Tool for Aspiring Entrepreneurs 45

ILO Tool for Business Plan Development 46

Microsoft Computer Basics 49

Microsoft Computer Security and Privacy 50

Microsoft Digital Lifestyles 51

Microsoft Productivity Programs 52

Microsoft The Internet, Cloud Services, and the World Wide Web 53

Page

Marketing

Finance

Human Resources

Operations

Technology

Subject Company Title

12

HP Cash Flow 21

MasterCard Getting the Most Value from Card Acceptance 48

HP Profit and Loss 23

HP Sales Forecasting 24

HP Effective Leadership 25

HP Hiring Staff 26

HP Social Entrepreneurship 27

HP Strategic Planning 28

Facebook Boost Your Business with Facebook 18


HP Marketing Benefits vs Features 30

HP Selling Online 31


HP Social Media Marketing 33



HP Business Email 36


HP Customer Relationship Management (CRM) 37

HP Effective Presentations 38


HP Inventory Management 40


Baker & McKenzie Legal Aspects of Cross-Border E-commerce 16

HP Managing Contact Information 42

HP Maximizing Capacity 43


ILO Tool for Entrepreneurship and Innovation 47

Microsoft Computer Basics 49

Microsoft Computer Security and Privacy 50

Microsoft Digital Lifestyles 51

Baker & McKenzie Minimizing the Risk of Fraud 17

Microsoft Productivity Programs 52

Microsoft The Internet, Cloud Services, and the World Wide Web 53

Technology

Page

Human Resources

Management

Marketing

Operations

Finance


Growing Development Stage


13

Finance HP Cash Flow 21

Human Resources HP Effective Leadership 25

Management HP Strategic Planning 28









Page

Marketing

Operations


Ready To Export Development Stage


14Individual Course Specifics

15

Individual Course Specifics

Individual Course Specifics provide course overview and summary, for participant to surf through the big picture of each course. Each Business Alliance member company provides different style of learning method and specifics. All courses are self-paced where the speed and progress of learning depends on an individual’s understanding and pace.

HP provides a structure that consists of Courseware, Course Info, Progress, Certification, and How to use Platform, Browser Version, and Technical Support. The How to use Platform section consists of Site Navigation and Discussion Forum. The courses consist of 5 steps with similar learning stages to one another.

Baker & McKenzie, ILO, Mastercard, and Microsoft courses consist of a Lessons and Topics tab within each lesson. We can progress to next lesson, once all topics from the previous lesson completed.

Facebook, Google, and PayPal provides learning in a single video format, which captures the core content of material.


16

LEGAL ASPECTS OF CROSS-BORDER E-COMMERCE

Course Objectives

Learn: • Definition of “e-commerce” • Requirement to set up legal entity • Regulations specific to certain products and services • Intellectual property issues • Enforceability of online transactions • Taxation • Data privacy protection

Course Details

Code : N/A Author : Baker & McKenzie Subject : Operations

Learners will be introduced to the legal aspects of cross-border e-commerce. Learners will be acquainted with legal entities critical to

doing business in the global electronic marketplace

Course Type : Self-paced Lesson/Steps : 1 lesson Level : Growing

Course Overview

Youtube Video

1 video link to “Baker&McKenzie Crossborder” 20 min


17

MINIMIZING THE RISK OF FRAUD

Course Objective

Learn how to: • Prevent and minimize the risk of fraud

Course Details

Code : N/A Author : Baker & McKenzie Subject : Technology

Learners will be acquainted with common email scam including information on phishing, and malware/ransomware.

The course will also provide information how to prevent and minimize fraud.

Course Type : Self-paced Lesson/Steps : 1 lesson Level : Growing

Course Overview

Youtube Video

1 video link to “Baker&McKenzie Minimizing the Risk of Fraud”

20 min


18

BOOST YOUR BUSINESS WITH FACEBOOK

Course Objectives

Guidance to Facebook Business Page

Course Details

Code : N/A Author : Facebook Subject : Marketing

Blueprint is an online education tool to help businesses get started on Facebook and Instagram. This Learning Path has been specially selected for SMBs and includes how to create a business Page, how to promote and grow your business and measure the impact of what you do. There

are also guides to best practice creative and branding. Learn through stories, facts, videos and interactive quizzes in these short easy to

follow modules.

Course Type : Self-paced Lesson/Steps : 7 lessons Level : Startup / Growing

Course Overview

Lesson 1 Introduction to Facebook: Welcome to Marketing on Facebook

Lesson 2 Introduction to Facebook Pages

Lesson 3 Creating a Facebook Page

Lesson 4 Brand Best Practices

Lesson 5 Creative Best Practices

Lesson 6 Creative Considerations for Video in Mobile Feed

Lesson 7 Direct Response Best Practices


19

STRENGTHENING GLOBAL PRESENCE THROUGH ONLINE MARKETING

Course Objectives

Learn: • People’s behavior • Familiarize with shifts in consumer behavior that affect us as

marketers and business owners • Share innovative things that learners can do to drive a performance

in our constantly connected world

Course Details

Code : N/A Author : Google Subject : Marketing

Learners will be introduced to what it means and how to strengthen your global presence by winning the moments that

matter in our constantly connected world.

Course Type : Self-paced Lesson/Steps : 1 lesson Level : Startup / Growing / Ready to Export

Course Overview

Youtube Video

1 video link to “Google Online Marketing” 15 min


20

BASIC OF FINANCE

Course Objectives

Learn how to: • Determine types of expenses • Calculate your break-even point • Use a spreadsheet to make your calculations easier

Course Details

Code : HPL-EN01 Author : HP Subject : Finance

Learn basic concepts of business finance that help you calculate expenses and find out when you will make a profit.

Course Type : Self-paced Lesson/Steps : 5 steps Level : Startup

Course Overview

Story

Mariam faces questions while looking for money to start her business.

Slides

Business Concept

Explore types of expenses and how they affect when you will make a profit.

Activity

Technology Skill

Learn the basics of using a spreadsheet to do your calculations for you.

Activity Downloadable

Resources

Course Feedback

Complete the course survey & provide feedback.

Survey

Next Step Discover next steps in this course and additional resources.

Links and Tips


21

CASH FLOW

Course Objectives

Learn how to: • Make decisions about how to manage your cash • Use spreadsheet software to track your cash flow

Course Details


Learn why cash flow is important to your business and how to track your cash flow using spreadsheet software.

Course Type : Self-paced Lesson/Steps : 5 steps Level : Startup / Growing / Ready to Export

Course Overview

Story

Bethari discovers that she doesn’t have enough cash to pay her bills.

Slides

Business Concept

Learn how cash flow can affect your business’s health.

Activity

Technology Skill

Learn how to format spreadsheets and worksheet tabs.


Resources

Course Feedback


Survey


Links and Tips


22

FINDING FUNDING

Course Objectives

Learn how to: • Find sources for start-up funds • Identify the sources that are best for your business needs • Use social bookmarking • Download and print applications

Course Details


Explore sources for start-up funds for your business. Identify which sources are the best match for your needs and learn what to consider before you apply. Explore how to search the Internet to find potential funders and then bookmark sites you find using social bookmarking.

Finally, learn how to download and print applications for funding.


Course Overview

Story

Mariam realizes she will need funding to add a new product line.

Slides

Business Concept

Explore funding sources and learn how to choose the source(s) best suited to your business.

Activity

Technology Skill

Search for potential funding sources, bookmark the sites you find using social bookmarking, and print applications.


Resources

Course Feedback


Survey


Links and Tips


23

PROFIT AND LOSS

Course Objectives

Learn how to: • Find your hidden expenses • Calculate profit and loss

Course Details


Learn how to calculate profit and loss, considering all of your costs.

Course Type : Self-paced Lesson/Steps : 5 steps Level : Startup / Growing

Course Overview

Story

Lorenzo finds that making sales doesn’t necessarily mean making a profit.

Slides

Business Concept

Examine the often easily overlooked expenses that can affect your profit.

Activity

Technology Skill

Learn how to customize a spreadsheet to calculate your profit.


Resources

Course Feedback


Survey


Links and Tips


24

SALES FORECASTING

Course Objectives

Learn how to: • Gather information to make a sales forecast for your business • Use spreadsheet software to track your sales forecast

Course Details


Learn how to gather important information to create your sales forecast and how to document your sales forecast using spreadsheet

software.


Course Overview

Story

How can Walid predict how many sales he’ll make each month?

Slides

Business Concept

Learn how to gather important information to make your business sales forecast.

Activity

Technology Skill

Learn how to customize a spreadsheet that helps you forecast your sales.


Resources

Course Feedback


Survey


Links and Tips


25

EFFECTIVE LEADERSHIP

Course Objectives

Learn how to: • Assess which leadership approaches are appropriate for different

situations • Use desktop or mobile software to collaborate and communicate

more productively as a leader

Course Details

Code : HPL-EN23 Author : HP Subject : Human Resources

Learn how to be an effective leader.


Course Overview

Story

Bethari faces challenges in leading her employees effectively.

Slides

Business Concept

Learn about different leadership styles and how to be a more effective leader.

Activity

Technology Skill

Learn how to use software to collaborate and communicate more productively.


Resources

Course Feedback


Survey


Links and Tips


26

HIRING STAFF

Course Objectives

Learn how to: • Follow a structured procedure to hire an employee • Use word processing software to create a job application

Course Details

Code : HPL-EN13 Author : HP Subject : Human Resources

Learn how to hire staff for your business and how you can create a job application.


Course Overview

Story

Ming’s business is growing so fast that he needs to hire an office manager.

Slides

Business Concept

Explore the process of hiring the right employee.

Activity

Technology Skill

Learn how to use word processing software to format a document for a job application form.


Resources

Course Feedback


Survey


Links and Tips


27

SOCIAL ENTREPRENEURSHIP

Course Objectives

Learn how to: • Assess whether a social enterprise idea can create social impact and

is financially sound • Use desktop or mobile software to record information as you build

your social enterprise idea

Course Details

Code : HPL-EN21 Author : HP Subject : Management

Learn how to build a financially sound business idea that solves a problem in the community.

Course Type : Self-paced Lesson/Steps : 5 steps Level : Growing

Course Overview

Story

Leanne explores how to solve an important problem in her community.

Slides

Business Concept

Learn how to assess a business idea that creates social impact and is financially sound.

Activity

Technology Skill

Learn how to use software to capture information from researching a social challenge and building a social enterprise idea.


Resources

Course Feedback


Survey


Links and Tips


28

STRATEGIC PLANNING

Course Objectives

Learn how to: • Use a SWOT analysis to consider your businesses Strengths,

Weaknesses, Opportunities, and Threats in order to select the most effective strategies for the success of your business.

• Make the process easier by integrating word processing and spreadsheet documents

Course Details

Code : HPL-EN25 Author : HP Subject : Management

Learn to use a strategic planning process to increase the success of your business.


Course Overview

Story

Aung and Cho consider their options to increase business for their pharmacy.

Slides

Business Concept

Learn how to use a SWOT analysis to select the most effective strategies for the success of your business.

Activity

Technology Skill

Learn how to integrate word processing and spreadsheet documents to support your strategic planning.


Resources

Course Feedback


Survey


Links and Tips


29

EFFECTIVE BUSINESS WEBSITES

Course Objectives

Learn how to: • Create a user-friendly website that meets your business goals and

effectively reaches your target audience • Use online web design software to create a website for your

business

Course Details

Code : HPL-EN17 Author : HP Subject : Marketing

Learn how to build a website that effectively meets your business goals and how to use a web tool to create a website.


Course Overview

Story

How can Walid build a website that meets his business goals?

Slides

Business Concept

Learn how to create a user-friendly website that meets your business goals by effectively reaching your target audience.

Activity

Technology Skill

Learn how to use online web design software to create a website for your business.


Resources

Course Feedback


Survey


Links and Tips


30

MARKETING BENEFITS & FEATURES

Course Objectives

Learn how to: • Understand the difference between the benefits and features of

your products or services and effectively promote them to your target market

• Use online templates to create a flyer for your business

Course Details


Learn how to effectively promote the advantages of your products or services to help you increase sales. Learn how to use templates to

create marketing materials.


Course Overview

Story

How can Wassim market his products more effectively?

Slides

Business Concept

Learn how to effectively promote the advantages of your products or services to your target market.

Activity

Technology Skill

Learn how to use a word processing template to create a flyer for your business.

Activity Downloadable Resources

Course Feedback


Survey


Links and Tips


31

SELLING ONLINE

Course Objectives

Learn how to: • Create effective titles, descriptions, and photographs for your online

product listing • Improve your products’ photographs using photo-editing software

Course Details


Learn how to maximize the effectiveness of your online product listings.


Course Overview

Story

Mariam realizes that she has run out of new customers in her local area and needs to find new places to sell her bags.

Slides

Business Concept

Explore the elements of online product listings and learn how to create listings that are compelling to potential customers.

Activity

Technology Skill

Learn the basics of how to edit photographs using photo-editing software.


Resources

Course Feedback


Survey


Links and Tips


32

SETTING PRICES

Course Objectives

Learn how to: • Set prices for products and services • Use word processing software to customize tables

Course Details

Learn what research to complete to determine prices for your products and services and how to customize a table in word processing software

to keep track of your research.

Course Overview

Story

Should Alejandro raise the price of his popular coffee?

Slides

Business Concept

Learn what research you should conduct to set prices for your products or services.

Activity

Technology Skill

Learn how to use word processing software to create and customize tables to keep track of your research.


Resources

Course Feedback


Survey


Links and Tips




33

SOCIAL MEDIA MARKETING

Course Objectives

Learn about: • A variety of social media marketing campaigns • How to create a Facebook ad targeted to your customers

Course Details


Explore a range of different social media marketing campaigns. Learn how to create a social media advertisement that will reach your target

customers.


Course Overview

Story

Alejandro tries to figure out new ways to grow business for his café.

Slides

Business Concept

Explore the Facebook, Twitter, and blog marketing strategies of three example business.

Activity

Technology Skill

Learn how to make a Facebook ad that targets your desired demographic.


Resources

Course Feedback


Survey

End of Course

Feedback + Complete the Course Here Links and Tips


34

UNIQUE VALUE PROPOSITION

Course Objectives

Learn how to: • Assess your business’s strengths and weaknesses. • Examine the strengths and weaknesses of your competitors'

businesses. • Conduct an effective Internet search for information about your

competitors' businesses.

Course Details


Learn how you can differentiate your business from your competitors' businesses.


Course Overview

Story

Paul and Loretta try to figure out how to attract more customers to their guesthouse business.

Slides

Business Concept

Explore how customer reviews of a business and its competition can help to pinpoint the business’s unique value.

Activity

Technology Skill

How can I search the Internet more effectively for information about my business and my competitors’ businesses?


Resources

Course Feedback


Survey


Links and Tips


35

YOUR TARGET AUDIENCE

Course Objectives

Learn how to: • Craft questions to learn more about your customers • Create an online survey to gather information about your customers

Course Details


Explore how you can gather information about your customers and potential customers.


Course Overview

Story

Paul and Loretta try to figure out who their customers are so that they can better target their marketing efforts.

Slides

Business Concept

Explore how customer surveys can help to determine your target audience and to hone your marketing.

Activity

Technology Skill

How can I create an online survey to learn about the demographics of my customers/potential customers and learn more about what they value most?


Resources

Course Feedback


Survey


Links and Tips


36

BUSINESS EMAIL

Course Objective

Learn how to: • Recognize the dos and don’ts of business email • Address an email • Add an attachment to an email • Create an email signature

Course Detail

Code : HPL-EN11 Author : HP Subject : Operations

Learn how to create professional and appropriate business emails.


Course Overview

Story

DJ Vijay Singh wonders why potential clients aren't responding to his emails.

Slides

Business Concept

Explore how to write effective business emails. Activity

Technology Skill

Learn the parts of an email, how to address an email, how to add an attachment, and how to create an email signature.


Resources

Course Feedback


Survey


Links and Tips


37

CUSTOMER RELATIONSHIP MANAGEMENT (CRM)

Course Objective

Learn how to: • Set up a CRM tool for your business • Use the CRM tool to track information that will help you build your

business

Course Detail


Learn how you can better keep track of information about your customers and potential customers, allowing you to build your

business.


Course Overview

Story

Dmitri runs into unexpected problems when he tries to make a sale.

Slides

Business Concept

Explore how an effective customer management process is like tending a garden.

Activity

Technology Skill

Learn how to use a customer relationship management tool to manage the sales cycle and build your business.


Resources

Course Feedback


Survey


Links and Tips


38

EFFECTIVE PRESENTATIONS

Course Objectives

Learn how to: • Determine what information is relevant to a particular audience • Create effective and well-designed slide presentations

Course Details


Learn how to create slide presentations that are well-designed and targeted to particular audiences.


Course Overview

Story

Alejandro gets ready to give important slide presentations to secure new funding and increase sales to grow his business.

Slides

Business Concept

Learn the do's and dont's of slide presentations and apply your knowledge to help Alejandro develop presentations to meet his business goals.

Activity

Technology Skill

Learn the basics of how to add themes, layouts, and graphics to PowerPoint presentations.


Resources

Course Feedback


Survey


Links and Tips


39

ENERGY EFFICIENCY: DO MORE FOR LESS

Course Objectives

Learn how to: • Understand how to assess your energy use and how conserving

energy saves your business money, preserves natural resources, and cuts back on pollution

• Use a spreadsheet to assess your business’s energy use

Course Details


Learn how to assess and reduce energy use in your business to save money and protect the environment. Learn how to use spreadsheets to

assess energy use.


Course Overview

Story How can Ahmed reduce his energy use? Slides

Business Concept

Learn how to assess and reduce your energy use to save money, preserve natural resources, and cut back on pollution.

Activity

Technology Skill

Learn how to use a spreadsheet to track your energy use.


Resources

Course Feedback


Survey


Links and Tips


40

INVENTORY MANAGEMENT

Course Objectives

Learn how to: • Choose the best method of inventory management for your

business • Use different technologies to manage your inventory

Course Details


Learn why inventory management is essential to maintaining successful business operations and maximizing profit.


Course Overview

Story

How can Ahmed and Moshen keep track of how much inventory they have on hand?

Slides

Business Concept

Learn how to manage your inventory to make your business more successful.

Activity

Technology Skill

Learn how to use different technologies to manage your inventory.


Resources

Course Feedback


Survey


Links and Tips


41

IT FOR BUSINESS SUCCESS

Course Objectives

Learn how to: • Determine the types of technology solutions that best address your

business goals • Decide the best way to implement a technology solution given the

circumstances of your particular business

Course Details


Learn how to use different technological solutions, and knowing the best ways to implement technology.


Course Overview

Story

Tarek and Jamel face choices around the best technology projects for their travel agency.

Slides

Business Concept

Learn how to choose technology solutions that could benefit your business most.

Activity

Technology Skill

Learn how to choose the best approach when implementing technology.


Resources

Course Feedback


Survey


Links and Tips


42

MANAGING CONTACT INFORMATION

Course Objectives

Learn how to: • Record important information about your business contacts • Create new contacts in a contact management system • Search for contacts in a contact management system

Course Details


Explore how to gather and access key information about your customers, potential customers, suppliers, and other contacts.


Course Overview

Story

Ming tries to find the contact information he needs to get an important job done.

Slides

Business Concept

Explore how to capture the right types of information about customers and other contacts in address book software.

Activity

Technology Skill

Learn how to use search features in different ways to find the contacts you are looking for.


Resources

Course Feedback


Survey


Links and Tips


43

MAXIMIZING CAPACITY

Course Objectives

Learn how to: • Maximize your business’s capacity to increase production • Create a spreadsheet to understand how staff time is used • Determine how to judge your capacity • Format a Spreadsheet in a way that is organized and helpful to your

business

Course Details


Learn about how to maximize your business’s capacity to produce goods or services and explore how a spreadsheet can help you better

understand how staff time is used in your business.


Course Overview

Story

Ming struggles to fill the orders coming into his growing business.

Slides

Business Concept

Explore the choices that help you maximize capacity in order to meet your goals.

Activity

Technology Skill

Learn to use a spreadsheet to understand how staff time may limit your business’s capacity.


Resources

Course Feedback


Survey


Links and Tips


44

PRESENTING DATA

Course Objectives

Learn how to: • Decide what type of chart to use to present your data effectively • Use spreadsheet software to create charts and graphs

Course Details


Learn how to choose the right kind of chart for the information you want to convey, and discover how to create charts using spreadsheet

software


Course Overview

Story

Bethari has a chance to secure a loan for online advertising.

Slides

Business Concept

Explore the types of charts you can use for presenting data.

Activity

Technology Skill

Learn how to use spreadsheet software to create charts and graphs.


Resources

Course Feedback


Survey


Links and Tips


45

TOOL FOR ASPIRING ENTREPRENEURS

Course Objectives

Learn how to: • Operates business • Assess different business strategies • Collaborate with others to promote their businesses success.

Course Details

Code : N/A Author : ILO Subject : Operations

Develop basic competencies needed by entrepreneurs to start a business, and review key business principles of product, place,

promotion, price, evaluate their ideas, and develop strategies for success.

Course Type : Self-paced Lesson/Steps : 9 lessons Level : Startup

Course Overview

Lesson 1 Overview of the programme

Lesson 2 Introductions 55 min

Lesson 3 Selecting a Business Idea 1 hour 90 min

Lesson 4 The Lifecycle of People 55 min

Lesson 5 Defining a Business Idea and Potential Customers 1 hour 15 min

Lesson 6 Developing Your Marketing Plan 1 hour 40 min

Lesson 7 Setting Your Price 3 hours

Lesson 8 What Makes a Successful Business? 30 min

Lesson 9 Action Plan 40 min


46

TOOL FOR BUSINESS PLAN DEVELOPMENT

Course Objectives

Learn how to: • Capture the relevant information for your business • Do the business planning process Need to complete THE ASPIRING ENTREPRENEURS TRAINING

Course Details


The training tools for entrepreneurs and small business owners to teach them to justify the justify the development of the business idea, improve the organization and its different aspects, and provide

information regarding access to financial support.

Course Type : Self-paced Lesson/Steps : 9 lessons Level : Startup / Growing / Ready to Export

Course Overview

Lesson 1 Preface

Lesson 2 Introduction to the Executive Summary

Lesson 3 Writing Your Business Profile

Lesson 4 Presenting Your Market Analysis

Lesson 5 Presenting Your Marketing Strategy

Lesson 6 Presenting Your Management Plan

Lesson 7 Presenting Your Financial Plan

Lesson 8 Writing an Executive Summary

Lesson 9 Supporting Documents


47

TOOL FOR ENTREPRENEURSHIP AND INNOVATION

Course Objectives

Learn how to: • Innovate through an innovative process • Use the tools presented to spend time on innovating within

their businesses

Course Details


Develop the competences needed to come up with innovative ideas.

Course Type : Self-paced Lesson/Steps : 9 lessons Level : Growing

Course Overview

Lesson 1 Overview of the program

Lesson 2 Introductions

Lesson 3 What is Innovation

Lesson 4 Creative Thinking

Lesson 5 Problem Definition

Lesson 6 Create Ideas

Lesson 7 Filter

Lesson 8 Pilot

Lesson 9 Action Plan


48

GETTING THE MOST VALUE FROM CARD ACCEPTANCE

Course Objectives

Learn how to: • Negotiate to get the best deal with your processor. • The benefits of cards over cash • The steps to choosing a processor

Course Details

Code : N/A Author : MasterCard Subject : Finance

Understand the benefits of accepting prepaid, debit and credit cards at your business. Know the different types of processors available


Course Overview

Lesson 1 Course Introduction and Objectives

Lesson 2 The benefits of cards over cash

Lesson 3 The first steps to choosing a processor

Lesson 4 Negotiation tips to get the best deal with your processor

Lesson 5 Get more resources


49

COMPUTER BASICS

Course Objectives

Learn about: • Fundamentals of computing • The components of a computer • Operating system basics

Course Details

Code : N/A Author : Microsoft Subject : Technology

The organizations and individuals conduct business transactions efficiently and quickly. Teach the basic skills necessary to succeed at a

workplace and know how to use the computer.


Course Overview

Lesson 1 Introduction to Computers

Lesson 2 Common Computer Terminology

Lesson 3 Computer Performance and Features

Lesson 4 Computer Operating Systems

Lesson 5 Career Opportunities

Lesson 6 Glossary


50

COMPUTER SECURITY AND PRIVACY

Course Objectives

Learn about: • How to protect your computer from various threats • The ethical and legal issues related to Internet usage.

Course Details


Identify the various threats to your computer and the data stored on it. Explore how to protect your computer from these threats by taking

some preventive measures


Course Overview

Lesson 1 Understanding computer security and privacy

Lesson 2 Protecting your computer

Lesson 3 Protecting your family from security threats

Lesson 4 Keeping your computer secure and updated

Lesson 5 Practicing computer ethics

Lesson 6 Glossary


51

DIGITAL LIFESTYLES

Course Objectives

Learn about: • Digital technologies • How digital and other computing technologies are creating new

career opportunities and shaping the world

Course Details


Introduce you to new digital technologies, including digital audio, digital video, and digital photography, and explores how these and other

computing technologies are creating new career opportunities and shaping the world we live in.


Course Overview

Lesson 1 Digital Lifestyles

Lesson 2 Introduction to Digital Audio

Lesson 3 Introduction to Digital Video

Lesson 4 Introduction to digital photography

Lesson 5 Introduction to digital TV and media on your computer

Lesson 6 Digital technology and career opportunities

Lesson 7 Glossary


52

PRODUCTIVITY PROGRAMS

Course Objectives

Learn about: • The features of various productivity programs such as word

processing software, spreadsheets, presentation software, and databases.

• The right software to cater to your needs.

Course Details


Explore the most common productivity software applications used in school, at work, and at home, and choose the right software for your project. Learn the fundamentals of word processing, spreadsheets,

presentation software, and databases.


Course Overview

Lesson 1 Introduction to productivity programs

Lesson 2 Common features and commands

Lesson 3 Introduction to word processors

Lesson 4 Introduction to spreadsheet programs

Lesson 5 Introduction to Presentation Programs

Lesson 6 Introduction to database programs

Lesson 7 Glossary


53

THE INTERNET AND THE WORLD WIDE WEB

Course Objectives

Learn about: • Browse webpages and websites • Use search engines, and communicate with others using email,

instant messaging, blogs, and other media.

Course Details


Connect to the Internet, browse Web pages, navigate Web sites, use search engines, and exchange e-mail with others


Course Overview

Lesson 1 The Internet

Lesson 2 The World Wide Web

Lesson 3 Using Email

Lesson 4 Other Methods to Communicate on the Internet

Lesson 5 Glossary


54

CONNECTING GLOBAL COMMERCE

Course Objectives

Learn: • How PayPal operates across platforms and devices • How PayPal works for the consumer and the merchant, • How to protect against fraudulent transactions • How merchants can better understand their customers.

Course Details

Code : N/A Author : PayPal Subject : Operations

Enabling consumers to pay with any device or operating system they choose no matter if they’re on their mobile devices, desktops

or in the physical store.

Course Type : Self-paced Lesson/Steps : 6 lesson Level : Startup / Growing / Ready to Export

Course Overview

Lesson 1 Getting help 17 sec

Lesson 2 Using your account 34 sec

Lesson 3 Getting started 34 sec

Lesson 4 Case study 23 sec

Lesson 5 Growing your business 46 sec

Lesson 6 PayPal is Forever Changing Commerce, Everywhere

23 sec


55

Solution Link And Brain Trust Network

SOLUTION LINKThe ASEAN SME Academy Training of Trainers encourages each participant to get to know the platform and understand the benefit of its access and usage. In its activities each participant will learn about a few courses in depth and draw the relevance toward cases they experience.

In Solution Link, we would like to map out cases that can potentially be solved by certain avail-able courses from the platform. It will encourage a widespread usage based on a number of participants’ experiences and become the first point of knowledge-sharing and access utilization.

BRAIN TRUST NETWORKBrain Trust is a group of people who share the same learning experience at the same time – same place – with the same learning points. It is a network of intelligence combined together.

Trainers of ASEAN SME Academy is an automatically formed Brain Trust that experience the knowledge and insight of the Academy, in order to grow the economic community further. With the Brain Trust Network we will be able to understand who experiences what during the work-shop and connect with each other to share expertise and experience at the operational level.


56Solution Link And Brain Trust Network

57Solution Link And Brain Trust Network

58

Name: PERSONAL ACTION PLAN

Key Objective:

Growth Points Activities Time Frame

When and How Long

How will I utilize The Academy

The number of SMEs I will reach in

3 (three) months period

List down these SMEs

1. 2. 3. 4.

How will I monitor the Brain Trust

Growth

Challenges I May Experience Solution Ideas

My Action Plan


59

Contact

For inquiries and/or questions:

Academy [email protected]


60

Notes
