parta dia sustain multi0210
TRANSCRIPT
1
A 21st Century
Stakeholder
Engagement Program
February 2010.
Presents:
2Enabling credible dialogue with stakeholders
Who We Are:
3Enabling credible dialogue with stakeholders
TRAINING DIVISION SOCIAL MARKETING DIVISION
E-Learning ModulesLMS (Learning Management System)
Founded in 2007, PARTA Sustainable Solutions Inc. (TSX: PAS-V)
assists companies in establishing a true dialogue on business
sustainability between internal and external stakeholders in order to
generate collective intelligence.
To achieve this, PARTA benefits from recognized international
expertise in communication, training and new media.
www.partaworld.com
4Enabling credible dialogue with stakeholders
The Current Situation
Brand Capital
PublicTrust
Goodwill of Regulatory Bodies
Power to attract young talent
5Enabling credible dialogue with stakeholders
Existing Corporate Communications Model
A traditional approach results in lost value…
Self-declarations of success, overwhelming dump of facts
and figures, static medium, one-way broadcast, sent out to
limited audience and/or well-hidden within corporate website
6Enabling credible dialogue with stakeholders
The Opportunity
Through its concrete actions, both on internal operations
and in work with partners, your company has generated
a wealth of stories that give shape and meaning to its
claims as a responsible corporate citizen.
These stories can be of great interest to: employees,
clients, shareholders and regulatory bodies.
There a great opportunity to marshal all of these
stories, to magnify their impact and foster
dialogue...
7Enabling credible dialogue with stakeholders
The Opportunity
With the right approach, your company could:
• Amplify the visibility of initiatives & actions
• Engage stakeholders in an ongoing dialogue
• Connect, share, collaborate, innovate,
motivate, learn and collectively grow
8Enabling credible dialogue with stakeholders
The Strategy
1. Define the Program – create a marketing plan:
Events, topics, targets, reasons to engage...
2. Establish a vibrant online space (community)
3. Create content – must be relevant, attractive &
produced regularly
4. Disseminate – wherever the stakeholders spend
their time online
5. Animate, listen & adapt – integrate communities'
input
9Enabling credible dialogue with stakeholders
Principal Case Study
We will discuss work already completed
for Renault in France. The following are
some screenshots of the resulting
programme...
10Enabling credible dialogue with stakeholders
Case Study: RENAULT
11Enabling credible dialogue with stakeholders
Case Study: RENAULT
12Enabling credible dialogue with stakeholders
Case Study: RENAULT
13Enabling credible dialogue with stakeholders
A few more cases...
14Enabling credible dialogue with stakeholders
ASTRAZENECA www.thegoodnewsfeed.com/astrazeneca/
NESLTE WATERS www.lediretouteau.fr
CITÉ DU HAVREwww.china-europa.tv
15Enabling credible dialogue with stakeholders
About our CIMS™
Collective Intelligence Management System™
16Enabling credible dialogue with stakeholders
Why Collective Intelligence?
Today, most industry sectors are undergoing historic
disruptive change that is re-writing their landscape;
In this business climate, innovation isn't an option. It's a
requirement;
With the rise of social media, competitive companies draw
upon collective intelligence to drive their innovation process
& enrich their vision thus building better brand coherency;
Collective intelligence can emerge ONLY through authentic
engagement with stakeholder communities;
The Art of Dialogue, must be used to engage audiences in every
enterprise- grade social community.
17Enabling credible dialogue with stakeholders
External Communities
Engaging & participation
TrainingBuildingDialogue
Innovating Visioning
Internal community
Stakeholders Want to
Make Things Better
Your clients/stakeholders want to have a say in how their products
and services are being developed, priced and delivered;
They are ready to tell you what they want in order to part with their money;
Collective Intelligence will lead your organization to sustainable
development.
Collective intelligence process
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External Communities
Stakeholders,
Social Communities:
Sponsoring an enterprise-
grade social network.
Internally & externally
CIMS™ modules
Editorial Marketing:
Content & transparency
strategy to generate
a powerful ongoing
dialogue
with stakeholders
E-learning:
Stimulate people-
powered innovation.
Online training content
that is informative
and transformative
Online Open
Innovation Workflow:
Having your customers,
suppliers & employees
collaborate online for
idea development,
knowledge sharing,
access to expertise
Vision Dashboard:
Keep the corporate
vision in line
With the evolution of
internal and external
communities
Engaging TrainingBuilding Innovating Visioning
Internal community
Connecting Silos to Create a Seamless
Collective Intelligence Work-Flow
19Enabling credible dialogue with stakeholders
Contact...
It will be our pleasure to collaborate with your team…
Tom Liacas
(514) 771-5120
Email: [email protected]