PARTICIPANT BOOKLET

#EfmaCg18

On top of a great program, Efma is taking the occasion of its 2018 46th Efma congress to aggregate the best field experts from key industry players, who can provide a personalized answer to your most burning questions! A brand NEW feature, which allows each attendee to book up to 2 meetings of 15 minutes each, on 18 or 19 October, according to their availabilities.Demands are high and places limited, so book yours now!

Have a look at the list of experts and their field of expertise:

Please note that the meetings are reserved for representatives from financial institutions.

Analysing different applications or AI CX, operational efficiency & data analyticsLaurie Shotton

Laurie Shotton focuses on the life and pensions insurance industry. He covers technology topics relevant to life insurers. His research areas include legacy modernization and policy administration systems. He also covers industry trends focusing on how business and technology is transforming the insurance industry. In terms of emerging technologies he covers wearables and robotic process automation. He is also the Agenda Manager for the Insurance team and helps to shape the insurance agenda. Prior to joining Gartner, Mr. Shotton worked for software vendors, insurers and a BPO. He has exten-sive experience in life and pensions software and has operated in markets across the globe.

In previous roles, he led a team of 30 business analysts in implementing a life and pensions solution for global life and pension providers. In his role at Capita, he assessed the key life and pensions software providers to help develop the outsourcer’s platform strategy.

CX as a lever for digitizationAurelie L’Hostis

Aurélie is an analyst serving eBusiness & Channel Strategy Professionals. She specializes in digital business strategy for retail banks. Her research concentrates on how digital technologies are affecting consumers’ behavior and expectations and transforming banksand their business models. Her current areas of research include multichannel banking strategy, mobile banking, and digital money management. Her research also analyzes banking customers’ channel use, with a particular focus on Europe. She is based in Forrester’s London office.

ONE-ON-ONE EXPERT MEETINGS

One-on-one expert meeting

Partnerships & Collaboration: effectively collaborating with FinTechs/partners

Welcome coffee and registration

OPENING KEYNOTE : Disrupting banking through co-creation with customers, open banking, an agile operating model, test and learn approach, and next generation technology Bringing solutions to customers where they are while helping with their biggest financial issues to shape and improve

financial wellness Yolande Piazza Chief Executive Officer Citi FinTech USA

FIRESIDE CHAT Bulding a comprehensive ecosystem of partnerships to accelerate transformation and innovation How to create successful partnerships – from selection to integration Making your ecosystem accessible – using your platform Connecting clients and partners

Kirsten Oppenländer Managing Director, Innovation & Design, Commercial Clients Deutsche Bank Germany

8.45

8.15

9.45

Preparing your organisation to effectively collaborate with FinTechs/partners in an ecosystem environment Working in mutually beneficial partnerships with FinTechs: Fiduceo, TagPay Opening up business opportunities for the local FinTech ecosystem – Catalyst accelerator in India Transform to grow: A strategic plan to seize both internal and external opportunities in partnerships with FinTechs

Giovanni-Luca Soma Deputy CEO, International Banking & Financial Services, Europe Region Société Générale France

9.15

PROGRAM 18 OCTOBER 2018

10.10 Coffee break: breath, drink and connect

PSD2 aftermath: realising Open Banking and regulatory opportunities

Nordea’s Journey to PSD2 Compliance: 300 Signups in 72 Hour A story of the development of a PSD2 open banking platform since autumn 2016 Balancing the requirement of basic, legal compliance with the desire to build on new opportunities From a PSD2 compliance platform to creation of an open banking marketplace Going «beyond open banking» — Nordea and BankiFI partnership Creating digital ecosystems to effectively realize Open Banking & regulation (PSD2) opportunity

Sarah Häger Head of Open Banking Community Nordea Bank Sweden

10.40

Bank as a marketplace: Making an endless offer to end customers through an open ecosystem Nicholas Harrison Commercial Managing Director First Direct UK

11.00

STUDY PRESENTATION Digital Leadership in financial services Collaboration is key to successful leadership in the digital age Deploying situational, role-based leadership to better tackle with rapid changes and uncertainties Exploring new ways of measuring success in digital-driven organisations

Laurie Shotton Research Director Gartner UK

Making dumb banks smart Smart ideas, dumb execution 2025 Vision: Smart Banking as a pillar of digital Smart Execution: Think Big, Act Small

Matthijs Eijpe Regional Director Backbase Netherlands

Privacy-protected one-to-one collaboration for bank clients and advisors One-to-one collaboration features, enabling a simple and highly secure exchange of documents and information between bank advisors and their clients Security and privacy protection, integrated directly in the workflow Use case examples

Tobias Christen CEO DSwiss AG Switzerland

Digitalization, mobile first and biometric

Michal Liday Chairman of the Board of Directors and General Director Tatra Banka Slovakia

14.00

14.25

14.50

15.10

12.30 Lunch and networking

Driving adoptions of Emerging Technologies

Creating digital ecosystems to effectively realize Open Banking & regulation (PSD2) opportunity

Bhavesh Vaghela Digital Transformation and Innovation Office TSB UK

11.50

PROGRAM 18 OCTOBER 201811.25

Digital ecosystems: The digital revolution is transforming insurance Providing a digital ecosystem of products and services to protect what is important to customers, based on their needs Digital transformation leading to a fully digital ecosystem focusing on: customer, employees, business models and data Going from traditional models to the digital insurance of the future

Jean-Marc Pailhol Head of Group Market Management & Distribution Allianz SE Germany

PANEL DISCUSSION Focus on Customer Andrew White Vice President EMEA Vidyo UK&Nicholas Harrison Commercial Managing Director, First Direct UK&Ryan Thorpe Business Development Manager [Growth] - Europe Revolut UK

13.40

PANEL DISCUSSION Taking the opportunities from PSD2 & Open Banking Sarah Häger Head of Open Banking Community Nordea Bank Sweden&Mariusz Ozga Open Banking Strategy Leader Alior Bank Poland&Bhavesh Vaghela Digital Transformation and Innovation Office TSB UK

12.10

Choosing the right partners to become the go-to-platform Connecting and cooperating to accelerate innovation whereby improving customer experience is the main objective Addressing the lifecycle of the partnerships: defining, selecting, setting up and managing partnerships Banks need to open up and establish partnerships in a platform world Partnerships on corporate and business level to speed up the pace of innovation Partnership case studies: Kabbage, Payconiq, Yolt and Twyp

Olivier Guillaumond Global Head of FinTechs ING Bank Netherlands& Bart Brouwer Senior Strategist, Corporate Strategy ING Bank Netherlands

N26 FinTech HUB: choosing the best products with just one click and complete cost transparency

Max Schertel Head of Business Operations N26 Germany

17.00

17.30

Coffee break and networking

End of day 1

Impact of AI on the future of banking Status of AI and robotics in the Financial Services market How could AI and quantum computing impact banking in the age of the Smart Machine? Quantum computing and its potential to change the game Recent case studies to inspire new thinking and lively discussion

Pascal Huijbers Chief Technology Officer Large Accounts EMEIA Fujitsu Netherlands

STUDY PRESENTATIONAI: A key enabler to accelerate digital transformation Moving away from the hype and start creating value Driving the financial services industry towards the intelligent bank by rapid adoption of AI Exploiting the power of AI in delivering higher customer responsiveness and needs

Monique Dahler Worldwide Director of the Financial Services Industry and Head of Artificial Intelligence Microsoft Netherlands

16.35

16.10

15.40

18.35

Leveraging the full value of AI in banking and finance

Leading to partner - Incumbent perspective

Leading to partner - Challenger perspective

PROGRAM 18 OCTOBER 2018

Using Empathy to Drive Digital Adoption

John Findlay Founder, CEO Launchfire Canada

15.25

Neobanks changing the banking game

Ryan Thorpe Business Development Manager [Growth] - Europe Revolut UK

17.55

Closing Remarks18.20

Strategies to successfully respond to digital disruption a disruptive business models

Welcome coffee & registration

KEYNOTE: Handelsbanken’s business model and way to embrace digitalization

Stephan Erne Chief Digital Officer Svenska Handelsbanken Sweden

Redefining Banking: The role of disruptive business models

Jose Antonio Wolff Director of Digital Strategy Bancolombia Colombia

STUDY PRESENTATION2018 Digital Transformation Observatory

Axel Reinaud Senior Partner and Managing Director BCG France

STUDY PRESENTATIONWorld Retail Banking Report 2018Navigating banking in a digital ecosystem Luis Batista Head of ADM Practice Capgemini Portugal

8.45

9.10

8.30

9.35

11.15

10.00

10.30

Embracing data-driven banking to open banking era

PROGRAM 19 OCTOBER 2018

10.45 Coffee break & Networking

How to use assisted self-service devices in multiple modes to deliver outstanding customer experience ? Millennium BCP implemented Auriga’s WinWebServer to create a tightly integrated platform. Staff can now use tablets

for full visibility of how customers are using branch services, and harness this to engage with them, aiding them with more complex and personalized requests. A purposefully-designed, proactive employees culture to help the customers in this new Customer Journey. Specifically, designed customer choreography that leaves little to chance. Fastidious attention to detail throughout and following the project For a bank based in Portugal, where cash is still widely

used, this technology is important for bridging the gap between digital banking and physical currency.Mark Aldred Head of Sales Auriga UK& Sérgio Magalhães Digital Transformation Officer Millennium BCP Portugal

How retail banks can stay competitive by embracing data-driven banking ? Account aggregation is driving transparency and competition in the retail banking sector. Drawing insights from the aggregated data enables banks to offer tailored advice and services to their customers. The smartest banks will seize this as an opportunity to win customers by investing in technology

Martin Ekenbäck Business Development Director Tink Sweden

PROGRAM 19 OCTOBER 2018

Creating a better banking ecosystem whilst providing customers with convenient experiences – Digital transformation at HDFC One journey: digital banking journey moving from providing convenience to an enhanced customer experience HDFC’s core value: a customer-centric focus when developing digital innovations Grasping key opportunities and challenges in a DT context Developing the right methodology when driving digital transformation Successful case studies and DT outlook

Nitin Chugh Country Head - Digital Banking and Personal Liabilities Products HDFC Bank India

11.55

12.10 The journey of how HSBC is becoming the digital bank

Raman Bhatia Head of Digital, UK at HSBC Retail Banking and Welth Management HSBC UK

Building up Digital Ecosystems to Reshape the Future of FS Industry

Offering a banking platform to build digital financial services Why the financial services industry is moving towards an open system What are the solarisBank’s Banking-as-a-Platform components How we helped an established bank with their journey to digitalization and market expansion

Joerg Diewald Chief Commercial Officier SolarisBank Germany

11.40

12.45 Exclusive wrap-up lunch for Efma members by Salesforce

Luca Romagnoli EMEA Business Development Manager - Financial services Salesforce UK

&Joaquin de Valenzuela EMEA Head of FS Salesforce Spain

12.45 Lunch & Networking

PANEL DISCUSSION Building up digital ecosystems to reshape the future of FS Industry Luis Côrte-Real International Sales Executive ebankIT Portugal&Nitin Chugh Country Head - Digital Banking and Personal Liabilities Products HDFC Bank India&Raman Bhatia Head of Digital, UK at HSBC Retail Banking and Welth Management HSBC UK

12.25

Welcome to Sberbank’s digital ecosystem

From traditional to lifestyle banking Creating a digital ID as a login infrastructure base for the future digital ecosystem Banks vs. BigTechs: How a bank can compete in the digital services market Showcasing Sberbank Online platform

Vladimir Stasevich Online Product Head Sberbank Russian Federation

13.45

PROGRAM 19 OCTOBER 2018

Closing remarks

End of the conference

16.00

16.15

STUDY PRESENTATIONA critical time to set the agenda of the Bank of the FutureNowadays, the value proposition of the banks are questioned: Differentiation based on technologies is easy to replicate More & more innovative users experience innovations but no real new services

We are in a critical period for banks, disruptive changes generally occur when: The core business is at stake: the traditional revenue drivers are weakening The future is unpredictable: the status of the banks are challenged and more & more new players are entering the market

Banks must be more ambitious and in line with people aspirations and expectations. Cyril Rimbert Manager Wavestone France

15.15

Experiencing truly a digital society and smart country

Indrek Onnik Project Manager e-Estonia Estonia

15.40

How Lean Management and Lean Startup methodology affected cultural change How Arion Bank started investing in startups How the Lean Startup and Lean Management methodology changed our approach on innovation Concrete results from products launched through the internal accelerator

Einar Gudmundsson Corporate Development Entrepreneur - CEO Office Arion Bank Iceland

14.25

14.45 Coffee break & networking

New Leadership & Governance

Rethinking branch operation model for speed and systematic innovation

Hazal Ozguven SVP Organization and Process Development Manager Turkiye Garanti Bankasi Turkey

14.05

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